Take The Conversion Optimization Challenge

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You’re not running the course alone! 7 Ways to turn your business into an online destination and sell like Amazon: How Jirafe can show you immediate business value: THE What are your brand’s hurdles to growing revenue? Do you have a high volume of visitors to your site that are not converting? An Infographic by: Do you know which marketing channels drive the most revenue? Is it easy to figure out which ones bring you the most customers? Do you have diculty drilling down on which products and categories are turning browsers into buyers? Do you know how to keep your customers coming back consistently? Do you know where to start with regard to segmenting your ecommerce data? 1 2 4 3 5 Problems: Most merchants report between a 1% and 5% conversion rate. SOURCE: Marketing Sherpa Return visitors visit 3 times more often, and spend 3 to 5 times more. 60% of merchants track conversion rate while less than half track returning visitor percentages. Only 26% of respondents monitor add-to-cart rate. (used to assess if customers abandon the site on product pages or checkout) SOURCE: Marketing Sherpa Amazon is the only ecommerce site that has a repeat visit rate that is of its total visits. The average documented online shopping cart abandonment rate is 68.07% SOURCE: Baynard Institute. 2 / 3 60 % 3–5 X MORE 26 % 1. Measure your customer lifetime value by marketing channel. Does Facebook or Pinterest bring you customers with the highest spend? 2. Position your best selling products above the fold on your homepage and make purchase suggestions during the checkout process. 3. Present your products clearly with precise descriptions, social proof, and valuable product ratings. 4. Create the need it, want it, have it mentality with your customers - show them what they’re missing if they don’t buy the product. Limited time oers also create a sense of urgency. 5. Greet return visitors to your site with compelling, and personalized messaging, and oers to buy. 6. Figure out where customers are getting stuck in the funnel for products that aren’t selling, and feature these products in promotions or discount them. 7. Look at your data and see what products and services are turning browsers into buyers. Test elements such as price, product descriptions, photos, and call to action buttons. Here’s the Proof: A recent Jirafe poll indicated that 100% of the brands surveyed did not have a tool in place that made it easy for ecommerce teams to access or analyze their data. 85% of the merchants polled, use Google Analytics, and out of that group, 70% found it dicult to track their brand’s customer, product, and marketing performance. Jirafe has helped over 80,000 merchants grow their revenue with better ecommerce data. 80K+ 70 % We can help you figure out which products drive high conversion rates, and which customers to target. We’ve done this by: • Analyzing 425 million shopping experiences • Analyzing 65 million customer records We look at your marketing, merchandising, and customer data, and present it in a way that is easy to understand for everyone on your team. Our merchants have experienced a 20% increase in revenue in 30 days. 20 % GET ANSWERS. DRIVE REVENUE. LEARN MORE AT: JIRAFE.COM Ecommerce optimization is a constant challenge, and managing it is like navigating an obstacle course. To successfully compete and win, you need to manage a maze of customer expectations, conversion pathways, and become a data gladiator to ensure you know what motivates your customers to buy. Conversion Optimization CHALLENGE Grew revenue 300% in the first 3 months of using Jirafe. Increased orders, customers, site visits, and exceeded a 17% increase in revenue the first 3 months of using Jirafe. Boosted revenue 49%, increased conversion rate 39%, and grew customer base 68% in the first 3 months of using Jirafe.

Transcript of Take The Conversion Optimization Challenge

Page 1: Take The Conversion Optimization Challenge

You’re not running the course alone!

7 Ways to turn your business into an online destination and sell like Amazon:

How Jirafe can show you immediate business value:

THE

What are your brand’s hurdles to growing revenue?

Do you have a high volume of visitors to your site that are not converting?

An Infographic by:

Do you know which marketing channels drive the most revenue? Is it easy to figure out which ones bring you the most customers?

Do you have difficulty drilling down on which products and categories are turning browsers into buyers?

Do you know how to keep your customers coming back consistently?

Do you know where to start with regard to segmenting your ecommerce data?

1

2

4

3

5

Problems:

Most merchants report between a 1% and 5% conversion rate.SOURCE: Marketing Sherpa

Return visitors visit 3 times more often, and spend 3 to 5 times more.

60% of merchants track conversion rate while less than half track returning visitor percentages.

Only 26% of respondents monitor add-to-cart rate. (used to assess if customers abandon the site on product pages or checkout) SOURCE: Marketing Sherpa

Amazon is the only ecommerce site that has a repeat visit rate that is ⅔ of its total visits.

The average documented online shopping cart abandonment rate is 68.07% SOURCE: Baynard Institute.

2/360%

3–5 X MORE

26%

1. Measure your customer lifetime value by marketing channel. Does Facebook or Pinterest bring you customers with the highest spend?

2. Position your best selling products above the fold on your homepage and make purchase suggestions during the checkout process.

3. Present your products clearly with precise descriptions, social proof, and valuable product ratings.

4. Create the need it, want it, have it mentality with your customers - show them what they’re missing if they don’t buy the product. Limited time offers also create a sense of urgency.

5. Greet return visitors to your site with compelling, and personalized messaging, and offers to buy.

6. Figure out where customers are getting stuck in the funnel for products that aren’t selling, and feature these products in promotions or discount them.

7. Look at your data and see what products and services are turning browsers into buyers. Test elements such as price, product descriptions, photos, and call to action buttons.

Here’s the Proof:

A recent Jirafe poll indicated that 100% of the brands surveyed did not have a tool in place that made it easy for ecommerce teams to access or analyze their data.

85% of the merchants polled, use Google Analytics, and out of that group, 70% found it difficult to track their brand’s customer, product, and marketing performance.

Jirafe has helped over 80,000 merchants grow their revenue with better ecommerce data.

80K+ 70%

We can help you figure out which products drive high conversion rates, and which customers to target.

We’ve done this by: • Analyzing 425 million shopping experiences• Analyzing 65 million customer records

We look at your marketing, merchandising, and customer data, and present it in a way that is easy to understand for everyone on your team.

Our merchants have experienced a 20% increase in revenue in 30 days.

20%

GET ANSWERS. DRIVE REVENUE. LEARN MORE AT: JIRAFE.COM

Ecommerce optimization is a constant challenge, and managing it is like navigating an obstacle course. To successfully compete and win, you need to manage a maze of customer expectations, conversion pathways, and become a data gladiator to ensure you know what motivates your customers to buy.

Conversion OptimizationCHALLENGE

Grew revenue 300% in the first 3 months of using Jirafe.

Increased orders, customers, site visits, and exceeded a 17% increase in revenue the first 3 months of using Jirafe.

Boosted revenue 49%, increased conversion rate 39%, and grew customer base 68% in the first 3 months of using Jirafe.