30 de abril de 2012México D.F.

The Broader IP Management Program in Mexico!

STRATEGIC INTELLECTUAL

Driving Corporate SuccessPROPERTY MANAGEMENT:

30 de abril de 2012México D.F.

STRATEGIC INTELLECTUAL

Driving Corporate SuccessPROPERTY MANAGEMENT:

Intellectual Property is a valuable corporate asset and a strategic business tool. Increasing significance of intangible assets is forcing business organizations to actively manage intellectual property as a key driver for building and sustaining competitive advantage.

As companies seek to achieve competitive advantage throughexploitation of their technological assets, managing intellectualproperty has become a key issue for these companies. In most cases, intellectual property is responsible for more than 70% of the market value of companies in the S & P index.

This course is designed to expose participants to the variousorganizational skills needed so as to confidently develop, analyze and negotiate the IP of their corporation. Outstanding faculty from JALIFE & CABALLEROS and SEMINARIUM will help you understand the strategic issues involved in IP management

The Broader IP Management Program in Mexico!

Module 1: IP SCOPE – Making The SenseIntroduction to Markets, Property, Intangibles and CompetitiveBusiness Strategy

Module 2:STRATEGY ALIGNMENTFirm Strategy and Intellectual Property Strategy: IP an integral part of the corporate strategy

Module 3:INTELLECTUAL PROPERTYTrade Secrets, Copyright and Related Rights, Industrial Design,Trademark, Geographical Indications, Patent, Integrated Circuits, New Varieties of Plants, Asserting IP Rights

Module 4 (optional)NEGOTIATIONEffective Negotiation to derive maximum benefits from your assets

PROGRAM

This program is designed for executives with responsibility for strategic decision making or IP management in their organizations. Pastparticipants include individuals who manage the development,licensing, and marketing of intellectual property for their organizations and executives who oversee research and development, business development, corporate strategy, and product development. The program is appropriate also general counsels or individuals in private practice. Entrepreneurs and venture capitalists who provide servicesto or invest in intellectual property are also welcome.

Learning Method:• Lectures • Case Studies • Group Discussions

PROGRAM DESIGNED FOR:

STRATEGIC INTELLECTUAL

Driving Corporate SuccessPROPERTY MANAGEMENT:

MAURICIO JALIFE DAHER – Program DirectorDoctor en Derecho por la Universidad Nacional Autónoma de México, Especialista en Propiedad Intelectual por la Universidad Panamericana, Catedrático de la materia en la Universidad Panamericana, el ITAM y la UNAM, profesor invitado por la Universidad de Toledo, Alicante y George Washington; socio fundador de Jalife, Caballero, firma especia-lizada en Marcas y Derechos de Autor desde hace 27 años, autor de 6 libros y más de 900 artículos, Árbitro por la Organización Mundial de la Propiedad Intelectual, editorialista de El Financiero y diversas revistas de México y el extranjero.

FACULTY

CONTACTO:

Hugo GutiérrezCEO

SEMINARIUM

Alena CabovaDirectora de Desarrollo

SEMINARIUM