Enterprise social adoption designing for success
-
Upload
tibbr -
Category
Technology
-
view
6.291 -
download
1
Transcript of Enterprise social adoption designing for success
Designing for Success User Adoption - Experiences from the field Christoph Schmaltz Collaboration Strategist
Pillar I: Technology
Technology must be...
Easy to use Consumer-grade experience Mobile In the flow (integration) Secure
Pillar II: Organization
Set up cross-functional team Get Senior Management support Address risks Nominate community facilitators Support awareness and learning
Pillar III: People
Think about
Usefulness (for the user) Influencing human behaviour Harnessing selfish behaviour
Usefulness: Identifying the right audience
Your organisation How work gets done
Whose problem are you trying to solve?
Usefulness: Solving pain points
“As a project lead I want to have all documentation in
one place, so that team members can be sure where to
find the latest files and communication.”
(example user story)
What problem are you trying to solve for them?
Influencing human behaviour
Encourage positive behavior Discourage negative behavior Use data to influence behaviour Gamification (but focus on business metrics not project metrics)
Harnessing selfish behaviour
WIIFM (What’s in it for me?) Enable people to build their own brand and reputation Improve individual productivity
When people are financially invested, they want a return.
When people are emotionally invested, they want to contribute.
(author unknown)
Giving ownership to the people
Encouraging good practices
Alex was at a Big Data conference, posting updates to his wall. From the responses he realized that the topic resonated with a few other colleagues so he created the Big Data subject on tibbr. Within 72 hours, 50 people had started following the subject. Six weeks later, more than 100 people are discussing how customer can make use of Big Data, something that has the potential to redefine the company and its products.
tibbr allows you to find the right information, at the right time
and in context.
Collaboration Strategists accelerate the adoption of tibbr in your
enterprise.
PREPARE • Prepare use cases • Develop the plan • Seed the information architecture • Define the architecture
ROLLOUT • Launch material • Communicate help material • Communicate policies • Launch event/video
MONITOR& GROW
• Encourage best practices • Act on usage trends • Enabling real world conversations
INTEGRATE • Bring end-to-end business processes into the
activity stream • Technical integration with systems of record
tibbr Rollout Methodology
http://www.flickr.com/photos/davegray/5429942502/ http://www.flickr.com/photos/davegray/5429335705/in/photostream/ http://blogs.bmj.com/bjsm/2011/10/20/in-response-to-fitness-and-health-of-children-through-sport-the-context-for-action/ http://images.greatergreaterwashington.org/images/200806/lakeshore.jpg http://photo.net/philip-greenspun/photos/digiphotos/200206-yellowstone-2/kyle-needs-help-2.jpg http://www.flickr.com/photos/duaneschoon/5771661287/
Photo Credits