Initial Ideas and Feedback

Mel

Idea 1Theme: CitiesAudience: Gender Neutral, 18-30Colour Scheme: Oriental colours, to do with that

city/country.Layout: Each card will have a theme of a different city in a

country, this will be diagnosed by the colours used and at the top of each card it will have a silhouette outline of a monument in the city, for example in London the silhouette of London Bridge or Buckingham Palace would be die cut on the top of the recipe card.The recipes will consist of oriental dishes that would be found in that city/country. An Indian cuisine recipe would feature the Taj Mahal as the die cut in the city Agra. The front of the card will have the recipe in the middle and the ingredients at the top and a title of the city. The colours will compliment the county, this will run though the whole recipe card, front and back. There will also be a photograph of the food on the front too.The back of the card will have the method of the recipe and an image of how the final product will look like.

Recipes Included: Pasta (Italian), Vegetable Samosas (Indian), Quorn BBQ Kebab (Australian).

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Feedback 1What do you like about the idea?I like this idea because it’s really creative and interesting. I like the theme of cities because then you can have a taste of a large verity of culture. You can have a British dish and then have a Indian dish. I really like the layout off the card. It’s really simple and easy to understand.

What areas of the idea could be developed?The areas are spacing the layout out so some can go on the back because when it comes to making it , It might be all crammed on the front of the card.

What do you find interesting about the idea? The die cut idea of the different land marks is really interesting because it makes the card original and really interesting to look at. I would be interested in using them if they had this detail on. It shows where the card is representing and its really bold and stands out straight away.

Idea 2Theme: Kids Healthy EatingAudience: Young Children Colour Scheme: Primary ColoursLayout: The recipe cards will be brightly coloured and

attractive. There will be illustration drawings of the ingredients that need to be used in the recipe. The whole recipe card will be laminated so food or mess can be wiped off without damaging the card. This will be a great feature on a recipe card aimed towards young children who may not ever cooked before. The recipes will be simple and consider guidance. There will not be a lot of heat used as this can become dangerous. It will not look professional like a recipe card aimed towards adults as it wants to be readable but interesting to keep the children involved and interested. It will consist of the basic method, ingredients, picture and title. Nothing will be too complicated, but if things do start to look messy, moving onto the back of the card and spreading out will be an option. Adverting in shops such as Toys R Us or supermarkets where their parents will shop will be the best area to advertise these recipes.

Recipes included: Fruit salad, sandwiches, pasta etc.

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Feedback 2What do you like about the idea?The idea in general is really useful. I like the fact that you will have it laminated so children can’t ruin it. This is a really good feature. I also like that it is really bright so children will be attracted to it and simple. It has a really specific audience which is good because you can really focus on making it appeal to them.

What areas of the idea could be developed?Not much can be developed because you have gone into a lot of detail which covers everything. I like everything about it. Its very child orientated.

What do you find interesting about the idea?The layout is really interesting because its not all straight its slated and goes over each other which makes it look really child like. I think this is looks really fun and also fun to adults as well.

Idea 3Theme: Date NightAudience: MaleColour Scheme: Red and PinkLayout: This is usually a struggle for men

when it comes to cooking a partner a meal from scratch, therefore a series of “date night” recipe cards would be perfect to introduce males to recipe cards. The meals will be light, healthy but with a touch of romance. A wine specialist will include their opinion on what wine fits with the recipe and lists of wine will be listed at the back.The recipes will be simple and will not take a lot of time. The layout on the back will be busy but formal. On the front a simple picture title layout will work to quickly grab attention. The pink and red colour scheme is to enhance the romance even though it is a contrast to the male gender.

Recipes Included: Vegetarian Spaghetti, Jam Love Heart Tarts, Stuffed Butternut Squash.

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Feedback 3What do you like about the idea?I like the theme of this idea ‘date night’ the concept of the cards is a really good idea. Its really different and I haven’t seen anything like this before. I really like the colour scheme of it being pink but aimed at men. The wine is a really good idea as well. The whole concept of the idea is really good overall.

What areas of the idea could be developed?The colours may need to be changed a bit because red and pink might clash which wont make the card standout.

What do you find interesting about the idea?The idea of the card is interesting because it’s really useful and I think a lot of men would use it because the meals are quick and easy to make yet romantic and fancy.

Idea 4Theme: Vegetarian Desserts Audience: WomenColour Scheme: Pastel colours for cupcakes and

sponges and rich colours for chocolate desserts

Layout: These recipe cards will be a series of vegetarian desserts. The card will have a cut out of a muffin at the top to represent desserts. In the primary research a lot of people suggested brownies as a recipe to include and lots of people were interested in desserts. It will have a simple layout but the colours will be pastel or rich and the colours will be aimed toward women to make the it interesting and pretty. The cards will be very vintage like with old recipes that your grandma would use. A large picture will be set to the side of the method so you know what the end product will look like while making the recipe.

Recipes Included: Muffins, Victoria Sponges, Brownies.

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Feedback 4What do you like about the idea?This is really good idea and I like the fact it’s orientated around deserts. You don’t think about deserts and this lets you know what your safe with. The theme is really cute with the bunting and I really like the colours as there yummy colours which make you in the mood for something sweet.

What areas of the idea could be developed?There’s not much that could be developed because it has everything you want from it and more.

What do you find interesting about the idea?I find the colour scheme really interesting because it makes you in the mood for a desert as there sweet colours which really go with the theme of the recipe card.

Idea 5Theme: Beer FestivalAudience: Men and some women. All adults above

the age of 18.Colour Scheme: Brown, green, gold, orange,

yellow.Layout: A typical beer/ summer festival is full of

meat based foods so there is a market for a beer festival of vegetarian food. This is usually going to be a quorn substitute. The recipe card will have a front and back and will include light happy photographs of party food that would be found at a beer festival. There will also be a list of different beers that vegetarians can drink and what they contain. It will be simple and quick food to do. A few people in our own research asked for vegetarian party food recipes. This is a good quick way of catering for everyone.

Recipes Included: Quorn based substitutes.

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Beers

Feedback 5What do you like about the idea?I like the colour scheme of this card. It really suits the idea because there really summery colours. They are really light and positive colours. I also like that you have chosen to do quorn as a substitute of meat. The whole card is really summery. I like the idea also off the happy photographs. Festivals are becoming more popular and this can be really useful to people going who are vegetarian.

What areas of the idea could be developed?I think the audience could be developed and you could target this to more women as well because a lot of women would like this idea to.

What do you find interesting about the idea?The colours are interesting because there sunny positive colours they make you feel positive about the idea and get you in the mood for a festival.

Summary of FeedbackWhat do you agree with from your feedback?I agree with the feedback I have been given as the things I needed to develop on, such as making sure the pink and red does not clash or developing on the audience was named as a weakness but a lot of the ideas were praised, practically the first idea because of its creativity. I want to do an idea that is different and that will draw attention to it. The date night theme is a different theme and I do agree with my feedback on that how the colour scheme could be controversial because it is aimed at men, but the idea has not been done before and is different.

What do you disagree with from your feedback?From my feedback I don’t agree with how idea five can be aimed towards more women than men. The food would be easy to make and it would represent the beers from each festival or country. I personally feel men would be more interested in this recipe card than women.

Idea EvaluationWhich idea that you came up with is your favourite and why?My favourite idea that I came up with was idea one. This could either be really effective or tacky. But there is a lot of different recipes and styles I can create with this idea. It makes each recipe different and the audience can experience different cultures without leaving the kitchen. I feel this would be successful with its quirky design and interesting content.

Which idea, that your team came up with, is your favourite and why?My favourite theme that my partner came up with was the student theme. Lots of University students do not know how to cook or have the budget to cook nice meals so having a recipe card that can help them achieve this will be successful. Making the layout very modern will attract the student audience as well as the cheap and easy to make filling meals.

Culture Idea 1

Culture-Colour Scheme

The colour scheme will depend on the country of that recipe card because many colours represent a country. Here are the examples of the colour schemes according to the country recipe.

Spain Italy UK Australia

The colours associated with a country or culture will mainly come from peoples view points of what they have seen from that country throughout the media. The countries flag is also a large part of what the people associate with a particular country. For example the colours people associate with Spain are warm colours because of it hot weather. The colours of the Spanish flag are red, orange and yellow, and when people see these colours in a particularly order they will usually think of the Spain and the Spanish culture.

Culture-Recipes & Fonts

RecipesRecipes for different countries and cultures..

China- Vegetable Noodle Chow MeinIndia- Vegetable Spicy Curry

Italy- Vegetarian Pizza and Quorn Spaghetti

England- Quorn Sausage and MashScotland-Vegetarian Haggis Australia- BBQ Quorn Skewers

America- Vegetarian Burger

Greece- Feta cheese salad

France-Savoury Crepes

Fonts

Chinese Rocks Zorus SerifPoor Richard

Optimus Princeps

The AmericanTraveling Typewriter

I will use a simple font so it is easy to read. The same font will be used on each recipe page so

the layouts all fit together.

Date Night Idea 2

Date Night-Colour Scheme & Fonts

Walker on the moonDelicious curls

Bella DonnaAmienne

Freestyle script

I will used different shades of pinks and reds to represent romance. The fonts I will use for this recipe card will be swirly, joined letters, although some of these are hard to read it links in with the love theme.

Date Night- RecipesFrom the film Lady and the Tramp, a romantic food to eat with your partner is spaghetti, this can be a vegetarian dish too. Here are some recipes I found from the internet that I would include.

http://www.chow.com/galleries/120/date-night-dinners#!3106/drunken-prunes

TreatmentIdea Treatment: Theme: This is going to be themed on a global culture, each recipe card will have a different specific culture and this will be diagnosed by a die cut silhouette at the top of a city monument, such as London Bridge or the Taj Mahal, the colours will also connect the culture together.  

Audience: It will be for both male and females in the age range of 18-30. It will have a large target audience as it it a global thing and interests people for new ideas. People who want new ideas but do not have time this would be perfect for. I can imagine the audience to live in a city, with a busy life.

Production Methods: The card it will be printed on will be recycled and the top of the card will be die cut into a monument of the city or country to make it interesting and individual. This idea is unique and not done before. It makes the audience instantly know what sort of recipe that will be getting with that recipe card.  

Assessment of final ideas

Suitable for audience? This product is suitable for the audience because as it is a city theme so it is going to be older people that will be more interested like 18- 30 year olds who are young and living in the city.

Suitability for client? This is suitable for the client because it is creative and is perfect for a vegetarian

Appeal of the design: The design of the car is really creative. I really like the idea off the different cities as there is a lot of potential with the design and colours that you can use. I especially like the idea of the die cut. This will make the car really stand out and will be really out there. The design on the landmark of each cities will represent what the design is about.

Timescales for production: I don’t think this idea will take to much time to make. To cut down time I think planning everything before is crucial. The layout seems to be easy enough. The only time consuming part would be the die cut getting it to perfection. Overall you would be able to reach the deadline.

Cost of any specialist work (laminating, varnishing, die-cutting): The cost of the work may be costly because of the die-cutting and laminating involved. You will need to consider the cost of the specialist equipment you will need to be able to cut out the shapes at the top of the car. Also you will need to consider the cost of laminating the card because this will be specialist work.

Practical to produce in large runs? I don’t think it is easy to print off a lot at a time. This is because of the shape that needs to be die cutted. This would take a while to cut out then laminate which would be very time consuming so in this case large runs could not be printed off at a time in a fast pace. It is doable but it would take a very long time to create and finish each card.

Assessment of final ideas

Available resources: To create this card the is a lot of resources that is available these resources are a computer, Photoshop, Indesign, Printer, internet, paper and a camera so you can take your own images and upload them to the computer.

Quality factors: This work is of a high quality because it has been thought about thoroughly and the quality lies with the design of the product. When finished this design will look very potential and has the potential to become every popular with the target audience

Legal and ethical issues: This card could have a ethical issue of certain cultured are being stereotyped with the food for example an Indian person may be offended that there culture is stereotyped with curry which could possibly be discrimination off them.

Final Group IdeaRecipesChina- Vegetable Noodle Chow MeinIndia- Vegetable Spicy CurryItaly- Vegetarian Pizza and Quorn Spaghetti UK- Quorn Sausage and MashScotland-Vegetarian Haggis Australia- BBQ Quorn SkewersAmerica- Vegetarian Burger Greece- Feta cheese salad France-Savoury Crepes

Final TreatmentIdea Treatment: Theme: This is going to be themed on a global culture, each recipe card will have a different specific culture and this will be diagnosed by a die cut at the top of a city monument, such as London Bridge or the Taj Mahal, the colours will also connect the culture together.  

Audience: For both male and females in the age range of 18-30. It will have a large target audience as it it a global thing and interests people for new ideas. People who want new ideas but do not have time this would be perfect for. I can imagine the audience to live in a city, with a busy life.

Production Methods: The card it will be printed on will be recycled and the top of the card will be die cut into a monument of the city or country to make it interesting and individual. This idea is unique and not done before. It makes the audience instantly know what sort of recipe that will be getting with that recipe card.  

Rationale for final ideaWe have decided to go with this idea because out off the two that we finalised we decided that the cities theme had a lot more potential and was able to explore a lot more design ideas and we would not run out of ideas for each card. With the cities theme it able to give us 8 ideas for the 8 cards which we can then follow and progress from each culture to produce each card. Although the die-cut may be a challenge we believe the idea is creative and different and we will work around the challenges if the come.