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Super Cabz - Digital Advertizing Platform - Tablitiz
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Transcript of Super Cabz - Digital Advertizing Platform - Tablitiz
Next Generation In-Cab Infotainment & Advertising Solutions
DEVICE INFORMATION
HIGH END CUSTOMISED TABLET FROM MOTOROLA , LENEVO ETC.
Tablitz is a next-gen interface for two-way advertiser interaction with captive SECA/SECA+ taxi audience
AdvertisersAdvertisers
Platform offers diverse infotainment content along with unique applications for rich advertiser-customer interaction
• Platform consists of a capacitive touch-screen PC mounted on the back of the taxicab headrest
• Interface gives advertisers the options to interact more closely with the customers through custom applications such as games, quizzes, surveys and much more
• Also offers a variety of entertainment and advertising content in addition to multiple android applications across various categories
Tablitz platform home screen
Plays videos, banners or any other format. Includes clickable entries which will lead the user to the respective
applications or the website of the advertisers
Plays videos, banners or any other format. Includes clickable entries which will lead the user to the respective
applications or the website of the advertisers
Advertiser, will have a constant and continuous presence. Dynamic content updation utilizing 3G capabilities such as
cricket scores, news feeds, tweets etc
Advertiser, will have a constant and continuous presence. Dynamic content updation utilizing 3G capabilities such as
cricket scores, news feeds, tweets etc
Will also consist of specially created interactive advertiser applications to provide a unique medium to connect with
target audienceCan be coupled with the video zone to entice the
consumers to use the advertisement applications (through offering discounts, contests etc.)
Will also consist of specially created interactive advertiser applications to provide a unique medium to connect with
target audienceCan be coupled with the video zone to entice the
consumers to use the advertisement applications (through offering discounts, contests etc.)
Video ZoneVideo Zone
Banner Zone
Banner Zone
Applications Zone
Applications Zone
Interactive two way media providing superior engagement with customers and higher recall rates
Captive environment – Longer dwell time
Innovative touch points can be utilized to reach the target audience – Social media, games, quizes, surveys etc.
Effective targeting and precise response measurements
Two-way interactive media reaching out to the desired target group provides an unmatched communication medium for advertisers
Unforgettable Brand Experience - Delivering Higher Engagement Levels Than Other Media
40-50%40-50%
8-12%8-12%
Recall rates of an
average commercial on
the digital taxi network
are much higher when
compared to than of an
average commercial on
television
Recall Rates
12%12%
0.2%0.2%
Interactivity, captive
audience and dwell time
deliver an engagement
level that is 60 times
higher than online -
making the ads highly
memorable
Click Through Rate
Tablitz’s interactivity provides superior engagement levels for advertisers as compared to other media – “It will be an advertisement that will be remembered”
• Tablitz’s platform allows for two way communication between consumers and advertisers
• This interactivity in turn leads to superior engagement with consumers, which is usually many times higher in terms of awareness, recall and response when compared to other traditional ad-platforms
• A venue where advertisers can reach your target demographic in an environment that is physically captive, for an average of ~45-65 minutes
• Longer dwell time for the commuter in comparison to other mediums
Captive environment & higher dwell time provides advertisers an excellent opportunity to reach the target audience
Dwell Time
GamesGames
SurveysSurveys
Competition
QuizesFeedbac
kFeedbac
k
Awards
VideosVideos
BannersBanners
Animations
Animations
• Innovative Touch Points – Advertisers can interact with the user utilizing novel mediums such as android applications in the form of games, quizzes, contests and forums etc.
• Enticing consumers to use the touch screen or advertisement application (through offering discounts etc.)
• Social media integration is possible
• Open for other traditional medias such as video, banners or animations
Advertisers can engage the customers using novel mediums such as games, quizzes, contests and forums etc. to create a lasting impact
• Targeting affluent and active consumers in metropolitan cabs
• Every viewer is a potential customer
• Enables targeting based on time, location, demographics and content
• Taxi riders are generally urban, educated and inquisitive consumers aged 18-54 who use cabs to commute to work, high-profile events, restaurants, nightlife venues and airports
• Consumer responses are measurable, contact information can be collected
• Can also be coupled with SMS and Bluetooth technology
Effective Targeting Precise Response Measurement
Enables brands to target a hard-to-reach base of affluent and active consumers; Data analytics allows advertisers to measure campaign response and analysis
Proven business model – Advertisers across the world are using in-cab digital advertising solutions
Source: Tablitz research* Please note that this is not an exhaustive list
Countries where in-taxi digital advertising is used*
UK
Asia Pacific•China•Malaysia•Indonesia•Singapore•Japan•India
Asia Pacific•China•Malaysia•Indonesia•Singapore•Japan•India
Europe•France•Germany •Russia
Europe•France•Germany •Russia
North America•USA •Canada
North America•USA •Canada
Latin America•Brazil
Latin America•Brazil
Tried and tested by leading brands around the globe
Tried and tested by leading brands around the globe
In a nutshell…
Few snapshots for your reference…..
• 40-50 K IN TRAVELER PER MONTH IN 150 CABS
• 15-20K FROM SEC A , SEC B , HNI
• 10-15K AIRPORT TRAVELER
• 16-20K FROM GURGAON , SOUTH DELHI,
• 18-20K CORPORATE TRAVELER
SUPER CABZ IN-TRAVELER PER MONTH
• 12-15 AVG. NUMBER OF TRAVELER PER CAB
SUPER CABZ AVERAGE DAILY PASSENGER PER CAB
THANK YOU