Kunskapsbaren 2011 Stockholm - Mobila trender & strategier
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Transcript of Kunskapsbaren 2011 Stockholm - Mobila trender & strategier
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Johan Sanneblad, Ph.DBusiness DeveloperHiQ Göteborg
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Helping our clients grow their businessby creating and launching novel mobile apps
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Case 1: Telia Navigator for iPhoneGoal: “Create a good looking navigator”PRODUCT
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Case 2: A Swedish bank.Create an app for iOS & Android so theirclients can get live data to their phones.
ADD VALUE
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Case 3: A Swedish Industrial CorporationLaunching a revolutionary new product next year.Create an advanced 3D game for Android & iOS.
MARKETING
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Case 4: Another Swedish Industrial CorporationRolling out iPhones worldwide, to everyoneNeed help to create an internal app strategy
INTERNAL
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1. Selling apps as productsToday iOS is still the premium platform for commercial appsSimple business case
2. Apps as a part of a marketing campaignNeed to support both Android & iOSRelatively simple business case - reserve marketing budget
3. Apps as added value to clientsNeed to support both Android & iOSComplex business case - how can this value be measured?
4. Internal apps for data and media accessUsually need to only support one platformComplex business case - how can the cost be motivated?
Ordering apps: “Please make it so people want it”“We have calculated at least 720 000 downloads for ROI”
Today’s App Business
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Order apps from people that you feelhas a good sense for High Quality
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Mobile Trends
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In your lifetime you will experience2-3 technology shifts.
From the mainframe transition ...... to the PC transition ..... to the Mobile transition
In 10 years we can expect the worldto be much more mobile.
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When was the last timewhen you were lost?
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When was the last timeyou posted a photo to a friend?
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When was the last timeyou had nothing to do?
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In the next decade:You will never forget anything.
You are never lost.You can communicate with everyone.
You are never lonely. You are never bored.
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The lifestyle change will be enormous
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And this is only the beginning
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Best place to look for trends:Mobile World Congress in BarcelonaHeld annually in February every year
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49,000 visitors from 182 countries(2010)
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54% “C-Level Executives”(2010)
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2,800 CEOs(2010)
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ExhibitionSeminars
Trends
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Exhibition
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Keywords of the year:Android, Tablets, 3D phones
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Android
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350 000 daily activations(over 130 million devices per year)
150 000 apps
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= Android will soon become the#1 Smartphone operating system
Largest sales volume, largest user base
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Tablets
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Personal observation:More iPads than laptops...Only 2 Galaxy Tab devices
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RIM PlayBook (QNX)
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HP TouchPad (WebOS)
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LG OptimusPAD
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Samsung Galaxy Tab 10.1
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HTC Flyer
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Motorola Xoom
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All tablets launched at the conferencewere faster than the Apple iPad
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Then a month later Apple launches iPad 2
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Xoom versus iPad 2
Anandtech, March 13
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In terms of performance,the iPad 2 is still a year or two ahead
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Why should I get an iPad?
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It will not replace your computer.Working with information is still inefficient.
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It can however be a better tool than a laptop
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1. The social aspect - no more “laptop walls”
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2. The battery aspect - no need for a power outlet
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3. The portable aspect - much lighter than a laptop
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Myself, I can type almost as faston my iPad 2 as I can on my laptop
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2011 will be the year of the tablet
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Phones
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LG
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HTC
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HTC Chacha & Salsa
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Sony Ericsson
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New Technologies
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“Our best sensor technology is built in one of the (tsunami) affected factories. Those go to Apple for
their iPhones.” Sir Howard Stringer, Sony CEO
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P2i
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Seminars
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Robert Conway, CEO GSMA
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Near-Field Communication use in Japan:60 percent of all mobile users use NFC regularly1.4 million stores use NFC for mobile payments
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WAC
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WAC?
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Randall Stephenson, CEO AT&T
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Peter Suh, CEO WAC
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WAC App Store in all new Samsung phones
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Still many years behind current apps...
Need HTML5, WebGL, audio streams, and more
Missing partners: Apple, Google, Microsoft, etc
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Masayoshi Son, CEO SoftBank
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Very broad use of mobile apps todayProducts, marketing, added value and internal use
Order from people you trust. Think High Quality!Your business case depends on it!
2011 - The year of the tabletsCan drive your TV, stereo, and replace your laptop
In 2-3 yearsTablet performance will be good enough to replace your PC
Mobile Phone payments still years aheadEveryone seems to wait for Apple & Google to launch itUsed broadly in Japan, mainly due to operator support
This is only the beginning of the mobile transitionThe lifestyle change in 10 years will be enormous
Summary
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Thank [email protected]