SUBLIMINAL ADVERTISING

What is subliminal?

These are those exercises which are intense enough to influence the mental processes or the behavior of the individual.

BUT, HOW?

Answer lies in the working of working of brain.

Brain working can be classified in mainly to parts: Conscious working Sub-conscious working

Conscious mind interact with the surrounding

Sub- conscious mind is responsible for the response to surrounding.

SUBLIMINAL ADVERTISING

It is all around us but one might never come to know.

They are the “hidden messages”. Consumer can be easily encouraged to

buy a product by influencing its senses You will not see it, neither hear yet your

mind perceive it.

Important part

The conscious mind doesn’t have time to rationalize or analyze subliminal messages.

So, people might more easily accept them.

REMEMBER ? sub- conscious never question back.

Bit Into History!

Use of deceptions in advertising started in 19th century.

But it was in mid 20th century that subliminal advertising became common.

Banned in 1970’s , people thought it wrongly communicated to their brain.

Why do marketing subliminally?

Competition You might not find any other means in

given political or social environment. One of the trend of marketing, so why not

use it?

Roots of subliminal perception

Subliminal messages are linked to idea of minds.

Sub- conscious connect the messages to deep down your thoughts.

Subliminal can be sent by any one senses but mostly by two Visual Auditory

Importance of Place

Methods of subliminal persuasion

Smell: Disney world putting vanilla cookie sheets

Sights: image are hidden within images Sound: played at unnoticeable frequency. Taste: McDonald’s make food taste and

feel good.

CONCERN OVER SUBLIMINAL

Lack of information. Is at a certain level force able. Long term impact on your mind. Can be used to influence the prices.

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CLOSELY!