Swarajya Presskit 20 November 2014

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C facebook.com/swarajyamag L @SwarajyaMag ©2014 #SWARAJYA | Kovai Media Private Limited sw

A 58-Year-Old Media Startup




DALAI LAMA SMASANIDR S RADHAKRISHNAN

NANI PALKHIVALARK LAXMAN ACHARYA KRIPALANI GENKM MUNSHI

RAJAJI

Rich Legacy

Started in 1956 by C ‘Rajaji’ Rajagopalachari, India’s lastGovernor General, Statesman and Mahatma Gandhi’s‘Conscience Keeper’

Renewed Spirit

Re-launch in digital and print for the 21st centuryIndian. A ‘Big Tent’ of reasoned liberal centre-rightviews and discourse

WHO WROTE FOR SWARAJYA

SOME THOUGHT LEADERS

DALAI LAMA SMASANIDR S RADHAKRISHNAN

NANI PALKHIVALARK LAXMAN ACHARYA KRIPALANI GENKM MUNSHI

RAJAJI




67 years of Socialist & Populist Discourse has created..

20% of world’s poor live in India

100m Indians will live in urbanslums by 2017*

Ranks 135 in HDI**

Consumes 12% of govt revenue receipts

India ranks 142 out of 189 countriesin “Ease of Doing Business”

Takes 7 years to close a business

1420 days to enforce a contract*

TO ALLOW AN OVERWHELMINGLY

YOUNG NATION TO PUNCH IN ACCORDANCE WITH ITS TRUESPEC

Socially

Politically

Economically

C

ulturally

Mind-Numbing Bureaucracy A Poor Country

Vote Bank & Identity based Crumbling Institutions: LHealth, Education…

Truncated Individual Lib

Mistrust of Business

No cultural rootedness

Venal Politics That’s A Polity with

TIME TO

CHANGETHIS DISCOURSE!

* World Bank Report on Ease o

** UNDP H




AN INDEPENDENT MEDIA PRODUCTDaily Digital Platform

Monthly Print Magazine [Coming Early 2015]

TARGET GROUP

Young Indians invested in an Idea of India thatstrong, confident and inclusive

ENGAGEMENT MODEL

Digitally native with strong social media footp

community engagement




In 2009, some members of Team #Swarajya started Centreright.in (CRI), the only Indian centre-right

digital commentarial promoting high quality discourse. CRI is now merged with #Swarajya

Swarajyamag.com




Beta version of the Digital Platform swarajyamag.com

launched on 18 September 2014

✓ Daily commentary, insta-opinions, blogs

✓Over 40,000 pages of archival material from Rajaji’s Swarajya

✓ Strong community engagement through quizzes, polls and contests

✓ Top contributors from around the world

✓ Inclusive platform: readers are part of the commentariat

200k+

Likes &

Engagements

Tw

1mil+

Pageviews A

Pu

..and growing

In one month of ope




#Swarajya - What They’re Saying




Bibek Debroy

SOME THOUGHT LEADERS WHO WRITE FOR NEW SWARAJYA

Swapan Dasgupta Ashok Malik Arvind Virmani Surjit Bh

Jerry Rao Sanjeev Sanyal Arnab Ray Ramachandra Guh




The Board will guide, criticize and provide a strong intellectual bulwark for project

JERRY RAO

Founder and formerCEO of IT giant MPhasis,former head of Citibank’sGlobal TechnologyDevelopment Division.Executive Chairmanof Value and BudgetHousing Corporation

SURJIT BHALLA

Princeton economist whohas been associated withRand Corporation, theBrookings Institution, andthe World Bank. He runsemerging markets assetmanagement firm Oxus

BIBEK DEBROY

Cambridge economist andIndologist. His ongoing10-volume translation ofThe Mahabharata isone of the most seminalworks in contemporaryIndology

SWAPAN D

Oxford histoveteran journauthoritativethe Indian rig

MANISH SABHARWAL

Chairman of TeamleaseServices, India’s largeststaffing and training firm. AWharton MBA, he serves onvarious state and centralgovernment committees oneducationand employability

Our Editorial Advisory Board




SANDIPAN DEBEDITORIAL DIRECTOR

An IIT-IIM graduate,

Sandipan is apopular columnistwith Mint. He wasthe founding Editorof Open magazine,Editor of Financial

Express andManaging Editor of

Outlook

PRASANNA VISWANATHANCEO

An EnterpriseApplication Architectforclose to 15 years with,Cognizant, Oracle andHoneywell. Formereditor of centreright.in (CRI)

AMARNATHGOVINDARAJANPUBLISHER & CDO

A Software ProductManager with ADITI,Symphony Teleca andothers for 6 years.Former editor ofcentreright.in (CRI).

Amar willhandle Swarajya’s

digital operations

N MUTHURAMANCFO

An IIM-B alumnus,

Muthu runsRiver bridge

Capital, a boutiqueinvestmentbanking firm. Hewas formerly thedirector of ratingsat CRISIL, India’s

premier ratings firm

PRANAB DUTTACREATIVE CONSU

The founder of desi

firm Great Latitude,is a pioneering grapdesigner who has dea host of Indian newspapersand magazines suchas Outlook, Tehelka

Indian Express and

India Today

The #Swarajya Team




Rupa Subramanya

Editor-at-Large.

Rupa is a Mumbai-basedeconomist, policyanalyst, commentatorand co-author of‘Indianomix: MakingSense of Modern India’

(Random House India,2012)

Surajit Dasgupta

National Affairs Editor

A journalist who hasworked with TheStatesman, The Pioneerand Money Life. He wasa founding member ofthe Aam Aadmi Party

Aravindan Neelak

Contributing Editor

Co-author of the acbook "Breaking Indipopular science wriTamil.

#Swarajya Editorial Team

Padma Rao Sundarji

Foreign Affairs Editor

A foreign correspondentsince over two decades,she headed the SouthAsia bureau of DerSpiegel for 14 years till2012

Seetha Parthasarathy

Contributing Editor.

A Senior Journalist with25 years experience inreputed newspapers andbusiness magazines.Author of "The BackroomBrigade”




YOU SHOULD SUBSCRIBE IF YOU

Believe in freemarkets

Believe in Individual libertyunmediated by the State

Believe in individualenterprise

Believe in a seculathat does not pan

Believe that the government has no businessto be in business

Believe that India is not just a nationbut an ancient multi-cultural civilisation

Want an independent voice notanother mouthpiece

Want to be part of a discourse about anew India

Know you have had enoSocialism

Believe that India’s tryst with destinyhas been subverted

Believe that the time has come for Indiato take its rightful place




GET SWARAJYA, YOUR BIRTHRIGHT!

✓ 12 Print Issues Starting January 2015

✓ Full Access to Swarajya Digital✓ Full Access to 40,000 pages of Swarajya Arch

✓ Two passes for Swarajya Events (2015)

✓ Participation in Swarajya hosted digital event

✓ One Swarajya merchandise item of your choi

✓ Specially curated collector’s edition of Swarajfeaturing the best of Swarajya archives

All for the annual price of INR 1,500 (or US

*including delivery.

Logon to our website for more details

http://swarajyamag.com/become-a-swarajya-subscriber/




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20 Nov 2014

Swarajya Presskit 20 November 2014

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Transcript of Swarajya Presskit 20 November 2014