28th & 29th november 2013olympia, London

The show has been designed specifically to give takeaway owners the latest knowledge, information and education they need to stay up to date, improve their businesses and develop their knowledge, career and network. There are seven content rich seminar theatres, each covering the most important developments facing the takeaway industry right now, with speakers ranging from thought leaders in the catering world, to business experts and professionals who have worked with the latest in cooking technology.

Hands-on workshops will provide the visitor with opportunities to get to grips with broadening their skill set, as well as sampling new products and services that they could add to their repertoire.

What is TAKEAWAY EXPO 2013?

5000Takeaway owners

will be at Takeaway Expo 2013

Takeaway Expo 2013 will benefit from all the experience, knowledge and organisational skills the Prysm Group has obtained over 12 years running national shows. It will also enjoy running alongside The Business Show, the UK’s biggest business to business show, which attracts over 25,000 businesses.

You can’t afford to miss this show if takeaway owners are your target market.

THERE’S NO OTHER LIVE EVENT OUT THERE FOR

TAKEAWAY OWNERS THAT COVERS THIS RANGE OF

PRODUCTS AND SERVICES. THERE’S EVERYTHING TO

GROW AND EXPAND A BUSINESS THROUGH A VARIETY OF

SEMINARS THEATRES,

WORKSHOPS AND LIVE EVENTS

DEDICATED TO THE TOPICS THAT MATTER.

Visitors will be targeted nationally and will come from across the UK, however in our experience of running national

exhibitions in London, the location will attract 47% of visitors from

London and the South East, with an even geographical spread for

the rest of the country.

WHO WILL BE THERE?

INDIAN

TAPAS

CHINESE

BAKERY & DELI

FISH & CHIPSAND MUCH MORE

CARIBBEAN

ITALIAN

AMERICAN

SUSHI

TURKISH

MEXICAN

TYPICAL ATTENDEE (CUISINE)

Scotland

2%

Overseas

2%

Visitors will be targeted nationally and will come from across the UK, however in our experience of running national

exhibitions in London, the location will attract 47% of visitors from

London and the South East, with an even geographical spread for

the rest of the country.

London

32%Wales

5%

North East

9%

South & South West

9%South East

15%

North West

10%

Midlands

16%

The Prysm Group have been organising leading B2B trade exhibitions for 12 years, with a reputation for producing well run, well attended events, which receive significant investment to constantly evolve and improve them.

The success of these events is built on an ethos of delivering outstanding educational content that will attract highly targeted audiences and offer an engaging visitor experience - and Takeaway Expo 2013 will be no different.

The Business Show, run by the Prysm Group, is now the fastest growing business exhibition in Europe and attracts more than 20,000 businesses over two days. Takeaway Expo 2013 will run next door to The Business Show and therefore benefit from spin-off media exposure, as well as added promotion through the 60-plus partners of the £2m turnover event that is The Business Show.

THE PRYSM GROUP

CONTENT RICHThe event is designed to give takeaway owners all the tools they need to grow and to develop their takeaway, whether that’s franchising their restaurant, adding an automated online ordering system or re-branding to move to the top of the food chain.

Takeaway Expo 2013 is an interactive exhibition and conference designed specifically to help takeaway owners run their businesses better, meet other like-minded professionals to share ideas and develop professional knowledge.

Bringing together workshops and insightful seminars, the event offers a unique opportunity for takeaway owners to obtain the latest tools, techniques and advice within an ever-changing industry.

From the seven seminar halls to the interactive workshops, there has never been an event like this in the UK. Thousands of takeaway owners will be at this show. Can you afford to miss it?

FROM THE LATEST CULINARY REVOLUTIONS TO SEARCH ENGINE OPTIMISATION SPECIFICALLY FOR THE FOOD INDUSTRY AND EVERYTHING IN BETWEEN, THIS EVENT WILL BE SO CONTENT RICH THAT IT WILL BE UNMISSABLE FOR ANY PROFESSIONAL IN THE INDUSTRY.

This theatre is populated solely by the leading lights of the catering and business world.

They will be sharing their ideas and experience, discussing solutions to the challenges that

face any takeway owners. What these guys have to say is worth listening to, and could be

just what any takeaway owner needs to hear.

Making sure you maintain and grow your customer base is undoubtedly one of the most important

aspects of running any business. But how can the catering professional achieve that? Topics in this

seminar theatre range from the use of feedback to the introduction of loyalty schemes.

This collection of seminars is focused on how the latest technology, from both within the food

industry and outside it, can aid and improve any takeaway business. This is your chance to

explore whether you could benefit from a mobile ordering system or a customer relationship

management system that keeps track of your most loyal customers.

This area is for takeaway owners to learn from specialist chefs about new innovations within the

catering industry. They will show takeaway owners different ways to incorporate new trends into

their takeaways. Everything shown in this theatre will be directed straight to the visitor and will be

achievable for all levels, whether they have just opened their first shop and are looking for a USP,

or if they are looking to add another restaurant to their portfolio with a completely fresh direction.

Speed is of the essence in the takeaway market. The quicker you can deliver the best service possible,

the higher your profit will be. There are dozens of ways to do this and we think we’ve covered the

best; from contactless payments, to online ordering and changing the way takeaways operate.

This group of not-to-be-missed seminars will provide the business advice, hints and tips that could

propel takeaway owners to running an even more successful restaurant. Streamlining the running

of any business can leave them more time and money to spend on cooking and customers.

You need to make sure you have all the facts and figures if you want to know how to become a

franchisee or sell your business as a franchisor. It could be that you want to invest in a business

that has a proven model for making money, with the training, systems and backup to make the

entry into your new business a smooth ride; or think that this already describes you and your

business. Is it really all it’s cracked up to be?

Keynote Theatre

FOOD TECH INNOVATION

THE IDEAS KITCHEN

FASTER FAST FOOD

BUSINESS TOOLS

ONE-STOP FRANCHISE SHOP

MARKETING

VISITOR MARKETING PLAN

SOCIAL MEDIA

EMAILS

NATIONALNEWSPAPERS

We’ve worked closely with the experts to create an outstanding programme of seminars and workshops that takeaway owners will be compelled to attend - and what’s more we’ve made it completely free. The marketing campaign has been designed to make sure that everybody in this industry in the UK is informed about the event.

The key components of our marketing activity will include:

Our social media experts will use LinkedIn to give the event maximum exposure to those with relevant job titles and members of groups, as well as respected names endorsing the show through twitter.

PR

EMAILS

The above is a guide to the marketing plan and the marketing team reserve the right to alter any of the activities in conjunction with what proves will work best.

Tactical PR will be employed to give the event maximum exposure across the media. It will also enjoy the benefits of being located next door to The Business Show which attracts widespread national media coverage.

Emails will hit takeaway owners through all of our partner databases. This will be accompanied by regular email blasts to thousands of others in the industry to data that we have sourced ourselves.

The event will be advertised in London and national newspapers every day in the six weeks leading up to the exhibition. Identified newspapers are The Evening Standard, The Metro, The Independent, The Mail, The Times, The Telegraph, The Guardian, and The i.

DIRECT MAIL

Event partners will send out a number of emails and letters to their databases endorsing the show and inviting them along to the event. They will also advertise the event in their newsletters and publications and promote it on their websites.

If you sell to takeaway owners, then you should exhibit at this event, where you will be provided with an unrivalled opportunity to engage this audience face-to-face.All attendees share an ambition to grow and improve their takeaway. They’ll be looking for products and services that will enable them to develop and grow their business.

By exhibiting at Takeaway Expo 2013 you will:

• Meet hundreds of potential customers face-to-face over the two days

• Raiseyourprofileinacompetitivemarket• Collect high quality leads and generate sales • Launch new products or services direct to the market

and gain feedback from prospective purchasers • Presentsuccessfulcase-studiesalongsidesatisfied

customers • Network with the media, your customers and other

exhibitors

WHO SHOULD EXHIBIT?

IF YOU PROVIDE ANY OF THE FOLLOWING PRODUCTS OR SERVICES, THEN YOU SHOULD BE EXHIBITING AT TAKEAWAY EXPO 2013:

• Food Wholesale• Food Industry Health &

Safety Training • Shop Refit Designers• Interior Designers• Restaurant Furniture • Catering Equipment• Technology in Restauranting• Technology in Cooking• Automatic Ordering Services• Shop Fascias• Vehicle Wrapping• Commercial Printers• PR Specialists• Company Management

System• Accounting • Catering Qualifications • Food Packaging• Food Branding Specialist• Food Marketing Experts• Food Website Designers• Food Social Media Experts• Mobile/Event Catering• Loyalty Cards Systems • Franchising Expertise• Building Rentals• Uniform • Labelling• Buisness/Catering Insurance• Catering Business

Consultants • Catering Regulatory

Organisations • Delivery Vehicles • Any other business within

the catering sector

For just £435* plus VAT a square metre, you can put your company in front of a pre-qualified audience that have made the commitment to their business to attend this event to search for new products and services.*space only is available from £415 per m²

Included in this costis a shell schemestand, a dedicatedpage on our website(with social mediaamplification) andan entry into ourshow guide.

PACKAGE & COST

There are countless marketing benefits directly related to having a stand at the event, over and above the obvious powerful benefits of face-to-face marketing to over 3,000 visitors at the event itself.

Included in the package for every stand is:

StandYour stand at the show will give you access to meet visitors face-to-face. This is your space to personalise with your branding to stand out from the crowd and demonstrate the powers of your product or service to the visitors.

Show GuideYou will receive a75 word listingincluding yourcontact and websitedetails in theofficial event showguide. This is sentelectronically toall pre registeredvisitors, and printedcopies will be givento all attendees.

Social Media CampaignWe have a dedicatedmember of staff forour social mediachannels, who willwork with you topromote yourproduct or serviceto our followersthrough Facebookand Twitter.

WebsiteYou will be given a dedicated page to promote your prod-ucts and services on our website. Your dedicated page can include up to 500 words, a product im-age, your company logo, a link to your website and also links to your Twitter feed.

Takeaway Expo 2013 is brought to you by Prysm BSU Limited, a company registered in the United Kingdom, with registered number 07447489 and with its registered office at 3rd Floor, Colston Tower, Colston Street, Bristol, UK, BS1 4UB.

Shell Scheme StandsShell scheme stands are fully carpetedand walled. Stand inclusive of fascianame board and stand number.

£435 plus VAT per square metre for shell scheme stands

Space Only StandsSpace only stands are just that and give you a blankcanvas to create something special within that area.

£415 plus VAT per square metre for space only

Alternative opportunitiesThere are numerous sponsorship opportunities all designed to offer you maximum brand exposure, for instance branding the official show carrier bags or being the title sponsor.

Anything and everything is open to discussion and we would welcome the opportunity to work with you to find a solution to your brand exposure aims.

For further information please contact Alex Brown on 0117 930 4927 or email alex.brown@prysmgroup.co.uk