TAPTICA SOCIAL CAMPAIGNS SCALE 150% ROAS FOR TOP … · Their epic 3D MMORPG experience lets users...
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Case Study [email protected] A massive global gaming developer approached Tapca prior to the launch of their hit new mobile app. Their epic 3D MMORPG experience lets users embark on epic fantasy journeys to meet friends, create pares, and gear up to fight evil and restore peace to the vast open world. A leading internaonal game developer approached Tapca prior to the launch of their smash hit new app. Aiming to massively scale their budding user base, the developer sought to launch internaonal social ad campaigns targeng high LTV, purchasing users on both Android and iOS. OBJECTIVES Taptica is our only go-to partner for Facebook advertising. Their DMP lookalike profiles and unique targeting combinations consistently pack a huge punch for our social initiatives. – Senior Manager TAPTICA SOCIAL CAMPAIGNS SCALE 150% ROAS FOR TOP GAMING APP THE TAPTICA APPROACH The first step in Tapca’s social strategy was to launch preliminary pre-registraon campaigns, driving the developer's highest intent potenal users to a designated app landing page before the game was released for public download. This not only equipped the app for its most favorable recepon right from the get-go, but also served to inform Tapca’s future campaign strategy by mapping out the common traits and geos underlying the app’s highest quality prospecve users.
Transcript of TAPTICA SOCIAL CAMPAIGNS SCALE 150% ROAS FOR TOP … · Their epic 3D MMORPG experience lets users...
Case Study
A massive global gaming developer approached Taptica prior to the launch of their hit new mobile app. Their epic 3D MMORPG experience lets users embark on epic fantasy journeys to meet friends, create parties, and gear up to fight evil and restore peace to the vast open world.
A leading international game developer approached Taptica prior to the launch of their smash hit new app. Aiming to massively scale their budding user base, the developer sought to launch international social ad campaigns targeting high LTV, purchasing users on both Android and iOS.
OBJECTIVES
Taptica is our only go-to partner for Facebook advertising. Their DMP lookalike profiles and unique targeting combinations consistently pack
a huge punch for our social initiatives.– Senior Manager
TAPTICA SOCIAL CAMPAIGNS SCALE
150% ROAS FOR TOP GAMING APP
THE TAPTICA APPROACHThe first step in Taptica’s social strategy was to launch preliminary pre-registration campaigns, driving the developer's highest intent potential users to a designated app landing page before the game was released for public download. This not only equipped the app for its most favorable reception right from the get-go, but also served to inform Taptica’s future campaign strategy by mapping out the common traits and geos underlying the app’s highest quality prospective users.
When it came time for the app's global launch, Taptica was able to hit the ground running with supplementary social campaigns across Facebook®, Instagram, and Audience Network throughout eight key markets worldwide.
Taptica was then able to layer in additional granular targeting strategies, with a focus on their exclusive in-house DMP of 220+ million user profiles. By combining a strategic mix of unique pre-registration insights and proprietary DMP lookalikes, the team was able to reach new users at unprecedented scale, nearly doubling their campaign CVRs.
In addition to stringent targeting optimization, Taptica also leveraged a variety of social ad units, including static, video, and in-house produced 360 ads, to further advance their strategy for effective audience engagement. Although standard image ads provided the greatest traffic volume, video came in with the lowest CPIs, and Taptica-generated 360 ads drove the highest purchase rates of all three.
RESULTSTaptica's social campaigns crushed the developer's scale and quality goals, driving hundreds of thousands of installs from exceptionally high quality users internationally.
DMP-based Lookalike Audiences nearly triple user
purchase rates
Proprietary affinity targeting slashes CPAs over 30%
Facebook is a registered trademark of Facebook Inc. ®
Taptica social campaigns drive
purchase rates up to >630% and ROAS
~150%
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