PowerPoint Presentation

Driving ABM Success and Revenue with VideoDana Fugate@DanaFugate1Rose Morabito@RoseMorabito_BC

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Brightcoves vision and enterprise track record solidify it as one of the market leaders.

The Forrester Wave 2016Online Video Platforms For Sales and MarketingQ4 2016

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Decision Drivers3

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Did the colors stick

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67%of the buyer journeyis driven through digital channels and content

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This is Really Important5Marketers miss out on the buying signals that occur pre hand raise

and the signal that occur once a prospect is in a sales cycle.

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6ABM vs Inbound

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7ABM Campaign

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8The ABM Cycle

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9Sales and Marketing Alignment

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10Dashboard

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11ABM Program System

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12Account-Based Advertising

CustomersProspects68% Lift70% Lift

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Retargeting Prospects

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Retargeting Prospects

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15Meet your Account Director Advertising Campaign

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17Meet Your Account Director Email Campaign

Open Rate: 51%Unique Open Rate: 16%CTR: 2.8%Click to Open: 7%

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18Meet Your Account Manager Email CampaignOpen Rate: 224%Unique Open Rate: 38%CTR: 16%Click to Open: 20%

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19First Campaign Results219 Responses86 Meetings$200k+ in Pipeline

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1,000 pieces mailed to current accountsDirect Mail and Microsite

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22Takeaways

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