Striking a Balance Between Staying Connected and Time Management
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Transcript of Striking a Balance Between Staying Connected and Time Management
Striking a Balance Between Staying Connected and Time Management
Presented by:Justin [email protected]://justinrlevy.com@justinlevy
Testing
2 © Copyright 2009, New Marketing Labs, LLC.
To ask questions during the webinar:
On Twitter: #NML
On GoToWebinar: Q&A Feature
The webinar is being recorded and will be available for download at the end of the webinar.
The slide deck will be uploaded to Slideshare: http://slideshare.net/newmarketinglabs
Housekeeping
Testing
3 © Copyright 2009, New Marketing Labs, LLC.
To ask questions during the webinar:
On Twitter: #NML
On GoToWebinar: Q&A Feature
The webinar is being recorded and will be available for download at the end of the webinar.
The slide deck will be uploaded to Slideshare: http://slideshare.net/newmarketinglabs
Housekeeping
Testing
4 © Copyright 2009, New Marketing Labs, LLC.
To ask questions during the webinar:
On Twitter: #NML
On GoToWebinar: Q&A Feature
The webinar is being recorded and will be available for download at the end of the webinar.
The slide deck will be uploaded to Slideshare: http://slideshare.net/newmarketinglabs
Housekeeping
Testing
5 © Copyright 2009, New Marketing Labs, LLC.
Who we are
Analyzing your current situation
Constructing a social media data flow
Setting up a daily checklist
Questions
Agenda
Testing
6 © Copyright 2009, New Marketing Labs, LLC.
About New Marketing Labs…
Ongoing Measurement Tracking
Leads, Sales, Awareness,
Community Growth, Press, Visits,
Downloads, etc.
Content Development, Community Management & Campaign Execution
Content Publishing/Sharing
Breed Authority SEO. Video, Facebook /
iPhone AppsAdvocacy & Influencer
Programs
Proactive Engagement Programs to Enrich, Support & OutreachID & Engage Online
Influencers
Responding / EngagingConduct Responsive Outreach
Relationship /Community Building
ListeningIndentify Trends,
Conversations about Brand – Validate
Assumptions; assess tone of conversations –
ID Service, Sales, Support Opportunities
Education / Guidance
Establish Social Guidelines for Company / Employees.
Provide Boot Camp Training to Execs &
Managers
Research Online Audit of Corporate & Competitive on-line
Social Presence & Reputations
Testing
7 © Copyright 2009, New Marketing Labs, LLC.
A few New Marketing Labs clients…
Testing
8 © Copyright 2009, New Marketing Labs, LLC.
Who we are
Analyzing your current situation
Constructing a social media data flow
Setting up a daily checklist
Questions
Agenda
Testing
9 © Copyright 2009, New Marketing Labs, LLC.
Socialized media is empowering us
…to not only consume content, but also create it
Brian Solis
PR 2.0 | Future-Works
Testing
10 © Copyright 2009, New Marketing Labs, LLC.
Creating content allows us to…
Testing
11 © Copyright 2009, New Marketing Labs, LLC.
Your options…
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12 © Copyright 2009, New Marketing Labs, LLC.
You’re not getting a lot sleep...
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13 © Copyright 2009, New Marketing Labs, LLC.
To stay awake you resort to a lot of…
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14 © Copyright 2009, New Marketing Labs, LLC.
You feel like pulling your hair out…
Source: http://www.flickr.com/photos/29223627@N04/2977546462
Testing
15 © Copyright 2009, New Marketing Labs, LLC.
Social Media is not a trend.
It represents a fundamental change in the way companies reach their audiences.
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16 © Copyright 2009, New Marketing Labs, LLC.
Don’t worry, help is on the way…
Source: http://www.flickr.com/photos/29223627@N04/2977546462Source: http://www.flickr.com/photos/niemster/115838917
Testing
17 © Copyright 2009, New Marketing Labs, LLC.
Who we are
Analyzing your current situation
Constructing a social media data flow
Setting up a daily checklist
Questions
Agenda
Testing
18 © Copyright 2009, New Marketing Labs, LLC.
First step…deciding what tools to use
Source: http://www.flickr.com/photos/29223627@N04/2977546462Source: http://www.flickr.com/photos/niemster/115838917Source: http://www.flickr.com/photos/stitch/6162233
Testing
19 © Copyright 2009, New Marketing Labs, LLC.
Created by Brian Solis and JESS3
Used to visualize and map the shifting landscape of social networks and micro communities
Provides a visual representation of the expansiveness of the Social Web and the conversations that define it.
www.theconversationprism.com
The Conversation Prism
Testing
20 © Copyright 2009, New Marketing Labs, LLC.
Understanding your social media data flow…
Source: http://www.flickr.com/photos/29223627@N04/2977546462Source: http://www.flickr.com/photos/niemster/115838917Source: http://blog.louisgray.com/2009/05/know-and-master-your-social-media-data.html
Testing
21 © Copyright 2009, New Marketing Labs, LLC.
Who we are
Analyzing your current situation
Constructing a social media data flow
Setting up a daily checklist
Questions
Agenda
Testing
22 © Copyright 2009, New Marketing Labs, LLC.
Set up a daily checklist…
Find 7 things worth retweeting and share them.
Reply to at least 5 tweets with full responses.
Point out a few people you admire.
Follow back at least 10 people.
Hang out for about 10 minutes at a time and chat.
Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
Testing
23 © Copyright 2009, New Marketing Labs, LLC.
Set up a daily checklist…
Check in on birthdays and send them a tweet or email
Respond to any recent comments on your wall
Post a daily status message – make it engaging
Comment on at least 7 people’s statuses or updates
Share at least 3 interesting updates that you find
If you belong to Groups or Pages, check in there too
Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
Testing
24 © Copyright 2009, New Marketing Labs, LLC.
Set up a daily checklist…
Accept any invitations that make sense to accept.
Enter any recent business cards to invite them to LinkedIn.
Drop into LinkedIn Answers and answer 2-3 questions.
Provide 1 recommendation every few days
Add any relevant slide decks to the Slideshare app or books to the Amazon app
Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
Testing
25 © Copyright 2009, New Marketing Labs, LLC.
Set up a daily checklist…
Blogs
Comment back to any comments on your blog
Read a post or two from those that comment on your blog
While on those sites, use StumbleUpon and promote them
Write an occasional post promoting the good work of a member of your community.
Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
Testing
26 © Copyright 2009, New Marketing Labs, LLC.
Set up a daily checklist…
Other Ways to Stay Connected
Choose 5 blog posts and comment on them
Write 3-5 hand-written notes per week
Attend a few meetups per month
Attend one webinar per month
Testing
27 © Copyright 2009, New Marketing Labs, LLC.
How to best manage your time…
Source: http://www.flickr.com/photos/wwarby/3297205226
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28 © Copyright 2009, New Marketing Labs, LLC.
Use an egg timer…
Source: http://www.flickr.com/photos/csiknor/3261481234
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29 © Copyright 2009, New Marketing Labs, LLC.
Try Rescue Time…
Source: http://www.rescuetime.com/tour
Testing
30 © Copyright 2009, New Marketing Labs, LLC.
Who we are
Analyzing your current situation
Constructing a social media data flow
Setting up a daily checklist
Questions
Agenda
Testing
31 © Copyright 2009, New Marketing Labs, LLC.
Any Questions…
Testing
32 © Copyright 2009, New Marketing Labs, LLC.
http://newmarketinglabs.com
Justin [email protected]
http://justinrlevy.com
@justinlevy • justinlevy • in/justinlevy