Success with Social: The New Enterprise

Success with Social: The New Enterprise

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Our Speakers

Susan Perry Specializing in brand management for 6+ years, Susan has created and managed a variety of content–from television commercials to print and outdoor campaigns, working with Procter and Gamble to launch 2 product lines throughout Asia. @mavenites

Alan Belniak works at LogMeIn, a Boston-based software company focusing connecting people to data and devices securely and remotely, as the company's Director of Content Marketing. Prior to that, Alan led up the social media efforts at PTC, a Boston-based B2B software technology company focused in the manufacturing space. @abelniak. Heidi Ambler, Director, IBM Social Business manages the product and marketing team responsible for IBM's social business platform which includes a mixture of product, offering and program management. Ambler is responsible for setting the product requirements for the technology, contributing to the efforts in marketing the products, serving as an advocate for customers and partners. @heidi_ambler

Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. @PaulDunay

https://twitter.com/heidi_ambler

https://twitter.com/heidi_ambler

Social Media Maturity

Maturity Stages

• Social Advocacy• Social Teams• Social Organization

Social Advocacy

Social Advocacy - Blockers

• Poor measurement of social media activities

• Lack of a social media policy• Low or non-existent understanding from

executive leadership

Social Advocacy - Next Steps

• Focus and measure your efforts• Tie to business goals• Maximize your impact with a strategy

Social Teams

Social Teams - Blockers

• Lack of coordination between teams. • IT headaches as social platforms clash with legacy

tools• Social exists in a vacuum, even within particular

business functions.

Social Teams - Next Steps

• Consider the goals of every department• Protect your brand• Coordinating regions and departments to minimize

risk and increase efficiency• Understand the impact on GTM and R&D initiatives

Social Organization

Social Organization - OptimizationWith a solid foundation of policies, platforms, and processes, your organization is poised to maximize the business value of social media with the most important ingredient of all:

People.

Social Organization - Blockers

• Workflows, procedures and best practices established in earlier stages may be too limited/specific and not adaptable to evolving needs

Social Media Maturity ModelAdvocacy Teams Organization

• Activity is uncoordinated

• No one owns Social Media

• No unified social relationship platform

• Siloed social media activity

• Teams execute on department level

• No over arching goals

• Clear leader for social strategy

• Organization wide efforts

• Integrated in to business functions

Thank YouHave [email protected]@hootsuite.com

© 2013, LogMeIn, Inc. | The Capability Cloud TM CONFIDENTIAL - FOR INTERNAL USE ONLY

Success with Social: The New Enterprise

Alan Belniak / @abelniakDirector of Content MarketingLogMeIn

LogMeIn: A Quick Look

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• Publicly traded Cloud/SaaS leader – $100M IPO in 2009, $700m market cap, traded on NASDAQ: LOGM.

• Worldwide operations with 600 employees, headquarters in Boston, Mass and offices in US, Hungary, Ireland, UK, Australia, India, and The Netherlands.

• Proprietary and scalable cloud platform that connects hundreds of millions of devices around the world

• Freemium and disruptive business models attract 50+ million active users and more than 540,000 customers

• Hundreds of thousands of SMBs, major global companies: Microsoft, Vodafone, Dell, Virgin Media, Motorola, Sony, Orange, and GE.

© 2013, LogMeIn, Inc. | The Capability Cloud TM #SMTLive - @abelniak


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Thanks!

Alan Belniak

Director of Content Marketing

LogMeIn

www.abelniak.com

www.twitter.com/abelniak


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image sources: http://www.weddingsalon.com/blog/index.php/2012/03/02/our-del-posto-cocktail-party/ ; http://www.flickr.com/photos/schoolstreet/163727710/ ; http://www.flickr.com/photos/mikeblogs/4959402841 ; http://en.wikipedia.org/wiki/File:CT-RI-MA_Tripoint.JPG


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Success with Social: The New Enterprise

Business

Transcript of Success with Social: The New Enterprise