Sxsw 2012 part 1

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Lessons from SXSW Interactive 2012 SXSW Interactive 2012
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Transcript of Sxsw 2012 part 1

Page 1: Sxsw 2012 part 1

Lessons from SXSW Interactive 2012

SXSW Interactive 2012

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Lessons from SXSW Interactive 2012

— Jay-Z and all that— THE KEY MEGATREND— Engineering Serendipity – the

new SoLoMo— Big Data & ‘The End of Privacy’— The Great Tech War— Tyranny of the Screen (and the

role of cyborg monkeys)

What I’ll be talking about

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Lessons from SXSW Interactive 2012

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Lessons from SXSW Interactive 2012

SXSW Interactive 2011

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Lessons from SXSW Interactive 2012

SXSW Interactive 2011

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Lessons from SXSW Interactive 2012

—Real time feedback— Transparency—Goal-setting—Badges— Leveling up—Onboarding & Mastery—Competition— Teams

GAMIFICATION in one slide

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Lessons from SXSW Interactive 2012

Jay-Z

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Lessons from SXSW Interactive 2012

why? So&Mo

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Lessons from SXSW Interactive 2012

normalising of tech as a service

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Lessons from SXSW Interactive 2012

what underpins this?

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key megatrend

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Lessons from SXSW Interactive 2012

—Smaller, faster, more powerful, cheaper

key megatrend

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Lessons from SXSW Interactive 2012

don’t forget about Moore’s Law!

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Lessons from SXSW Interactive 2012

“I am currently working on Intel’s chip for 2019”

Brian David Johnson, Chief Futurist, Intel

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Lessons from SXSW Interactive 2012

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—Smaller, faster, more powerful, cheaper, more energy efficient, longer lasting

key megatrend

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Lessons from SXSW Interactive 2012

energy efficiency

Less energy: The number of

computations computers can carry out using the same amount of energy

has been increasing by a factor of two every 1.5 years.

Jonathan Koomey

Computations (per kWh)

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Lessons from SXSW Interactive 2012

enough graphs, already!battery life of 2.5 seconds at 1991 levels

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Lessons from SXSW Interactive 2012

2030: from mid-sized town to toaster oven

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ABC at SXSW – “Always Be Charging”

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—Smaller, faster, more powerful, cheaper, more energy efficient, longer lasting, better connected

key megatrend

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Lessons from SXSW Interactive 2012

TouchPoints 4: Nearly half of UK households now have wifi

TP4:

47%

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— One of Britain’s largest shopping centre owners

Land Securities is preparing to install free wi-fi and

a price comparison programme to all its 22

centres.

— “We have got to get over ourselves and

realise the internet isn’t going to be the

end of the property industry. The two can

co-exist,”

Ronan Faherty, Commercial Director, Land Securities

better connected Out of Home

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better connected Out of Home

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Lessons from SXSW Interactive 2012

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Where does this lead?—Ubiquitous or pervasive

computing

— always on, always with you (and around you)

— ... And always collecting, sharing and disseminating data

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the end of ‘cyberspace’

— The realm of digital information

is being “everted” into the

physical world.

— There are not two separate

realities — one of atoms and

one of bits — but one blended

or augmented reality where

atoms and bits interact and

continuously influence one

another.

Source: The New Inquiry

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— “Like air and

drinking water, being digital will be noticed only by its absence, not its presence”

Nicholas NegroponteFounder MIT Media

Labs

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A little story...

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Lessons from SXSW Interactive 2012

A little story...

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“12b-WeHearUShaggin”

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"The PC-based HTML web is hopelessly behind mobile in any number of ways. It has no eyes (camera), no ears (audio input), no sense of place (GPS/location data).

Why would anyone want to invest in a web that's deaf, dumb, blind, and stuck in one place?“

John Battelle

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Lessons from SXSW Interactive 2012

there’s still time…

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Lessons from SXSW Interactive 2012

— PersonalGet a smartphoneGet home wifi (and maybe a tablet)

—BusinessBuild internal understanding of mobile NOWAsk yourself this question every day: how will we make money from mobile?

To do list

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Lessons from SXSW Interactive 2012

—Serendipity: a "happy accident" or "pleasant surprise"; specifically, the accident of finding something good or useful without looking for it.

Wikipedia

— [Engineering] Serendipity means you don’t have to manually launch apps all the time to know what’s going on. The apps launch you.

TechCrunch

Engineering Serendipity