UNM Digital SignageTech Days

June 5, 2015Presented By Greg Blackwell & Josh Saiz

What is Digital Signage (DS)? It’s NOT PowerPoint Relate to other mediums of

advertising/promotion & entertainment◦ Movies: Product placement◦ TV: Commercials◦ Internet/Web: Pop-Up/Banner Ads◦ Mobile Devices: Direct delivery

DS allows marketers to promote their brands & messages using digital media

Engage and promote◦ Mind the W’s (Who, What, Where, Why,

When)◦ Paper flyers don’t work on DS – keep it

simple◦ Guide to a web site, email, app…

Public information Internal information Advertising Brand building Influencing customer/community behavior Enhancing customer experience Enhancing the environment

Uses of Digital Signage

https://www.youtube.com/watch?v=VI_pcd0fb1o

https://www.youtube.com/watch?v=YrfWvxNb_PA

Examples of Digital Signage

Displays◦ Indoor◦ Outdoor

Interactivity◦ Way-finding◦ Kiosks

Emergency Notification/Alerts Mobile: Push & Pull

DS Evolution

Types of DS Point of Sale (POS)

◦ Cash register, shelf◦ Goal: Sell, sell, sell!!!

Point of Wait◦ Waiting area◦ Goal: Reduce wait time

Point of Transit◦ High traffic (foot, car)◦ Goal: Attract viewer

Remember: Don’t write a novel, keep it brief (5 W’s), and redirect for details

Emergency notification Promotion of departmental information Enforcement of branding using predefined templates Social Media feeds Interactive way-finding Dynamic content: RSS, variety of UNM data sources Inclusion of TV feed (Comcast or DirecTV) Display images of campus Display promotional videos Scheduling/date-parting Integration with exterior signage

Uses of Digital Signage at UNM

Awarded DS RFP Web-based solution Provides everything that we wanted from

our enterprise vendor Also drives a number of other universities &

colleges’ DS:◦ Ball State◦ University of Oklahoma◦ Notre Dame

UNM’s Enterprise DS Solution: Industry Weapon

Enterprise DS Components

Authoring Management Distribution Display

Media Bridge HDProduction Server

Media Bridge HDTest and

Development Server

Industry WeaponCommand Center HD

Content Management Workstations at UNM w/ Browser Interface

UNM IT Data Center

Internet

Data Streams from:EMS ServerLoboAlertsLoboVault

Media Repository

MITSUBISHI

S-VIDEO VIDEO L - AUDIO - R IEEE 1394

HP MP9 Player w/Linux Image

Standard Display

Player◦ HPMP9 or Samsung built in◦ http://industryweapon.com/reference-materials/◦ Linux Appliance◦ Soft player – Windows image on existing workstation◦ Bigger players for complex applications-video walls

UNM IT and Industry Weapon will help you select◦ Multiple identical signs from one player

HDMI Extenders, HDMI over IP, Wireless Broadcast Display

◦ Large – Small – even iPad – 4K - External◦ Interactive◦ Pro Grade

Typical DS Installation

How to Get Started

• Place a service request at Help.unm.edu • Logon, click “Make a Request”, “Classroom and

Computer Lab Services”, “Media Services”, “Digital Signage”.

• Or just send an e-mail to Gblackwe@unm.edu• We will meet with you to evaluate your needs/develop

scope of work• Sign Functionality• Sign Placement• Distribution System• Electrical/network requirements

• Solicit quotes from UNM approved AV vendors

How to Get Started - Considerations• What you need to think about?• What is the function and content you intend to display• Function/content drives the size, number and placement

of signs• Content Creator – someone from your staff will be

responsible for this• Management – You may wish to implement an approval

process

How to Get Started - Costs• Typical display costs -$1500 55” display• Player Licenses -$531.50/player/year• Player -$700 - $2000• Electrical/Network -$500 - $1000• Broadcast systems -$500 - $3000

• Example 1 – The President’s office was upgraded to a 60” LED Smart TV with player and installation:

• $2215 – one time costs (player/display/install)• $531.50 – recurring costs starting in March 2016

*these are typical costs and can vary widely based on size, location and environment

How to Get Started - SLA• SLA outlines responsibilities of department &

UNM-IT• Three year term – first year already paid

Media Bridge HDProduction Server

Media Bridge HDTest and

Development Server

Industry WeaponCommand Center HD

Content Management Workstations at UNM w/ Browser Interface

UNM IT Data Center

Internet

Data Streams from:EMS ServerLoboAlertsLoboVault

Media Repository

MITSUBISHI

S-VIDEO VIDEO L - AUDIO - R IEEE 1394

HP MP9 Player w/Linux Image

Standard Display

Dept/College/Program• Field hardware• Content Creation• Annual license fee

UNM IT• Media Bridge• Contract with IW• Backups of content• Training• Assisting Depts. in

Startup• Integration with

data sources

How to Get Started - SLA• SLA can be obtained for your review, just e-mail

Gblackwe@unm.edu

• Sign and Return SLA

Future reductions in annual costs◦ @ 75 player licenses price drops to $408.33◦ @ 100 players license price drops to $337.50

Recurring Costs

Finishing up

• UNM IT can manage the installation process for you, if you choose.

• Defining content creation and approval process• Provisioning of user accounts• Training – UNM IT Basic – Industry Weapon

online videos

Existing Modules in Industry Weapon• Emergency Alerts• Active Directory Integration• Workflow Approvals• Weather & News feeds • Feed Builder connection to database and data sources

• DBMS (SQL Server, Oracle)• SharePoint Lists• XML

• RSS• PowerPoint, Word, PDF Publishing• Social Media

• Facebook• Instagram• YouTube• Twitter• Yammer

• RS323 Control of LCD/LED’s• Player/Sign health status monitoring• Interactivity

• Lobo Alerts• EMS Event Scheduling• UNM Events• Media Repositories• Live Video feeds• Ad Astra• UNM Open Data Repository

Planned Integrations with UNM Data Sources

Anderson School of Management

SUB Res-Life LoboCard Education Engineering Fine Arts Law Global Education Office President’s Office/UCAM

Popejoy Hall UNM Gallup UNM Taos UNM Valencia University Libraries Athletics – Stadium, Pit,

Training Facilities, etc. HSC including HSLIC,

Pharmacy, Nursing, Med School

UNMH

Existing/Planned Systems at UNM

DS Committee developed draft of standards Standards include

◦ System requirements◦ Steering committee recommendation◦ Departmental responsibilities◦ IT responsibilities

Accessible from CIO Site: http://cio.unm.edu/standards/index.html

Be part of the DS Committee

UNM Digital Signage Standards (Proposed)

Try Industry Weapon out! Demo account to CommandCenter (CCHD) Can view how to create content Contact Greg Blackwell

View It!: https://industryweapon.zendesk.com/forums/337786-Quick-Look-Videos

Try It!

http://signage.unm.edu http://industryweapon.com/ https://industryweapon.zendesk.com/home http://www.digitalsignagefederation.org/ http://www.digitalsignagepulse.com/ http://http://www.digitalsignageexpo.net http://www.educommexpo.com/

Links

Questions?