TARGUL INTERNATIONAL DE MOBILA, ECHIPAMENTE SI ACCESORII

SURFACE: 30 000 sqmPAVILIONS: Central Pavilion, C1, C2, C3, C4, C5, C6

EXHIBITORS: 350VISITORS: 24 000General public: 21 500Specialist visitors: 2 500

Division

CLASSICDESIGN

COMFORTKITCHENS

DECORATIONS and LIGHTINGACCESSORIES

EQUIPMENT and MACHINERY

Our target

International trade fair for furniture, equipment and accessories14 – 18 September 2016 | Romexpo

► BIFE-SIM presents ingenious ideas for anytype of space and taste.

► BIFE-SIM 2016 encompasses the entireoffer of equipment and utility vehicles forthe wood industry, designed to increasethe effectiveness of the production flowand to implement new technologies.

BIFE-SIM is the ideal communication platformbetween yourself and the market (producers,importers, decorators, architects and designers)as well as an excellent opportunity to meet withnew business [partners and sign profitablecontractsThe new Decorations and Lighting Show will thrillthe visitors with creative ideas that transform thehouse into the ideal home according to yourfamily’s personality and preferences. Next to it,the Chef’s Show creates a complete designconcept by using furniture items speciallydesigned to create the perfect atmosphere

FurnitureFurniture: Clas: Classsic, Design, Coic, Design, Commfort,fort,KitchensKitchens

► BIFE–SIM aims to encompass all theavailable furniture styles and present thepublic with a complete range of offers.

International trade fair for furniture, equipment and accessories14 – 18 September 2016 | Romexpo

EEquipmentquipment andand machinerymachinery

BIFE-SIM is also the perfect occasion forequipment, tools and machinerydistributors, importers and suppliers tointeract with new clients and toconsolidate their relations with old ones.

Regardless of how big your company is,BIFE-SIM helps you to promote it! Theinternational trade fair for furniture,equipment and accessories brings thepossibility to present your offers to all thevisitors interested in new technologies andin making the production flow moreefficient.

We wish to bring a various and completeoffer of equipment and machinery so thatthe specialized visitors can compare theadvantages, weigh the offers and decidewhere to invest in the future

International trade fair for furniture, equipment and accessories14 – 18 September 2016 | Romexpo

AccesAccessoriessories andand materialmaterialss

More than any event of its type, BIFE-SIM is the meetingpoint between accessories and material suppliers andthe decision factors of the Romanian and foreignfurniture producing companies

The services that we provide as well as the entireconcept of the fair offer a foundation that guaranteesa successful participation at this event. Make the mostof this opportunity in order to keep in touch with themarket and close serious partnerships.

The biggest show dedicated to theRomanian furniture industry will present bothtendencies as well as solutions on which thespecialized visitors can develop theirbusiness on.

All the Romanian brands are to be presentat the fair, eager to present their newestproducts and concepts.

International trade fair for furniture, equipment and accessories14 – 18 September 2016 | Romexpo

Why participate?Why participate?

► signing contracts with potentialpartners

► promoting your business by one ofthe most efficient method;

► specialized advertising campaignsto attract the general public andspecialized visitors

► all the suppliers of the area underthe same roof – furniture,accessories, interior decoration,machines and wood processingequipment

► getting a real image of the profilemarket – direct contact with the endclient and getting an immediatefeedback

► getting informed on the latest newsand tendencies

► Organizing practical demonstrations;► Launching your company or

strengthening your position in themarket

► Participate at the national wide eventof the year

International trade fair for furniture, equipment and accessories14 – 18 September 2016 | Romexpo

The National The National Design Design ContestContest

The 9th edition of the National Design Contest aims to offer youngfurniture and house deco designers the chance to make themselvesknown.By having a special advertising campaign the contest promotes allparticipants who show functional and technological innovation byusing eco methods that allow the possibility of technical and serialproduction.The competition takes place in two stages, the winners shall beannounced during BIFE-SIM

International trade fair for furniture, equipment and accessories14 – 18 September 2016 | Romexpo

What did What did BIFEBIFE--SIM 2015SIM 2015 meanmean??BIFE-SIM has surpassed, year after year the expectations of both thevisitors and the exhibiting companies thus becoming a pillar of thistype of events both nationally and internationallyWhat did BIFE-SIM 2015 mean?► a 5 days event► 22.000 visitors► 300 exhibitors from Romania, Bulgaria, Germany, Italy, Moldavia,Poland, Ukraine and Hungary► 7 exhibition pavilions► 30.000 sqm of occupied exhibition areas► 5 theme shows: The Classic Show, The Design Show, The ComfortShow, Chef’s Show, The Decoration, Accessories and Materials Show,The Equipment Show – Cars and Utility Vehicles► Remarkable personalities of the architectural field at the 4th editionof the “Design Conference” whose theme is the Urban Design► The National Design Contest nominated its winners – futuredesigners of furniture pieces► 5.000 furniture pieces and accessories►Thousands of clients requested offers (which later became orders)

Targul international de mobila, echipamente si accesorii14 – 18 septembrie 2016 | Romexpo

National level channels

BIFE-SIM 2016 benefits from a widely spread advertising campaignvia partnerships with Intact Media Group, high profile stationsaround the country and the most prestigious national andinternational publications.

• TV: TVR, Antena1, Antena 3, Pro TV, Realitatea, B1and PrimaTV;

• Radio: radio spots on Radio Romania Actualitati, Radio ZU,Europa FM;

• Print press: layouts in: newspapers, mass-market placedmagazines and specialized press;

• Online – reclame, stiri, proiecte speciale si bannere online peportal-uri, site-uri de specialitate, site-uri de business;

• PR campaigns: news, advertorials, interviews, press releases, TVshows

• Indoor: advertisement in the City Mall movie theaters,billboards, posters, brochures, personalized displays, flyers;

• Outdoor: billboards placed in central locations and unipoles onDN1 andA2.

Advertising campaignAdvertising campaign

VISITORS ATBIFE-SIM 2016

B2B B2B ––Wood, furniture and HoReCa specialistsWood, furniture and HoReCa specialists;;CEOs of furniture producing factories or CEOs of furniture producing factories or companies; showrooms; retailers and merchants; companies; showrooms; retailers and merchants; administrative representatives; research institutes; administrative representatives; research institutes; real estate agentsreal estate agents

B2C B2C ––General public, visitors that intend to buy General public, visitors that intend to buy the newest pieces of furniture and accessories.the newest pieces of furniture and accessories.

Targul international de mobila, echipamente si accesorii14 – 18 septembrie 2016 | Romexpo

Advertising campaignAdvertising campaign

Direct Marketing

BIFE-SIM is also about targeted advertising.We have a data base of over 15.000 people and we maintain apermanent connection wit the target public.

Mailing e-mail – the latest news of the industry, information about theevents, interviews with company representatives.Social Media campaigns, personalized newsletters with the latestnews of the exhibiting companies

Sampling flyers in areas of intense traffic: subway exits and roadcrossings in areas of intense traffic

International advertising

External partnerships on the profile markets ofGermany, Great Britain and Russia.

International fairs: Kiev Expo, SaloneInternationale del Mobile (Milan), Maison andObjet(Paris), Mebel (Moscow), MalaysianInternational Furniture Fair - MIFF (Kuala Lumpur)

Website-ul evenimentului dispune si de ovarianta in limba engleza, este interactiv siactualizat in permanenta.

International trade fair for furniture, equipment and accessories14 – 18 September 2016 | Romexpo

Participation feesParticipation fees

Participation fee: 150 Euro/company

Indoor area rent – A pavilion, central position:•1 free side: 90 euro/sqm•2 free sides: 94 euro/sqm•3 free sides: 98 euro/sqm•4 free sides: 102 euro/sqm

Indoor space rent – remaining areas of the A pavilion & the C1-C6 pavilions•1 free side : 83 euro/sqm•2 free sides : 87 euro/sqm•3 free sides : 91 euro/sqm•4 free sides : 95 euro/sqm

Outdoor space rent: 30 euro/ sqmIndoor standard stand construction: 15 euro/ sqm Outdoor standard stand construction: 40 euro/ sqm

Minimum space to rent: 6 sqm

International trade fair for furniture, equipment and accessories14 – 18 September 2016 | Romexpo

ContactContact

www.bife-sim.ro

Mihaela PANE - Romexpo Project CoordinatorPhone: +40 21 207 7000 / 1116E-mail: bifesim@romexpo.ro

Gabriela CHISE - APMR Project CoordinatorPhone : +40 21 315 5142E-mail: gchise@industriamobilei.roAna – Maria HACMAN [APMR]Phone : 021.315.51.42E-mail: am.hacman@industriamobilei.ro

Ana CRACIUN - Organizer Pav. C1-C3Phone : +40 21 207 7000 / 1078E-mail: ana. craciun@romexpo.ro

Anca IACOB - Organizer Pav. A and exterior platformPhone : +40 21 207 7000 / 1079E-mail: anca.iacob@romexpo.ro

Targul international de mobila, echipamente si accesorii14 – 18 septembrie 2016 | Romexpo

Irina TOPCIU – Organizer C4-C6Phone : +40 21 207 7000 / 1103E-mail: irina.topciu@romexpo.ro