Styleguide ProSiebenSat.1 Media AG · #1 premium display Supply-Side-Platform (SSP) in Germany with...

| July 30, 2015

July 30, 2015

IR Presentation

Q2 2015

| July 30, 20154

1 Q2 2015 – At a Glance

2 Q2 2015 – Financial Performance Review

Summary & Outlook

Agenda

Broadcasting German-speaking

Digital & Adjacent

Content Production & Global Sales

Q2 2015 – Operational Performance

33.1

3.3

3.2

| July 30, 2015

Thomas Ebeling

Chief Executive Officer

At a Glance

Q2 2015

| July 30, 2015

Key financials – Q2 2015

[Q2 2015 vs. Q2 2014, in EURm]

Revenues

Recurring EBITDA

Underlying net income

Continuing operations.

772.5

237.6

118.2

+11.8% ✔

+8.4% ✔

+9.3% ✔

1 2 3 4 Q2 2015 – At a Glance

| July 30, 2015

Continued dynamic growth across all three business segments


1 2 3 4

Digital & AdjacentBroadcasting

German-speaking

Content Production

& Global Sales

TV Advertising

+2.6%

Distribution

+30.9%

Digital Entertainment

+15.6%

Digital Commerce

+32.6%

Adjacent

+6.8%

Revenue

growth

vs.

Q2 2014

+EUR 23m(Q2 2015: EUR 535m)

+EUR 24m(Q2 2015: EUR 54m)

+EUR 34m(Q2 2015: EUR 184m)

+4.6% +77.2%+23.0%

Q2 2015 – At a Glance

| July 30, 2015

Major operational highlights

✔ProSiebenSat.1 with positive TV ad performance in H1

✔Improved our digital competitiveness and growth profile with four transactions

✔Investment into Ad Tech/programmatic advertising platform1

✔Best H1 TV ratings performance in the last ten years

1 2 3 4 Q2 2015 – At a Glance

1. Subject to closing of Virtual Minds and Smartstream acquisitions.

| July 30, 2015

Rationale

Market

position

Revenue

growth5

We have recently acquired four strategically important assets

1 2 3 4 Q2 2015 – At a Glance

Build leading advertising

technology ecosystem

#1premium display SSP3

High double-digit

Take leading position

globally in MCN market

Top5MCN globally2

High double-digit

Shape new Online

Comparison vertical

#1energy comparison portal1

High double-digit

Improve online video

monetization

#1multi-screen video ad exchange4

High double-digit

1. #1 energy comparison portal in Germany. 2. CDS: Together with Studio71 top 5 MCN globally. 3. #1 premium display Supply-Side-Platform (SSP) in Germany with Yieldlab. 4. #1 multi-screen video ad

exchange in Germany. Note: Verivox, CDS, Virtual Minds and Smartstream deals signed in Q2 with envisaged closing in Q3. 5. P7S1 estimate FY2015

| July 30, 2015

“String of pearls” M&A strategy continues

1 2 3 4 Q2 2015 – At a Glance

• Building European

digital commerce

champions

• Expanding our

international digital

entertainment position

Attractive shareholder value

creation potential:

• Synergies with TV and/or existing

digital verticals

• Strengthening our

competitiveness

• Entering high potential digital

markets

• Disciplined approach to valuation

in line with our financial policy

• “String of pearls” of

smaller and larger

bolt-on acquisitions

(alone or with partner)

• No transformative

acquisition or merger

currently

contemplated

Investment consideration Main approachFocus on digital

| July 30, 2015

Well on track to hit our 2018 Group revenue growth target


1 2 3 4

Degree of

achievement 61% 150%57% 67%

300

600

100

1,000

182

343 150

674

0

200

400

600

800

1.000

Broadcasting German-speaking Digital & Adjacent Content Production & Global Sales Group

CMD 2018 target Achievement by Q2 2015

[Achievement

by Q2 2015,

in EURm]

42.0%linear projection

of CMD target

Q2 2015 – At a Glance

| July 30, 2015

We update our 2015 segment revenue growth assumptions…


Digital & Adjacent Content Production

& Global Sales 1 2 3Broadcasting

German-speaking

Revenues

vs.

FY 2014

low single-

digit growth

double-digit

growthlow double-

digit growth

1 2 3 4 Q2 2015 – At a Glance

| July 30, 2015

… and our positive outlook for 2015


Recurring EBITDA and underlying net income above prior year

Digital & Adjacent with double-digit revenue growth

Ad performance at least in line with positive net TV ad market

High-single digit Group revenue growth

1 2 3 4 Q2 2015 – At a Glance

✔

✔

✔

✔

| July 30, 2015

Dr. Gunnar Wiedenfels

Chief Financial Officer

Financial Performance

Review

Q2/H1 2015

| July 30, 2015

0

200

400

600

800

Q2 2015: continued double-digit revenue growth and strong

recurring EBITDA improvement

0

100

200

300

237.6219.1

+11.8%

Q2 2015

691.1772.5

Q2 2014

Consolidated revenues

[in EURm]

Recurring EBITDA

[in EURm]

Q2 2015Q2 2014

Recurring EBITDA margin:

30.8% (-0.9%pts)

1 2 3 4


Q2/H1 2015 – Financial Performance Review

+8.4%

| July 30, 2015

Q2 2015: key revenue growth drivers of ProSiebenSat.1


Key Group revenue growth drivers

[Q2 2015 external revenues, growth rates in percent]

Digital & Adjacent Content Production & Global Sales


TV advertising

EUR 492.6m, +2.6%


EUR 66.2m, +15.6%

Red Arrow

EUR 54.4m, +77.2%

Distribution

EUR 28.5m, +30.9%

Digital Commerce

EUR 98.3m, +32.6%

Adjacent

EUR 19.0m, +6.8%

EUR 534.6m, +4.6% EUR 183.5m, +23.0% EUR 54.4m, +77.2%

1 2 3 4 Q2/H1 2015 – Financial Performance Review

| July 30, 2015

Q2 2015: underlying net income benefiting from operating and

interest result improvement


-50

-25

0

25

-18.9-22.3

-15.0%

Interest result

[in EURm]

Q2 2015Q2 2014


0

50

100

150

+9.3%

Q2 2015

118.2

Q2 2014

108.1


[in EURm]

| July 30, 2015

0

500

1.000

1.500

H1 2015: EUR 31m rec. EBITDA improvement already in H1

0

200

400

600

390.3359.3

+12.2%

H1 2015

1,272.21,427.1

H1 2014

Consolidated revenues

[in EURm]

Recurring EBITDA

[in EURm]

H1 2015H1 2014

Recurring EBITDA margin:

27.3% (-0.9%pts)

1 2 3 4



+8.6%

| July 30, 2015

H1 2015: key revenue growth drivers of ProSiebenSat.1


Key Group revenue growth drivers

[H1 2015 external revenues, growth rates in percent]

Digital & Adjacent Content Production & Global Sales


TV advertising

EUR 929.3m, +3.4%


EUR 118.2m, +18.0%

Red Arrow

EUR 100.0m, +76.5%

Distribution

EUR 54.2m, +28.7%

Digital Commerce

EUR 167.8m, +37.2%

Adjacent

EUR 35.6m, +9.1%

EUR 1,005.4m, +4.7% EUR 321.7m, +26.1% EUR 100.0m, +76.5%


| July 30, 2015

H1 2015: double-digit underlying net income growth rate

above revenue and recurring EBITDA increase


-100

-50

0

50

-48.2-53.1

-23.9%

Interest result

[in EURm]

H1 2015H1 2014


0

50

100

150

200

+14.8%

H1 2015

188.1

H1 2014

163.8


[in EURm]

| July 30, 2015

Broadcasting German-speaking: continued solid TV

advertising revenue growth in H1 2015


External revenues and recurring EBITDA

[in EURm]


Q2

2015

Q2

2014y-o-y

H1

2015

H1

2014y-o-y Comments

Ext. revenues 534.6 511.2 +4.6% 1,005.4 960.4 4.7%Solid TV ad revenue growth

despite strong comparable

figures - supported by positive

macro and advertising

environment. Continued

dynamic distribution revenue

growth.

TV advertising 492.6 480.1 +2.6% 929.3 899.0 3.4%

Distribution 28.5 21.8 +30.9% 54.2 42.1 28.7%

Rec. EBITDA 196.9 188.4 +4.5% 322.8 308.2 4.7%Maintained strong segment

rec. EBITDA margin

| July 30, 2015

Digital & Adjacent: dynamic revenue and recurring EBITDA

growth driven by all business units


[in EURm]



Q2

2015

Q2

2014y-o-y

H1

2015

H1

2014y-o-y Comments

Ext. revenues 183.5 149.2 +23.0% 321.7 255.1 +26.1% Revenue growth of Digital

Entertainment driven by Ad

and Pay VoD business.

Growth of Digital Commerce

based on organic growth of all

assets as well as positive

consolidation effects.

Digital Entert. 66.2 57.2 +15.6% 118.2 100.1 +18.0%

Dig. Commerce 98.3 74.1 +32.6% 167.8 122.3 +37.2%

Adjacent 19.0 17.8 +6.8% 35.6 32.7 +9.1%

Rec. EBITDA 37.5 30.8 +21.8% 64.3 54.6 +17.8%Maintained recurring EBITDA

margin of c. 20%

| July 30, 2015

Content Production & Global Sales: revenue growth mainly

driven by US production business


1 2 3 4


[in EURm]


Q2

2015

Q2

2014y-o-y

H1

2015

H1

2014y-o-y Comments

Ext. revenues 54.4 30.7 +77.2% 100.0 56.7 76.5%

Strong organic revenue

growth driven by US

production business, global

sales success of “BOSCH”

and “100 Code” as well as

appreciation of US dollar vs.

Euro.Total revenues 68.0 39.2 +73.6% 123.6 75.7 63.3%

Rec. EBITDA 4.0 1.3 >100% 4.7 -1.2 >100%Further improvement of

segment profitability

| July 30, 2015

Q2/H1 2015: Group P&L – improvement of all key metrics


1. Result for the period attributable to shareholders of P7S1 Media SE.

.


[in EURm] Q2 2015 Q2 2014 Δ H1 2015 H1 2014 Δ

Revenues 772.5 691.1 +11.8% 1,427.1 1,272.2 +12.2%

Recurring EBITDA 237.6 219.1 +8.4% 390.3 359.3 +8.6%

Non-recurring items -12.1 -10.4 +16.0% -18.9 -14.7 +28.7%

EBITDA 225.5 208.7 +8.0% 371.4 344.6 +7.8%

Depreciation and amortization -32.8 -31.3 +5.0% -61.5 -57.3 +7.5%

Operating result (EBIT) 192.7 177.5 +8.6% 309.9 287.3 +7.8%

Financial result -19.8 -44.2 -55.1% -48.2 -82.5 -41.5%

Thereof interest result -18.9 -22.3 -15.0% -40.4 -53.1 -23.9%

Earnings before tax (EBT) 172.9 133.3 +29.7% 261.6 204.9 +27.7%

Net income1 118.0 89.4 +32.0% 179.0 138.4 +29.4%

Underlying net income 118.2 108.1 +9.3% 188.1 163.8 +14.8%

| July 30, 2015

Net debt

[in EURm]

1,8241 1,782

42

0

500

1.000

1.500

2.000

H1 2015: reduced net debt and financial leverage

despite increased dividend payment

Financial leverage: Net debt/LTM recurring EBITDA (LTM recurring EBITDA of EUR 878.3m (previous year: EUR 812.4m) for continuing operations).1. After reclassification of cash and cash equivalents of Eastern European operations.

06/30/2014 Change in

net debt

06/30/2015

Financial leverage

at 2.0x as of June 30,

2015 vs. 2.2x as of

June 30, 2014

Net financial debt


LTM recurring EBITDA

EUR 878.3m (previous year EUR 812.4m)

| July 30, 2015

Financial targets for 2015


Financial leverage


Recurring EBITDA

Group revenue growth high-single digit

above prior year

above prior year

1.5x – 2.5x


| July 30, 2015

Thomas Ebeling


TV Performance

Broadcasting

German-speaking

| July 30, 2015

Strong viewer share growth across German-speaking markets

1 2 3 4 Broadcasting German-speaking / TV Performance

Basis for GER: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, full day 3-3h. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland. Basis for CH: D-CH, A 15-49; Mon-Sun, full day.

Source: Mediapulse TV-Panel. Basis for A: A12-49; Mon-Sun, full day 3-3h, P7 MAXX Austria and S1 Gold Austria (both from Jul 15, 2014, onward). Source: AGTT / GfK: Fernsehforschung / Evogenius Reporting.

Q2 2014 Q2 2015

Germany 27.5% 29.8%

Austria 22.0% 23.3%

Switzerland 19.0%16.2%

1. Relatively low ratings due to FIFA Soccer World Cup during the period of June 12-30, 2014 (estimated rating in Germany w/o World Cup: 29.1%)

1Q2 2014

| July 30, 2015

Focus topics for 2015 well on track

3

1Increase audience

share

2Build share in female

target groups

Leverage digital to

drive viewer loyalty


Best H1 performance in the last ten years with

high lead over key competitor

>3%pts rating increase in female target group

(F 14-49) over Q2 2014

~50% usage increase of digital TV offerings and

#1 TV company in German social media

| July 30, 2015

Audience shares (A14-49)

[Full day; in percent]

Best H1 performance in the last ten years…

Basis: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, full day 3-3h; P7S1 w/o N24 & w/o 9live, sixx from Feb 1, 2011 onward, SAT.1 Gold from Jan 17, 2013 onward, ProSieben MAXX

from Sep 3, 2013 onward. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland.

28.2 28.027.7

28.4 28.4 28.3 28.1

27.2

28.0

29.3

H1/06 H1/07 H1/08 H1/09 H1/10 H1/11 H1/12 H1/13 H1/14 H1/15

23

24

25

26

27

28

29

30


1

| July 30, 2015

…with high lead over key competitor in Q2 2015

Basis: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, full day 3-3h; RTL Mediengruppe w/o RTL II, SAT.1 Gold from Jan 17, 2013 onward, ProSieben MAXX from Sep 3, 2013

onward. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland.


Audience shares (A14-49)

[Full day; in percent]

28.5

29.3

28.4

27.5

29.329.8

28.9

29.8

24.825.2

26.4

23.6 23.6 24.9 24.9

Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015

23

24

25

26

27

28

29

30

31

29.8

Δ 5.5%pts

24.3

1

| July 30, 2015

Strong ratings in female target group


Q2 2014 Q2 2015

27.9

31.0

+3.1%pts

2

Female target group (F 14-49)

[audience share in percent]

Q2 2014 Q2 2015

32.434.9

+2.5%pts

Young female viewers (F 14-29)

[audience share in percent]

Basis: All German TV households (Germany + EU); Mon-Sun, full day 3-3h

Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland.

| July 30, 2015

Successfully leveraging digital synergies to drive viewer

loyalty


3

#1 TV company in German social media~50% usage increase of digital TV offerings

#1 TV fan page in Germany

~24 million fans

#1 TV format in Germany

~400k followers

#1 media channel in Germany

~3 million followers

1 7TV app launched in May 2014; 7TV website and complementary SmartTV application launched in May 2015Source: IVW, Webtrack, facebook.com, twitter.com, instagram.com, ProSiebenSat.1 TV Deutschland.

Q2 2015 vs. Q2 20141

.de

.de

.de

.de

+49%Unique

visits

+24%Page

impressions

+61%Video

views

| July 30, 2015

Strong line-up for H2 2015


German fiction US series Entertainment

Zoo

Mila

New tele-

novela

New

series

Einstein

Udo Honig

Event

movie

Berlin eins

Event

movie

Navy CIS

New

season

Criminal Minds

New

season

Gotham

New

season

The Flash

New

season

Prankenstein

New

show

The Voice

New

season

Josephine Klick

New

season

Frauenherzen

New

series

Under The Dome

New

season

New

series

Promi Big Brother

New

season

| July 30, 2015

Thomas Ebeling


Ad Market Performance

Broadcasting

German-speaking

| July 30, 2015

Positive market development in H1 2015

1 2 3 4 Broadcasting German-speaking / Ad Market Performance

German-speaking TV advertising revenue growth of 3.4% y-o-y

Continued increase of TV share in media mix1

Solid German net TV ad market growth in H1 of approx. 2.0% – 3.0%

Continued positive net pricing development

1. Source: Nielsen; gross figures excluding YouTube and Facebook.

✔

✔

✔

✔

| July 30, 2015

Continued leading ad share position in Germany

Switzerland

Austria

Germany

Q2 2014 Q2 2015

24.5%

44.9%

35.4%

28.2%

44.5%

37.4%

ProSiebenSat.1 gross TV advertising market share

[in percent]

Q2: Apr-Jun | Source: Nielsen Media Research (Germany), Media Focus (Austria, Switzerland).


| July 30, 2015

TV continues to benefit at the expense of other media

Gross ad spendings, Germany

[in percent and %pts; Q2 2015 vs. Q2 2014

Q2: Apr-Jun | Source: Nielsen Media Research. Online exclusive search, affiliate and others not reporting their bookings to Nielsen (e.g. Youtube, Facebook).


Outdoor, Cinema

Magazines

Newspaper

Radio

TV

Total

Online

-0.8%pts

-1.1%pts

-0.1%pts

+1.7%pts

100.0%

46.9%

11.5%

5.7%

15.7%

13.7%

6.6%

Share of segment Change in media mix

+0.4%pts

-0.2%pts

| July 30, 2015

7 out of 10 biggest industries increased TV budgets

491

391

384

293

291

229

190

139

130

97

3.252

15.1%

12.0%

11.8%

9.0%

8.9%

7.0%

5.8%

4.3%

4.0%

3.0%

+10.3%

-2.1%

-2.7%

+30.7%

+26.6%

+11.7%

-18.4%

+1.9%

+7.2%

+6.4%

+4.6%pts

-3.1%pts

+2.1%pts

+5.7%pts

+5.5%pts

+5.0%pts

-5.2%pts

+4.1%pts

-1.5%pts

+2.7%pts

100.0% +4.0% +1.7%pts

Gross TV ad spendings of top 10 TV industries, Germany

[in EURm, percent and %pts; Q2 2015 vs. Q2 2014]

in EURm Share Δ Δ TV in media mix

126

46

-8

-11

69

61

24

-43

3

9

6

Q2: Apr-Jun | Source: Nielsen Media Research (excl. Media & Publishing and Other Advertising).


Detergents

Pharmacy

Finance

Beverages

Food

Business Services

Motor Vehicles

Telecommunication

Cosmetics & Toiletries

Trade & Shipment

in EURm

Total

| July 30, 2015

Continued CPT increases in H1

CPT = Cost Per Thousand. Adults 14-49, Mon-Sun, full day 3-3 h, 01.01.-30.06.2015

Base: all TV households in Germany (D+EU) / Source: AGF in cooperation with GfK / TV Scope / SevenOne Media / Pricing & Media Strategy.


3.83.5

8.6

10.9 11.2

Gross CPT growth H1 2015

[in percent vs. H1 2014]

| July 30, 2015

Strong net CPT development since 2009


Net CPT development

[Index: 2007=100]

80

90

100

110

120

130

2007 2008 2009 2010 2011 2012 2013 2014 2015Estimate

Market

Basis: All TV-HH (D+EU), TA 1-30; SevenOne Media: SAT.1, ProSieben, kabel eins; IP: RTL, VOX.

Source: AGF/GfK, TV Scope, SevenOne Media, Pricing & Media Strategy, own calculations.

| July 30, 2015

Approved by Federal Administrative Court

High demand in market for regional TV ads

First cases of regional TV advertising realized, but ban

impending for 2016

First successful pilot cases set up in NRW,

Hessen and BW


Utility providers Lotteries

Breweries Car dealers

Furniture dealers Retailers

Political ban in the broadcasting law

impending for 2016

May: Bavaria; Q3 2015: all other

transmission areas of Kabel

Deutschland (all other regions)

| July 30, 2015

P7S1 has several levers to address regional potential

Existing solution: cable spot overlay

National spots with regional discount

HbbTV 1.0 non-spot products

HbbTV 2.0 spot overlay

(potential ban 2016)

IPTV spot overlay (cooperation req.)

Mobile live stream targeting (e.g., 7TV)

Sat.1 regional windows


1

3

4

5

6

7

2

Current Future

Reconfirming

market potential

by 2018 at

EUR 50m

| July 30, 2015


First addressable HbbTV campaign: Daimler switch-in

• Switch-in targeted on connected TV/

HbbTV for 1.5m AIs (gross CPM: 50)

• Further geo-targeting possibilities

(German regions & metropolitan areas)

Display shown

after switch to

ProSieben, Sat.1,

kabel eins or sixx

After click on Red

Button: full-screen

microsite opens

Switch-in:

• On connected TV sets via HbbTV (11m devices)

Campaign concept Full-screen product microsite

| July 30, 2015

H1 growth rate with same dynamic as in 2014


Source: ProSiebenSat.1 estimate.

German net TV ad market growth

2015

[in percent]

• March 2015 benefitted from

earlier Easter

• April 2015 negative due to

Easter effect

• May 2015 soft - no World

Cup soccer related pull-

forward effects from June into

May as in prior year

• June 2015 very strong as

expectedQ1 Q2

2014 2015 2014 2015

H1

2014 2015

| July 30, 2015

First three quarters of 2014 had a higher share than annual

average for P7S1, leading to tougher comparables until Q3


Q1 2014 Q2 2014

ProSiebenSat.1 estimated net TV ad share vs. IP Germany, 2014

[deviation vs. average share in 2014]

Q3 2014 Q4 2014

Ø Q4 will drive

P7S1 2015

ad share

performance

| July 30, 2015

Solid single-digit net TV ad market growth forecast

+2-3%

German net TV ad market estimates 2015

+2.7% +3.2%

Source: Warc International Ad Forecast July 2015, ZenithOptimedia Advertising Expenditure Forecasts June 2015, Magna Global Forecast June 2015, ProSiebenSat.1 estimate.


P7S1 internal market estimate

+3.4%

| July 30, 2015

Sales outlook 2015

3

1

2

4

German net TV advertising market growth of 2-3%

P7S1 to grow at least in line with market

Net CPTs to further increase due to increased value of reach

Continued increase of TV share in media mix


| July 30, 2015

Conrad Albert

Chief Legal, Distribution &

Regulatory Affairs Officer

Distribution

Broadcasting

German-speaking

| July 30, 2015

Dynamic growth of Q2 revenues and HD subscribers

1. Q2 2015 vs. Q2 2014

Note: HD Free-to-air subscribers shown; paying subscriber figures as reported by platform partners (EoP; subject to subsequent adjustments by platform partners); total of 5.7m

1 2 3 4 Broadcasting German-speaking / Distribution

P7S1 distribution

revenue growth1

P7S1 HD

subscriber growth1

EUR

+6.7m

+31%

+0.9m

+19%

| July 30, 2015

HD deals closed in Q2: Deutsche Telekom and Sky


Sat.1 Gold HD included in

Telekom HD package,

from August 2015 on

Deal extension with HD+:

distribution of HD product to

Sky satellite households

| July 30, 2015

Continuous growth of mobile distribution


1. Pre-installed on all new devices sold since 2015; additionally integrated within app recommendation area for all TV devices sold since 2012; 2.Google play store (android TV) available on Smart TVs of Sony;

Philips and Sharp expected to launch android TV in H2 2015

• Mobile TV app with strong

reach of 1.2m downloads

• On all Samsung TV devices1

• In Google play store2 for

android TV

• On amazon fire TV sticks and

kindle fire HD•

• Strongest German EPG app

with 16m downloads

| July 30, 2015

Digital & Adjacent

Dr. Christian Wegner

Chief Digital & Adjacent Officer

| July 30, 2015

Q2 2015: D&A highlights

1 2 3 4 Digital & Adjacent

1. Ext. revenues respectively Entity rec. EBITDA Q2 2015 vs. Q2 2014.

Note: CDS, Verivox, Virtual Minds and Smartstream deals signed in Q2 with envisaged closing in Q3.

Delivered double-digit revenue and EBITDA growth1+23% / +22%

Established a footprint in the US MCN market with the acquisition of CDSCDS

Built the foundation for a programmatic ad tech stackVirtual Minds,

Smartstream.tv

Acquired Verivox in landmark deal to create our new Online Comparison verticalVerivox

Expanded the footprint of our Travel assets to Spain, France and Netherlands International

exports

| July 30, 2015

Ext. revenues Rec. EBITDA

Double-digit growth in revenues and rec. EBITDA


[in EURm] [in EURm]

0

50

100

150149.2

Q2 2014 Q2 2015

183.5

0

10

20

30

40

Q2 2015Q2 2014

30.8

37.5

~20%EBITDA

margin1

+23%+22%

1. Entity rec. EBITDA / Ext. revenues.

| July 30, 2015

All D&A units contributed to our dynamic growth …


Revenues

[Q2 2015]

Revenue growth

[Q2 2015 vs.

Q2 2014]

Digital

Entertainment

EUR

66.2m

+16%

Adjacent

EUR

19.0m

+7%

Digital

Commerce

EUR

98.3m

+33%

| July 30, 2015


Digital Entertainment Digital Commerce AdjacentA B C

Ad VoD Pay VoD Games M4R/E 7Travel 7CommerceMusic, Artist Mgmt.,

Live, Licensing

… with market leading positions in our seven D&A pillars

#4#1Top

32

Q2 2015

revenue

split36%


10%54%

Market position

Beauty & Accessories

New asset

Top

33

Online Comparison Portals

Other assets

1. Studio71 is #1 MCN in Germany; CollectiveStudio71 is top 5 globally. 2. SVoD market Germany, according to GfK. 3. Mobile and PC games publishers in Europe, excluding direct publishing by

developers, P7S1 estimates. Note: Verivox, Virtual Minds, Smartstream and CDS deals signed in Q2 with envisaged closing in Q3 2015.

#1

#1

#1

Top

5

#2

#1

#1

#1

#11

#1

Top

3

#2

#1

#3

Top

5

#1

#1

#2

#1

| July 30, 2015

We entered the US MCN market with the acquisition of CDSA

1 2 3 4 Digital & Adjacent / Digital Entertainment

Top 5 Global Multi-Channel Networks

Global video views, June 20151

#5

>1,300Channels

220Channels

>270mSubscribers

27mSubscribers

>2.0bnMonthly video views

300mMonthly video views

1. Source: Socialblade, excluding Music MCNs; last 30 days as of July 13th.

Note: CDS acquisition signed in Q2 with envisaged closing in Q3.

CS71 is our foundation for further global expansion

Top 5 Global Multi-Channel Networks

Global video views, June 20151

| July 30, 2015

In Germany, we strengthened our Studio71 market leadership


A

1. Source: Video views of top 5 German MCNs according to ComScore YouTube Partners Report, June 2015.

We increased the gap to our followers and

now lead with +28% more video views …

Video views Germany, June 20151

+28%

… and signed artists with >4m subscribers

with increasing mainstream visibility

2.7mLeFloid

0.4mDfashion

0.9muFone

| July 30, 2015

Our online video platforms are strong and growing …


A

1. Channel websites growth in video unique users, AGOF internet facts April 2015 vs. April 2014; May and June data not available yet. 2. Mandates websites growth in unique users, AGOF internet

facts April 2015 vs. April 2014; May and June data not available yet; only selection of mandates shown. 3. Top 3 entertainment app (average ranking in Google Play App Store in Q2 2015).

Channel

websites and

mandates

Mandates

+14%unique users2

7TV

Top 3entertainment

app3

putpat.tv

#1in music video

on mobile and

SmartTV

Channel websites

+81%video

unique users1

Selected

key assets

| July 30, 2015

… securing our leading video ad market position in Germany

We maintain #1 position in the

premium video ad market

The next promising ad market

is about to take off: Mobile

We have already built a strong

own app base in mobile with 7TV

#1P7S1 position in premium

video ad market


A

+50%Nielsen mobile ad

market growth1

3.8m7TV downloads

1. Source: Nielsen Media Research Q2 2015 vs. Q2 2014.

| July 30, 2015

We now cover the programmatic advertising value chain


A

1. Signed in Q2 with envisaged closing in Q3; Active Agent, Yieldlab and Adition are subsidiaries of Virtual Minds. 2. Smartstream.tv has already been a minority investment of P7S1; acquisition of

additional 55% signed in Q2 with envisaged closing in Q3. 3. Source: Magna Global; CAGR 2014-2018.

Programmatic advertising value chain

+46% growth3 of programmatic advertising market

Ad server

Ad

vert

iser

Demand Side PlatformExchange/

MarketplaceSupply Side Platform

Sale

s h

ou

se/ P

ub

lish

er51%1

P7S1 stake in

Virtual Minds

80%2

P7S1 stake in

Smartstream.tv

| July 30, 2015

maxdome continues to grow in Q2 2015

+79% +93% +44%

SVoD

subscribers1

Total

video views2

Total

user base3


A

1. End of period Q2 2015 vs. end of period Q2 2014. 2. Q2 2015 vs. Q2 2014. 3. Average of period Q2 2015 vs. average of period Q2 2014.

Photo credit: © Sony Pictures Television International. All rights reserved. Breaking Bad is part of the maxdome subscription.

| July 30, 2015

Digital

Commerce

Accelerator

Majorities (>50%)Minorities (<50%)1

B

1 2 3 4 Digital & Adjacent / Digital Commerce

Note: Investments based on straight equity or equity-like components by D&A Digital Commerce segment, incl. Accelerator; non-Commerce D&A assets (e.g., Deezer) not included in this overview. Verivox deal

signed in Q2 with envisaged closing in Q3. 1. On a non-diluted basis (warrants and convertibles included in <50%). 2. Deals to increase existing shares not included. 3. Not including Verivox until closing.

We have a broad investment portfolio with >60 assets

4new deals

closed in

Q2 20152

Travel

Beauty &

Accessories

Online

Comparison

Other

Assets

Selection

Selection

~50 assets 12 assets3

| July 30, 2015

Verivox: Landmark deal shapes our Online Comparison verticalB


Strong market positions in energy (Verivox)

and mobile bundle deals (preis24.de)

Foundation to become market driver in further

markets (e.g., car insurance, financial services)

80% stake in Verivox acquired for ~170m EUR3

to build new Online Comparison Portals vertical

>1marranged contracts

per year

80%1

85%2

P7S1 stake

1. Verivox acquisition signed in Q2 with envisaged closing in Q3. 2. Acquisition of additional 25% equity stake in preis24.de in Q2. 3. Additional variable purchase price component depending on

2015 operating profit of Verivox; this amounts to a maximum of EUR 40 million.

| July 30, 2015

Our Travel vertical expands internationallyB


>160mLTM revenues1

#1 #3

Top

5

#1 #2

Market position Germany

billiger-mietwagen launched

in France as Carigami2

tropo launched

in the Netherlands

wetter.com launched

in Spain as tiempo.es

1. External revenues July 2014 - June 2015. 2. The existing service location-de-voiture has been relaunched with billiger-mietwagen logo and corporate identity and the brand name carigami.

#1

| July 30, 2015

Dynamic growth of our Beauty & Accessories verticalB


Market position Germany

#2

#1

Top

5

+139%revenues1

Majority stake acquisitions of

Flaconi and Amorelie closed

Amorelie launched France

website supported by TV

campaign on TF1

1. Revenue growth Q2 2015 vs. Q2 2014. Amorelie and Flaconi fully consolidated in Q2 2015, Valmano consolidated starting Q3 2015.

| July 30, 2015

moebel.de with outstanding performance


B

Q2 2015 with continuously strong

revenue growth

Growth further driven by

strong fit with TV advertising

Leading market position as

#1 meta search in online furniture

+73%revenues1

+62%visits1

1. Growth Q2 2015 vs. Q2 2014. moebel.de revenues not consolidated in Q2 2014.

| July 30, 2015

Mobile LTE tariffs and

smartphone bundles

Online insurance reseller

Swedish online shop

for premium fashion

We have a continuously strong M4R/E deal flow


B

SevenVentures revenues1

30%

Our dynamic revenue growth … … is based on our strong deal flow

Q2 2015Q2 2014

1. Total SevenVentures business (incl. international, Austria, Switzerland and legacy). Note: All shown deal examples are Media for Revenue deals.

Example

Example

Example

| July 30, 2015

Starwatch position expanded with new sports initiatives

1 2 3 4 Digital & Adjacent / Adjacent

C

10 daysuntil

Gold status

Starwatch with most successful 2015

album release in Germany (Santiano) …

… and expansion to sports with

Boateng marketing deal1

Winner of

2014 Football

World Cup

1. Deal includes marketing and transfer rights as well as international exploitation together with RocNation.

Photo credit: Electrola / Universal Music.

| July 30, 2015

Digital & Adjacent – outlook


Deliver double-digit revenue growth in FY 2015

Build new digital verticals

Further internationalize with more imports and exports

1

2

3

| July 30, 2015

Content Production &

Global SalesThomas Ebeling


| July 30, 2015

Ext. revenues Rec. EBITDA

Continued growth in revenues and rec. EBITDA

1 2 3 4 Content Production & Global Sales

56.7

H1 2014 H1 2015

100.0 4.7

H1 2015

-1.2

H1 2014

+77%

[in EURm] [in EURm]

| July 30, 2015

Married at First Sight: our most successful reality show so far


#1 telecast ever

on FYI in the US.

Season 3 and spin-

offs in production.

#1 rated show in

Australia.

Season 2 already

commissioned.

Nearly doubled

Channel 4’s average

in the UK.

Season 2 already

commissioned.

30% above slot

average in Germany.

Season 2 in

production.

| July 30, 2015

Red Arrow formats travel internationally

Rights for

home-makeover format

House Rules

sold to SBS Netherlands

Drama format

The Last Cop

premiered with record

ratings in Japan

Seasons 1 and 2 of

major crime series

Bosch

heading to SBS Australia


#1slot winner

on Nippon TV

| July 30, 2015

Summary & Outlook

Thomas Ebeling


| July 30, 2015

We update our positive full-year guidance

1 2 3 4 Summary & Outlook


Recurring EBITDA and underlying net income above prior year

Digital & Adjacent with double-digit revenue growth

Ad performance at least in line with positive net TV ad market

High-single digit Group revenue growth

✔

✔

✔

✔

| July 30, 2015

Disclaimer

This presentation contains "forward-looking statements" regarding ProSiebenSat.1 Media SE ("ProSiebenSat.1")or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's orProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and futureoperations. Such forward-looking statements involve known and unknown risks, uncertainties and other importantfactors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1Group to be materially different from future results, performance or achievements expressed or implied by suchforward-looking statements. These forward-looking statements speak only as of the date of this presentation andare based on numerous assumptions which may or may not prove to be correct.

No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness,completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. Theinformation in this presentation is subject to change without notice, it may be incomplete or condensed, and itmay not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1undertakes no obligation to publicly update or revise any forward-looking statements or other information statedherein, whether as a result of new information, future events or otherwise.

| July 30, 2015

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