Who’s handling your listings

When it comes to listings:Claiming alisting is betterthan submitting

Pulling info vs pushingnew information.

Claiming improves contentlinking to your site.

Claiming > submitting

Are you payingattention?

Are you payingattention?

Duplicate listings with no options to remove

Lack of phone support for non-ads

Existing Accounts Locked Out

Verification

Claiming existing listings

Paying to fix bad data

Postcards don’t come

Phone verification bugs

Common Listing Issues

LOGIN MANAGED INTERNALLY

submits your business information to the top data centersincluding Acxiom, Factual, Compass, nSphere and Dun & Bradstreet. The end result is that your business ultimately is listed in 100s of online business directories.

About UBL service

Data aggregators collect vital details about the business such as name, address, phone numbers (NAP) and other vital details. These large companies have full time staff dedicated to extracting new data from court records, calling business owners to get updated and expanded information, and entire technical teams who do nothing buy validate records!

Local Search Value Chain in a Nutshell

Search, Internet Yellow Pages and Directories (SID) collect data too. Using raw data from the DAs as a baseline, they encourages local business owners and the general public to fill in details about the business from there personal computers and mobile devices.!

Content Publishers (CP) creates websites use SIDs. For example, a wedding planner blog, restaurant review site, hotel location, etc. often feature a directory that is “powered by” the SID.!

InfoGroup's point of interest (POI) data is used by the top 5 internet search engines, 90% of in-car navigation systems in North America, mobile navigation, GPS, and internet yellow pages.

Acxiom's InfoBase data powers internet yellow pages and local search applications. Companies like Google, Superpages.com, Local.com and Yellowbook look to Acxiom as a primary source for listing information.

Dun & Bradstreet is the world's leading source of commercial information and insight on businesses. D&B's global commercial database provides quality business information that customers rely on to make critical business decisions.

???????????????????????????????????????????????????????????????????????????????Compass offers comprehensive and accurate information on U.S. businesses to websites like LinkedIn and Facebook, mobile companies like Nokia, and credit bureaus like Equifax and Experian.

Factual provides access to definitive, global data to power web and mobile apps. Thousands of mobile apps and websites use Factual's data, including Booyah,Foursquare, and Trulia.

nSphere powers local search on over 500 niche vertical directories like Car and Driver, Computer User, Dogster, EZTrader, Fathers.com, Golf Week, JD Power, Kiplinger, Outdoor.com, and many more.

1) No quick view of pricing info

2) No clear indication of service hours

3) not auto tracking IP location and showing locations of nearest shop.

4) Navigation bardifficult to read

5) Mobile version of website nonexistant Agency audit

UX Audit

0) Service area zone of coverage not explicitly mentioned.1) Services are scattered, no overview of services from homepage2) No pricing info might discourage users from calling3) Endusers might think its a small company based on the outdated UI4) No mention of speed of arrival, no option for emergency support5) No actual photos of equipment/stylists at work6) Only facebook social link seen (missing twitter)7) Testimonials might help8) Before/After photo might also be ideal

UX Audit

1) No info about what food they make, not seeing any signature cuisine2) No pricing or preview of menu3) Not seeing hours/days of operation mentioned anywhere4) No mention about delivery service5) no phone number to call on the homepage.6) No info about their locations. Site should detect my IP location and serve up the nearest locations automatically7) Theres no ordering ability through the site.8) No specific area on homepage for offers/ events.

UX Audit

Speed of Data Updates at Major Local Search Engines

You want something out of the relationship,often times it has a similar “life-cycle”and sometimes they fix other issues

Hiring an Agency Should Not be Like Dating

DIY approach Agency audit

Choosing the right solution

vs.

Winging itOdesk

ReachLocal

RFP'sDocumentationConversion data

Attribution

When it comes to local media, Mike is one of the industries true foot soldier. Starting out as a Verizon Yellow Page media sales representive Mike quickly made his diruptive presence known. While his dinosaur collegues pushed phone book advertising Mike was busy steering millions of dollars worth of print ads into local online media that produced measurable results. Verizon recognized Mike's though leadership and sales success with 4 Verizon National President Awards, the most in company history. More importantly, Mikes's high integreity and outspoken commitment to local online media earned him a loyal following among business owners whe are tired of loosing money to pushy local sales reps.

Today mike continues his crusade for local business owners as the founder of SMB SEO, Status26, and Board of Directors for Dallas Fort Worth Search Engine Marketing Association DFWSEM.org

You can follow him @dallasseoguru and find him at one of The Dallas areas many Drag Race tracks.

Mike Stewart

Increased / Decreased Local Search RankingsPigeon updates impacts both map and Google web search

resultsKnowledge graph, Seplling directions,Synonyms, Location ranking factors,

- National brands need better "local SEO"- Audit for better localized content

- can be complex

Google “Pigeon” UpdatesLocal Search Algorithm

With Traditional WebSearch Ranking Factors

Data Centers =Listing Control

Command Centers

Local SEO is not local search

Local SEO is geographic specific, but NOT location specific.

Companies often target local markets by creating web page content that appeals to local users.

Again, Local SEO is a marketing strategy that will help the company show up in the natural search results.!    

REGGIES CHICKEN SHACK