Digital Marketing: Inspiration for Nonprofits

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Sample slides from a keynote presentation for Stephen Thomas / Digital Leap 2014 in Toronto

Transcript of Digital Marketing: Inspiration for Nonprofits

  • ExecutingGreatDigital MarketingIdeas: apresentationbySidneyeveMatrix someideasfornonprofits FromInspirationtoAction
  • 1yourmandate 2yourcommunity yourcreativity to guide and drive ideation & execution evocative visual stories that resonate fornonprofits,adigitalmarketingstrategy thatfits. 3 innovation partners with a personal investment
  • part1.yourmandateto guide and drive ideation & execution focus on
  • ForgetTheMissionStatement. What'sYourMissionQuestion? WHAT MATTERS MORE THAN MONEY? WHAT DOES THE WORLD NEED MOST THAT WE ARE UNIQUELY ABLE TO PROVIDE? WHY ARE WE HERE IN THE FIRST PLACE? ~WarrenBerger
  • captureyourideas besuretodevelopasystemto whenreflectingonyourmandate
  • trytrackingyourgreatideasusing swipefilesheadlines FAQs inspiringphotos quotes news comments statusupdates
  • seeit,saveit. swipefiles visualbookmarkingwith afreetool orgopaperless
  • connectthedots toarriveatnew possibilitiesand freshdirections askingdifferent andevenbetter questions ? ? ! ! betweenideas thenextstepisto
  • Creativityis combinational. ~MariaPopova Because
  • makinglinks betweenseeminglyunrelatedideas i! " f#e$ too% fo# min&ma'ping
  • part2.community as innovation partners with a personal investment in your success focus on your
  • purposeful interactions diverse connections with Thanks Dyer & Christensen: The Innovators DNA arethecurrencyof innovation we know that
  • pitchpitchpitchyourideasto volunteers donors boardmembers employees communitymembers influencers family&friends colleagues randomstrangers
  • hostacollaboratory collaborationforinnovation structuredengagement
  • ideaexchangewithstakeholders Foreachidea,findanowner.A teammemberwhobelievesinthe ideaandcanenvisionitspotential. ~MarlaGottschalk
  • withthem Fallinlovewith theirproblems, notyour solutions.* notfor them innovate *Source:2014AndrewKing,Forbes
  • listening practice genuine curiosity and close observation in order to develop empathy active engagein
  • craftingmessagesintheaudiencesterms buildtrust~increasebuy-in andspotemergingtrends becauselisteningisaboutlearning,anditenables codeswitching
  • seekingpersonalizedcustomizableexperiences fromeducationtocommercetosocialgood the"made-to-order"generation soforexampleyoumaylearnmoreaboutGenYsexpectations... Source:2013"UndercoverWithCollegeStudents"studybyChegg
  • self-presentation via a giving footprint = a sense of belongingness h c andhowmuchtheyvaluepersonalizedopportunitiesforsocialgiving...
  • part3.creativecontent designing evocative visual stories that resonate focus on
  • startwithwhatyouhaveonhand... auditexistinginformationassets reports essays slides photos articles blogposts statusupdates
  • breakyourbigideas/projectsintobite-sized, mobile-optimized+social-readypieces morselizinginformationenablesinfosnacking thenthinkabout
  • photos forexample,usingmore
  • Wetellnon-profits allthetime:photos areeverything. ~LibbyLeffler, Facebook'sstrategic partnershipsmanager
  • coherentvisualnarratives
  • vividcolorand large enough toinstantlyresonate Greatvisuals:presentabrandpersonality
  • Ashumans,weare helplessstoryjunkies. photostories ~MicheleWeldon, PsychologyDept. NorthwesternUniversity
  • using visual content to create conversations
  • pinterest-ready yourkeymessagepoints
  • messagebrevity: storytellinginsnippets
  • heresafreetooltocreate pinsandphoto-quotes
  • infographics easytounderstand consumeandshare
  • herearesomefreetoolsto createinfographics
  • thinklikeapublisher whitepapers brochures reports free&downloadable
  • 5-15pagelength suitsbusypeople turnyourPDFinto adigitalflipbook:
  • whitepapertemplates designinspiration: (notfree,butnotsuperspendyeither)
  • 1yourideas 2community creativecontent to guide and drive ideation & execution evocative visual stories that resonate adigitalmarketingstrategy thatfits. 3 innovation partners with a personal investment wrappingup...
  • Thank you All Rights Reserved Sidneyeve Matrix 2014 on Twitter: @sidneyeve