Tapping Twitter! How to Target Your Audience For Job and Talent Search
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Transcript of Tapping Twitter! How to Target Your Audience For Job and Talent Search
Hi, I’m Kelly...
● I’m a native Californian, mom of two and wife to one;● I help startups with social brand strategy and digital
marketing operations;● I’m passionate about helping companies and people
connect through new media.
I laugh at my own jokes and… I like to Tweet.
What’s on for today?Twitter for job search and recruiting!
● Listening and monitoring for opportunities● Targeting and attracting your audience● Engaging with purpose, growing the right following
We’ll also talk about some basics that hold true across all platforms.
Goal: Walk away with an understanding of how to make yourself more ‘attractive’ (social-media speaking) to the people looking for you.
of recruiters use social media as part of their process.
Social media has become an almost universally adopted hiring tool.
92%
47% are using Twitter.
shrm.orgadweek.com
65% of companies found new hires through social media.
What’s Twitter all about?
real-time database
what’s happening now
500,000,000 Tweets daily
connecting with strangers !
Credit: Brian Talbot
Your content says it all
85% of employers and 100% of recruiters will look you up on
LinkedIn before calling you.
They will also look on Google, Facebook, Twitter, Tumblr, Snapchat. Impressions matter.
Be focused, choose wiselyJob seekers
● Update your profile to reflect who you are, what you seek
● Be positive in communication● Steer away from controversial topics (unless
that is a part of your job…)● Share, but not TMI!● Be human, be memorable, be relevant● Be a stalker!
Recruiters/Employers
● Steer away from duplicating Jobup● Share content on the mark;● Content that informs or relates core
values, industry or positions● Pull back the curtain on operations ● Shine a spotlight on people● Be human, be memorable, be relevant● Be a stalker!
Hands-0nEveryone!
1. Check your avatar. Not a great picture? Make a note to change it.
2. What are the three things you would like people to know about you or your company? Write those down and update your profile now, or later to reflect them.
3. What color best represents your character or brand? Create an image to reflect this. Not sure how? Go to www.canva.com to get started
ThinkDon’t take a gamble
with personal branding.
Credit: Credit: wallpapers-best
Twitter SearchStep 1. Search by
● Hashtags or keywords● https://twitter.com/search-advanced● location● distance
Tools:
Free: Twitter, Topsy, Hashtagify
Paid: Spyderqube
Also search communities, forums, comments
and participate in Twitter chats!! Tip! Marketing near:"Switzerland" within:15mi
List(en)Job seekers, list by
● company● industry● recruiters● Influencers
Recruiters, list by
● industry● influencers● job sites
Tools: Tweetdeck, Hootsuite, SproutSocial
Hands-0nEveryone!
1. Perform a hashtag or keyword search. Start with words that represent your interests.
2. Create a list? Private vs public? Think about how you’re using your list
3. Add the list to your S.M management service. Don’t use one? Create a Tweetdeck account for free. www.tweetdeck.com
Be a knowledge beacon Curate!
● Brand yourself ● Show expertise, passion, interests● Attract the right (targeted) people
Tools:
Free: Feedly, Paper.li, Buffer
Hands-0nAfter hours homework:
1. Check out Feedly, Paper.li or another aggregation platform. Aggregation saves time and surfaces the gems for sharing
2. Create a Buffer account. You can queue up to 10 posts for free, after that it’s 9$ a month.
3. Queue content automatically from Paper.li or Feedly to your Buffer. Consistency is important in attracting an audience.
The hard truthThe bad news
● Adults have 3-8 second attention spans. Use images
● The lifespan of a tweet is about 5 minutes
● 1% of your followers see your Tweets
The good news!
● 90% of people will respond to @mention. Use that as an opportunity to say ‘Hi’.
● Visuals drive 180% more engagement than posts without
● Visual content is processed 60,000x faster than non visual content
● Being human wins hearts!
●
Be human, not roboticTake 30 minutes a day over the next 30 days
● Share one inspiring visual or quote 2x week (tweetchat, lists…)
● Share images w/posts on 50% of posts● Add a @mention to each post (either
author or source)● RT the posts of people you want to notice
you● Show emotion, show you are real
Join a TweetchatTake 1 hour a week to participate in 1 Twitter chat that reflects your interests.
● Build relationships with the community● Showcase your knowledge and expertise● Put yourself on potential hiring/recruiting
radar
http://www.razorsocial.com/guide-to-twitter-chats/
*I host #BizHeroes Tuesdays 8pm CET. Join me anytime!
Be visual
● Created a quote from a Tweetchat
● Attracted attention● Followed up and
said thank you● Continued engaging
Tweet. Rinse. Repeat
● Monitor analytics● Track who is interacting● Connect personally● Repeat what’s working
ShareShow you care
and you’ll connect.These guidelines will help.
Thank you!Let’s connect!
You can find me @kdhungerford on Twitter and on LinkedIn.
I look forward to keeping in touch!