MEDIA KIT 2020... · 2019-08-27 · Twitter followers: 66,401 MEDIA REACH Instagram followers:...

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Head to AVR to book your ads or for more info email [email protected] MEDIA KIT 2020 Find your audience with Adelaide Fringe advertising options 66% of our audience aim to see shows they haven’t seen in previous years. Use the Adelaide Fringe advertising channels to find your audience!

Transcript of MEDIA KIT 2020... · 2019-08-27 · Twitter followers: 66,401 MEDIA REACH Instagram followers:...

Page 1: MEDIA KIT 2020... · 2019-08-27 · Twitter followers: 66,401 MEDIA REACH Instagram followers: 31,601 eNews subscribers: 124,000 Fringe Member Database: 23,000 AUDIENCE BY AGE AUDIENCE

Head to AVR to book your ads or for more infoemail [email protected]

MEDIA KIT 2020Find your audience with Adelaide Fringe advertising options

66%of our audience aim to

see shows they haven’t

seen in previous years.

Use the Adelaide Fringe

advertising channels to

find your audience!

Page 2: MEDIA KIT 2020... · 2019-08-27 · Twitter followers: 66,401 MEDIA REACH Instagram followers: 31,601 eNews subscribers: 124,000 Fringe Member Database: 23,000 AUDIENCE BY AGE AUDIENCE

FIND YOUR AUDIENCE!

66% of our audience aim to see shows they hadn’t seen in previous years. Use the Adelaide Fringe advertising channels to find your audience.

Audience:3,295,644

Attendances at ticketed events:828,563

Artists:7,012

Events:1,318

Venue spaces:520+

THE FESTIVAL AT A GLANCE

Performances:14,000+

Website visits:2,800,000

Facebook likes:93,427

Twitter followers:66,401

MEDIA REACHInstagram followers:31,601

eNews subscribers:124,000

Fringe Member Database:23,000

AUDI

ENCE

BY

AGE

AUDI

ENCE

BY

PROF

ESSI

ON1% Under 18

11% 18-27

17% 28-37

19% 38-47

28% 48-57

24% 58+

53% Employed Full-time

25% Employed Part-time

12% Retired

5% Student

3% Home Duties

2% Unemployed

Page 3: MEDIA KIT 2020... · 2019-08-27 · Twitter followers: 66,401 MEDIA REACH Instagram followers: 31,601 eNews subscribers: 124,000 Fringe Member Database: 23,000 AUDIENCE BY AGE AUDIENCE

Over 80% of Adelaide Fringe audiences consult the guide before or during Fringe time.The guide is a full colour publication and is still the leading authority on Fringe. With 1300+ events, performances and exhibition listed, purchasing advertising within the guide ensures your event cuts through to your audience.

The guide has a three-month shelf life and is frequently referred to by ticket buyers throughout the festival. In addition to the printed distribution, a digital version of the guide is available for download on the website throughout the season.

GUIDE BOOKING DEADLINE FRIDAY OCTOBER 11 ARTWORK DUE FRIDAY OCTOBER 18

See your ad in 320,000 printed guides

ADELAIDE FRINGE GUIDE PRINT ADVERTISING

180,000Guides distributed

through The Advertiser

30,000Guides distributed

interstate

Back CoverFull Page

275mm (w) x350mm (h)(crop size)

$20,000

Inside Front or Back Cover

Full Page275mm (w) x350mm (h)(crop size)

$16,500

Full Page275mm (w) x350mm (h)(crop size)

RHS: $9,900LHS: $9,000

Full pages add a 3mm bleed, no crop marks required. All other ads do not require bleed or crop marks. Artwork to be supplied as 300dpi, CMYK, PDF image, all fonts converted to outlines.

Half Page 247mm (w) x 165mm (h)

RHS: $5,500LHS: $5,000

Third Page Vertical

80mm (w) x 330mm (h)

RHS: $3,850LHS: $3,500

Quarter Page 247mm (w) x 82.5mm (h)

RHS: $3,300LHS: $3,000

Medium Artist Ad

80mm (w) x 165mm (h)

RHS: $1,430LHS: $1,300

Small Artist Ad

80mm (w) x 82.5mm (h)

RHS: $715LHS: $650

All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full.Bookings can be made through AVR, for more information email [email protected]. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. Advertising may only refer to Adelaide Fringe events in general venue advertising, external events will not be accepted for advertising (except for via Fringe Membership channels)

120,000online guide

views

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Over 80% of Adelaide Fringe audiences who used the Fringe by Day guide thought it was a useful tool for navigating the Adelaide Fringe.The Fringe by Day guide lists all shows with a start time before 5pm, and is targeted towards children, families and the young at heart.

It has a print run of 7,500+ and has a strategic distribution strategy targeted towards these audiences. By purchasing advertising within the Fringe by Day guide you are promoting your event to a particular demographic with specific interested in day time programming.

Advertising in the Schools Program Guide is only available for shows approved for the Adelaide Fringe Schools Program. The Schools Program Guide is distributed to 500+ schools across South Australia placing your event in front of the school teachers who book events, workshops and experiences for their students.

PRINT ADVERTISINGFRINGE BY DAY GUIDE

SCHOOLS PROGRAM GUIDE (formerly YEP!)

All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full.Bookings can be made through AVR, for more information email [email protected]. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. Advertising may only refer to Adelaide Fringe events in general venue advertising, external events will not be accepted for advertising (except for via Fringe Membership channels)

Full Page210mm (w) x297mm (h)(crop size)

Half Page Vertical91mm (w) x278mm (h)

Medium Ad91mm (w) x94mm (h)

RHS: $1,100 RHS: $660 RHS: $363

LHS: $1,000 LHS: $600 LHS: $330

[FRINGE BY DAY AND SCHOOLS GUIDE HAVE THE SAME ARTWORK SPECS + PRICES]

BOOKING & PAYMENT DEADLINE FRIDAY NOVEMBER 22ARTWORK DEADLINE FRIDAY NOVEMBER 29

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THURS

27SAT

29

THURS

5SAT

7

Hot Fringe Shows pages offer an affordable print opportunity in The Advertiser, Adelaide’s largest newspaper. These ads appear as a full page with listings arranged in a grid. It’s a striking way to engage an audience while being aligned with the Adelaide Fringe brand. The Advertiser is a daily newspaper, and each advertisement will appear for one day.

Dates Available:FEB

MAR

THURS

13SAT

15THURS

20SAT

22

PRINT ADVERTISINGHOT FRINGE SHOWS

All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full.Bookings can be made through AVR, for more information email [email protected]. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. Advertising may only refer to Adelaide Fringe events in general venue advertising, external events will not be accepted for advertising (except for via Fringe Membership channels)

Large Ad 80mm (w) x 65mm (h)

$600

Small Ad 80mm (w) x 40mm (h)

$400

★★★★★Edinburgh

festival for kids

★★★★★Families

Edinburgh Magazine

★★★★Adelaide

Advertiser

Garden of Unearthly Delights

Feb 15 - March 17

adelaidefringe.com.au

90mins // $65/$69

the music & lyrics of John lennon

lennon & mccartney

JOHN WATERS with

STEWART D’ARRIETTA

“SAVOUR EVERY MINUTE.” neW yorK times

“LENNON’S SPIRIT SHINES THROUGH.”

neW yorK Post

EXTRA SHOW!

March 17th 5pm

EN ERGETI C.PERSON AL. WILD.

8:00 PM (Tues – Sun) | 3:00 PM (Sat)15 FEB – 17 MAR 2019

THE PEACOCK GLUTTONYwww.analogthecompany.com

Buy tickets now at adelaidefringe.com.au/fringeTIX or call our Box Office on 1300 621 255

Principal Partner

HOtFringeShows

“Mesmerising” THEATRE PRESS

“Impeccable Voice” WEEKEND NOTES

THE BALLY | GLUTTONY | 26 FEB–3 MARCH | 7:20PM

Westfield Mariontoday and tomorrowYou’re never to far from the fringe!check out fringeontour.com.au

FOT Partners

FRINGEON TOUR

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WEB BANNER

Desktop: 728 (w) x 90 (h) pixel image (png or jpeg)

Mobile: 320 (w) x 50 (h) pixel image (png or jpeg)

BUTTON 250 (w) x 400 (h) pixel image (png or jpeg)

ADELAIDE FRINGE WEBSITE

Choose Ad:

Digital Campaign Packages – Banner & Button:

96% of audience members browse the Adelaide Fringe website to find their information or book their tickets.Advertising on the Adelaide Fringe website is a great way to increase exposure for your event or venue and allows you to engage audiences while they browse shows online. During the 2019 season, the Adelaide Fringe website attracted over 2.8 million website sessions, and paid advertising received over 17+ million impressions and over 40,000 clicks.

Paid advertisements will link to the event listing at Adelaide Fringe website. For organisations, advertising will link to an approved URL. Website advertisements are limited, so book early to avoid disappointment.

You can purchase cost effective packages inclusive of a button and banner, or as individual components.

ONLINE ADVERTISING

WEB BANNER AD

BUTTONAD

WEB BANNER AD

TYPE DATES BANNER BUTTON

On-sale Announcement Aug 7–Nov 27 $200 $400

Christmas Promo Nov 28–Dec 31 $200 $400

Festival Lead Up Jan 1–Jan 30 $300 $500

Pre Festival Promo Jan 31–Feb 13 $350 $600

In Season (First half) Feb 14–Mar 1 $400 $700

In Season (Second half) Mar 2–Mar 15 $400 $700

Festival Season Feb 14–Mar 15 $720 $1,250

Complete Campaign Nov 28–Mar 15 $1,480 $2,500

PACKAGE DATES COST

Festival Season Digital Campaign Package Feb 14–Mar 15 $1,850

Complete Digital Campaign Package Nov 28–Mar 15 $3,750

All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full.Bookings can be made through AVR, for more information email [email protected]. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. Advertising may only refer to Adelaide Fringe events in general venue advertising, external events will not be accepted for advertising (except for via Fringe Membership channels)

Page 7: MEDIA KIT 2020... · 2019-08-27 · Twitter followers: 66,401 MEDIA REACH Instagram followers: 31,601 eNews subscribers: 124,000 Fringe Member Database: 23,000 AUDIENCE BY AGE AUDIENCE

EMAIL BANNERSAdelaide Fringe offer three email banner advertising options in the lead up to and during Adelaide Fringe. Our E-News, HalfTix emails and Fringe Member News offer a high level of engagement and feature the most up to date information about what’s happening during the Adelaide Fringe.

The full list of available dates is available in AVR.

E-News Banner Have your banner included in emails which are sent to our mailing list comprising of 128,000 subscribers.

Halftix Banner Emailed daily to a subscriber list of 48,000+ this email notifies audiences of the half price sessions available on that day. For best results, it is recommended that your show be listed with a Halftix offer on the day of advertising.

Fringe Member Banner Your banner will be placed in the Fringe Member eNews which is received by our most engaged audience members and a data base of 26,000+. Over 60% of members purchase tickets to 5+ shows.

** subscriber numbers listed in table on right hand side. All EDM banner options listed together for easy comparison.

ONLINE ADVERTISING

All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full.Bookings can be made through AVR, for more information email [email protected]. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. Advertising may only refer to Adelaide Fringe events in general venue advertising, external events will not be accepted for advertising (except for via Fringe Membership channels)

TYPE SPECS COST SUBSCRIBERS

eNews Banner 600px (w) x 120px (h) PNG or JPG $1,000 UP TO

128,000

HalfTIX Banner 600px (w) x 120px (h) PNG or JPG $500 48,000

Fringe Member Banner 600px (w) x 90px (h) PNG or JPG $300 26,000

EMAIL BANNER

Page 8: MEDIA KIT 2020... · 2019-08-27 · Twitter followers: 66,401 MEDIA REACH Instagram followers: 31,601 eNews subscribers: 124,000 Fringe Member Database: 23,000 AUDIENCE BY AGE AUDIENCE

ADELAIDE FRINGE GUIDEBooking and payment deadline FRIDAY OCTOBER 11. Artwork deadline FRIDAY OCTOBER 18

Stock 130gsm self-cover, 50gsm internal pages. Semi-gloss finish

FRINGE BY DAY/SCHOOLS PROGRAM GUIDE Booking and payment deadline FRIDAY NOVEMBER 22. Artwork deadline FRIDAY NOVEMBER 29

ADVERTISER HOT FRINGE SHOWS Booking and payment deadline 10 working days prior to print

All print advertising must be high resolution PDF files, 300 dpi, CMYK colour mode, with text converted to outlines. All full page adverts must include a 3mm bleed.

Back Cover Full Page 275mm (w) x 350mm (h)(add 3mm bleed no crop marks) $20,000

Inside Front / Back Cover Full Page

275mm (w) x 350mm (h)(add 3mm bleed no crop marks) $16,500

Full Page 275mm (w) x 350mm (h)(add 3mm bleed no crop marks)

RHS $9,900LHS $9,000

Half Page 247mm (w) x 165mm (h) RHS $5,500LHS $5,000

Third Page Vertical 80mm (w) x 330mm (h) RHS $3,850LHS $3,500

Quarter Page 247mm (w) x 82.5mm (h) RHS $3,300LHS $3,000

Medium Artist Ad 80mm (w) x 165mm (h) RHS $1,430LHS $1,300

Small Artist Ad 80mm (w) x 82.5mm (h) RHS $715LHS $650

Full Page 210mm (w) x 297mm (h)(add 3mm bleed no crop marks)

RHS $1,100LHS $1,000

Half Page 91mm (w) x 278mm (h) RHS $660LHS $600

Medium Ad 91mm (w) x 94mm (h) RHS $363LHS $330

ADELAIDE FRINGE GUIDE* FRINGE BY DAY GUIDE & SCHOOLS PROGRAM GUIDE

REQUIREMENTS & DEADLINESPRINT

Large 80mm (w) x 65mm (h) $600

Small 80mm (w) x 40mm (h) $400

ADVERTISER HOT FRINGE SHOWS

All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full.Bookings can be made through AVR, for more information email [email protected]. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. Advertising may only refer to Adelaide Fringe events in general venue advertising, external events will not be accepted for advertising (except for via Fringe Membership channels)

Page 9: MEDIA KIT 2020... · 2019-08-27 · Twitter followers: 66,401 MEDIA REACH Instagram followers: 31,601 eNews subscribers: 124,000 Fringe Member Database: 23,000 AUDIENCE BY AGE AUDIENCE

WEBSITEBooking and payment deadline 10 working days before advert due to be live.

Artwork deadline 10 working days before advert due to be live.

All online artwork must be static JPG or PNG files, 72dpi, RGB colour mode.

BannerDesktop 728px (w) x 90px (h)

$200Mobile 320px (w) x 50px (h)

Button 250px (w) x 400px (h) $500

BannerDesktop 728px (w) x 90px (h)

$300Mobile 320px (w) x 50px (h)

Button 250px (w) x 400px (h) $500

ADELAIDE FRINGE WEBSITE

REQUIREMENTS & DEADLINESONLINE ADVERTISING

All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full.Bookings can be made through AVR, for more information email [email protected]. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. Advertising may only refer to Adelaide Fringe events in general venue advertising, external events will not be accepted for advertising (except for via Fringe Membership channels)

TYPEBANNER

Desktop 728px (w) x 90px (h)Mobile 320px (w) x 50px (h)

BUTTON250px (w) x400px (h)

On-sale Announcement Aug 7–Nov 27 $200 $400

Christmas Promo Nov 28–Dec 31 $200 $400

Festival Lead Up Jan 1–Jan 30 $300 $500

Pre Festival Promo Jan 31–Feb 13 $350 $600

In Season (First half) Feb 14–Mar 1 $400 $700

In Season (Second half) Mar 2–Mar 15 $400 $700

Festival Season Feb 14–Mar 15 $720 $1,250

Complete Campaign Nov 28–Mar 15 $1,480 $2,500

eNews 600px (w) x 120px (h) $1,000

HalfTIX eNewsletter 600px (w) x 120px (h) $500

Fringe Membership 600px (w) x 90px (h) $300

ENEWS BANNERS

DIGITAL CAMPAIGN PACKAGES – BANNER & BUTTON:

Festival Season Digital Campaign PackageFeb 14–Mar 15

Banner Desktop 728px (w) x 90px (h)Banner Mobile 320px (w) x 50px (h)Button 250px (w) x 400px (h)

$1,850

Complete Digital Campaign PackageNov 28–Mar 15

Banner Desktop 728px (w) x 90px (h)Banner Mobile 320px (w) x 50px (h)Button 250px (w) x 400px (h)

$3,750

Garden of Unearthly Delights. Photo: Trentino Priori.

Page 10: MEDIA KIT 2020... · 2019-08-27 · Twitter followers: 66,401 MEDIA REACH Instagram followers: 31,601 eNews subscribers: 124,000 Fringe Member Database: 23,000 AUDIENCE BY AGE AUDIENCE

REACH ACROSS ADELAIDE WITH

FRINGE MEMBERSHIP

FRINGE MEMBER ADVERTISING OPPORTUNITIES86% of Fringe Members keep up to date with what’s on in Adelaide via our Fringe Member eNews. Fringe Members are a highly influential and engaged audience. Fringe Members are interested in attending a wide range of events and are involved in the arts and entertainment community all year round.

Unemployed 1%

Retired 6%

Student 7%

Self-employed 5%Home duties 2%

Work part time 18%

Work full time 57%

MEMBERS BY OCCUPATION:

Under 18 1%

56+ 18%

45–55 22%

35–44 16%25–34 34%

19–24 8%

MEMBERS BY AGE:

Members know what’s on in Adelaide by using:

66%

59%

52%

47%

Member eNews

Word of Mouth

Facebook

Member Website

69%OF MEMBERS SEE 4+ FRINGE

SHOWS

Number of ticketed shows that Members attended at the 2019 Adelaide Fringe:

28.8%

7.4%

5.5%

8.9%

9.3%

12.1%

13.6%

9.2%

4.6%

9+

8

7

6

5

4

3

2

1

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GIVEAWAY $100Promote your show, event or product in our Members EDM by offering a free promotional giveaway competition. Competition giveaway is promoted in our Members EDM (26,000 subscribers).

You must offer a minimum of three (3) double passes via an Adelaide Fringe hosted digital competition. Option to discretely giveaway tickets or product in bulk for promotional opportunities or to fill seats on key nights (media reviews, previews etc). Giveaways are accepted at our discretion.

WHAT’S ON PACKAGE $450Receive two touchpoints in the one eNews edition. Both the What’s On image and the EDM Banner can link through to a URL of choice.

DEAL OF THE WEEK $800Feature in our weekly Member EDM on a Wednesday (26,000 subscribers). Your offer will also be featured in ‘Deals’ section of Adelaide Fringe Website.Must offer a member deal or discount to be eligible.

FRINGE MEMBER EDM PACKAGE $1,300Broadcast your message in our weekly eNews to our most engaged audience: Fringe Members. The Member eNews is sent to 26,000 subscribers and package includes premium placement of artwork with multiple touchpoints. This package also includes an Adelaide Fringe web page member listing (if offering a Member exclusive deal), edm banner, key artwork and 200 words of copy.It is a cost effective alternative to the dedicated email while still engaging with Fringe Members.

DEDICATED EMAIL $2,000This dedicated email makes sure that the spotlight is on you. Exclusively promote your event or deal directly to our member dedicated database of 26,000 with your own eNews edition. Target a specific demographic or the entire database. Will also be featured in Deals section of Adelaide Fringe Website.

Must offer a significant member deal or discount to be eligible.

MULTI-PLATFORM WEBSITE ONLYMEMBER DEAL – WEBSITE ONLY $250Offer a member exclusive deal to our members and have your show, event or product listed on the Adelaide Fringe Website under the Deals section. The Deals section of the website is high-traffic and is linked to all member communications including eNews. This is a cost effective way to drive traffic and interact with our most engaged audience.

69%OF MEMBERS SEE AT LEAST FOUR SHOWS

FRINGE MEMBER ADVERTISING OPPORTUNITIES

*Please note artwork is due 10 working days prior to your ad release date.

All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full.Bookings can be made through AVR, for more information email [email protected]. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets.Advertising may only refer to Adelaide Fringe events in general venue advertising, external events will not be accepted for advertising (except for via Fringe Membership channels)

Page 12: MEDIA KIT 2020... · 2019-08-27 · Twitter followers: 66,401 MEDIA REACH Instagram followers: 31,601 eNews subscribers: 124,000 Fringe Member Database: 23,000 AUDIENCE BY AGE AUDIENCE

MEMBER RATES, SPECS & DEADLINES

All prices exclude GST. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not

received at least fourteen [14] days prior will still be charged in full. For more information email

[email protected]

ARTWORK & PAYMENT

EDM feature image 600 (w) x 370 (h) px

$2,000

Website banner image 1660(w) x 360(h) px

Website tile image 1080(w) x 1080(h) px (no copy on image please)

Media release or at least 150 words copy

Details of member offer(including redemption process)

Official poster or key art

URL

DEDICATED EDMEDM feature image 600(w) x 370(h) px

$1,300

EDM banner image 600(w) x 90(h) px

EDM ‘What’s On’ image 1080(w) x 1080(h) px

Website banner image 1660(w) x 360(h) px

Website tile image 1080(w) x 1080(h) px (no copy on image please)

Media release or at least 150 words copy

Details of member offer(including redemption process)

Details of giveaway(including redemption process)

Official poster or key art

URL

FRINGE MEMBER EDM PACKAGEEDM feature image 600(w) x 370(h) px

$800

Website banner image 1660(w) x 360(h) px

Website tile image 1080(w) x 1080(h) px (no copy on image please)

150 words copy

Details of member offer(including redemption process)

Official poster or key art

URL

DEAL OF THE WEEK

EDM feature image 600(w) x 90(h) px

$100

Website banner image 1660(w) x 360(h) px

Website tile image 1080(w) x 1080(h) px (no copy on image please)

150 words copy

Details of give away(including redemption process)

Official poster or key art

URL

GIVEAWAY

Website banner image 1660(w) x 360(h) px

$250

Website tile image 1080(w) x 1080(h) px (no copy on image please)

150 words copy

Details of member offer(including redemption process)

Official poster or key art

URL

MEMBER DEAL – WEBSITE ONLY

EDM banner image 600(w) x 90(h) px

$450URL

EDM ‘What’s On’ image 1080(w) x 1080(h) px

WHAT’S ON PACKAGE