Strategic Marketing 4 Nonprofits

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High Point Public Library

John Raynor HPPL Business Research Services336- 883-32146 [email protected]

#BiznessBranding #LadyBizness

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Agenda Please complete & turn in registration formsPlease turn phones to silent or vibratePlease ask questions Begin the Journey!


Name & Organization


Introductions

Strategy


A strategy is a plan of action designed to achieve an

objective. Strategies tell you how you’re going to get

there, the overall direction you are going to take.

Distribution


How does your MESSAGE get to the TARGET?

•Newsletter•Press Release•Television•Magazine Ad•Newspaper Ad•Twitter

•Facebook•YouTube•Text Message•Flyers•Billboards•Word of Mouth


Acquiring New Donors 53%

Engaging Our Community 49%

General Brand Awareness 40%

Retaining Current Donors 30%

Top Goals


•Segment people based on relationship

•Times of the day, month, year

•Information “they” want to receive

•Find out how “they” want to be contacted

•Be consistent

•Don’t just send messages when You want something

Content Strategy

Board Members Volunteers

Don

ors Social O

utlets

Media

Other Agencies

Aff

ected

Population

Com

mun

ity

Building Your Nonprofit

Marketing Strategy

Action Plan


Sample Strategy


Create a message the 5 W’s in place Who? What? Where? When? Why?

Create a press release 1 page, include links, contact informationMake it a PDF [www.PRLog.com]

Use this same message to put information on event

List on Eventbrite Customize Your Link

List on Facebook Invite people on Facebook Add in others as event administrators

Create Shortlinks for easy sharing Link Shortner [www.Bit.ly]

1

Sample Strategy


Create a List of influencers to send message toChamber of Commerce(s)Business Groups

Create physical handouts and select prime locationsWhere is your target audience? Include phone numbers (Google Voice)Take Photo & Keep in your phone

Share your links on social media outlets Linkedin Posts and Groups Send Individual Messages

Write about the event on your blog/website Have members share the event Give each event a hashtag [#]

2

Sample Strategy


Create a video using photos to indicate targetVimeo / YouTube /Animoto Share (links or embed) in your emails

Create messages that tell people WHY?Age, Gender, Income, IssueAsk questions that will lead target Provide accurate goals of the event

Engage your target audienceUse photosUse sponsor logos & descriptions Send Weekly/Daily updates Ask for donations Provide opportunities for newsletter signupAsk for follows on social media Tell people to share the campaign Connect with the media

3

Measure Results

•Number of Fans•Monetary Donations•Quantity of Donors•Board Members •Online Donations

•Attendees•Memberships•New Followers•Annual Revenues•Email/Newsletter Opens


Upcoming Courses


ONLY 10 Spaces Available

Includes a FREE Webinar

Allows for in class creation

Connecting Social Accounts

Shows you how to market for the month in a matter of hours

Helps you to save time On a daily basis

www.BBASE4NP.Eventbrite.com

http://www.bbase4np.eventbrite.com/

Upcoming Events


Weekly One Hour Training Sessions with Individuals or Groups to:

•Modify your existing social media•Enhance your current marketing strategy•Provide resources to empower your organization•Create new social outlets for your business•Aid in automation of your marketing needs

Prepaid & By appointment only!

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Strategic Marketing 4 Nonprofits

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Transcript of Strategic Marketing 4 Nonprofits