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    Social media participation types:

    Activity and degree distributionwithin online protest communities

    Sofiya Dokuka

    Department of Sociology, RSUHCenter for the Study of New Media and Society

    [email protected]

    www.newmediacenter.ru

    Sunbelt XXXIII

    May 23, 2013

    Center for the Studyof New Media and

    Society

    mailto:[email protected]://www.newmediacenter.ru/http://www.newmediacenter.ru/mailto:[email protected]
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    Motivation

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    Russians protest after the parliamentary elections in 2011

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    Motivation

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    Russians protest

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    Motivation

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    Russian Protest

    One of the biggest meeting took part on Bolotnaya Square on the 10th of December in 2011.

    Approximately 100 000 participants. (Government = 25,000; Media = 100,000; Opposition = 125,000)Sunbelt XXXIII

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    Research problem

    How to study the mechanism of protest recruitmentthrough social media?

    Research goals

    Discussion dynamics

    General structure of protest communication

    Formal structure of the protest communities and its

    dynamics Types of participants in protest communities

    Methodology for studying processes in social media

    Motivation

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    Data Posts and comments about the protest mobilization from public We were on

    Bolotnaya Square and well come again from September 2012 to March 2013

    Data from Putin must leave Facebook group (participants, friendship links,

    locate, language and gender). 18 datasets from 2 December 2012 to 8 May 2013.

    Methodology

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    Method

    Posts and comments from Facebook

    public

    Interaction social network

    Discussion dynamics

    Friendship interactions of the protest

    group Putin must leave

    Methodology

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    Actors (Nodes),

    Interactions

    Date

    Time

    Attitude to thegroup policy, topic

    of the comment,

    sentiment, etc.

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    Social network (weighted, oriented) represents the

    interactions between Facebook users.

    Nodes = 540;

    Edges = 673 (797) (weighted);

    Self-loops = 334 (49.6%);

    Without self-loops

    N = 306;

    E = 340;

    The most central nodes are All (2) and

    We were on Bolotnaya (1)

    Communication network based on We were on BolotnayaColor indicates the attitude to the group:

    Green positive;

    Blue neutral;

    Red negative;

    PurpleAll (cant estimate)

    Size indicates the indegree centrality

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    84 % nodes have degree 1 or 2

    90% nodes have indegree 0 or 1

    67% nodes have outdegree 1

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    After eliminating nodes All and We

    were on Bolotnaya

    After eliminating node All

    Communication network based on We were on Bolotnaya

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    After removal two hubs the communication network splits

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    0

    5

    10

    15

    20

    25

    0 20 40 60 80 100 120

    Numberofco

    mments

    Hours

    Discussion dynamics

    Communications in We were on Bolotnaya

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    Discussion is active for 15-20 hours

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    Topics in public We were on Bolotnaya

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    Discussion topics

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    %

    Topic

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    Topics in public We were on Bolotnaya

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    Discussion topics change rapidly

    Number of comment

    T

    O

    P

    I

    C

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    Friendship interactions in group Putin must leave

    USA, GB, Italy, etc.

    Socialists

    Liberals

    Louvain method: Finding communities in large networks

    Nodes = 2749Edges = 34276

    Density = 0,009

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    Structure

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    Interaction dynamics in Facebook group Putin must leave

    2 December 2012

    34704 edges

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    Interaction dynamics in Facebook group Putin must leave

    29 January 2013

    36104 edges

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    Interaction dynamics in Facebook group Putin must leave

    12 February 2013

    37292 edges

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    Interaction dynamics in Facebook group Putin must leave

    25 March 2013

    38774 edges

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    Interaction dynamics in Facebook group Putin must leave

    12 April 2013

    38780 edges

    d b k l

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    Interaction dynamics in Facebook group Putin must leave

    4 May 2013

    38525 edges

    d b k l

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    Interaction dynamics in Facebook group Putin must leave

    -100%

    -80%

    -60%

    -40%

    -20%

    0%

    20%

    40%

    60%

    80%

    100%

    12/1/2012 12/21/2012 1/10/2013 1/30/2013 2/19/2013 3/11/2013 3/31/2013 4/20/2013 5/10/2013

    Change,%

    Date

    Indexes dynamics

    Nodes

    Edges

    Modularity

    Freedom

    March

    March against

    adoption ban

    March for the

    rights of theMuscovites

    Bolotnaya's

    anniversary

    P i i i P i l

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    Basing on content-analysis and observations weve

    distinguished three different types of participants

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    0 20 40 60 80 100 120 140 160 180 200

    Fraction

    ofnodes,%

    Degree centrality

    Degree distribution

    Readers justobtain content

    without

    contributing.Two kinds: Users with low

    degree;

    Well-known political

    persons with very

    high degree

    Talkers

    communicate

    and occasionally

    post news.

    Influencers (key

    actors)

    actively post and

    comment.

    Talkers

    20%

    Influencers

    8%

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    Participants types in group Putin must leave

    Readers

    2%Readers

    70%

    C l i

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    Conclusion

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    Communication network splits after removal two hubs

    Discussion topics change rapidly

    Formal network indexes change insignificantly

    Actors with high degree dont contribute content

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    Thank you for your attention!

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    Additi l t i l

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    Additional materials

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    Additional materials

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    Additi l t i l

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    0

    0.5

    1

    1.5

    2

    2.5

    3

    0 0.5 1 1.5 2 2.5 3

    LGNumbero

    fnodes

    LG Degree centrality

    Degree distribution Putin must leave

    Additional materials

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    Additi l t i l

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    0

    0.5

    1

    1.5

    2

    2.5

    3

    0 0.5 1 1.5 2 2.5

    LGNumberofnode

    s

    LG Degree

    Communication network Degree

    distribution

    Additional materials

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    Additi l t i l

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    0.37

    0.38

    0.39

    0.4

    0.41

    0.42

    0.43

    11/27/2012 1/6/2013 2/15/2013 3/27/2013 5/6/2013

    Modularity

    Date

    Modularity (t)

    Additional materials

    CUG-test(Anderson, B.S., Carter T. Butts, and Kathleen M. Carley. 1999. "The Interaction of Size and Density with Graph-Level Indices." Social Networks, 21(3), 239-267.)

    Modularity

    For ER-networks with the same size and density is 0,19

    For Small World networks with the same size and density is 0,48

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    Additional materials

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    Additional materials

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    0.0%

    10.0%

    20.0%

    30.0%

    40.0%

    50.0%

    60.0%

    70.0%

    0 5 10 15 20 25 30 35 40

    Fractionof

    nodes,%

    Degree distribution

    Communication network Degree

    distributions

    Degree

    In-degree

    Out-degree

    Additional matetials

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    Additional matetials

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    Limitations:

    Data only from one Facebook group andone public.

    The sample is rather little.

    A half of the procedures were manual.

    Future work:

    Study Vkontakte, Twitter, LiveJournaland Odnoklassniki.

    Collect more data (likes, using mobiles,

    etc.)

    Automated algorithm