Dealer Expo Sales Brochure
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Transcript of Dealer Expo Sales Brochure
December 5-7, 2014CONFERENCE: DECEMBER 4Mc Cormick Place West, Chicago, IL
Your best opportunity all year to meet face to face with 5,500
Powersports Retailers
EXHIBITOR BROCHURE
Tracy HarrisSenior Vice President, Dealer Expo
Since 1966, Dealer Expo has been the largest event dedicated to the powersports retailer community. This Decemberkicks o� the year-long 50th Anniversary Celebration—starting with a brand new Dealer Expo experience for 2014.
So, what is changing? To start, a traditional tradeshow just doesn’t cut it anymore. Powersports retailers want to discover new products, learn retail business skills to improve their bottom line and meet other like-minded retailers— during a time of year that �ts their schedule and at a place easy to get to. They also want to have fun while doing it. Exhibitors, quite simply, want to meet with as many buyers as possible in an environment that is business-minded and convenient.
So, what did we do? We spoke to our community, both buyers and sellers, and even our critics to ensure every decision on the “new” Dealer Expo was actually a good one. By focusing on the needs of the retailers, the 2014 Dealer Expo delivers the experience your buyers requested: Moving to a destination city, but staying within 1,000 miles of 60% of the nation’s retailers at a peak time they are looking to buy, and when they have the sta� in place so they can leave their stores.
By exhibiting, you will have access to thousands of decision-makers from around the world. And we’ve created more opportunities than ever for buyers to see your product well before they even get to your booth.
I know the 2014 Dealer Expo will exceed your expectations. Let us show you how.
Dealer Expo | December 5-7, 2014 | Conference: December 4 | McCormick Place West, Chicago, IL, USA | www.dealerexpo.com | Sales Team Contact: 310.857.7328
We Built a Dealer Expo that is in line with your Business Needs—to reach new retailers, build new leads, connect with your current customers, and sell more product.
ATTENDANCE BY THE NUMBERS
RETAILERS YOU WILL MEET AT DEALER EXPO
RETAILER TYPE
5,500 QUALIFIED RETAILERSATTEND DEALER EXPO
< 60% have buying approval
< 74% are management
from 50 STATESand OVER
35 COUNTRIES
INDEPENDENT RETAILER
FRANCHISEDDEALER
PARTS/ACCESSORIES/GEAR RETAILER
SPECIALTY SERVICE/PERFORMANCE SHOP/INSTALLATION
44%30%12%11%3% CUSTOM
BUILDER
71% ATV/Off Road
59% Touring
44% Scooter/Moped
43% Metric
40% American Big Twin
22% Sport Bike
21% Snowmobile
13% Go Kart
Dealer Expo | December 5-7, 2014 | Conference: December 4 | McCormick Place West, Chicago, IL, USA | www.dealerexpo.com | Sales Team Contact: 310.857.7328
MARKETS SERVED
Numbers based on current pre-registration projections.
Top Reasons Retailers Attend Tradeshows…
…AND HOW DEALER EXPO DELIVERS
Number 1 : SEE NEWPRODUCTS
> NEW PRODUCT SHOWCASE your new product displayed at the entrance of the show
> NEW PRODUCT CATALOG: New product coverage in the Show Directory, Dealernews and online
> OVER 100 15-MINUTE PRODUCT DEMOS
present your new product to retailers
Dealer Expo | December 5-7, 2014 | Conference: December 4 | McCormick Place West, Chicago, IL, USA | www.dealerexpo.com | Sales Team Contact: 310.857.7328
Top Reasons Retailers Attend Tradeshows…
…AND HOW DEALER EXPO DELIVERS
Number 2: GET ADVANCEDBUSINESS TRAINING
Mark RodgersAuthor of the best-selling
McGraw-Hill book:Accelerate the Sale.
Dealer Expo | December 5-7, 2014 | Conference: December 4 | McCormick Place West, Chicago, IL, USA | www.dealerexpo.com | Sales Team Contact: 310.857.7328
> The National Retail Conference presented by Dealernews: An entire day (before the expo even opens) dedicated to exclusive, in-depth content developed speci�cally for Powersports retailers.
Management workshops presented by The Retail Owners Institute (ROI)
Marketing workshops presented by Dealership University
Service Workshop presented by the Motorcycle Mechanics Institute
“Accsellerate Your Sales” Workshop presented by Mark Rodgers
> Dealer Program Meeting presented by the Motorcycle Industry Council > Lunch and Learns: Retailers connecting over lunch to discuss the speci�c challenges facing today’s powersports retailer.
> Model Store and Model Storeroom: Interactive learning displays including the “model store for millennials, by millennials” – designed speci�cally to attract the 18-28 customers and the Model Storeroom on how to optimize parts storage space.
> Kawasaki Presents: REVIVE, REFRESH, RECHARGE, REACH-OUT Kawasaki is creating an oasis in the center of the expo �oor with an H2O Bar, charging stations, comfy chairs & more. Best of all, Kawasaki's marketing team will lead sessions on how to e�ectively utilize digital media.
> Pie in the Sky Party: What better way to welcome you to Dealer Expo than classic Chicago deep dish pizza served up in one of the most iconic buildings in the world: The Willis Tower. Participation is limited.
> 23rd annual Top 100 Awards Gala: Celebrating the best retailers of 2014. Winners receive complimentary seating; additional paid seating available, on sale in October. Sponsorships available.
> Secret Party: Millennium Park is heating up the �rst Friday in December. Don’t miss what we have in store. Details released that day via social media.
> Saturday Night Industry Party: Honoring the LEGENDS – the veterans responsible for building the aftermarket industry, dealer networks and the dealerships themselves.
> FULL THROTTLE LOUNGE: Full-service VIP experience for dealers who sell more than $10M in annual sales.
> 50 Years of Motorcycle Exhibit: This special exhibit will take attendees back in time to highlight the top news and showcase a vehicle model from each year.
INDUSTRY PARTY HONORING THE LEGENDS
Dealer Expo | December 5-7, 2014 | Conference: December 4 | McCormick Place West, Chicago, IL, USA | www.dealerexpo.com | Sales Team Contact: 310.857.7328
Top Reasons Retailers Attend Tradeshows…
…AND HOW DEALER EXPO DELIVERS
Number 3: HANG OUT AND HAVE FUN!
Reconnect and kick back with retailers, exhibitors and friends at the evening parties.
PIE IN THE SKY PARTY
50 YEARS OF MOTORCYCLEEXHIBIT
23RD ANNUALAWARDS GALA
The Best Time of Year to Hold Dealer ExpoDATES THAT MEET THE INDUSTRY’S STANDARD
JAN-FEBSLOW WINTER MONTHSPowersports retailers are hunkered down for winter —running on lean budgets and skeleton sta�. They are focused on �nishing their ordering in time for the start of the selling season.
J F M A M J J A S O N D
MAR-OCTSELL SELL SELLFor 37 weeks a year, retailers are concentrating on one thing: SALES. From their shops, racing events, rallies and other outdoor consumer opportunities, this is the busy selling season with no time for anything else.
J F M A M J J A S O N D
NOVEMBERCROWDED EVENT MONTHManufacturers, distributors and importers are busy with international shows such as EICMA, Intermot, and SEMA.
J F M A M J J A S O N D
DECEMBERWith a crowded powersports calendar, Dealer Expo is at THE peak time in early December when stores are fully staffed and eager to get their hands on new products for the 2015 Sales Season.
J F M A M J J A S O N D
Dealer Expo | December 5-7, 2014 | Conference: December 4 | McCormick Place West, Chicago, IL, USA | www.dealerexpo.com | Sales Team Contact: 310.857.7328
The Best LocationA RETAILER’S KIND OF TOWN — CHICAGO
SEATTLEWithin 4 Hours
SAN FRANCISCOWithin 4 Hours
DENVERWithin 2 Hours
LOS ANGELESWithin 4 Hours
PHOENIXWithin 3 Hours
DALLAS/FT. WORTHWithin 3 Hours
ATLANTAWithin 3 Hours
WASHINGTON D.C.Within 2 Hours
TAMPAWithin 4 Hours
NEW YORKWithin 2 Hours
MINNEAPOLISWithin 1 Hour
NEW ORLEANSWithin 3 Hours
BOISEWithin 3.5 Hours
CHICAGOINDIANAPOLISWithin 1 Hour
60%of all U.S.powersportsretailersare within1000 mi.of Chicago
CONVENIENT LOCATION FOR THE INTERNATIONAL CROWD
Chicago’s TWO international airports offer over120 daily direct flights to 60 international destinations.
Dealer Expo | December 5-7, 2014 | Conference: December 4 | McCormick Place West, Chicago, IL, USA | www.dealerexpo.com | Sales Team Contact: 310.857.7328
FROM
MEX
ICO, C
ENTR
AL,
& SOUTH AM
ERIC
A
FROM ASIA
FROM EUROPE
Dealer Expo delivers
OVER 5,500 RETAILERScreating endless opportunities for new buyer lead generation
of decision-makers say national shows are an extremely useful source for buying information.
of attendees use face-to-face time at a show to learn about new products, evaluate vendors for future buying and narrow their choices.
Invaluable face-to-face NETWORKING
IN-PERSON SAVINGS
MEET NEW BUYERS
REINFORCE CURRENT RELATIONSHIPS
87%86%
Dealer Expo | December 5-7, 2014 | Conference: December 4 | McCormick Place West, Chicago, IL, USA | www.dealerexpo.com | Sales Team Contact: 310.857.7328
YOUR CURRENT BUYERSARE AT THE SHOW
Gain the competitive edge of knowing your customers personally and take advantage
of making the deal in-person.
Source: The Center for Exposition Industry Research
to identify a prospect
for the �rst face-to-face contact
to close a sale
AVERAGE COST…
$96
$96
$2,188
AT A SHOW
$443
$1,039
$3,102
OTHER MEANS
$347
$943
$914
YOU SAVE
YOUR NEW PRODUCTS RIGHT IN THE RETAILER’S HANDSThis year, the price of your booth includes these opportunities to keep your products in front of retailers throughout their event experience:
Beyond the Booth – $2,500 for a 10x10 and SO MUCH MORE
Your Product included in the NEW PRODUCT SHOWCASELocated at the show’s entrance, retailers will engage with your product on their way to the expo floor.
Your Product in the NEW PRODUCT CATALOGAvailable starting in September, the online new product catalog is the resource where buyers can do their 2015 planning. Include your product to reach the entire Dealerexpo.com audience.
Dealer Expo | December 5-7, 2014 | Conference: December 4 | McCormick Place West, Chicago, IL, USA | www.dealerexpo.com | Sales Team Contact: 310.857.7328
15 MINUTE PRODUCT DEMOPresent the features, functionality and how to sell your new product at the New Product Demo Stages located right on the expo floor. Space is limited so reserve today.
The VALUE of YOUR EXHIBITOR INVESTMENT
3 FULL DAYS OFEXHIBITING Our partner, the City of Chicago, secured more a�ordable rates and
relaxed labor rules for booth setup, maintenance and tear down.
MORE AFFORDABLE RATES& RELAXED LABOR RULESPLUS:
BOOTH PRICESSTART AT JUST
$2500
Dealer Expo | December 5-7, 2014 | Conference: December 4 | McCormick Place West, Chicago, IL, USA | www.dealerexpo.com | Sales Team Contact: 310.857.7328
> Meet Face-to-Face with over 5,500 Retailers
> Your product displayed at the New Product Showcase
> 15 min. presentation on the New Product Demo Stage (limited number of timeslots available)
> Four Evening Networking Events (limited seating for Wednesday and Thursday events)
> Your product included in the Digital New Product Catalog
> Your logo included on the Dealer Expo homepage
> Booth on the expo floor… OF COURSE!