Street Art Meets the Market ROBERT STRIBLEY – INFORMATION ARCHITECT | CONTENT STRATEGIST

Prologue

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What began with James Naismith and a peach basket

Now, looks like this

Whereas, once we thought of musicians like this

Now, we expect spectacle

Similarly, this used to be a book

Now a book comes with a campaign, a blog, an app, even a trailer Trailer for Stephen King’s book Under the Dome

The same thing has happened with street art

The Art

Tagging Know Your Street Artists: TAKI 183

Tagging Know Your Street Artists: Chaka aka Daniel Ramos

Tagging Know Your Street Artists: Moustache

Stencils Know Your Street Artists: Banksy

Wheat Paste Know Your Street Artists: Gaia

Wheat Paste Know Your Street Artists: Swoon

Wheat Paste Know Your Street Artists: Shepard Fairey

Murals Know Your Street Artists: Os Gémeos + Blu

Murals Know Your Street Artists: Os Gémeos + Blu

Photography Know Your Street Artists: JR

Photography Know Your Street Artists: JR

Yarn Bombing Know Your Street Artists: Olek

Mosaic Know Your Street Artists: Invader

Not to forget: •Sculpture •Posters •Scratchiti •Green graffiti •Moss graffiti •Shadow chalking

Culture Jamming

Culture Jamming

Know Your Street Artists: Poster Boy

Culture Jamming

Culture Jamming

Culture Jamming

2 Banksy on Advertising

But how do you tell the difference between street art and advertising, when increasingly, they look the same?

The Market

Piracy? Or Product?

Stencil / Time Warner Cable

Stencil / Coke Zero

Stencil & Green Graffiti / Domino’s Pizza

Stencil & Green Graffiti / Kenneth Cole

Tagging – Graffiti / Converse

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Mural / Dewar’s Advertisement Know Your Street Artists: Tats Cru

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Mural / Humvee H3 Know Your Street Artists: Tats Cru

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Graffiti / Culture Espresso Bar

Wheat Paste / Lacoste

Know Your Street Artists: King Adz

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Wheat Paste / Vespa

Culture Jamming / Oliver Stone’s W movie

From there it gets murkier

Is he still an artist? – Shepard Fairey for Showtime

Art or promotion? – Banksy by Colossal Media

The Technology

Laser + Projection = L.A.S.E.R. Tag

Know Your Street Artists: Graffiti Research Lab

Laser + Projection = L.A.S.E.R. Tag

Know Your Street Artists: Graffiti Research Lab

Projection / Ads for Microsoft, WSJ, Marc Ecko & Remy Martin

Projection / VW

Know Your Street Artists: RETNA (Marquis Lewis)

Projection / VW

Know Your Street Artists: RETNA (Marquis Lewis)

market

street art

Projection / VW (with a little help from a MINI)

QR Codes + Stencils

QR Codes + Mosaic

Know Your Street Artists: Invader

QR Codes + Wheat Paste

Know Your Street Artists: Sweza

QR Codes + Poster / VMFA Advertisement

Know Your Street Artists: Colossal Media

Throwies + Tagging = Electro-Graf

Know Your Street Artists: James Powderly of Eyebeam & Graffiti Research Lab

What next?

Cell phone projectors

Holograms

Not to forget

•Augmented reality

•Robotic/animatronic public

sculptures

•Drones

What’s it all mean?

Street art is egalitarian

Anyone can do it

The market has adopted its methods for its own purposes

The ability to afford advanced technology has sometimes given the market the advantage

But as technology gets cheaper

And more ubiquitous

The playing field is leveled again

So we all have increasingly novel ways of interacting with the environment and public spaces around us

What can we do with this stuff?

For art’s sake?

For the market’s sake?

Maybe even for both?

Thank You!