CREATION, INNOVATION & EFFECTIVENESS –

16th International Eyes & Ears Awards 2014

Prize Winners

Category Design

Best design in print or poster advertising

1st Prize FOX: The Walking Dead - Morphing Poster Horror shows are just for men? Think again! To promote season 4 of the US series 'The Walking Dead', FOX developed a poster that seems to be targeted to female viewers. What at first looks like a typical cosmetics ad turns shocking a moment later. As soon as the viewing angle changes, the beautiful young woman in the poster tranforms into a horrible zombie. 'The Walking Dead' surprises, plays with possibilities and gets under your skin!

Creative Team: Karin Zipperling, Senior Marketing Manager Fox International Channels Germany; Stephanie Böschen, Marketing Coordinator Fox International Channels Germany; Dennis Pfisterer, Managing Partner & Creative Director Saint Elmo's Interaction; Tonja Staudinger, Art Director Saint Elmo's Interaction; Cordula Scholdan, Project Manager Saint Elmo's Interaction 2nd Prize HISTORY: Die Legion - Deutscher Krieg in Vietnam Creative Team: Sebastian Wilhelmi, Director Marketing & Communications The History Channel (Germany); Emanuel Rotstein, Director Production The History Channel (Germany); Isabell Musiol, Senior Marketing Manager The History Channel (Germany); Caren Weeks, Creative Director weeks.de Werbeagentur; Sebastian Ross, Art Director weeks.de Werbeagentur; Holger Geisler, Creative Director Alpenblick 3rd Prize RTL II: Die Kochprofis - Einsatz am Herd Creative Team: Klaus Schäfer, CEO mehappy

Best new corporate design package

1st Prize Gédéon: OCS - Global Package In line with the brand promise "You are fans, so we are!" Gédéon has produced a high-quality design package for the French TV series channel OCS. Clearly structured and subtle in the logo colors orange, black and white, the graphical elements show all the essential information clearly, without upstaging the content. Thus, the design supports the content diversity of the programming. Whether on-air, off-air, online or mobile: We and you are fans of OCS!

Creative Team: Nicolas Famery, Art Director Gédéon; Emmanuelle Lacaze, Producer Gédéon

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2nd Prize ProSiebenSat.1 TV Deutschland: ProSieben MAXX - Launch Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Roy da Souza, Account Executive Creative Solutions - ProSiebenSat.1 TV Deutschland; Sebastian von Wyschetzki, Senior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Markus Goles, Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Emrah Akal, Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Mathias von Wyschetzki, Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Claudia Stanke, Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Stefan Ladwig, Marketingleitung Central Marketing - ProSiebenSat.1 TV Deutschland 3rd Prize BDA Creative München: CLASSICA - Channel Rebrand Creative Team: Tim Finnamore, Creative Director BDA Creative München; Anika Flade, Art Director BDA Creative München; Benjamin Kerneck, Project Lead/Managing Director BDA Creative München; Johannes Everding, Managing Director Classica; Matthias Pasedag, Audio Lead Klangstüberl; Jim Greenslade, 3D Freelancer; Magnus Schlüter, Designer

Best bumper or station-ID package

1st Prize Gédéon: OCS - MADE BY FANS FOR FANS As part of the redesign Gédéon also produced new station idents for the French channel OCS which aim directly at the brand promise "You are fans, so we are!". Gédéon urged fans to portray their favourite shows: A man who is not exactly slim moves through his apartment naked, just like the leading actress of the US series 'Girls'. Another presents himself as 'Spartacus' even though he only lifts small weights and whines about the tiniest scratch. A family plays 'The Walking Dead' and wanders through their apartment with zombie-pancake faces: Made by Fans for Fans!

Creative Team: Clément Deneux, Director Gédéon; Nicolas Famery, Art Director Gédéon; Maxime Baile, DOP Gédéon; La Plage, Sound Design Gédéon; Emmanuelle Lacaze, Producer Gédéon 2nd Prize Gédéon: France 4 - Ad Breaks Creative Team: Bernard Bréchet, Creative Director Gédéon; Cédric Besseau, Art Director Gédéon; Thomas Cristiani, Art Director Gédéon; Aude Debout, Art Director Gédéon; Antoine Roux, Art Director Gédéon; Malcolm Goldie, Sound Designer Gédéon; Eglantine Guitard, Junior Producer Gédéon; François Dameron, Producer Gédéon 3rd Prize Dream on: TVBreizh Creative Team: Anthony Sebaoun, Creative Director Dream on; Juliette Clerc, Producer Dream on; Raphaëlle Collette, Project Manager Dream on; Aurélien Greneux, Art Director Dream on

Best seasonal or event-related design package

1st Prize VOX: Fashion Week Parallel to the international fashion fairs, VOX promoted all its own formats, documentaries and fictional programmes under the headline "VOX Fashion Week". An accordingly stylish design package was designed for the themed week: extremely reduced in black and white and with striking graphic elements. The typical red VOX sphere acts as a fashion accessory right on the catwalk. Appropriate and clearly VOX!

Creative Team: Jutta Hertel, Head of Promotion VOX; Nina Gless, Director/Regisseurin VOX; Sebastian Kindel, Art Director VOX; Rolf Amann, Sounddesign VOX; Kerstin Kohle, Produktionsleitung; Marc Menzel, On Air Producer; Anne Vogt, On Air Producerin; Mathias Prause, DOP

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2nd Prize SUPER RTL: TOGGO - Osterdesign 2014 Creative Team: Matthias Kappeler, Leitung Marketing & Brand Management SUPER RTL; Anne Christmann, Brand Management SUPER RTL; Uli Höppner, Design SUPER RTL; Alexander Knörk, Creative Director BrandNewPixels; Robert Leger, Grafiker BrandNewPixels

Best programme label

1st Prize TLC: Must Haves Slotpromo With the programme label TLC MUST HAVES, Discovery Networks Germany promotes Sunday nights on the female-targeted channel in a big way: A young woman updates her oversized wall calendar, wipes away all planned activities for Sundays and replaces them with the programme label TLC MUST HAVES, just like the slogan promises "The best of the week, every Sunday, at the same time". Our date on Sunday!

Creative Team: Eike Immisch, Leitung Marketing & On-Air-Promotion Discovery Communications Deutschland; Stefanie Barth, On Air Promotion Executive Discovery Communications Deutschland; Dinko Lacic, Creative Direction DMC; Tilo Fischer, Head of Production DMC; Aitor Benavent Cabanas, Regie/Art Director/Design & Animation DMC; Javier Collantes Rodriguez, Kamera DMC; Patrick Davies, Production Manager DMC; Regina Biberger, Requisite DMC

Best lead-in non-fiction

1st Prize Dream on: France 5 - Les Maternelles "Les Maternelles" is a talk show on France 5 about motherhood, education and childhood from the parents' perspective. The lead-in is meant to demonstrate the transformation of a couple to a trio. Playfully and with tounge-in-cheek, Dream on shows how a child can take over their parents' lives. A little toy worms its way between shaving brush and lipstick, a baby bottle stands between long drinks and cocktails, and a bobby car parks in the garage. When it all becomes too much for the mothers and fathers: Dream on shows where help can be expected.

Creative Team: Anthony Sebaoun, Creative Director Dream on; Juliette Clerc, Producer Dream on; Raphaëlle Collette, Project Manager Dream on; Les Cauboyz, Art Director Dream on 2nd Prize RTL CREATION: RTL - I like the 90s Creative Team: Ulli Schumacher, Creative Director RTL CREATION; Christian Weckerle, Producing/Regie/Design RTL CREATION; Annett Krause, Projektmanagerin RTL CREATION; Andreas Ortmann, Dreh Produktionsleitung RTL CREATION; Frank Husmann, Dreh Kamera RTL CREATION; Stefan Plagemann, Dreh Aufnahmeleitung RTL CREATION; Gregor Wagner, Ton RTL CREATION 3rd Prize MDR: Olaf verbessert die Welt Creative Team: Klaus Schuntermann, Creative Director MDR; André Terpe, Grafikdesigner MDR; Bart Lorsheijd, Grafikdesigner MDR; Torsten Schroth, Sounddesigner Proton Studio Leipzig

Best lead-in fiction

1st Prize RTL CREATION: RTL – SCHMIDT The lead-in for the TV series shows the viewer exactly what to expect: Dr. Schmidt and his colleagues mean "Prescribed Chaos". With sunglasses, baseball jacket and cigarette, Dr. Schmidt walks through Berlin – very cool, but unusual for a doctor. He's accompanied by cartoon-like drawings of ambulances, love symbols and baby footprints. The lead-in makes you wonder what type of doctor this Schmidt actually is. Time to turn on the TV and find out!

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Creative Team: Ulli Schumacher, Creative Director RTL CREATION; Sabine Damerow, TV Design Producerin RTL CREATION; Annett Krause, Projektmanagerin RTL CREATION; Catrin Mackowski, TV Designerin RTL CREATION; Ulli Westerhausen, VFX/Animation RTL CREATION; Frank Schlieder, Dreh Produktionsleitung RTL CREATION; Roman Nowocien, Dreh Kamera RTL CREATION; Dirk Moritz, Dreh Aufnahmeleitung RTL CREATION 2nd Prize RTL II: Schmiede 21 Creative Team: Klaus Schäfer, CEO mehappy 3rd Prize Screenworks: ZDF - Borgia 2. Staffel Creative Team: Peter Hirdes, Creative Director Screenworks; Tobias Varola, Art Director, 3D und Motion Designer Screenworks; Aaron Rositzka, Motion Designer Screenworks; Olaf Wicke, Produktionsleitung Screenworks; Wolfgang Feindt, Redakteur ZDF; Cyril Morin, Komponist

Best studio design/set design/scenography

1st Prize ARD-Das Erste: ARD aktuell The new studio for 'ARD Aktuell' is the hub for all news formats, key issues, special reports, sports and culture on the ARD. The sophisticated technology of the studio design supports the idea of networking and the interactive exchange of information. At a length of almost 18 metres, the curved media wall provides impressive possibilities to explain and present information. Pools of light around the podium and tables make the set seem light. The corporate colours of the ARD are discretely integrated into illuminated strips and surfaces. Up-to-date in all elements!

Creative Team: Henriette Edle von Hoessle, Creative Director ARD-Design & Präsentation Erstes Deutsches Fernsehen; Ulrike Krieg, Creative Director/Art Direction UKCC; Jürgen Bieling, Setdesign Billionpoints; Georg Grommes, Projektleitung ARD-aktuell NDR; Stephan Persdorf, Art Direction/Implementierung NDR 2nd Prize Gédéon: VTM NIEUWS Creative Team: Nicolas Famery, Art Director Gédéon; Gael Lucien, Art Director Gédéon; Louis Vyncke, Sound Designer Gédéon; Emmanuelle Lacaze, Producer Gédéon; Simon Jago, Set Designer BDA 3rd Prize SRF: Rundschau Creative Team: Alex Hefter, Creative Director SRF; Severine Waibel, Art Director SRF; Ulam Curjel, Entwicklungsregie SRF; René Jauch, Set Designer René Jauch Design

Best information or news design

1st Prize ARD-Das Erste: ARD aktuell The information design of 'ARD aktuell' is distinguished by its ability to be processed quickly: The designers consistently rely on a concise modular system. The audience immediately recognizes the unique corporate elements, the clear typographic design, and the structured information elements. The pictogram language, the animation mechanics and handling of the colour climate can be found in all explanatory pieces – on the media wall in the studio as well as the full screen graphics. A reliable guide: 'ARD aktuell'!

Creative Team: Henriette Edle von Hoessle, Creative Director ARD-Design & Präsentation Erstes Deutsches Fernsehen; Ulrike Krieg, Creative Director/Art Direction UKCC; Marco Bienert, Design UKCC; Dirk Frömmer, Design UKCC; Andreas Binar, Design UKCC; Monika Gehle, Design UKCC; Sylvia Hildebrandt, Design UKCC; Georg Grommes, Projektleitung ARD-aktuell NDR; Stephan Persdorf, Art Direction/Implementierung NDR

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2nd Prize ARTE: Journal Junior Creative Team: Cécile Chavepayre, Künstlerische Leiterin ARTE; Henri Ehrhard, Koordination ARTE; Bruno Chabanel, Geschäftsführer Artefact; Mikael Bolufer, Regie Artefact; Jean-Marie Godeau, Design Artefact; Olivier Gaudino, Produktionsleiter Artefact; Alexandre Baranger, Komponist Audioplumstudio; Laurent Peju, Komponist Audioplumstudio 3rd Prize Autorenkombinat: ZDF – auslandsjournal Creative Team: Daniel Beißmann, Creative Director Autorenkombinat; Stefanie Jellen, Art Director Autorenkombinat: Tobias Lenz, Motion Design Artist Autorenkombinat; Tobias Hofer, 3D Design Artist Hofer + Krol; Henning Krol, 3D Design Artist Hofer + Krol; Olaf Repovs,Corporate Design ZDF

Best sports design

1st Prize ZDF: FIFA Football World Cup A design for the coverage of the Football World Cup in 2014 – what fits better than finding inspiration in Brazilian football art and the joy of life in the host country. Accordingly, in their design for the FIFA World Cup 2014, the ZDF plays with the slogan "Great Football Art": Enthusiastic people dunk footballs in paint and shoot them against a wall, so that a picture of the world cup trophy develops from the impressions of the balls. Beach scenes, striking landmarks and Brazilian rhythms reflect the enjoyment of football and the anticipation for the mega event. Viva Brasil!

Creative Team: Thomas Grimm, Leiter Marketing ZDF; Tino Windisch, Bereichsleitung Programm-Marketing 2 ZDF; Michael Maack, Projektleitung Marketing ZDF; Olaf Repovs, Corporate Design ZDF; Steffen Steffens, Copywriter KNSK; Fabian Heine, Managing Director erste liebe filmproduktion; Henning Westerwelle, Senior Producer Infected Postproduction; Cadmo Quintero, Director; Franz Lustig, DoP 2nd Prize Dream on: Canal+ Afrique - Liga Le Mag Creative Team: Anthony Sebaoun, Creative Director Dream on; Juliette Clerc, Producer Dream on; Clément Oberlin, Designer Dream on; Aurélien Greneux, Director Dream on 3rd Prize SPORT1: SPORT1.fm Creative Team: Rainer Heneis, Leiter Marketing SPORT1; Arman Kavrailoglu, Leiter Art Direction SPORT1; Sven Helgert, Leiter Promotion SPORT1; Carolin Melzer-Benz, Leiterin Marketing/CRM SPORT1; Matthias Pressler, Grafik Design SPORT1; Virginie Briand, Geschäftsführung Beratung 19:13 Werbeagentur; Michael Meyer, Geschäftsführung Kreation 19:13 Werbeagentur; Levon Melikian, Managing Director Novelmedia; Dominik Traun, Art Director TRAUN DESIGN

Best programme-related design package

1st Prize BDA Creative München: ProSieben Fun - Red Bull Wild Ones They explode reality, the boundaries of all expectations and the possible: The format "WildOnes – Young Heroes" accompanies extreme athletes in their attempts to outdo themselves. In the design package for this docutainment, BDA Creative München picks up on the untamed wildness and the desire for extremes: Image disturbances and graphical fragments emanating from the heroes symbolize life at the limit. Graphics, symbols and typographic elements represent the energy of the protagonists and make them come alive. The high-quality design package supports the content of the series: the journey to the limits of the physically possible!

Creative Team: Konrad Wieland, Creative Director Alpenblick; Benjamin Kerneck, Director Operations & Marketing BDA Creative München; Christiane Kretzer, Executive Producer 2nd level films; Manuel Lautner, Senior Producer Red Bull Media House; Christian Baur, Media Channel Manager Red Bull

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Deutschland; Christian Lueg, Manager Business Development ProSieben FUN SevenSenses; Angelika Widl, Art Director 2nd Prize Comedy Central: Fat For Fun Creative Team: Arjen Noordeman, Snr. Producer Creative & Design Comedy Central; Nicki Dreyer, Snr. Producer Creative & Design Comedy Central; Henry Förster, Creative Director Comedy Central; Viven Hucke, Snr. Marketing Manager Comedy Central; Katie Rangnick, Project Manager Comedy Central; Sven Henrichs, Postproduction Producer Dyrdee Media; Ljubisa Djukic, Postproduction Creative Director Dyrdee Media; Ole Keune, Postproduction Creative Director Dyrdee Media 3rd Prize Red Bull Media House: ServusTV - Die Unalten Creative Team: Thomas Madreiter, Art Direktion Red Bull Media House; Hans-Peter Hochwarter, Motion Graphics Red Bull Media House; Thomas Schrefler, Projekt Management Red Bull Media House

Best 2D/3D animation

1st Prize Turquoise Branding: Ajial - Ramadan 2014 For the month of Ramadan, Saudi Arabian children's channel Ajial broadcast a holiday programme. The task of Turquoise Branding was to create an identity for this special programming. The fully animated ident takes up lots of images from the religion and everyday life; the crescent moon is in the sky, a boy runs from the football field to the mosque, takes a brightly shining lamp and rides his bike home. In the houses he passes, the lights go on. Arriving home, he turns off the lamp and sits down with his family for dinner. Outlined in detail and lovingly animated!

Creative Team: Gareth Mapp, Executive Creative Director Turquoise Branding; Priya Mistry, Animator Turquoise Branding; Linda Garcia Bowles, Producer Turquoise Branding; Orlando Roberton, Audio Pixelphonics 2nd Prize ARTE: Junior Creative Team: Cécile Chavepayre, Künstlerische Leiterin ARTE; Henri Ehrhard, Koordination ARTE; Bruno Chabanel, Geschäftsführer Artefact; Mikael Bolufer, Regie Artefact; Jean-Marie Godeau, Design Artefact; Olivier Gaudino, Produktionsleiter Artefact; Alexandre Baranger, Komponist Audioplumstudio; Laurent Peju, Komponist Audioplumstudio 3rd Prize ARTE: ARTE liebt Musik Creative Team: Cécile Chavepayre, Künstlerische Leiterin ARTE; Laure Isenmann, Konzept/Animation ARTE; Ines Röscher, Text ARTE; Joan Selke, Produktion ARTE

Best design-related audio design

1st Prize RTL CREATION: GEO Television Audio The channel GEO Television offers fascinating documentaries on topics like nature, exploration, adventure and world history, true to the slogan "See the world through different eyes". The channel lives up to the motto not only on the visual level, but also on the audio level. Subtle and emotional at the same time, the audio design supports the captivating images and allows us to experience them audiovisually in the truest sense of the word. On GEO, we hear the world with different eyes!

Creative Team: Auftraggeber Klaus Holtmann, Digitale Spartenkanäle RTL; Ulli Schumacher, Creative Director RTL CREATION; Markus Weigl, Producer RTL CREATION; Annett Krause, Projektmanagerin RTL CREATION; Heiko Theuerkauf, Off-Air Design RTL CREATION; Dynamedion, Komponist RTL CREATION

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2nd Prize MDR: Lebensretter Creative Team: Klaus Schuntermann, Creative Director MDR; Kristian Walter, Artdirection MDR; Jörg Schwulst, Grafikdesigner MDR; Loy Wesselburg, Sounddesigner Loy Production 3rd Prize SPORT1: Reloaded 2013 Creative Team: Rainer Heneis, Leiter Marketing SPORT1; Arman Kavrailoglu, Leiter Art Direction SPORT1; Sven Helgert, Leiter Promotion SPORT1; Carolin Melzer-Benz, Leiterin Marketing/CRM SPORT1; Oliver Frank, Art Direction SPORT1; Harry Möhrle, Komponist Die Klangtaucher

Best design-related musical composition

1st Prize ProSiebenSat.1 TV Deutschland: ProSieben MAXX - What's the Dif? ProSieben MAXX is modern, different and reduced to the max. This is reflected both in the claim as well as the design of the male-targeted channel with international series, films and documentaries. And that is also how the audio design of ProSieben MAXX should be. The composer succeeded: Stylish, loud, and yet pleasant, the music supports the station design in a memorable way. Simply different!

Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Rudolf Hochrein, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Sebastian von Wyschetzki, Senior Art Director On-Air Design Creative Solutions - ProSiebenSat.1 TV Deutschland; Markus Goles, Art Director On-Air Design Creative Solutions - ProSiebenSat.1 TV Deutschland; Emrah Akal, Art Director On-Air Design Creative Solutions - ProSiebenSat.1 TV Deutschland; Paul Taylor, Senior Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Roy Da Souza, Account Executive Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Fakesch, Composer Creative Solutions - ProSiebenSat.1 TV Deutschland; Stefan Ladwig, Marketingleitung Central Marketing - ProSiebenSat.1 TV Deutschland 2nd Prize BDA Creative München: CLASSICA - Channel Rebrand Creative Team: Tim Finnamore, Creative Director BDA Creative München; Anika Flade, Art Director BDA Creative München; Benjamin Kerneck, Project Lead/Managing Director BDA Creative München; Johannes Everding, Managing Director Classica; Matthias Pasedag, Audio Lead Klangstüberl; Ralf Gscheidle, Komponist 3rd Prize ARD-Das Erste: Frühlingskampagne 2014 Creative Team: Henriette Edle von Hoessle, Creative Director ARD-Design & Präsentation Erstes Deutsches Fernsehen; Sylvia Kreuzer, Projektmanagement ARD-Design & Präsentation Erstes Deutsches Fernsehen; Florian Riedl, Musik-Komponist Florian Riedl Music Production; Martin Kett, Geschäftsführer Perfect Accident Creative Services; Stefanie Reinhart, Kreativdirektion Perfect Accident Creative Services; Iris Engler, Kreativdirektion Perfect Accident Creative Services; Matthias Zentner, Regisseur velvet Mediendesign; Oliver Loessl, Producer velvet Mediendesign; Thomas Wernbacher, Kreativdirektion velvet Mediendesign

Best typographical design

1st Prize RTL CREATION: RTL - Stiftung Lesen Even in Germany, being able to read is not a given. Therefore, famous RTL faces stand up for reading. Their words are supported by typographic elements. While Bülent Ceylan explains that with exciting stories one can "cast a spell on others and wrap them around your little finger", letters wrap themselves around his finger. Consistently, the spoken words form typographic objects and support the message: "The power of words"!

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Creative Team: Auftraggeber Thomas Kreyes, Mediengruppe RTL; Björn Klimek, Creative Director RTL CREATION; Desirée van der Pas, Konzept & Umsetzung RTL CREATION; Christine Frese, Projektmanagerin RTL CREATION; Julia Sann, TV Designerin RTL CREATION; Tobias Varola, Animation Screenworks RTL CREATION; Frank Husmann, Dreh Kamera RTL CREATION; Stefan Plagemann, Dreh Aufnahmeleitung RTL CREATION; Andreas Ortmann, Dreh Produktionsleitung RTL CREATION; 2nd Prize ProSiebenSat.1 TV Deutschland: ProSieben MAXX Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Roy da Souza, Account Executive Creative Solutions - ProSiebenSat.1 TV Deutschland; Sebastian von Wyschetzki, Senior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Markus Goles, Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Emrah Akal, Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Mathias von Wyschetzki, Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Claudia Stanke, Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Stefan Ladwig, Marketingleitung Central Marketing - ProSiebenSat.1 TV Deutschland 3rd Prize BDA Creative München: Servus TV - La Brassbanda Creative Team: Tim Finnamore, Creative Director BDA Creative München; Anika Flade, Art Director BDA Creative München; Markus Eckl, Projekt Manager 2nd level films; Christiane Kretzer, Executive Producer 2nd level films; Matthias Pasedag, Audio Lead Klangstüberl; Klaus Bassiner, Head of Programm Servus TV; Volker Bahr, Head of Marketing Servus TV; David Spaeth, Regie; Georg Fischer, Schnitt

Category Interactive

Best content-related website

1st Prize

ZDF: Der Erste Weltkrieg: 1914 - Der Weg ins Verderben The multimedia web special '1914 – The Road to Perdition' is the prelude to the documentary '100 years WWI' on ZDFonline. With the help of historical films, dramatic scenes, diary entries, photos, letters and reports of three young German soldiers, the web format traces the atmosphere in Germany and at the front during the First World War. Through authentic photographic material, letters and diary entries of the three protagonists, the user gets a very "personal" access to the topic. In addition to the desktop version, the special was also designed for tablets and smart phones. A perfect way to bring a historical subject closer to the younger generations!

Creative Team: Marion Böhm, Konzept, Projektleitung, Redaktion ZDF; Sebastian Voss, Redaktion ZDF; Michaela Waldow, Multimedia ZDF; Jürgen Höhn, Webmaster ZDF; Kristina Walcker-Meyer, Mobile Consulting Aperto; Nadim Habib, Creative Director Aperto; Sebastian Maschinski, Entwicklung Aperto 2nd Prize ZDF: Hassbook – Die erste Seite für Choleriker Creative Team: Thomas Grimm, Leiter Marketing ZDF; Astrid Kämmerer, Bereichsleitung Programm-Marketing 1 ZDF; Sandra Hebel, Projektleitung ZDF; Flavio Redlich, Texter Plan.Net; Volker Heine, Texter Plan.Net; Michael Reill, CD Plan.Net; Carsten Rossetti, Senior Kundenberater Plan.Net; Björn Mannel, Autor; Morten Kühne, Autor 3rd Prize SRF: DOK IKRK Creative Team: Alex Hefter, Creative Director SRF; Lukas von Niederhäusern, Art Director Multimedia SRF; Graziella Luggen, Senior-Designer SRF; Sibylle Winter, Projektleitung SRF; Sandro Wellenzohn, Technische Umsetzung – Lead Guave Studios; Martin Muther, Technische Umsetzung Guave Studios

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Best app

1st Prize

Netural: Roomle iPad App If you like to arrange and decorate your house or apartment, this app is a real help: With Roomle, you can create floor plans, select walls, floors, furniture and accessories from a diverse range and set up your home in the app. Then you can virtually walk through the rooms and share your new place with your friends via email. Clearly structured and designed, the app is very intuitive – and always there whenever you see some nice deals for your home.

Creative Team: Albert Ortig, Strategic Planner Netural; George El Khoury, Creative Director Netural; Martina Winkler, Digital Designer Netural; Robert Huemer, Lead Developer Netural 2nd Prize Cellular: ZDF Mediathek - App Creative Team: Gunnar Hamm, Creative Director CELLULAR; Stefan Weinert, Key Account Manager CELLULAR; Thorsten Jonas, Head of Concept CELLULAR; Holger Meier, Projektleiter ZDF; Michaela Immel, Design ZDF; Rüdiger Sasse, Technik ZDF; Eckart Köberich, Technik ZDF; 3rd Prize A&E: Beard Dynasty – Zum Serienstart Duck Dynasty Creative Team: Gunnar Stöckle, Digital Marketing Manager A&E; Sebastian Wilhelmi, Director Marketing & Communications A&E; Jonas Weiser, Projektmanager MOKOM 01; Marc Buchholz, Geschäftsführer MOKOM 01

Best viral

1st Prize SRF: Break Ups It's time for a new narrative form, said the SRF, and produced the specifically Swiss web series 'Break Ups'. The spots centre around couples who split up: A nine-year-old apologizes to his girlfriend of the same age with a bouquet of flowers and promises to change. "You say that every time," she replies precociously. Have you had similar experiences? All episodes have a humorous access with emotional claims. A little mean, thereby somewhat strange but also funny, we want more 'Break ups'! Creative Team: David Angehrn, Leiter Strategie & Planung SRF; Laura Pechlivanis, Projektleiterin & stv. Fachverantwortliche Social Media SRF; Martin Bürki, Projektleiter Werbung SRF; Corine Maissen, Inhaltliche Projektleitung Agentur Trio; Gael Tran, Technische Projektleitung Agentur Trio 2nd Prize FOX: The Walking Dead Staffel 4 - Morphing Poster Creative Team: Karin Zipperling, Senior Marketing Manager Fox International Channels Germany; Stephanie Böschen, Marketing Coordinator Fox International Channels Germany; Dennis Pfisterer, Managing Partner & Creative Director Saint Elmo's Interaction; Tonja Staudinger, Art Director Saint Elmo's Interaction; Cordula Scholdan, Project Manager Saint Elmo's Interaction 3rd Prize al Dente Entertainment: S' Lebn is a Freid! Die Mutter aller Imagefilme Creative Team: Peter Schels, Geschäftsführer/Regisseur/Autor al Dente Entertainment; David Meadows-Hertig, Produktionsleiter al Dente Entertainment; Florian Schilling, Kamera/DoP al Dente Entertainment; Julian Kahl, Drohnenkamera al Dente Entertainment; Matthias Meinl, Kameraassistent al Dente Entertainment; Markus Zuckerstätter, Ton/Schnitt al Dente Entertainment

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Best interaction spot on-air

1st Prize SevenOne AdFactory: BMW Social Race The task was to make the audience interactively participate in the creation of a TV spot in real time. SevenOne AdFactory produced a trailer with individualised split screens that was broadcast during 'Schlag den Raab'. The audience was invited to enter two words into the interactive platform 'ProSieben Connect' with the hashtag '#bmw2er'. Those words should describe their enthusiasm for the new BMW model. The entered word pairs were visible to all users, and the best ones were inserted live into the classic BMW 2's TV commercial that was broadcast as a resolution spot. See the call to action, join the action online and see the result only moments later – it doesn't get any more interactive than this!

Creative Team: Sabine Eckhardt, Geschäftsführerin SevenOne AdFactory; Jeannine Stuiber, Unit Director/TV Conception SevenOne AdFactory; Stephan Zurawski, Project Manager SevenOne AdFactory; Lennart Harendza, Account Director/Sales Region München SevenOne Media; Daniel Daugsch, Conception Manager/Digital/Sales SevenOne Media; Florian Raufeisen, Product Manager Social TV/connect ProSiebenSat.1 Digital; Carola Erlewein, Leiterin Marketingkommunikation BMW Deutschland; Christoph Nann, Geschäftsführer Kreation Serviceplan Campaign Hamburg; Wolfgang Bauersachs, Unitleitung Media Mediaplus Media 2 2nd Prize SUPER RTL: voll TOGGO voll me1ns Creative Team: Matthias Kappeler, Leitung Marketing & Brand Management SUPER RTL; Mara L'Assainato, Leitung On Air Promotion SUPER RTL; Ulrich Höppner, Senior Grafiker SUPER RTL; Katrin Kubicki, Junior Marketing Manager SUPER RTL; Susanna Müller, Online Redakteurin SUPER RTL; Sabine Castenow, Geschäftsführung Castenow Communications; Alexander Knoerk, Creative Director BrandNewPixels; Alexander Gerdes, Creative Director TOF Pictures; Stefan Ebel, Producer TOF Pictures 3rd Prize VOX: APP Creative Team: Jutta Hertel, Head of Promotion VOX; Sascha Kupka, Director/Regisseur VOX; Thomas Meurer, Art Direction VOX; Christiane Brühl, Aufnahmeleitung VOX; Stefan Simon, DOP VOX; Heiko Fischer, Produktionsleitung VOX

Best interaction campaign

1st Prize ProSiebenSat.1 TV Deutschland: sixx - Tune In There are many calls to interaction – but rarely as charming as 'Chick Norris'. To encourage viewers to put sixx on six on the remote, this time, Creative Solutions put a man in a chicken costume. The motto of the campaign and the accompanying website is 'Press your way to happiness'. Here, fitness cock 'Chick Norris' demonstrates workouts for nimble fingers. With a lot of encouragement during the workout, he even explains how many calories we've burned. And of course, he shows us exactly the right button on the remote. Put sixx on six!

Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Amann, Creative Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Karen Kujawa, Head of Digital Creative Solutions - ProSiebenSat.1 TV Deutschland; Sarah Angerer, Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Ariane Gebhardt, Motion Design Creative Solutions - ProSiebenSat.1 TV Deutschland; Reinhard Keller, Audio Design Creative Solutions - ProSiebenSat.1 TV Deutschland; Marius Eder, Effects/Animation Creative Solutions - ProSiebenSat.1 TV Deutschland; Thomas Brettschneider, Film Production Creative Solutions - ProSiebenSat.1 TV Deutschland; Veronika Heyne, Marketingleitung Central Marketing - ProSiebenSat.1 TV Deutschland 2nd Prize RTL CREATION: RTL – Soap Kampagne Creative Team: Björn Klimek, Creative Director RTL CREATION; Doris Mertens, Art Direktorin RTL CREATION; Susanne Mikulski, Text/Konzeption RTL CREATION; Isabel Grahs, Regie & Konzeption

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RTL CREATION; Patrick Laukemper, Schnitt/VFX RTL CREATION; Arne Thomas, Musik/Ton RTL CREATION; Eva Deutinger, Projektmanagerin RTL CREATION; Michael Heise, RTL Interactive

Best digital marketing campaign

1st Prize ProSiebenSat.1 TV Deutschland: ProSieben MAXX - What's the Dif? In the spirit of the claim 'What's the Dif?', Creative Solutions produced the digital marketing campaign for the launch of ProSieben MAXX. Short and funny questions, facts, and the question 'What's Your Dif?' took center stage. Before the launch, a new clip was posted everyday on the channel's website. On Facebook, users were able to use the 'What's your Dif-Machine' and find out just how many people share their love for Zlatan Ibrahimovic or their passion for swimming. The conclusion: "But you are still unique in your digital world."

Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Karen Kujawa, Head of Digital Creative Solutions - ProSiebenSat.1 TV Deutschland; Andrea Brunschetta, Creative Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Benjamin Nitsch, Junior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; SebastianSchwarzer, Vice President Promotion Creative Solutions - ProSiebenSat.1 TV Deutschland; Werner Hoier, Developer Creative Solutions - ProSiebenSat.1 TV Deutschland; Ellen Koch, Channel Manager Operating Office - ProSiebenSat.1 TV Deutschland; Stefan Ladwig, Marketingleitung Central Marketing - ProSiebenSat.1 TV Deutschland 2nd Prize Universal Networks International Germany: Syfy - Helix Creative Team: Erik Troppenz, Director Marketing & PR Universal Networks International Germany; Florian Kemeter, Digital Marketing Manager Universal Networks International Germany; Elmar Krick, Marketing & Creative Director Universal Networks International Germany; Henning Roch, Head of Marketing Universal Networks International Germany

Category Promotion

Best station spot

1st Prize WDR/Filmstyler Pictures: Mit Schwung ins neue Jahr Under the motto "With momentum into the new year", WDR and Filmstyler Pictures get you moving: In the middle of the weather forecast, the lines in the graphics suddenly start moving to the rhythm of the song 'Blurred Lines' and leave weatherman Sven Plöger irritated. Matthias Opdenhövel also succumbs to the fast sweeping rhythm. In this manner, the spark carries over to other WDR presenters. And when mouse, blue elephant and bunny start dancing, nothing keeps us on the couch. But the highlight is definitely Tatort police inspector Dietmar Bär, as he grooves with the blue flashing light in his hands. So we dance into the new year, lively and exciting!

Creative Team: Karin Sarholz, Konzeption/Realisation/Redaktion WDR; Frank Schneider, Konzeption/Realisation Filmstyler Pictures 2nd Prize RTL CREATION: RTL - 30 Jahre Creative Team: Björn Klimek, Creative Director RTL CREATION; Isabel Grahs, Regie RTL CREATION; Christian Mirow, Producer RTL CREATION; Klaus Schwab, Art Director RTL CREATION; Sven Lützenkirchen, Kamera RTL CREATION; Frank Schlieder, Produktionsleitung RTL CREATION; Angela Rudert, Projektmanagerin RTL CREATION; Markus Döpper, Postproduktion RTL CREATION; Susanne Mikulski, Text/Konzeption RTL CREATION

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3rd Prize Universal Networks International Germany: Universal Channel - Launch Spot Creative Team: Elmar Krick, Creative Director Universal Networks International Germany; Henning Roch, Senior Marketing Manager Universal Networks International Germany; Marco Giusti, VP Creative NBCUniversal International Television; Rafi Nizam, Creative Art Director NBCUniversal International Television; Daniel Adolph, Client Service Director Jung von Matt Spree; Florian Mika, Client Service Director Jung von Matt Spree; Till Eckel, Creative Director Jung von Matt Spree; Marc Isken, Creative Director Jung von Matt Spree; Lennart Frank, Copy Writer Jung von Matt Spree

Best on-air programme spot: Fiction

1st Prize NBCUniversal International: Bates Motel Season 2 Global Launch Spot In the promotion spot for "Bates Motel", NBCUniversal International focuses entirely on the relationship between Norman Bates and his mother, which becomes even more intense and claustrophobic in the second season: Mrs Bates compulsively cleans the kitchen while her son prepares dead animals with devotion. Although no agonizing pictures can be seen, the actions give off a dark, eerie and oppressive feeling. What happens next? We're tuning in!

Creative Team: Lee Raftery, EVP Marketing & Communications NBCUniversal International Television; Marco Giusti, VP Global Creative NBCUniversal International Television; Rafi Nizam, Global Creative Director & Director/Writer NBCUniversal International Television; Alex Lea, Editor Envy Post; Vicki Matich, Colourist Envy Post; Rich Martin, Sound Designer Envy Post 2nd Prize Gédéon: CANAL+ - Terrotristes Creative Team: Clément Deneux, Director Gédéon; Christophe Graillot, DOP Gédéon; La Plage, Sound Design Gédéon; Emmanuelle Lacaze, Producer Gédéon 3rd Prize Universal Networks International Germany: 13th Street - Criminal Minds "Bombe" Creative Team: Tim Steuer, Senior Producer Universal Networks International Germany; Elmar Krick, Marketing & Creative Director Universal Networks International Germany; Armin Hoffmann, Executive Producer Picture Sharks; Florian Schilling, DOP

Best on-air programme spot: Sports

1st Prize ZDF: FIFA WM 2014 In the promotion for the Football World Cup in 2014, the ZDF once again looks at Brazilian football art and the joy of life of the host country. We would love to join in and haul paint buckets and footballs to the beach to play "colour-football". But since not everyone can travel to Brazil and experience the joy of football, we turn on ZDF: exciting, colourful and captivating – we're enjoying the World Cup!

Creative Team: Thomas Grimm, Leiter Marketing ZDF; Tino Windisch, Bereichsleitung Programm-Marketing 2 ZDF; Michael Maack, Projektleitung Marketing ZDF; Olaf Repovs, Corporate Design ZDF; Steffen Steffens, Copywriter KNSK; Fabian Heine, Managing Director erste liebe filmproduktion; Henning Westerwelle, Senior Producer Infected Postproduction; Cadmo Quintero, Director; Franz Lustig, DoP 2nd Prize PULS 4: NFL American Football Creative Team: Mag. Nina Consemüller, Direktor Marketing, Kommunikation & On Air Promotion PULS 4; Bernd Birnbaum, kreative Entwicklung und Schnitt PULS 4; Roland Öller, kreative Entwicklung und Schnitt PULS 4; Lena Wergen, Administration und Ansprechperson PULS 4

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3rd Prize Sky: Bundesliga Start "Ode to Joy" Creative Team: Bill Browning, Creative Director/ Executive Producer Sky Deutschland; Patrick Kowalik, Producer Sky Deutschland; Benoit Verschueren, Design Sky Deutschland; Adnan Alicic, Audio Design Sky Deutschland

Best on-air programme spot: Information

1st Prize RTL CREATION: RTL NITRO - YPS Kino What to do when your brain flips out because of sheer boredom? Tune into YPS on RTL NITRO. That certainly is the recommendation from RTL CREATION. The promotion spot for the unusual science magazine adheres completely to the style of the comic cult brand: Did you know that a cat is more likely to survive a fall from the 30th floor than the 3rd floor? Or that bats have either large brains or large testicles, but never both? Iconic, wacky and appropriate for the target audience!

Creative Team: Auftraggeber Oliver Schablitzki, RTL NITRO; Björn Klimek, Creative Director RTL CREATION; Frederik Geisler, Producer RTL CREATION; Karl-Anton Gerber, Projektmanager RTL CREATION; Pilo Lenger, TV Design RTL CREATION; Niklas Weidmann, VFX/Animation RTL CREATION; Frank Husmann, Dreh Kamera RTL CREATION; Stefan Plagemann, Dreh Aufnahmeleitung RTL CREATION; Gökben Beyazgül, Dreh Produktionsleitung RTL CREATION 2nd Prize n-tv: Galapagos - Schlechte Dokus Creative Team: Cornelia Dienstbach, Bereichsleitung Sales & Marketing n-tv; Alessandro Taschetta, Senior Producer n-tv; Panajiota Walko, Producer n-tv; Harald Järger, Client Service Director Havas Worldwide Düsseldorf; Felix Glauner, Geschäftsführung Creation Havas Worldwide Düsseldorf; Martin Breuer, Executive Creative Director Havas Worldwide Düsseldorf 3rd Prize Discovery Channel: Sex Science Creative Team: Eike Immisch, Leitung Marketing & On-Air-Promotion Discovery Communications Deutschland; Lisa Michel, Marketing & On Air Promotion Coordinator Discovery Communications Deutschland; Dinko Lacic, Creative Direction DMC; Tilo Fischer, Head of Production DMC; Javier Collantes Rodriguez, Konzept / Schnitt DMC; Rupert Maurer, Art Director DMC; Stephanie Tietz, Senior Production Manager DMC

Best on-air programme spot: Kids

1st Prize ZDF: 25 Jahre logo! For 25 years, logo! has been the only daily news broadcast for children on German television. ZDF celebrates its birthday with a trailer and the slogan "25 years of logo! We explain it simply." Three children talk casually and find doppelgangers of famous stars such as Christiano Ronaldo and Katy Perry – and the head of the European central bank. Who? Kids, watch logo! and find out.

Creative Team: Thomas Grimm, Leiter Marketing ZDF; Astrid Kämmerer, Bereichsleitung Programm-Marketing 1 ZDF; Laura Ohletz, Redakteurin Marketing ZDF; Volker Haak, Regisseur SUPERAMA; Matthias Link, Producer SUPERAMA; Tim Krink, Creative Director Art KNSK; Ingo Müller, Creative Director Text KNSK; Danny Fröhlich, Texter; Florian Schilling, Kamera 2nd Prize Turner: Cartoon Network - Uncle Grandpa Welcome Party Creative Team: Hagen Biewer, Creative Director Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Gerhard Wolf, Creative Manager Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Kai Gregor, Creative Associate Producer Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Simone Braunsteffer, Production Coordinator Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Markus Kaiser, Sound Engineer

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Best on-air programme spot: Comedy

1st Prize Turner: Die TNT Serie Spielpause During the FIFA World Cup 2014 – to stick to football jargon – the tactics of the programme planners of TNT Serie were clear: The spaces between the World Cup matches must be used. So popular stars from 'The Big Bang Theory', 'Two and a Half Men' and 'King of Queens' joined the line-up. The task of the promotion team was to mobilise comedy fans: The footage is commented with corny football phrases and great wit. A clear tackle in the heart of comedy fans!

Creative Team: Hagen Biewer, Creative Director Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Tobias Mader, Creative Manager Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Nikolaus von Flotow, Creative Associate Producer Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Max Koch, Production Coordinator Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Max Iglesias, Motion Graphics Designer; Markus Kaiser, Sound Engineer 2nd Prize Comedy Central: New Kids Wahlwerbespot Creative Team: Moritz Grauer, Producer Creative & Design Comedy Central; Nicki Dreyer, Snr. Producer Creative & Design Comedy Central; Arjen Noordeman, Snr. Producer Creative & Design Comedy Central; Katie Rangnick, Project Manager Comedy Central; Henry Förster, Creative Director Comedy Central; 3rd Prize MDR: Olaf verbessert die Welt Creative Team: Klaus Schuntermann, Creative Director MDR; André Terpe, Grafikdesigner MDR; Bart Lorsheijd, Grafikdesigner MDR

Best on-air programme spot: Show & Entertainment

1st Prize SRF: The Voice of Switzerland Who hasn't been to the doctor for a throat examination and had to open wide and say "ah"? To promote 'The Voice of Switzerland', SRF sent the candidates of the talent show to the doctor. Everyone intones the "ah" in their individual voice. Then the various "ah" tones form a chorus that ends in the sung claim: SRF has the best voices in Switzerland!

Creative Team: Alex Hefter, Creative Director SRF; David Angehrn, Leiter Strategie & Planung SRF; Stephan Lanz, Marketingberater SRF; Peter Lehner, Produzent Agentur Shortcuts; Patrick Müller, Creative Director Agentur Shortcuts; Patrick Senn, Regie; Pascal Diener, Aufnahmeleitung; Daryl Hefti, Kamera; Ruedi Guyer, Ton 2nd Prize Puls 4: 2 Minuten 2 Millionen Creative Team: Mag. Nina Consemüller, Direktor Marketing, Kommunikation & On Air Promotion PULS 4; Ulrike Sigl, Leitung B2C Marketing PULS 4; Ray Arya, Schnitt PULS 4; Lena Wergen, Administration und Ansprechperson PULS 4 3rd Prize RTL CREATION: RTL - Bauer sucht Frau Creative Team: Björn Klimek, Creative Director RTL CREATION; Desirée van der Pas, Producerin RTL CREATION; Christian Rühl, Projektmanager RTL CREATION; Axel Gärtner, VFX/Animation RTL CREATION; Frank Husmann, Dreh Kamera RTL CREATION; Stefan Plagemann, Dreh Aufnahmeleitung RTL CREATION; Andreas Ortmann, Dreh Produktionsleitung RTL CREATION

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Best on-air programme spot: Culture

1st Prize Deutsche Welle: The Highest Level Pianist Lang Lang, the Berlin Philharmonic and conductor Sir Simon Rattle – these names alone make any classical music lover's heart beat faster. Add exciting insights into otherwise hidden processes such as the preparation and recording of a CD under studio conditions, the struggle for the best sound as well as the post production. This documentary by Deutsche Welle takes us closer to the musicians than ever before!

Creative Team: Claus Grimm, Hauptabteilungsleiter Programmpräsentation & Sendeleitung Deutsche Welle; Stephan Riebel, stellv. Leiter Programmpräsentation & Sendeleitung Deutsche Welle; Patrick Ruch, Producer Deutsche Welle; Jens Scheuter, Sound-Designer Deutsche Welle; Tom Zenker, Cutter Deutsche Welle 2nd Prize 3sat: Kulturzeit Creative Team: Andreas Reinberger, Leitung Redaktion Präsentation 3sat; Esther Behrendt, Redakteurin Präsentation 3sat; Ekkehard Voigt, Redakteur Präsentation 3sat; Sonja Rigorth, Cutterin 3sat; Laetitia Monecke, Audiodesignerin 3sat; Andrea Simon, Audiodesignerin 3sat; Sabina Godec, Sprecherin 3sat; Gilles Karolyi, Sprecherin 3sat 3rd Prize Bayerischer Rundfunk: Wiesn Creative Team: Volker Jungbäck, Leitung Programm-Promotion Bayerischer Rundfunk; Stefan Scholz, Producer Programm-Promotion Bayerischer Rundfunk

Best B2B spot 1st Prize ProSiebenSat.1 TV Deutschland: kabel eins Frühjahrsscreening 2014 – Opening Completely atypical begins the opening spot for the kabel eins screening with movie scenes from "Full Metal Jacket". In the "Media Planner Training Centre Munich", the Gunnery Sergeant dings his recruits on why advertising should only be booked on kabel eins. Ironic and informative, the channel summarises the most important core information for its advertisers. It is vividly supported by scenes from the channel's programming, and its diversity and image are also highlighted. Effective, entertaining and humorous – this is how B2B advertising should be!

Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Oliver Rojschl, Creative Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Alexander Mahoney, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Dominik Schütz, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Boris Breitenreicher, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Gerald Gutberlet, Compositing Artist Creative Solutions - ProSiebenSat.1 TV Deutschland; Marius Eder, Mediengestalter Bild & Ton Creative Solutions - ProSiebenSat.1 TV Deutschland; Adrian Sauer, Junior Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Felix von Mengden, Marketingleiter kabel eins Central Marketing - ProSiebenSat.1 TV Deutschland 2nd Prize ProSiebenSat.1 TV Deutschland: sixx factual 2014 - Alles, was Frau braucht Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Niels Müller, Head of Promotion sixx Creative Solutions - ProSiebenSat.1 TV Deutschland; Florian Hausberger, Head of Design/Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Newell, Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Maximilian Baumgartner, Texter/Konzeptioner Creative Solutions - ProSiebenSat.1 TV Deutschland; Rudolf Hochrein, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Stefan Ladwig, Marketingleiter sixx Central Marketing - ProSiebenSat.1 TV Deutschland; Jolanda Elezkurtaj, Brand Manager sixx Central Marketing - ProSiebenSat.1 TV Deutschland; Khalil Kays, Designer

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3rd Prize ZDF: Haushaltsrede Intendant Creative Team: Thomas Grimm, Leiter Marketing ZDF; Norbert Menkel, Redakteur Marketing/Creative Supervisor ZDF; Claudia Wotschke, Redakteurin/Schnitt ZDF; Benjamin Shpigler, Motiondesign I Wanna See; Max Bemm, Sounddesigner

Best event promotion spot

1st Prize The Screeners: Deutscher FilmPrize - Minifilm 2014 Be it Dieter Hallervorden or Elias M'Barek – the actors seem to be in a hurry. But where are they going? Due to the low budget, The Screeners rely on scenes of well-known film stars racing to the coveted trophy in their call spot for the German Film Prize 2014. The music effectively supports the scenes from the nominated movies: Who will win the Lola?

Creative Team: Arnd von Rabenau, Konzept/Schnitt/Design The Screeners; Stefan Stöckle, Motion Design Jeveux; Christoph Belau, Audio DesignAudiotask 2nd Prize Disney Channel: Disney Junior Event Tour 2014 Creative Team: Ole Türck, Head of On Air The Walt Disney Company Germany; Christian Gandl, Senior Producer The Walt Disney Company Germany; Ingo Georgi, Geschäftsführer/ Producer Katapult Filmproduktion; Sandra Marschner, Regie Katapult Filmproduktion; Christoph Griep, Kamera Katapult Filmproduktion; Sebastian Schreitling, 3D Supervisor Arri Mitte; Marcus Loeper, Motion Graphics Artist Arri Mitte; Sebastian Mietzner, Flame Artist Arri Mitte; Harald Möhrle, Komponist Sound of Movie 3rd Prize Red Bull Media House: ServusTV - Red Bull X-Fighters Creative Team: Rüdiger Schrattenecker, Executive Producer Creative Services Red Bull Media House; Tina Siglreithmayr, Produktion Red Bull Media House; Hans Jörg Weidenholzer, Schnitt & Sounddesign Degn Film

Best radio spot

1st Prize ProSiebenSat.1 TV Deutschland: sixx - Ei like WM Even the women's channel sixx was not able to avoid the World Cup 2014. And so they simply let their key visual interpret the Germans' song. In a humorous way, chickens cluck the German national anthem and refer to their online campaign for the World Cup, where the football event was commented daily. The radio spot is just as harmonious as the chicken choir. We're listening!

Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Niels Müller, Head of Promotion sixx Creative Solutions - ProSiebenSat.1 TV Deutschland; Verena Schuster, Vice President Advertising Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Newell, Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Paul Taylor, Senior Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Stefan Ladwig, Marketingleiter sixx Central Marketing - ProSiebenSat.1 TV Deutschland; Jolanda Elezkurtaj, Brand Manager sixx Central Marketing - ProSiebenSat.1 TV Deutschland;

Best text design or use of language and voice

1st Prize Universal Networks International Germany: 13th Street - Frühling lässt sein gelbes Band… The programme promotion for 13th Street Universal, the channel for thrill & crime, is based loosely on Eduard Möricke's poem 'Er ist's': Here, however, there is no blue ribbon fluttering through the air, but a yellow police tape. The sweet, well-known scents are overpowered by the

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stench of rotting corpses and the violets are not dreaming of spring, but the performer will be sent to dreamland with a black/violet eye. Extremely creative use of text!

Creative Team: Daniel Saini, Producer Universal Networks International Germany; Elmar Krick, Marketing & Creative Director Universal Networks International Germany 2nd Prize RTL CREATION: RTL - Stiftung Lesen Creative Team: Auftraggeber Thomas Kreyes, Mediengruppe RTL; Björn Klimek, Creative Director RTL CREATION; Desirée van der Pas, Konzept & Umsetzung RTL CREATION; Christine Frese, Projektmanagerin RTL CREATION; Julia Sann, TV Designerin RTL CREATION; Tobias Varola, Animation Screenworks; Frank Husmann, Dreh Kamera RTL CREATION; Stefan Plagemann, Dreh Aufnahmeleitung RTL CREATION; Andreas Ortmann, Dreh Produktionsleitung RTL CREATION 3rd Prize Universal Networks International Germany: 13th Street - Law & Order Fragen Creative Team: Daniel Saini, Producer Universal Networks International Germany; Elmar Krick, Marketing & Creative Director Universal Networks International Germany

Best on-air station campaign

1st Prize ProSiebenSat.1 TV Deutschland: kabel eins - So sieht's aus This station campaign shows quite clearly: With kabel eins, you are in the middle of the action. Here, the audience is addressed directly by well-known Hollywood stars and kabel eins presenters – straight from the television! How do you feel when Harrison Ford calls you directly to ask which wire he should cut on the bomb? Choose the wrong one and the explosion will reach all the way to your living room. Similarly unpleasant are sports presenters who comment on your bedroom activities or Hannibal Lector knowing your favourite sauce. Surprising and a truly "interactive television experience"!

Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Oliver Rojschl, Creative Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Alexander Mahoney, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Dominik Schütz, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Boris Breitenreicher, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Gerald Gutberlet, Compositing Artist Creative Solutions - ProSiebenSat.1 TV Deutschland; Petra Ruoss, Account Executive Creative Solutions - ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Felix von Mengden, Marketingleiter kabel eins Central Marketing - ProSiebenSat.1 TV Deutschland 2nd Prize Sky: Bundesliga Rückrundenstart 2013 / 2014 Creative Team: Bill Browning, Creative Director Sky Deutschland; Wolf Ehrhardt, Regie/Producer Sky Deutschland; Mona Riedl, Producerin Sky Deutschland; Fabian Nagelmüller, Production Management Sky Deutschland; Peter Päutz, Production Management Sky Deutschland; Matthias Kristen, Sounddesign Sky Deutschland; David Luepschen, Designer 3rd Prize RTL CREATION: RTL - Season 2013 Creative Team: Björn Klimek, Creative Director RTL CREATION; Christian Mirow, Konzeption/Text RTL CREATION; Patrick Laukemper, Postproduktion RTL CREATION

Best on-air programme campaign: Fiction

1st Prize Universal Networks International Germany: 13th Street - Criminal Minds Chronologie Fans know the problem: Often, their favourite series runs in different seasons on multiple channels. What was that? The bad guy is still going strong, even though he was arrested last week? At the request of viewers, 13th Street Universal broadcast all episodes of Criminal Minds in

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chronological order. The promotion spots show what can go wrong when things aren't done in the right order: The time fuse on the bomb runs out whenever it wants, crime scenes are reconstructed backwards and the hostage dies before revealing the information. A simple idea, effectively implemented!

Creative Team: Tim Steuer, Senior Producer Universal Networks International Germany; Elmar Krick, Marketing & Creative Director Universal Networks International Germany; Armin Hoffmann, Executive Producer Picture Sharks; Florian Schilling, DOP 2nd Prize Bayerischer Rundfunk: Paradies 505 Creative Team: Volker Jungbäck, Leitung Programm-Promotion Bayerischer Rundfunk; Stefan Scholz, Producer Programm-Promotion Bayerischer Rundfunk 3rd Prize RTL CREATION: RTL - Alarm für Cobra 11 Creative Team: Björn Klimek, Creative Director RTL CREATION; Lars Truhn, Producer RTL CREATION; Christian Rühl, Projektmanager RTL CREATION; Patrick Laukemper, VFX/Animation RTL CREATION; Sven Lützenkirchen, Dreh Kamera RTL CREATION; Andreas Ortmann, Produktionsleitung RTL CREATION; Alexandra Felgendreher, Producer RTL CREATION; Arne Thomas, Sound Designer RTL CREATION; Susanne Mikulski, Text/Konzeption RTL CREATION

Best on-air programme campaign: Sports

1st Prize RTL CREATION: RTL - Formel 1 Every spring, the Formula 1 season begins and every spring RTL CREATION promotes this sporting highlight. For the 2014 season, the creators relied on the action on and near the racetracks: With self-recorded original images, the drivers, their cars and the feeling of motor sports are put in the limelight. Fast images take turns with slow-motion pictures on split screens in different versions. Rapid routes, risk-taking protagonists, high-quality technology and short calm moments – the spots reflect everything that makes Formula 1 so irresistible!

Creative Team: Björn Klimek, Creative Director RTL CREATION; Patrick Gericke, Producer RTL CREATION; Markus Doepper, VFX/Animation RTL CREATION; Andreas Ortmann, Dreh Produktionsleitung RTL CREATION; Manfred Loppe, RTL Sportredaktion RTL CREATION 2nd Prize Sky: Bundesliga Start Kampagne 2013/14 "Player in the Crowd" Creative Team: Bill Browning, Creative Director / Executive Producer Sky Deutschland; Wolf Ehrhardt, Regie Sky Deutschland; Patrick Kowalik, Producer Sky Deutschland; Benoit Verschueren, Design Sky Deutschland; Fabian Nagelmueller, Production Manager Sky Deutschland; Peter Paeutz, Production Manager Sky Deutschland; Sandra Gerber, Production Manager Sky Deutschland 3rd Prize Red Bull Media House: ServusTV - 20 Jahre Erzberg - Red Bull Harescramble 2014 Creative Team: Rüdiger Schrattenecker, Executive Producer Red Bull Media House; Sebastian Ochs, Konzept Red Bull Media House; Florian Schöftenhuber, Konzept Red Bull Media House; Georg Bitsche, Sounddesign Red Bull Media House; Tina Siglreithmayr, Produktion Red Bull Media House; Hans Jörg Weidenholzer, Schnitt Degn Film

Best on-air programme campaign: Information

1st Prize RTL CREATION: RTL - Das Jenke Experiment In the documentary series 'Das Jenke Experiment', the editorial team researches topics regarding drugs, death and disabilities in the form of self-experiments by journalist Jenke von Wilmsdorff. And this is where the promotion of RTL CREATION picks up: The spots show how Wilmsdorff approaches the subjects, what scares him and what he learns from it. How do you feel after

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experimenting with drugs? How do you live with the knowledge that you will die in a few weeks? Pure and up-close information on RTL!

Creative Team: Björn Klimek, Creative Director RTL CREATION; Desirée van der Pas, Producerin RTL CREATION; Michael Zschiesche, Projektmanager RTL CREATION; Markus Doepper, VFX/Animation RTL CREATION; Sven Lützenkirchen, Dreh Kamera RTL CREATION; Stefan Plagemann, Dreh Aufnahmeleitung RTL CREATION; Frank Schlieder, Dreh Produktionsleitung RTL CREATION; Joachim Ney, Producer RTL CREATION 2nd Prize Deutsche Welle: Auf dem Tretroller durch Deutschland Creative Team: Claus Grimm, Hauptabteilungsleiter Programmpräsentation & Sendeleitung Deutsche Welle; Stephan Riebel, stellv. Leiter Programmpräsentation & Sendeleitung Deutsche Welle; Anette Breuker, Producerin Deutsche Welle; Jens Scheuter, Sound-Designer Deutsche Welle; Tobias Brehmer, Cutter Deutsche Welle

Best on-air programme campaign: Kids

1st Prize DMC: KiKA - Kampagne 2013/2014 The children's channel KiKA has many beloved characters and presenters. In the campaign "KiKA for you", DMC lets the characters play with the station logo in their own world. No matter if you like Wickie, Biene Maja, Sendung mit der Maus or Erde an Zukunft – there is something for everybody: for courageous fast thinkers and brave Vikings, for smart inventors and clever mouse fans, and of course for creative thinkers and active future makers. Simply KiKA for everybody!

Creative Team: Ellen Kärcher, Leitung Promotion & Design KiKA; Tilo Fischer, Head of Production DMC; Bernd Mutscheller, Head of Design DMC; Rupert Maurer, 3D Artist / Senior Designer DMC; Patrick Davies, Production Manager DMC; Alex Knörk, Regisseur / Creative Director BrandNewPixels; Robert Leger, 3D Artist / Senior Designer BrandNewPixels; Boris Miller, Executive Producer MillerTime Production; Krisz Kreuzer, Geschäftsführer BASS Musikproduktion 2nd Prize TOF Pictures: Disney Channel - Osterkampagne 2014 Creative Team: Alexander Gerdes, Creative Direction TOF Pictures; Stefan Ebel, Konzept & Schnitt TOF Pictures; Nadine Janke, Grafik TOF Pictures; Silvia Irsfeld-Rozsa, Projektmanagement TOF Pictures; Michael Tobinsky, Geschäftsführer & Produzent TOF Pictures; Ole Tuerck, Senior Manager The Walt Disney Company; Berns Huebl, Senior Producer The Walt Disney Company; Bernd Mayershofer, Grafiker The Walt Disney Company; Harry Thiel, Grafik Subthiel.de

Best on-air programme campaign: Comedy

1st Prize ProSiebenSat.1 TV Deutschland: ProSieben - Bully macht Buddy For the sitcom comeback of the year "Bully macht Buddy", Creative Solutions falls back on the simple idea "without words": Michael "Bully" Herbig hammers and welds together the name of his new series, so it can be seen in huge, self-made letters. We can actually feel how proud he is of his work. But after all that hard work he refuses to record the advertising message. In one of the spots, Bully complains about having to be available for promotional purposes. In these 30 seconds we do not hear a single word – only light swing music. We love to entertain with a difference!

Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Markus Baier, Creative Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Raphael März, Senior Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Ralph Aubele, Concept Creative Solutions - ProSiebenSat.1 TV Deutschland; Patrick März, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Andrea Hartl, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Boris Breitenreicher, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Oliver Kempfer, Marketingleiter ProSieben Central Marketing - ProSiebenSat.1 TV Deutschland; Walter Bierlmaier, Senior Product Manager Central Marketing - ProSiebenSat.1 TV Deutschland

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2nd Prize RTL CREATION: RTL - Ich bin ein Star, holt mich hier raus Creative Team: Björn Klimek, Creative Director RTL CREATION; Volker Hundertmark, Producer RTL CREATION; Christian Mirow, Producer RTL CREATION; Eva Deutinger, Projektmanagerin RTL CREATION; Andrea Kleinsim, Design RTL CREATION; Michael Becker, VFX/Animation RTL CREATION; Kai Bohrmann, VFX/Animation RTL CREATION; Frank Husmann, Dreh Kamera RTL CREATION; Frank Schlieder, Dreh Produktionsleitung RTL CREATION

Best on-air programme campaign: Show & Entertainment

1st Prize RTL CREATION: RTL - Der Bachelor The candidates for the new season of the entertainment show "The Bachelor" present themselves in a cool and stylish look. "Mirror, mirror on the wall, who will make the Bachelor insane (of us all)?" they innocently ask at the beginning of the spot and present their individual merits. But they quickly show their true colours and ignite an entertaining cat fight. Shoving and tripping others is only the beginning. For those who want to see women fight: RTL shows us!

Creative Team: Björn Klimek, Creative Director RTL CREATION; Desirée van der Pas, Producerin RTL CREATION; Axel Bartling, Projektmanager RTL CREATION; Patrick Laukemper, VFX/Animation RTL CREATION; Sven Lützenkirchen, Dreh Kamera RTL CREATION; Stefan Plagemann, Dreh Aufnahmeleitung RTL CREATION; Frank Schlieder, Dreh Produktionsleitung RTL CREATION 2nd Prize ProSiebenSat.1 TV Deutschland: ProSieben - Fashion Hero Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Denise Pumberger, Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Alexander Krause, Creative Director/Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Petra Ruoss, Account Executive Creative Solutions - ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Prenner, Texter Creative Solutions - ProSiebenSat.1 TV Deutschland; Gabi Madracevic, CD & Designer Luxlotusliner; Martina Hildebrandt, Senior Product Manager Central Marketing - ProSiebenSat.1 TV Deutschland; Jonas Bucher, Writer/Producer Central Marketing - ProSiebenSat.1 TV Deutschland 3rd Prize RTL CREATION: RTL - Die 2 Creative Team: Björn Klimek, Creative Director RTL CREATION; Christian Mirow, Producer RTL CREATION; Isabel Grahs, Regie RTL CREATION; Angela Rudert, Projektmanagerin RTL CREATION; Frank Schlieder, Produktionsleitung RTL CREATION; Susanne Mikulski, Konzeption/Text RTL CREATION; Thomas Stokowski, Kamera RTL CREATION; Patrice Keller, Postproduktion RTL CREATION

Best on-air programme campaign: Culture

1st Prize ARTE: Summer of Soul This year, the summer at ARTE was all about soul. Samy Deluxe presented films, concerts and documentaries. To promote this, ARTE produced not only an on-air campaign, but also created design elements relevant to the subject. Logo and typography are cleverly worked into the trailers consisting of footage. The Blues Brothers, Ray Charles, Shaft and the legendary 'Soul Train' – Soul lives on ARTE and nothing keeps us on the couch!

Creative Team: Cécile Chavepayre, Künstlerische Leiterin ARTE; Henri Ehrhard, Koordination ARTE; Karsten Binar, Design; Christian Gyss, Schnitt

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Best promotion-related audio design

1st Prize NBCUniversal International: Universal Channel - Bates Motel S2 Global Launch In the promotion spot for "Bates Motel", the dark, eerie and oppressive atmosphere is created not only by the image scenes. Without voice-over or dialogue, NBCUniversal relies primarily on audio. Dinah Washington's song "Mad about the boy" reflects the disturbing world of Norman and Norma just as effectively as their obsessive behaviour and their disturbed personalities. Pure excitement and drama!

Creative Team: Lee Raftery, EVP Marketing & Communications NBCUniversal International Television; Marco Giusti, VP Global Creative NBCUniversal International Television; Rafi Nizam, Global Creative Director & Director/Writer NBCUniversal International Television; Rich Martin, Sound Designer Envy Post 2nd Prize SRF: The Voice of Switzerland Creative Team: Alex Hefter, Creative Director SRF; David Angehrn, Leiter Strategie & Planung SRF; Stephan Lanz, Marketingberater SRF; Peter Lehner, Produzent Agentur Shortcuts; Patrick Müller, Creative Director Agentur Shortcuts; Patrick Senn, Regie; Pascal Diener, Aufnahmeleitung; Daryl Hefti, Kamera; Ruedi Guyer, Ton 3rd Prize Deutsche Welle: The Highest Level Creative Team: Claus Grimm, Hauptabteilungsleiter Programmpräsentation & Sendeleitung Deutsche Welle; Stephan Riebel, stellv. Leiter Programmpräsentation & Sendeleitung Deutsche Welle; Patrick Ruch, Producer Deutsche Welle; Jens Scheuter, Sound-Designer Deutsche Welle; Tom Zenker, Cutter Deutsche Welle

Best promotion-related musical composition

1st Prize RTL CREATION: RTL - 30 Jahre 30 years of RTL! We immediately imagine a flood of pictures, funny sound bites and exciting TV moments. But RTL CREATION found another way to celebrate the event: the specially written birthday song "Light On", sung by Rebecca Ferguson. With fun and tongue-in-cheek, countless well-known RTL personalities hurry to arrive at the birthday gala on time. With sparklers and beaming faces they all celebrate together. Only Günther Jauch and Thomas Gottschalk once again miss everything. "Light on" red yellow blue!

Creative Team: Björn Klimek, Creative Director RTL CREATION; Isabel Grahs, Regie RTL CREATION; Jörn Braun, RTL interactive RTL CREATION; Alex Geringas & Nikki Leonti, Text/Komposition RTL CREATION; Rebecca Ferguson, Interpretin RTL CREATION 2nd Prize Bayerischer Rundfunk: Weida mitanand Creative Team: Volker Jungbäck, Leitung Programm-Promotion Bayerischer Rundfunk; Gerd Baumann, Musikkomposition & - produktion Bayerischer Rundfunk; Helge Rösinger, Redaktion Unterhaltung Bayerischer Rundfunk

Best social spot or campaign

1st Prize RTL CREATION: RTL - Stiftung Lesen Around 7.5 million adults in Germany are functionally illiterate and unable to understand texts or write correctly. Under the slogan "The power of words", RTL CREATION produced a social campaign with well-known faces like Peter Kloeppel, Steffen Hallaschka and Nazan Eckes. The presenters stand up for reading. While the spoken word graphically forms items such as tools,

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clothes, shackles or a crown, the message becomes clear: The power of words can make everybody stronger, more quick-witted and more influential!

Creative Team: Auftraggeber Thomas Kreyes, Mediengruppe RTL; Björn Klimek, Creative Director RTL CREATION; Desirée van der Pas, Konzept & Umsetzung RTL CREATION; Christine Frese, Projektmanagerin RTL CREATION; Julia Sann, TV Designerin RTL CREATION; Tobias Varola, Animation Screenworks RTL CREATION; Frank Husmann, Dreh Kamera RTL CREATION; Stefan Plagemann, Dreh Aufnahmeleitung RTL CREATION; Andreas Ortmann, Dreh Produktionsleitung RTL CREATION 2nd Prize Red Bull Media House: ServusTV - Wings For Life World Run Creative Team: Rüdiger Schrattenecker, Executive Producer Red Bull Media House; Florian Schöftenhuber, Konzept Red Bull Media House; Georg Bitsche, Sounddesign Red Bull Media House; Stephanie Glück, Produktion Red Bull Media House; Wolfgang Gollmayer, Schnitt Public Project Services; Benjamin Jenichl, Schnitt Public Project Services 3rd Prize Bayerischer Rundfunk: Fluthilfe Creative Team: Volker Jungbäck, Leitung Programm-Promotion Bayerischer Rundfunk; Nicola Bienert, Redakteurin Programm-Promotion Bayerischer Rundfunk; Stefan Scholz, Producer Programm-Promotion Bayerischer Rundfunk

Category Cross-Media Campaigns

Best cross-media station campaign

1st Prize ProSiebenSat.1 TV Deutschland: ProSieben MAXX - What's the Dif? For the launch of ProSieben MAXX, Creative Solutions produced a broad-based cross-media campaign with the claim "What's the Dif?". Self-confident, mature, sophisticated and simply different is the claim of the male-targeted channel. This can be seen in not only the design but also in the off-air, on-air and online promotion. Modern, stylish and reduced to the max, the campaign fully promotes the brand!

Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Roy da Souza, Account Executive Creative Solutions - ProSiebenSat.1 TV Deutschland; Sebastian von Wyschetzki, Head of Design/Senior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Markus Goles, Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Bernd Lutieschano, Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Teresa Huber, Junior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Dennis Usbeck, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Mathias von Wyschetzki, Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Malte Hildebrandt, Leitung Central Marketing Central Marketing - ProSiebenSat.1 TV Deutschland 2nd Prize ProSiebenSat.1 TV Deutschland: sixx Tune In 2013 - Mädels, feste drücken Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Verena Schuster, Senior Vice President Advertising Creative Solutions - ProSiebenSat.1 TV Deutschland; Sarah Angerer, Art Director Print/Text Creative Solutions - ProSiebenSat.1 TV Deutschland; Maximilian Baumgartner, Concept Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Amann, Concept Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Newell, Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Frank Neidhardt, Illustrator Creative Solutions - ProSiebenSat.1 TV Deutschland; Thorsten Pütsch, Senior Vice President Marketing Central Marketing - ProSiebenSat.1 TV Deutschland; Veronika Heyne, Marketingleitung Central Marketing - ProSiebenSat.1 TV Deutschland

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3rd Prize SUPER RTL: voll TOGGO voll me1ns Creative Team: Matthias Kappeler, Leitung Marketing & Brand Management SUPER RTL; Mara L'Assainato, Leitung On Air Promotion SUPER RTL; Ulrich Höppner, Senior Grafiker SUPER RTL; Katrin Kubicki, Junior Marketing Manager SUPER RTL; Susanna Müller, Online Redakteurin SUPER RTL; Sabine Castenow, Geschäftsführung Castenow Communications; Alexander Knoerk, Creative Director BrandNewPixels; Alexander Gerdes, Creative Director TOF Pictures; Stefan Ebel, Producer TOF Pictures

Best cross-media programme campaign

1st Prize ZDF: Frauen, die Geschichte machten The ZDF documentary series portrays women who were outstanding personalities of their time. But in this cross-media campaign, Jeanne d'Arc, Catherine the Great or Sophie Scholl are presented in a way typical of modern times: Self-confident characters in sensationalistic style on the cover of modern, glossy magazines with pointedly journalistic headlines. The life stories are teased ironically and eloquently as the historical figures are presented as powerful and modern young women. On ZDF, we see them in a different light!

Creative Team: Thomas Grimm, Leiter Marketing ZDF; Astrid Kämmerer, Bereichsleitung Programm-Marketing 1 ZDF; Sandra Hebel, Projektleitung ZDF; Alexandra Schulte, Redakteurin ZDF; Tim Krink, Creative Director Art KNSK; Ingo Müller, Creative Director Text KNSK; Christina Holzer, Art Director KNSK; Danny Fröhlich, Texter KNSK; Christian Twente, Regie 2nd Prize Comedy Central: South Park Staffel 17 "jetzt auf Deutsch" Creative Team: Nicki Dreyer, Snr. Producer Creative & Design Comedy Central; Jorge Fröberg, Motion Graphics Comedy Central; Tamara Madani, Marketing Manager Comedy Central; Henry Förster, Creative Director Comedy Central; Joachim Bosse, Creative Director DOJO; Max Buschfeld, Text & Konzept DOJO; Christian Janetzki; Arti Director DOJO; Stefano Binotto, Snr. Account Manager/ Concept & Design DOJO 3rd Prize VOX: Suits Creative Team: Jutta Hertel, Head of Promotion VOX; Marcus Herre Head of Promotion VOX; Rüdiger Braun, On Air Producer VOX; Florian Grünewald Text VOX; Rolf Amann, Sounddesign VOX; Susann Pohl, Designerin VOX; Marietta Salz, Produktmanagerin Marketing VOX; Dirk Lüninghake, Leiter Marketing VOX; Stefan Kemen, Marketing Project Manager VOX;

Eyes & Ears Excellence Award 2014

Kyle Cooper, Director & Designer of Film Title Sequences, Prologue, Venice/CA The title sequence has to guide the viewers into the movie. Tell a pre-story or introduce the over all setting of the film. It should generate a seamless over all experience in conjunction with the movie and guide you from the conscious world outside the theatre into a specific “magic” state of mind, where you enter the world light and sound. After over 20 years Kyle Cooper looks back at more than 150 title designs, many of which can be considered milestones of audiovisual design – engraved into our cultural knowledge on an iconic level. New York Times Magazine voted him amongst the most influential designers of the 1990ies, for his 1995 title sequence for David Finchers neo-noire-thriller “se7en”. Other works include such outstanding work like the 1996 “The Island of Dr. Moreau”, directed by John Frankenheimer, 2002 “Spiderman”, directed by Sam Raimi, Zack Snyders Romero adaptation “Dawn of the Dead” from 2004 and also in 2004 the video game “Metal Gear Solid 3: Snake Eater”, directed by Hideo Kujima – just to name a few peaks of his works. His creative excellence and his very often irritating and demanding visual language that incorporates a mixture of analog and digital imagery, a sensitive feeling for any kind of

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typographic representation and – most important – a narrative and dramatic power that must be considered unique, has reached much further than just film. Many works in the field of TV design, games and beyond have been influenced by his unique style.

16th International Eyes & Ears Awards Jury 2014 Frank Apfel, Apfel Programm Marketing; Patrick Arnecke, SRF; Camiel Bos, Massive Music; Marc Bühler; Universal Publishing Production Music; Cécile Chavrepayre, ARTE; Juliette Clerc, Dream on; Oliver Dietrich, SevenOne AdFactory; Nicki Dreyer, Viacom; Elke Falkenberg, BR; Tilo Fischer, DMC; Iris Geller, RTL interactive; Claus Grimm, DW; Florian Grünewald, VOX; Marcus Herre; VOX; Christiane Jähnel, ACHT; Alan James, JWM - James&Wilkinson Media; Nadine Janke, TOF Pictures; Volker Jungbäck, BR; Inka Kardys, Umbruch; Arman Kavrailoglu, SPORT1; Benjamin Kerneck, BDA Creative; Ansgar Kessemeier, HSE 24; Björn Klimek, RTL CREATION; Maximilian Kock, Ostbayerische Technische Hochschule; Elmar Krick, Universal Networks International Germany; Karen Kujawa, ProSiebenSat.1 TV Deutschland; Dinko Lacic, DMC; Lühr Martin Lemkau, Sony Pictures Television Deutschland; Ralf Lobeck, AMD Akademie Mode & Design; Dirk Lünninghake, VOX; Graziella Luggano, SRF; Nico Lyptikas, ZHdK; Gareth Mapp, Turquoise Branding; Thomas Meurer, VOX; Lisa Michel, Discovery Communications Deutschland; Natalie Neugebauer; Discovery Communications Deutschland; Simon Renfer, SRF; Stephan Riebel, DW; Robert Rose, Hochschule Augsburg; Wolfgang Schatton, rbb; Frank Schneider, Filmstyler Pictures; Michaela Schneider, Filmstyler Pictures; Stefan Scholz, BR; Rüdiger Schrattenecker, Red Bull Media House; Ulli Schumacher, RTL CREATION; Klaus Schuntermann, MDR; Daniel Seideneder, dropout films; Barbara Simon, Creative Director; Dann Smit, Cape Rock; Claudia Stanke, ProSiebenSat.1 TV Deutschland; Tillmann Stracke, Novel Media; Barbara Struif, 3sat; Alessandro Taschetta, n-tv; Oliver Treml, SRF; Lars Truhn, RTL CREATION; Lieven Van Overbeke, Gédéon; Nicolas von Hänisch, THE HISTORY CHANNEL GERMANY; Robertino Windisch, ZDF; Carlos Zamorano, RTL 2

16th International Eyes & Ears Awards Partners 2014 EVENT PARTNERS SevenOne AdFactory, ProSiebenSat.1 TV Deutschland, ZDF, Bayerisches Fernsehen, TOF Pictures, Mediaproductions Tofree, Mediengruppe RTL Deutschland, Disney Channel, SRF – Schweizer Radio und Fernsehen, DW – Deutsche Welle, ARTE, Music Academy, Warner/Chappell Production Music, Universal Publishing Production Music, VBM Busreisen München, BLM – Bayerische Landeszentrale für neue Medien, MEDIENTAGE MÜNCHEN MEDIA PARTNERS MEDIEN BULLETIN, KOMPENDIUM, FILMDIENST HOTEL PARTNERS Hotel Prinzregent am Friedensengel, Hotel Prinzregent an der Messe

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