Sustainable Tourism - Magaliesburg Development Initiative - Johan Olivier - Responsible Tourism...

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MAGALIESBURG DEVELOPMENT INITIATIVE 1

description

The Magaliesburg Development is the first project in South Africa attempting to make an entire town a Sustainable Town

Transcript of Sustainable Tourism - Magaliesburg Development Initiative - Johan Olivier - Responsible Tourism...

Page 1: Sustainable Tourism - Magaliesburg Development Initiative - Johan Olivier - Responsible Tourism Dialogue 19 June 2014

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MAGALIESBURG DEVELOPMENT

INITIATIVE

Page 2: Sustainable Tourism - Magaliesburg Development Initiative - Johan Olivier - Responsible Tourism Dialogue 19 June 2014

MAGALIES PILOT – AN ENTIRE COMMUNITY

• 10 000 - 15 000 people• High unemployment• Infrastructure and

service challenges• Low skills levels• Trust ?• Development tired

Economic base• Tourism and

recreation• Small scale farming

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WHAT?

The MDI showcases civic engagement that complements government and corporate resources

to create a resilient and

sustainable destination and community

Page 4: Sustainable Tourism - Magaliesburg Development Initiative - Johan Olivier - Responsible Tourism Dialogue 19 June 2014

WHAT?Community and visitors must be able to

experience and engage with sustainability themes

In a Clean, Attractive and Safe environment

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PROCESS – VISION - PLAN

PROCESS

VISION

INVESTMENT PLAN

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SUPPORT AND PARTNERS

Magaliesburg

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TOURISM

• Promote efficient and sustainable establishments

• Heritage route• River walks • Packages for corporates – first

pilot arranged for 28 June 2014• Community developing a

marketing strategy and events calendar

• Community and events portal being developed by community

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DESTINATION– Station development

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DESTINATION– Station development

• In principle agreement from Transnet to lease the site

• Community in process to develop a business plan to be submitted to Transnet

• Station application submitted to Gauteng Tourism that is funding a feasibility study

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Organic large scale commercial farming

Intensive small scale commercial production (closer to town or in town)

Food gardens

• Job creation• Tourism attraction• Exhibition and

training • Processing (also

tourism product)

Tourism and Food Production

Page 11: Sustainable Tourism - Magaliesburg Development Initiative - Johan Olivier - Responsible Tourism Dialogue 19 June 2014

• Land has been identified and • There are existing government

projects• Nedbank investigating funding a

large Bamboo farm and nursery• Proposed to bring high technology

“green house” production units• Discussions with technical partners

and other funders

Tourism and Food Production

Page 12: Sustainable Tourism - Magaliesburg Development Initiative - Johan Olivier - Responsible Tourism Dialogue 19 June 2014

• Community based club for the development of a local industry.

• Purpose• Promote biking as a recreation activity in

support of tourism vision• Promote biking for life skills development• Promote biking as a mode of transport

between attractions, for heritage route etc.• Promote biking as “eyes of the community”• Promote a mountain bike industry for job

creation

Tourism and Recreation

Page 13: Sustainable Tourism - Magaliesburg Development Initiative - Johan Olivier - Responsible Tourism Dialogue 19 June 2014

• Club established in December 2013

• 6 local trail zones identified

• First zone trail identified and busy with mapping

• Approximately 21 km• Compiled funding

application

Tourism and Recreation

Page 14: Sustainable Tourism - Magaliesburg Development Initiative - Johan Olivier - Responsible Tourism Dialogue 19 June 2014

Tourism and the Youth Box

• Concept discussed with youth forum

• Site identified and discussions with municipality opened

• Part of municipal priority projects

• Possible site for “Farm box”.

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Tourism and places

Initiated discussions with Mogale municipality regarding infrastructure and maintenance programmes

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Sharing the Tourism Benefits

• Establishing a Business Chamber• Waste management programme• Arts and craft• Bamboo pens• Catering• Cushions and linen• Soap factory• Station businesses

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Awareness

Understanding

Engagement

Involvement

Commitment

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Stewardship meetings (Sharing)

Interest group discussions (Engage)

Site meetings (Commitment)

CIVIC ENGAGEMENT

collaborate

collaboratecollaborate

collaborate

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CIVIC ENGAGEMENT

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Tourism is about people’s commitment

Magaliesburg

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Implementing a civic and area-based multi-pronged

sustainability agenda within a broader tourism framework.

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THANK YOU

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Alan Roxton Wiggill