2012 EXPO Brochure

telling stories. preserving history.

blending lives. it’s a process.

EXPOgeorgiayearbookJuly 24 -26, 2012 • AtlAntA MArriott northwest

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blending lives.


replenishFood, Fun, and StaFF timeThe following meals are included in the tuition:

Tuesday—lunch and dinner

Wednesday—breakfast, lunch, and dinner

Thursday—breakfast

New this year: Lunch is provided on Tuesday, so you do

not need to plan to eat before you arrive.

EXPO will conclude at 11:00 AM on Thursday. Lunch is

not provided. Typically yearbook staffs eat lunch at their

convenience on their drive home.

maximizeextended photography — $25EXPO includes photography classes for all participants,

but we also offer an all-day class with a professional. Sign

up in advance, pay an additional $25, and bring a digital

camera and all equipment to take and download photos.

get a critique From a Judge — $50 A CSPA/GSPA judge will provide written critiques and

consultations, time permitting. To participate, add $50 to

your registration and mail your book to the judgeby July 1:

Elisha Boggs

140 Kentucky Circle

Athens, GA 30605

accomplish Build a yearBook portFolioIn addition to learning about yearbook journalism, your

staff will complete a portfolio.

• SetGoals&Objectives—Brainstorm goals and

create a plan to accomplish them.

• PlanYourLadder&ProductionSchedule—Create a

strategic plan to maximize productivity.

• SpinYourTheme—Learn what makes a great theme

and create one of your own. Design your cover,

endsheets & theme pages!

• CreateaMarketingPlan—Itemize goals, order

supplies, set up eBiz, and create an action plan.

participatemeet With a graphic artiStTo help you be as productive as possible, we fly in Herff

Jones graphic artists to provide professional assistance in

designing your covers. Be prepared with ideas when you

arrive, but also be open to creative juices that flow!

dancing & karaokeOn Wed. from 8 PM - midnight, all participants are invited

to celebrate and connect at the dance! The DJ will provide

dance and karaoke competitions, activities, and prizes.

get hitched on Stitch!Engage in an exciting, new online platform to connect!


blending lives. it’s a process.

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Elisha BoggsThere was a time in Elisha’s life when she could cozy up in a chair with a hot cup of coffee and flip through the pages of Runner’s World, Real Simple, or People magazines and simply enjoy the collection of stories, photos, and life changing suggestions. But now, as a seasoned yearbook judge, she notices the grid design, the number of picas between photos, the color and font choices, and the impact of each element. For the past five years, Elisha has been conducting writing workshops for GSPA and critiquing yearbooks for CSPA and GSPA. After critiquing over one hundred yearbooks from around the country, she has developed a keen sense of what a high school

journalism class can accomplish with a little advice and a lot of passion.

Jonah FisherJonah got his start in yearbook when he took the adviser role of the Teleios yearbook at Mount Paran Christian School in Marietta where he also teaches art and design. Jonah is proud to call himself a design and typography nerd. Photojournalism is an absolute passion. His educational and professional background in art and design helped him transform an average book into an award-winning display of design and journalism. In his fifth year advising, Teleios has received numerous awards, including two consecutive Crown Awards from CSPA. He has also served as a special consultant, assisting other yearbook staffs with concept development and

design. Jonah is passionate about helping students take their yearbook to the next level.

Nancy SmithNancy Y. Smith, advises the newspaper, yearbook and DVD at Lafayette High School in Wildwood, MO. She has been teaching and advising publications for 25 years and frequently speaks at workshops and conferences across the country. She has earned Master Journalism Educator status from the Journalism Education Association and is the JEA National Write-off Chair. She has been recognized by the Dow Jones Newspaper Fund as a Special Recognition Adviser and was named a Distinguished Adviser in the National Yearbook Adviser of the Year competition. She was also one of six finalists for the 2007-2008 Missouri Teacher of the Year. She is married to a St. Louis County

firefighter and has three sons, Jordan, 14, Austin, 10 and Blake, 10.

Rick WoodRick Wood has been a photojournalist for the Milwaukee Journal Sentinel for more than 25 years. He is a graduate of the Indiana University School of Journalism and was co-editor of the Arbutus yearbook, and covers local & national news, sports & features. Recently, he covered the 2012 Rose Bowl, NFL playoff games with the Green Bay Packers and Aaron Rodgers, The Milwaukee Brewers, and several college teams. He also has extensive foreign travel covering news, and he has been recognized for work published nationally and regionally. The Milwaukee Journal Sentinel has won three Pulitzer prizes in the past four years. Rick has been nominated three times for a Pulitzer

Prize in Photography, and the Milwaukee Journal Sentinel was a finalist for the 2006 Pulitzer Prize in explanatory journalism for a project in which Rick’s work was fundamental.

Bruce WattersonBruce, chair of CSPA’s Committee on Judging Standards and Practices, retired as CCO at the Darlington School, Rome, GA and returned to the college-level as a writing and journalism professor and consultant. Bruce holds the CSPA Gold Key, the NSPA Pioneer Award, the JEA Medal of Merit, SIPA’s Distinguished Adviser Award and the Kay Phillip’s Service Award from NCSMA. Bruce has been honored by College Media Advisers for his work with the collegiate press nationally, and he has been a national officer for CASE. He has spoken frequently to press groups in 46 states and internationally as part of the CIJF. He enjoys tapping into the energy and creativity of YBK staffs

and encouraging innovative approaches.

Dan MuellerDan LOVES yearbook! The fun began when he was the editor of his HS yearbook, and he continued as the editor of his college yearbook. Since then, Dan has been working with Herff Jones for 6 years as a yearbook rep in Missouri. He has extensive technical knowledge of InDesign , Photoshop, and eDesign , and he loves to help students learn how to use these programs to enhance their books and design. In addition, Dan worked for an IT support company for 5 years and was later on the committee that helped develop eDesign, Herff Jones’ on-line publishing program. Dan lives in St. Louis, MO, where he gets the privilege of working with 55 wonderful yearbook

staffs who consistently win local and national awards.

Leah BlaseA former P.E. teacher, Leah is passionate about students, teachers, education, and yearbooks. Leah Blase has been a Herff Jones rep in St. Louis for over 15 years. Her schools consistently win top awards including CSPA Crowns, NSPA Pacemakers, All-Americans and MIPA All-Missourians. Leah serves as co-director of St. Louis camps and training workshops. Her schools credit her insightful input and attention to design detail, as well as her boundless energy, for much of their success. Her leadership, enthusiasm and knowledge also earned her a spot in the Herff Jones Hall of Fame, but her customers are most impressed by her true embodiment of the Yerd

lifestyle! Leah is known for her enthusiastic, fun-loving spirit.

Brian ColeBrian is a nationally-respected, multi-year CSPA Silver Crown winner and fine arts educator of more than 12 years at George Walton Academy, Monroe, GA, an independent K-12 setting. He focuses on connecting art education to real-world applications including critical thinking, project management and technology skills. He is highly proficient in multi-media disciplines including photography, graphic design, Photoshop, web design and video to teach today’s student. Brian is also an experienced administrator responsible for curriculum development and program improvements. He has led his yearbook staff to win state, regional, and national honors and has

developed a reputation of excellence nationwide.

cost & registration$99 plus taxes per hotel room per night $200 per participant for workshop tuition

Register at www.YearbookExpo.com. Reserve lodging with us, too. Don’t call hotel.

date & location11 AM - 11 AMTuesday - ThursdayJuy 24 - 26, 2012

The Atlanta Marriott NW200 Interstate North Pkwy @ I-285 & I-75

questions & answersGet more info at www.YearbookExpo.com.Email questions to [email protected].

GA YBK EXPO Board of Directors:Gwen Childers, John James, and Jenny Watson

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it’s a process.

telling stories.preserving history.

blending lives.


2012 EXPO Brochure

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