Conversion Optimization
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Conversion Optimization Winning After They Arrive
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Presentation at SMX Advanced, Seattle, WA - June 3, 2008
Transcript of Conversion Optimization
![Page 1: Conversion Optimization](https://reader033.fdocuments.us/reader033/viewer/2022051314/555227c0b4c9054c668b4da8/html5/thumbnails/1.jpg)
Conversion Optimization Winning After They Arrive
![Page 2: Conversion Optimization](https://reader033.fdocuments.us/reader033/viewer/2022051314/555227c0b4c9054c668b4da8/html5/thumbnails/2.jpg)
Do your visitors arrive bleary eyed…
![Page 3: Conversion Optimization](https://reader033.fdocuments.us/reader033/viewer/2022051314/555227c0b4c9054c668b4da8/html5/thumbnails/3.jpg)
or do they arrive ready to make an impact?
![Page 4: Conversion Optimization](https://reader033.fdocuments.us/reader033/viewer/2022051314/555227c0b4c9054c668b4da8/html5/thumbnails/4.jpg)
“Winning After They Arrive”
a little – info you know about people
A LOT – controls you give people
![Page 5: Conversion Optimization](https://reader033.fdocuments.us/reader033/viewer/2022051314/555227c0b4c9054c668b4da8/html5/thumbnails/5.jpg)
FACT: ConsumersKnow More About What They Want
Then You Ever Will!
![Page 6: Conversion Optimization](https://reader033.fdocuments.us/reader033/viewer/2022051314/555227c0b4c9054c668b4da8/html5/thumbnails/6.jpg)
Give people the ability to define their experience
![Page 7: Conversion Optimization](https://reader033.fdocuments.us/reader033/viewer/2022051314/555227c0b4c9054c668b4da8/html5/thumbnails/7.jpg)
…before and after they arrive
![Page 8: Conversion Optimization](https://reader033.fdocuments.us/reader033/viewer/2022051314/555227c0b4c9054c668b4da8/html5/thumbnails/8.jpg)
Flip the Funnel
![Page 9: Conversion Optimization](https://reader033.fdocuments.us/reader033/viewer/2022051314/555227c0b4c9054c668b4da8/html5/thumbnails/9.jpg)
Flip the Funnel
Content (location)
Context (relevance)
Intelligence (content)
Tools (search)
![Page 10: Conversion Optimization](https://reader033.fdocuments.us/reader033/viewer/2022051314/555227c0b4c9054c668b4da8/html5/thumbnails/10.jpg)
Demos
![Page 11: Conversion Optimization](https://reader033.fdocuments.us/reader033/viewer/2022051314/555227c0b4c9054c668b4da8/html5/thumbnails/11.jpg)
“Happiness is not on the road to anything.
Happiness is the road.”
- Bob Dylan’s Grandmother
![Page 12: Conversion Optimization](https://reader033.fdocuments.us/reader033/viewer/2022051314/555227c0b4c9054c668b4da8/html5/thumbnails/12.jpg)