Social Summer - Twitter: Reach and Engage your Audience in real-time

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Twitter Reach and engage your audience in real-time. #socialsummer Social Lab Group July 2013

description

An introduction to what Twitter can do for your business.

Transcript of Social Summer - Twitter: Reach and Engage your Audience in real-time

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TwitterReach and engage your audience in real-time.

#socialsummerSocial Lab GroupJuly 2013

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Please follow us

#socialsummer@sociallab

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Twitter in a nutshell

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follow @username

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#hashtag #trendingtopic

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#hudson#plane#crash#USairways

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#wehaveapope

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#pp11OK

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Why Twitter?

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Twitter is the fastest social network ever.

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Powerful context to connect your message to whatʼs most meaningful to customers in real-time.

Real-time engagement

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400.000.000 tweets per day

Real-time reach

200.000.000 active users

> 50% of all users follow 6 or more brands

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60% of the users connect with Twitter through a mobile device.

Mobilise your mobile audience

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15-34 is the largest age group

source insites consulting

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in Belgium

source @bvlg

200K to 300K active users

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in Belgium600K unique visitors / month on twitter.com

avg. of 10% of BE population

source comscore

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How can we help you?

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open a twitter account

build an audience

engage your audience

measure and optimise

before you start

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Twitter is a team player

• Integrate Twitter into your global social media strategy

• Use Facebook as the heart of your social media strategy

• Use Twitter to push content to a different audience

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Set your goals

• Build your brand personality and engage (with) your audience

• Create awareness for new products

• Generate traffic to your e-commerce site

• Boost e-sales

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Have a single proposition for every account

• Communication, inspiration, activation

• Support, customer care

• PR, media, corporate comms

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Define success

• Follower growth

• Follower quality and engagement

• Reach of your tweets

• Number of users directed to your website

• Conversions and conversion rates.

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open a twitter account

build an audience

engage your audience

measure and optimise

before you start

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✓ Establish your brand personality

✓ Perfect your profile

✓ Set up a content plan

✓ Educate your employees

Open a Twitter account for your business

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✓ Establish your brand personality

✓ Perfect your profile

✓ Set up a content plan

✓ Educate your employees

Open a Twitter account for your business

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Verified accounts

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Choose your prefered tool to manage your Twitter account

✓ schedule your tweets

✓ centralised follow up for the whole team

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open a twitter account

build an audience

engage your audience

measure and optimise

before you start

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Integrate Twitter with your website✓ Grow your audience from

any webpage

✓ Show your best tweets

✓ Keep your website fresh with real-time content

✓ Let people spread the word

embedded tweets

embedded timeline

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Take Twitter offline

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Promoted accounts

✓ Reach more followers likely to be interested in your brand

✓ Build a community of advocates

Get discovered by people likely to love your business

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Lots of targeting options

by keywords in timeline by interests by geography

by device by gender by similarity to existing followers

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open a twitter account

build an audience

engage your audience

measure and optimise

before you start

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Write good tweets

✓Keep it short

✓Use URL shorteners

✓Be always on

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Write good tweets

✓Be gentle and witty

✓Make it worth sharing

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Write good tweets

✓Keep it conversational

✓Ask questions and listen

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Donʼt do this

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Donʼt do this

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Donʼt do this

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Donʼt do this

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Promoted trends

✓ Launch new products

✓ Run major campaigns

✓ Target key dates to drive mass awareness

massive exposure for your business

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Targeting by geography

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Promoted tweets

✓ Keep your tweet on top

✓ Twitter for mobile, desktop and tablet

put your message in front of the right audience

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targeting options

by interests by geography

by device by gender

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open a twitter account

build an audience

engage your audience

measure and optimise

before you start

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Watch your Promoted Tweets, Trends and Accounts perform in real-time

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Timeline activity

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Followers dashboard

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Traffic and conversions on your site

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CPECost per engagement

Pricing

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Not available in Belgium yet.

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Test & optimise

No matter how big or small your budget is, please remember this

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Questions?

#socialsummer@sociallab