Strive Sell Succeed 2009 Recap
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STRIVE, SELL, SUCCEED 2009 REVIEW TEAM CINCINNATI 1939-2009 70 years of tradition
Transcript of Strive Sell Succeed 2009 Recap
STRIVE, SELL, SUCCEED 2009 REVIEW
TEAM CINCINNATI
1939-200970 years of tradition
2009 ACTUAL VS. BUDGET2008 VS. 2009 ACTUAL UNITS
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PRODUCT CATEGORY
2009 CINCINNATI TOTAL TERRITORY
CINCINNATI BUDGET 09 2009 Actual % To Budget
CINCINNATI BUDGET 09 1,159,500 732,739 43,160 79,957 21,896 0 14,151 27,581 186,745 2,078,984
2009 Actual 983,905 601,059 31,849 60,804 14,278 4,187 4,088 1,770 116,976 1,701,940
% To Budget -15% -18% -26% -24% -35% 0% -71% -94% -37% -18%
48 OZ. PINTS MICROS SINGLES BARS GRAETER DOVE HOLA All Other TTL Units
2009 CINCINNATI UNIT MOVEMENT PER ACCOUNT
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48oz. O.STYLE PINTS MICROS SINGLES BARS
48oz. 87,036 539,937 67,135 55,160 35,695 35,790 56,880
O.STYLE 21,640 0 36,824 14,840 1,372 13,328 844
PINTS 54,590 336,230 59,330 33,420 80,120 30,399 3,920
MICROS 3,122 18,130 2,237 2,810 1,860 2,050 925
SINGLES 8,388 34,488 0 4,176 3,048 2,814 6,762
BARS 1,044 5,304 1,402 2,088 156 444 1,968
BIGGS KROGER MEIJER REMKE IGA INDEPENDENTS WAL-MART
2009 CINCINNATI UNIT MOVEMENT BY RSR
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Ray Buchert Bill Masur Kris Powell Rich Schuster
Ray Buchert 220,186 24,674 193,762 5,972 13,314 2,806
Bill Masur 231,773 22,592 156,838 9,401 16,704 4,725
Kris Powell 220,407 14,220 124,739 6,485 13,104 2,349
Rich Schuster 220,179 29,874 125,720 9,991 17,682 4,398
48oz. O.STYLE PINTS MICROS SINGLES BARS
MARKET SHARE 2009
Dollar Volume UNIT
SHARE
TOTAL UNITED DAIRY FARMERS $ 9,062,569 16.0
TOTAL BREYERS $ 5,937,600 10.7
TOTAL DREYER'S/EDY'S $ 5,169,758 8.9
TOTAL GRAETER'S $ 2,899,200 3.4
TOTAL BEN & JERRY'S $ 1,571,309 2.8
TOTAL HAAGEN-DAZS $ 1,245,210 2.1
TOTAL TURKEY HILL $ 965,581 1.7
TOTAL LOUIS TRAUTH DAIRY INC $ 768,146 1.3
TOTAL VELVET $ 310,581 0.6
TOTAL DEAN $ 290,361 0.5
TOTAL MAYFIELD $ 263,727 0.5
HOMEMADE REMAINS #1 IN CINCINNATIWith a 16% UNIT SHARE
BECAUSE OF YOUR EFFORTS!
DISPLAYS ARE KEY IN GAINING EXTRA DISTRIBUTION.
YOU HAVE BEEN the KEY IN obtaining DISPLAYS DESPITE HUGE OBSTACLES!
CHALLENGES ARE OPPORTUNITIES KROGER GREEN SHEET, WAL-MART COMAC, ETC, ETC…….
YOU’VE HEARD IT ALL!! BUT THROUGH PERSERVERANCE AND DETERMINATION YOU HAVE FOUGHT AND WON SOME OF THE GREATEST CHALLENGES YOU FACE BY DEVELOPING AND CULTIVATING RELATIONSHIPS WITH STORE PERSONNEL.
UTILIZE THEM AGAIN IN 2010.
ASK FOR THE SALE!!
LISTEN TO YOUR CUSTOMERS. WHAT ARE THEIR NEEDS? WHAT CAN BE DONE TO ACCOMMODATE THEM?
BE THERE WHEN THE OPPORTUNITY ARISES!!
TAKE ADVANTAGE OF MIS-STEPS BY THE COMPETITION.
EXPANDED PORTFOLIO OF UNIQUE PRODUCT LINE, YOUR SERVICE, SET HOMEMADE APART!!
EXPENSES AND MILEAGE
YOU ARE MAKING STRIDES IN CONTROLLING MILEAGE, ESPECIALLY AMONG PART-TIME PERSONNEL.CONTINUE TO WORK THIS COMPONENT IN 2010
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Quarter & YTD Totals
Cincinnati Projected vs. Actual Expenses 2009
PROJECTED ACTUAL +/-
PROJECTED $11,739.00 $11,739.00 $11,739.00 $11,739.00 $46,956.00
ACTUAL $9,404.64 $10,044.42 $9,682.15 $8,799.87 $37,931.08
+/- -$2,334.36 -$1,694.58 -$2,056.85 -$2,939.13 -$9,024.92
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTALS
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2008 VS. 2009 ACTUAL EXPENSES
2008 ACTUAL 2009 ACTUAL 2008 VS. 2009
2008 ACTUAL $11,271.81 $10,662.16 $12,499.77 $11,279.76 $45,713.50
2009 ACTUAL $9,404.64 $10,044.42 $9,682.15 $8,799.87 $37,931.08
2008 VS. 2009 -$1,867.17 -$617.74 -$2,817.62 -$2,479.89 -$7,782.42
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTALS
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Cincinnati 08 vs. 09 Mileage Comparison
2008 2009 TOTAL
2008 16,333 13,010 11,907 17,312 11,464 14,163
2009 15,176 13,422 11,788 16,282 9,658 11,157
TOTAL -1,157 412 -119 -1,030 -1,806 -3,006
Ray Buchert Bill Masur Kris Powell Richard Schuster Nate Mason Brenda Ferguson
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ACTUAL MILEAGE
EMPLOYEE
MILEAGE 07,08,09
2007 2008 2009
2007 18,780 14,633 12,769 18,547 13,941 18,784
2008 16,333 13,010 11,907 17,312 11,464 14,163
2009 15,176 13,422 11,788 16,282 9,658 11,118
Ray Buchert Bill Masur Kris Powell Richard Schuster Nate Mason Brenda Ferguson
Team Cincinnati Overview 2009: 2008 Total hours: 13,327 2008 Overtime: 76 hours 2009 Total hours: 12,413 2009 Overtime: 39 hours -914 -37 2008 F.T. Mileage: 58,239 2008 P.T. Mileage: 45,487 2009 F.T. Mileage: 56,954 2009 P.T. Mileage: 32,344 -1,285 -13,143
2009 Projected Expenses: $46,956.00 2009 Actual Expenses: $37,914.92
$-9,041.08
TEAM CINCINNATIMAKING IT HAPPEN
2010 OUTSTANDING PEOPLE
=OUTSTANDING RESULTS
“The future depends on what we do in the present.”
NEW for 2010 Homemade Brand Junior Cups and Jr. Moos. This will give Homemade a single serve cup similar to Edy’s and Haagen Dazs.. Junior Moos are flavors designed for children's pallets. Available in Blue Moo Cookie Dough, Moo Licious Party Cake, Crazy Chocolate Chocolate Chip,Bubble Gum Blast & Gooey Peanut Butter Fudge. The price point will be competitive with the both Edy’s andHaagen Dazs at $1.25 with a cost of 0.81¢. This will also allow retailers to run 10/$10 promotions as well.
NEW Vanilla Frosty Malts to compliment our current Chocolate. The packaging will be downsized toa two pack to allow stores to have a more competitive everyday price point at $2.99 and a better sale price.
New Classic Bars will see greater distribution in 2010. Build upon customers who are re-discovering this product.
Uncle Harry’s Cakes. We have had GREAT SUCCESS during 2009 with distribution and service to Meijer locations. Meijer has been very complimentary on service that has been provided by Homemade RSR’s.
Love Me Knots Pretzels. Limited Distribution at Kroger in 2009, potential for full distribution in 2010.
Build upon the loyalty created in 2009 with Luigi’s Italian Ice in your Kroger locations. Remind Them that Summer will require additional displays to keep the product in stock.
Graeters distribution at several Kroger, IGA, and Marsh locations.
Continue to “ASK FOR THE SALE” and gain displays on our entire portfolio of quality products.
2010 DRIVE OUR ENTIRE PORTFOLIO OF FINE PRODUCTS
