Digitalzone Increasing Roas
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Transcript of Digitalzone Increasing Roas
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IncreasingROASHowDifferentChannelsAffect
YourMarketingResults
#digitalzone
@Sahin_Secil - Co-founder&Consultantof@BoostRoas
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ŞahinSeçil
DigitalMarketingConsultant
DigitalMarketing,StartupAnalytics&Conversion
Director
SearchEngineMarketingManager
Conversion RateOptimizationCo-Founder
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bit.ly/AnalyticsMaturity17
Analytics Maturity Model
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Ölçümleme Hataları
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@Sahin_Secil#Digitalzone -
“Ölçümleme sisteminiz yoksapartnerlerinizin sadakatinegüvenmek zorundasınız! “
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ÖlçümlemeHataları
@Sahin_Secil#Digitalzone -
“Ölçümlediğinize emin misiz?
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Analytics Entegrasyon
@Sahin_Secil#Digitalzone -
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Analytics Entegrasyon
@Sahin_Secil#Digitalzone -
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GelişmişE-ticaretModülü
@Sahin_Secil#Digitalzone -
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GelişmişE-ticaretModülü
@Sahin_Secil#Digitalzone -
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GelişmişE-ticaretModülü
@Sahin_Secil#Digitalzone -
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HataSayfalarınıÖlçümleyin
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Analytics DataSampling
@Sahin_Secil#Digitalzone -
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PazarlamaRaporlarınınOluşturulması
@Sahin_Secil#Digitalzone -
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TekMetriğeOdaklanmak
@Sahin_Secil#Digitalzone -
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TekMetriğeOdaklanmak
@Sahin_Secil#Digitalzone -
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TekMetriğeOdaklanmak
@Sahin_Secil#Digitalzone -
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TekMetriğeOdaklanmak
@Sahin_Secil#Digitalzone -
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RETURNONADSPEND(Revenue/Cost)
671.42%
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RETURNONADSPEND(ROASIN%)
671.42%
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CRO
@Sahin_Secil#Digitalzone -
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Customer Journey Analysis
@Sahin_Secil#Digitalzone -
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Customer Journey Analysis
@Sahin_Secil#Digitalzone -
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Customer Journey Analysis
@Sahin_Secil#Digitalzone -
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Customer Journey Analysis
@Sahin_Secil#Digitalzone -
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Customer Journey Analysis
Yeni Gelen Kullanıcı
Marka iletişimiEtkileşimeGeçen Kullanıcı
Ürün iletişimiSatınAlmaya YakınKullanıcı
Promosyonlar&GüçlüEtkileşimMesajları
@Sahin_Secil#Digitalzone -
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Customer Journey Analysis
@Sahin_Secil#Digitalzone -
Etkileşim+%223
ROAS+%47
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Segmentasyon
@Sahin_Secil#Digitalzone -
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Customer Journey Analysis
@Sahin_Secil#Digitalzone -
1.721ReklamSeti
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Customer Journey Analysis
@Sahin_Secil#Digitalzone -
“18-24”“25-34”“35-44”“45-54”“55-64”“65+”
1.721ReklamSeti
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Customer Journey Analysis
@Sahin_Secil#Digitalzone -
“18-24”“25-34”“35-44”“45-54”“55-64”“65+”
1.721ReklamSeti
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Customer Journey Analysis
@Sahin_Secil#Digitalzone -
“18-24”“25-34”“35-44”“45-54”“55-64”“65+”
1.721ReklamSeti
“Bekar”“İlişkisiVar”“Nişanlı”“Evli”
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Customer Journey Analysis
@Sahin_Secil#Digitalzone -
“18-24”“25-34”“35-44”“45-54”“55-64”“65+”
1.721ReklamSeti
“Bekar”“İlişkisiVar”“Nişanlı”“Evli”
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Customer Journey Analysis
@Sahin_Secil#Digitalzone -
“18-24”“25-34”“35-44”“45-54”“55-64”“65+”
1.721ReklamSeti
“Bekar”“İlişkisiVar”“Nişanlı”“Evli”
”Erkek”– “Kadın”
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Customer Journey Analysis
@Sahin_Secil#Digitalzone -
“18-24”“25-34”“35-44”“45-54”“55-64”“65+”
1.721ReklamSeti
“Bekar”“İlişkisiVar”“Nişanlı”“Evli”
”Erkek”– “Kadın”
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İletişimDilininÖzelleştirilmesi
@Sahin_Secil#Digitalzone -
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İletişimDilininÖzelleştirilmesi
@Sahin_Secil#Digitalzone -
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İletişimDilininÖzelleştirilmesi
@Sahin_Secil#Digitalzone -
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İletişimDilininÖzelleştirilmesi
@Sahin_Secil#Digitalzone -
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TekliflerinÖzelleştirilmesi
@Sahin_Secil#Digitalzone -
TümKullanıcılar
Ürün İnceleyen Kullanıcılar
Sepete Ürün Bıradan Kullanıcılar
Sepete Atan Kullanıcılar Benzeri
Ödeme AdımınaGelen Kullanıcılari
Ödeme AdımınaGelen Kullanıcılar Benzeri
Son3Ayda Siteyi Ziyaret Etmemiş Kullanıcılar
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TekliflerinÖzelleştirilmesi
@Sahin_Secil#Digitalzone -
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GoogleAlışverişReklamları
@Sahin_Secil#Digitalzone -
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GoogleAlışverişReklamları
@Sahin_Secil#Digitalzone -
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GoogleAlışverişReklamları
@Sahin_Secil#Digitalzone -
Ürünler Kategoriler Jenerik Kelimeler
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GoogleAlışverişReklamları
@Sahin_Secil#Digitalzone -
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Kohort Analizi
@Sahin_Secil#Digitalzone -
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Attribution Modelling
bit.ly/AttributionModelling17
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Attribution Modelling
@Sahin_Secil#Digitalzone -