Statista Dossier Super Bowl - Statista Dossier · 39 Nevada sports book winnings from the Super...
Transcript of Statista Dossier Super Bowl - Statista Dossier · 39 Nevada sports book winnings from the Super...
Super Bowl - Statista DossierStatista Dossier
© Statista, Inc. (NY)
Table of ContentsSuper Bowl - Statista Dossier
National Football League - overview07 Total revenue of the National Football League 2014
08 National Football League - average franchise value 2015
09 Average attendance in the National Football League 2015
10 Average Fan Cost Index of NFL teams 2015
11 Average ticket price National Football League games 2015
12 Player salaries in the NFL 2014/15 season, by team
13 NFL teams - number of Twitter followers 2015
14 NFL teams - number of facebook fans 2015
Super Bowl & playoffs16 Hostcities of the National Football League Super Bowl 2016
17 National Football League: Super Bowl wins by team 2015
18 Number of conference championship game appearances of NFL teams 2016
19 National Football League quarterbacks by number of career playoff wins 2016
20 Super Bowl - monetary compensation for players playing in the game 2011-2020
TV ratings & advertisement revenue
22 Super Bowl TV viewership in the U.S. 2015
23 Super Bowl TV ratings in the U.S. 2015
24 Super Bowl: share of affluent viewers 2003-2013
25 Super Bowl advertising spending 2003-2015
26 Average cost of a TV commercial during the Super Bowl 2008-2015
27 Super Bowls ranked by total advertising revenue 2012
28 Average costs 30-second advertisement Super Bowl U.S. broadcast 2002-2015
29 Largest Super Bowl advertisers 2006-2015
Super Bowl commercials31 Number and length of network TV commercials in the Super Bowl 2003-2015
32 Highest rated Super Bowl TV commercials in 2014
33 Most memorable commercials of Super Bowl XLVIII in the U.S. 2014
34 Most likable commercials of Super Bowl XLVIII in the U.S. 2014
35 Leading Super Bowl XLVIII commercials 2014, by Twitter TV unique audience
Super Bowl-related spendings37 Estimated consumer spending related to the Super Bowl weekend 2015
38 Amount wagered on the Super Bowl in sports books in Nevada 2004-2015
39 Nevada sports book winnings from the Super Bowl in the U.S. 2004-2015
40 Nevada sports book winning percentage from Super Bowl bets in the U.S. 2004-2015
41 Average spending on Super Bowl parties in the U.S. 2012
42 NFL Super Bowl XLVII price of ticket packages 2013
43 Super Bowl on TV and energy consumption in three U.S. regions
Consumer & fan behavior45 People who are very interested in the NFL (USA), 2015
46 Intention to watch the Super Bowl in Canada 2009-2014
47 Planned average spending of U.S. consumers on Super Bowl Sunday 2015
48 Planned purchases for Super Bowl Sunday XLIX 2015
49 Percentage of population planning to attend or throw a Super Bowl party 2015
50 Super Bowl XLVI - betting money on the game
51 Importance of Super Bowl components to TV viewers 2012-2015
National Football League - overviewSuper Bowl - Statista Dossier
National Football League - overview
Further information regarding this statistic can be found on page 53.
7
Total revenue of all National Football League teams from 2001 to 2014 (in billion U.S. dollars)*
Total revenue of the National Football League 2014
Note: United States; 2001 to 2014
Source: Statista; Forbes; ID 193457
National Football League - overview
Further information regarding this statistic can be found on page 54.
8
National Football League average franchise value from 2000 to 2015 (in million U.S. dollars)
National Football League - average franchise value 2015
Note: United States; 2000 to 2015
Source: Forbes; ID 193435
National Football League - overview
Further information regarding this statistic can be found on page 55.
9
National Football League average per game attendance from 2008 to 2015Average attendance in the National Football League 2015
Note: United States; 2008 to 2015
Source: ESPN.com; ID 249372
National Football League - overview
Further information regarding this statistic can be found on page 56.
10
Average Fan Cost Index* in the National Football League from 2006 to 2015 (in U.S. dollars)
Average Fan Cost Index of NFL teams 2015
Note: United States; 2006 to 2015
Source: TMR; ID 202598
National Football League - overview
Further information regarding this statistic can be found on page 57.
11
National Football League average ticket price from 2006 to 2015 (in U.S. dollars)*
Average ticket price National Football League games 2015
Note: United States; 2006 to 2015
Source: TMR; ID 193425
National Football League - overview
Further information regarding this statistic can be found on page 58.
12
Player salaries in the National Football League 2014/15 season (in million U.S. dollars), by team*
Player salaries in the NFL 2014/15 season, by team
Note: United States; 2015
Source: Forbes; ID 240074
National Football League - overview
Further information regarding this statistic can be found on page 59.
13
Twitter followers of National Football League teams (in thousands), August 2015
NFL teams - number of Twitter followers 2015
Note: United States; August 2015
Source: Fan Page List; ID 240036
National Football League - overview
Further information regarding this statistic can be found on page 60.
14
Facebook fans of National Football League teams (in millions), August 2015
NFL teams - number of facebook fans 2015
Note: United States; August 8, 2015
Source: Fan Page List; ID 240028
Super Bowl & playoffsSuper Bowl - Statista Dossier
Super Bowl & playoffs
Further information regarding this statistic can be found on page 61.
16
Number of Super Bowls hosted by city from 1967 to 2016Hostcities of the National Football League Super Bowl 2016
Note: United States; 1967 to 2016
Source: nfl.com; ID 266515
Super Bowl & playoffs
Further information regarding this statistic can be found on page 62.
17
Number of Super Bowls won by NFL team from 1967 to 2015*National Football League: Super Bowl wins by team 2015
Note: United States; 1967 to 2015
Source: nfl.com; ID 266516
Super Bowl & playoffs
Further information regarding this statistic can be found on page 63.
18
Number of conference championship game appearances of NFL teams (as of January 18, 2016)
Number of conference championship game appearances of NFL teams 2016
Note: United States; 2016
Source: Business Insider; ESPN.com; ID 215974
Super Bowl & playoffs
Further information regarding this statistic can be found on page 64.
19
NFL quarterbacks by number of career playoff wins all-time (as of January 24, 2016)
National Football League quarterbacks by number of career playoff wins 2016
Note: United States; 2016
Source: Business Insider; nfl.com; ESPN.com; ID 215972
Super Bowl & playoffs
Further information regarding this statistic can be found on page 65.
20
Amount a player receives for playing in the NFL Super Bowl 2011-2020 (in 1,000 U.S. dollars)
Super Bowl - monetary compensation for players playing in the game 2011-2020
Note: United States; 2011
Source: nfl.com; ID 206553
TV ratings & advertisement revenueSuper Bowl - Statista Dossier
TV ratings & advertisement revenue
Further information regarding this statistic can be found on page 66.
22
TV viewership of the Super Bowl in the United States from 1990 to 2015 (in millions)
Super Bowl TV viewership in the U.S. 2015
Note: United States; 1990 to 2015
Source: Nielsen; TV by the Numbers; Sports Media Watch; ID 216526
TV ratings & advertisement revenue
Further information regarding this statistic can be found on page 67.
23
TV ratings of the Super Bowl in the United States from 1990 to 2015Super Bowl TV ratings in the U.S. 2015
Note: United States; 1990 to 2015
Source: TV by the Numbers; Sports Media Watch; ID 216538
TV ratings & advertisement revenue
Further information regarding this statistic can be found on page 68.
24
Share of affluent households among Super Bowl viewers from 2003 to 2013
Super Bowl: share of affluent viewers 2003-2013
Note: United States; Households with annual income greater than 100,000 U.S. dollars
Source: Nielsen; ID 286395
TV ratings & advertisement revenue
Further information regarding this statistic can be found on page 69.
25
Super Bowl advertising spending from 2003 to 2015 (in million U.S. dollars)
Super Bowl advertising spending 2003-2015
Note: United States; 2003 to 2015
Source: Kantar Media; ID 251585
TV ratings & advertisement revenue
Further information regarding this statistic can be found on page 70.
26
Average cost of a 30-second TV commercial during the Super Bowl from 2008 to 2015 (in million U.S. dollars)
Average cost of a TV commercial during the Super Bowl 2008-2015
Note: United States; 2003 to 2015
Source: Kantar Media; ID 251598
TV ratings & advertisement revenue
Further information regarding this statistic can be found on page 71.
27
The most valuable Super Bowls based on advertising revenue (in million U.S. dollars)
Super Bowls ranked by total advertising revenue 2012
Note: United States
Source: Forbes; ID 217122
TV ratings & advertisement revenue
Further information regarding this statistic can be found on page 72.
28
Super Bowl average costs of a 30-second TV advertisement from 2002 to 2015 (in million U.S. dollars)*
Average costs 30-second advertisement Super Bowl U.S. broadcast 2002-2015
Note: United States; 2002 to 2015
Source: Forbes; ID 217134
TV ratings & advertisement revenue
Further information regarding this statistic can be found on page 73.
29
Advertising spending of largest Super Bowl advertisers from 2006 to 2015 (in million U.S. dollars)
Largest Super Bowl advertisers 2006-2015
Note: United States
Source: Kantar Media; ID 251578
Super Bowl commercialsSuper Bowl - Statista Dossier
Super Bowl commercials
Further information regarding this statistic can be found on page 74.
31
Number and length of network TV commercials in the Super Bowl from 2003 to 2015
Number and length of network TV commercials in the Super Bowl 2003-2015
Note: United States; 2003 to 2015
Source: Kantar Media; ID 251588
Super Bowl commercials
Further information regarding this statistic can be found on page 75.
32
Leading Super Bowl TV commercials in 2014, by TV household ratingHighest rated Super Bowl TV commercials in 2014
Note:
Source: Kantar Media; ID 287986
data
Toyota Trucks - T. Crews & Muppets: Road Trip
50
Subway Restaurant - Celebrities Love the Crunch
49.9
FOX-Pepsi Super Bowl XLVIII Halftime Show - FOX: Pepsi Halftime Show Promo
49.8
Audi Autos - Doberhuahua 49.8
FOX - New Girl Promo 49.6
FOX - 24 Live Another Day Promo (8:40 PM)
49.6
FOX - 24 Live Another Day Promo (7:50 PM)
49.6
T-Mobile - T. Tebow: Does Own Stunts 49.6
Intuit Quickbooks - Girls Bring the Toys 49.6
Sonos - Face Off 49.6
Super Bowl commercials
Further information regarding this statistic can be found on page 76.
33
Most memorable commercials of Super Bowl XLVIII in the United States as of February 2014
Most memorable commercials of Super Bowl XLVIII in the U.S. 2014
Note: as of February 2014
Source: Nielsen; ID 316348
Super Bowl commercials
Further information regarding this statistic can be found on page 77.
34
Most likable commercials of Super Bowl XLVIII in the United States as of February 2014
Most likable commercials of Super Bowl XLVIII in the U.S. 2014
Note: as of February 2014
Source: Nielsen; ID 316478
Super Bowl commercials
Further information regarding this statistic can be found on page 78.
35
Leading Super Bowl XLVIII commercials as of February 2014, by Twitter TV unique audience
Leading Super Bowl XLVIII commercials 2014, by Twitter TV unique audience
Note: as of February 2014
Source: Nielsen; ID 316486
Twitter TV unique audience (in 1,000s) Twitter TV impressions (in 1,000s)
Esurance 8049 119968.7
Budweiser 6787.3 27412.5
T-Mobile 6469.3 23437.4
H&M 4901 15535.3
Coca-Cola 4210.5 13372.8
Doritos 3914.1 8016.3
Bud Light 3005.3 7112.7
Oikos 2890.6 5694.6
Beats Music 2661.7 4897.9
RadioShack 2614 6749.9
Super Bowl-related spendingsSuper Bowl - Statista Dossier
Super Bowl-related spendings
Further information regarding this statistic can be found on page 79.
37
Estimated Super Bowl related consumer spending in the U.S. from 2007 to 2015 (in billion U.S. dollars)*
Estimated consumer spending related to the Super Bowl weekend 2015
Note: United States; 2007 to 2015 (January 6-13, 2015); 6,375
Source: National Retail Federation; ID 217141
Super Bowl-related spendings
Further information regarding this statistic can be found on page 80.
38
Amount wagered on the Super Bowl in sports books in Nevada from 2004 to 2015 (in million U.S. dollars)
Amount wagered on the Super Bowl in sports books in Nevada 2004-2015
Note: United States; 2004 to 2015
Source: Nevada Gaming Control Board; ID 271778
Super Bowl-related spendings
Further information regarding this statistic can be found on page 81.
39
Nevada sports book winnings from the Super Bowl in the United States from 2004 to 2015 (in million U.S. dollars)
Nevada sports book winnings from the Super Bowl in the U.S. 2004-2015
Note: United States; 2004 to 2015
Source: Nevada Gaming Control Board; ID 252826
Super Bowl-related spendings
Further information regarding this statistic can be found on page 82.
40
Nevada sports book winning percentage from Super Bowl bets in the United States from 2004 to 2015
Nevada sports book winning percentage from Super Bowl bets in the U.S. 2004-2015
Note: United States; 2004 to 2015
Source: Nevada Gaming Control Board; ID 252829
Super Bowl-related spendings
Further information regarding this statistic can be found on page 83.
41
Average Super Bowl party spending of party host in the U.S. from 2010 to 2012 (in U.S. dollars)
Average spending on Super Bowl parties in the U.S. 2012
Note: United States; January 27 - 29, 2012; 1,000
Source: Visa Inc.; ID 249514
Super Bowl-related spendings
Further information regarding this statistic can be found on page 84.
42
Price of official NFL Super Bowl XLVII packages 2013 (in U.S. dollars)*NFL Super Bowl XLVII price of ticket packages 2013
Note: United States; 2013
Source: nfl.com; ID 249510
Super Bowl-related spendings
Further information regarding this statistic can be found on page 85.
43
TV energy consumption when watching the Super Bowl compared with average monthly energy consumption in selected U.S. regions (in kilowatt hours)
Super Bowl on TV and energy consumption in three U.S. regions
Note: United States
Source: Various sources; ID 216337
Consumer & fan behaviorSuper Bowl - Statista Dossier
Consumer & fan behavior
Further information regarding this statistic can be found on page 86.
45
Avid fans: Number of people who are very interested in the National Football League (NFL) in the United States (USA) from spring 2008 to spring 2015 (in millions)
People who are very interested in the NFL (USA), 2015
Note: United States; 18 years and older; approx. 204,000
Source: Nielsen Scarborough; ID 229020
Consumer & fan behavior
Further information regarding this statistic can be found on page 87.
46
Will you be watching the Super Bowl?Intention to watch the Super Bowl in Canada 2009-2014
Note: Canada
Source: Harris/Decima; ID 300139
Consumer & fan behavior
Further information regarding this statistic can be found on page 88.
47
How much do you plan on spending on Super Bowl Sunday?Planned average spending of U.S. consumers on Super Bowl Sunday 2015
Note: United States; 2011 to 2015 (January 6-13, 2015); ab 18 Jahre; 6,375
Source: National Retail Federation; ID 251064
Consumer & fan behavior
Further information regarding this statistic can be found on page 89.
48
Do you plan to purchase any of the following for Super Bowl Sunday?*Planned purchases for Super Bowl Sunday XLIX 2015
Note: United States; January 6-13, 2015; 18 years and older; 6,375
Source: National Retail Federation; ID 251077
Consumer & fan behavior
Further information regarding this statistic can be found on page 90.
49
Do you plan to throw or attend a Super Bowl party?Percentage of population planning to attend or throw a Super Bowl party 2015
Note: United States; January 6-13, 2015; 18 years and older; 6,375
Source: National Retail Federation; ID 217156
Consumer & fan behavior
Further information regarding this statistic can be found on page 91.
50
Will you bet money on the Super Bowl?Super Bowl XLVI - betting money on the game
Note: United States; 01.31.2012; 18 years and older; 1,145
Source: Poll Position; ID 217117
Consumer & fan behavior
Further information regarding this statistic can be found on page 92.
51
When you watch the Super Bowl, what is the most important part for you?
Importance of Super Bowl components to TV viewers 2012-2015
Note: United States; January 6-13, 2015; 18 years and older; 6,375*; Respondents (plan to) watch the game
Source: National Retail Federation; ID 217153
ReferencesSuper Bowl - Statista Dossier
References 53
Total revenue of all National Football League teams from 2001 to 2014 (in billion U.S. dollars)*
Source and methodology information
Source Statista; Forbes
Conducted by Forbes
Survey period 2001 to 2014
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Forbes
Publication date September 2015
Original source NFL Team Valuations
Website URL http://www.statista.com/statistics/193457/total-league-revenue-of-the-nfl-since-2005/
Total revenue of the National Football League 2014
Notes:
* Total revenue is calculated from team revenues.
References 54
National Football League average franchise value from 2000 to 2015 (in million U.S. dollars)
Source and methodology information
Source Forbes
Conducted by Forbes
Survey period 2000 to 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by forbes.com
Publication date September 2015
Original source Forbes.com
Website URL http://www.statista.com/statistics/193435/average-franchise-value-in-the-nfl-since-2000/
National Football League - average franchise value 2015
Notes:
n.a.
References 55
National Football League average per game attendance from 2008 to 2015
Source and methodology information
Source ESPN.com
Conducted by ESPN.com
Survey period 2008 to 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by ESPN.com
Publication date January 2016
Original source espn.com
Website URL http://www.statista.com/statistics/249372/average-regular-season-attendance-in-the-nfl/
Average attendance in the National Football League 2015
Notes:
n.a.
References 56
Average Fan Cost Index* in the National Football League from 2006 to 2015 (in U.S. dollars)
Source and methodology information
Source TMR
Conducted by TMR
Survey period 2006 to 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by TMR
Publication date September 2015
Original source Fan Cost Index NFL 2015
Website URL http://www.statista.com/statistics/202598/nfl-average-fan-cost-index/
Average Fan Cost Index of NFL teams 2015
Notes:
* According to the source, the Fan Cost Index comprises the prices of four average-price tickets, two small draft beers, four small soft drinks, four regular-size hot dogs, parking for one hour, two game programs and two least-expensive, adult-size adjustable caps. Costs were determined by telephone calls with representatives of the teams, venues and concessionaires. Identical questions were asked in all interviews.
References 57
National Football League average ticket price from 2006 to 2015 (in U.S. dollars)*
Source and methodology information
Source TMR
Conducted by TMR
Survey period 2006 to 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by TMR
Publication date September 2015
Original source NFL Team Marketing Report 2015
Website URL http://www.statista.com/statistics/193425/average-ticket-price-in-the-nfl-since-2006/
Average ticket price National Football League games 2015
Notes:
* The average ticket price represents a weighted average of season ticket prices for general seating categories, determined by factoring in the tickets in each price range as a percentage of the total number of seats in each ballpark. Premium seating (tickets that come with at least one added amenity) are not included in the ticket average. Luxury suites are also excluded from the survey. Season-ticket pricing is used for any team that offers some or all tickets at lower prices for customers who buy season tickets.
References 58
Player salaries in the National Football League 2014/15 season (in million U.S. dollars), by team*
Source and methodology information
Source Forbes
Conducted by Forbes
Survey period 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Forbes
Publication date September 2015
Original source forbes.com
Website URL http://www.statista.com/statistics/240074/player-salaries-of-national-football-league-teams/
Player salaries in the NFL 2014/15 season, by team
Notes:
* Includes benefits and bonuses
References 59
Twitter followers of National Football League teams (in thousands), August 2015
Source and methodology information
Source Fan Page List
Conducted by Fan Page List
Survey period August 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Fan Page List
Publication date August 2015
Original source fanpagelist.com
Website URL http://www.statista.com/statistics/240036/twitter-followers-of-national-football-league-teams/
NFL teams - number of Twitter followers 2015
Notes:
n.a.
References 60
Facebook fans of National Football League teams (in millions), August 2015
Source and methodology information
Source Fan Page List
Conducted by Fan Page List
Survey period August 8, 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Fan Page List
Publication date August 2015
Original source fanpagelist.com
Website URL http://www.statista.com/statistics/240028/facebook-fans-of-national-football-league-teams/
NFL teams - number of facebook fans 2015
Notes:
n.a.
References 61
Number of Super Bowls hosted by city from 1967 to 2016
Source and methodology information
Source nfl.com
Conducted by nfl.com
Survey period 1967 to 2016
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by nfl.com
Publication date January 2016
Original source nfl.com
Website URL http://www.statista.com/statistics/266515/host-of-the-super-bowl-of-the-nfl-since-1967/
Hostcities of the National Football League Super Bowl 2016
Notes:
n.a.
References 62
Number of Super Bowls won by NFL team from 1967 to 2015*
Source and methodology information
Source nfl.com
Conducted by nfl.com
Survey period 1967 to 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by nfl.com
Publication date February 2015
Original source nfl.com
Website URL http://www.statista.com/statistics/266516/number-of-super-bowl-wins-by-nfl-team/
National Football League: Super Bowl wins by team 2015
Notes:
* NFL championships prior to the inception of the Super Bowl are not included.
References 63
Number of conference championship game appearances of NFL teams (as of January 18, 2016)
Source and methodology information
Source Business Insider; ESPN.com
Conducted by ESPN.com
Survey period 2016
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by ESPN.com
Publication date January 2016
Original source espn.com
Website URL http://www.statista.com/statistics/215974/conference-championship-game-appearances-of-nfl-teams/
Number of conference championship game appearances of NFL teams 2016
Notes:
n.a.
References 64
NFL quarterbacks by number of career playoff wins all-time (as of January 24, 2016)
Source and methodology information
Source Business Insider; nfl.com; ESPN.com
Conducted by ESPN.com
Survey period 2016
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by ESPN.com
Publication date January 2016
Original source espn.com
Website URL http://www.statista.com/statistics/215972/nfl-quarterbacks-by-number-of-career-playoff-wins/
National Football League quarterbacks by number of career playoff wins 2016
Notes:
n.a.
References 65
Amount a player receives for playing in the NFL Super Bowl 2011-2020 (in 1,000 U.S. dollars)
Source and methodology information
Source nfl.com
Conducted by nfl.com
Survey period 2011
Region United States
Number of respondents 2163
Age group n.a.
Special characteristics n.a.
Published by nfl.com
Publication date August 2011
Original source NFL Collective Bargaining Agreement, page 168
Website URL http://www.statista.com/statistics/206553/nfl-super-bowl-player-compensation/
Super Bowl - monetary compensation for players playing in the game 2011-2020
Notes:
n.a.
References 66
TV viewership of the Super Bowl in the United States from 1990 to 2015 (in millions)
Source and methodology information
Source Nielsen; TV by the Numbers; Sports Media Watch
Conducted by TV by the Numbers; Sports Media Watch
Survey period 1990 to 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by TV by the Numbers; Sports Media Watch
Publication date February 2015
Original source sportsmediawatch.com
Website URL http://www.statista.com/statistics/216526/super-bowl-us-tv-viewership/
Super Bowl TV viewership in the U.S. 2015
Notes:
n.a.
References 67
TV ratings of the Super Bowl in the United States from 1990 to 2015
Source and methodology information
Source TV by the Numbers; Sports Media Watch
Conducted by TV by the Numbers; Sports Media Watch
Survey period 1990 to 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by TV by the Numbers; Sports Media Watch
Publication date February 2015
Original source sportsmediawatch.com
Website URL http://www.statista.com/statistics/216538/super-bowl-us-tv-ratings/
Super Bowl TV ratings in the U.S. 2015
Notes:
n.a.
References 68
Share of affluent households among Super Bowl viewers from 2003 to 2013
Source and methodology information
Source Nielsen
Conducted by Nielsen
Survey period 2003 to 2013
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics Households with annual income greater than 100,000 U.S. dollars
Published by Nielsen
Publication date January 2014
Original source nielsen.com
Website URL http://www.statista.com/statistics/286395/super-bowl-share-of-affluent-viewers/
Super Bowl: share of affluent viewers 2003-2013
Notes:
n.a.
References 69
Super Bowl advertising spending from 2003 to 2015 (in million U.S. dollars)
Source and methodology information
Source Kantar Media
Conducted by Kantar Media
Survey period 2003 to 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Kantar Media
Publication date January 2016
Original source kantarmedia.us
Website URL http://www.statista.com/statistics/251585/super-bowl-advertising-spending/
Super Bowl advertising spending 2003-2015
Notes:
Figures for the period 2003 to 2005 come from earlier Kantar Media releases.
References 70
Average cost of a 30-second TV commercial during the Super Bowl from 2008 to 2015 (in million U.S. dollars)
Source and methodology information
Source Kantar Media
Conducted by Kantar Media
Survey period 2003 to 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Kantar Media
Publication date January 2016
Original source kantarmediana.com
Website URL http://www.statista.com/statistics/251598/average-cost-of-a-tv-commercial-during-the-super-bowl/
Average cost of a TV commercial during the Super Bowl 2008-2015
Notes:
Figures have been rounded. Figures for the period 2003 to 2005 come from earlier Kantar Media releases.
References 71
The most valuable Super Bowls based on advertising revenue (in million U.S. dollars)
Source and methodology information
Source Forbes
Conducted by Forbes
Survey period 2011
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Forbes
Publication date January 2012
Original source forbes.com
Website URL http://www.statista.com/statistics/217122/total-advertisement-revenue-of-super-bowls/
Super Bowls ranked by total advertising revenue 2012
Notes:
n.a.
References 72
Super Bowl average costs of a 30-second TV advertisement from 2002 to 2015 (in million U.S. dollars)*
Source and methodology information
Source Forbes
Conducted by Nielsen
Survey period 2002 to 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Forbes
Publication date January 2015
Original source forbes.com
Website URL http://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/
Average costs 30-second advertisement Super Bowl U.S. broadcast 2002-2015
Notes:
* Inflation-adjusted average cost of a 30-second ad spot.
References 73
Advertising spending of largest Super Bowl advertisers from 2006 to 2015 (in million U.S. dollars)
Source and methodology information
Source Kantar Media
Conducted by Kantar Media
Survey period 2006 to 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Kantar Media
Publication date January 2016
Original source kantarmedia.us
Website URL http://www.statista.com/statistics/251578/largest-super-bowl-advertisers/
Largest Super Bowl advertisers 2006-2015
Notes:
n.a.
References 74
Number and length of network TV commercials in the Super Bowl from 2003 to 2015
Source and methodology information
Source Kantar Media
Conducted by Kantar Media
Survey period 2003 to 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Kantar Media
Publication date January 2016
Original source kantarmedia.us
Website URL http://www.statista.com/statistics/251588/number-and-length-of-network-tv-commercials-in-the-super-bowl/
Number and length of network TV commercials in the Super Bowl 2003-2015
Notes:
n.a.
References 75
Leading Super Bowl TV commercials in 2014, by TV household rating
Source and methodology information
Source Kantar Media
Conducted by Kantar Media
Survey period February 3, 2014
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Kantar Media; Media Life Magazine
Publication date February 2014
Original source medialifemagazine.com
Website URL http://www.statista.com/statistics/287986/super-bowl-tv-commercials-tv-ratings/
Highest rated Super Bowl TV commercials in 2014
Notes:
n.a.
References 76
Most memorable commercials of Super Bowl XLVIII in the United States as of February 2014
Source and methodology information
Source Nielsen
Conducted by Nielsen
Survey period as of February 2014
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Nielsen
Publication date February 2014
Original source nielsen.com
Website URL http://www.statista.com/statistics/316348/memorable-commercials-super-bowl-usa/
Most memorable commercials of Super Bowl XLVIII in the U.S. 2014
Notes:
All Super Bowl ads were ranked on the percent of viewers who remembered both the ad's content and brand the day after real world exposure during the game, indexed versus the mean score of all 2014 Super Bowl ads. For example, with an ad index of 195, Budweiser's 'Hero's Welcome' ad was 1.95 times as memorable and well branded as the average 2014 Super Bowl ad.
References 77
Most likable commercials of Super Bowl XLVIII in the United States as of February 2014
Source and methodology information
Source Nielsen
Conducted by Nielsen
Survey period as of February 2014
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Nielsen
Publication date February 2014
Original source nielsen.com
Website URL http://www.statista.com/statistics/316478/likeable-commercials-super-bowl-usa/
Most likable commercials of Super Bowl XLVIII in the U.S. 2014
Notes:
The source provides the following explanation: "The Likability index was calculated by taking the Likability score (percent of ad and brand aware viewers who liked the as 'lot' or 'somewhat') and indexing versus the mean likability score of all 2014 Super Bowl ads. For example, with a Likability index of 140 RadioShack's 'The Phone Call' ad has proven to be 1.40 times as likable as the average 2014 Super Bowl ad."
References 78
Leading Super Bowl XLVIII commercials as of February 2014, by Twitter TV unique audience
Source and methodology information
Source Nielsen
Conducted by Nielsen
Survey period as of February 2014
Region Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Nielsen
Publication date February 2014
Original source nielsen.com
Website URL http://www.statista.com/statistics/316486/twitter-commercials-super-bowl/
Leading Super Bowl XLVIII commercials 2014, by Twitter TV unique audience
Notes:
The source provides the following information: "Twitter TV activity was collected on a +/- three hour capture window around the linear airing time of the TV event. Brands include those that placed ads in the live TV event. Reach metrics (unique audience, impressions) were measured from when the Tweets were sent until the end of the broadcast day at 5 a.m. Data includes only those brands measured by TV Brand Effect."
References 79
Estimated Super Bowl related consumer spending in the U.S. from 2007 to 2015 (in billion U.S. dollars)*
Source and methodology information
Source National Retail Federation
Conducted by BIGinsight
Survey period 2007 to 2015 (January 6-13, 2015)
Region United States
Number of respondents 6,375
Age group ab 18 Jahre
Special characteristics n.a.
Published by National Retail Federation
Publication date January 2015
Original source Consumer Intentions & Actions Survey January 2015
Website URL http://www.statista.com/statistics/217141/super-bowl-weekend-related-consumer-spending-in-the-us/
Estimated consumer spending related to the Super Bowl weekend 2015
Notes:
* Total extrapolation of U.S. adults 18+
References 80
Amount wagered on the Super Bowl in sports books in Nevada from 2004 to 2015 (in million U.S. dollars)
Source and methodology information
Source Nevada Gaming Control Board
Conducted by Nevada Gaming Control Board
Survey period 2004 to 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Nevada Gaming Control Board
Publication date February 2015
Original source gaming.nv.gov
Website URL http://www.statista.com/statistics/271778/money-wagered-in-nevadas-sports-books-on-the-super-bowl/
Amount wagered on the Super Bowl in sports books in Nevada 2004-2015
Notes:
Figures have been rounded.
References 81
Nevada sports book winnings from the Super Bowl in the United States from 2004 to 2015 (in million U.S. dollars)
Source and methodology information
Source Nevada Gaming Control Board
Conducted by Nevada Gaming Control Board
Survey period 2004 to 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Nevada Gaming Control Board
Publication date February 2015
Original source gaming.nv.gov
Website URL http://www.statista.com/statistics/252826/nevada-sports-book-winnings-from-the-super-bowl/
Nevada sports book winnings from the Super Bowl in the U.S. 2004-2015
Notes:
Figures have been rounded.
References 82
Nevada sports book winning percentage from Super Bowl bets in the United States from 2004 to 2015
Source and methodology information
Source Nevada Gaming Control Board
Conducted by Nevada Gaming Control Board
Survey period 2004 to 2015
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Nevada Gaming Control Board
Publication date February 2015
Original source gaming.nv.gov
Website URL http://www.statista.com/statistics/252829/winning-percentage-from-nevada-sports-books-regarding-super-bowl-bets/
Nevada sports book winning percentage from Super Bowl bets in the U.S. 2004-2015
Notes:
n.a.
References 83
Average Super Bowl party spending of party host in the U.S. from 2010 to 2012 (in U.S. dollars)
Source and methodology information
Source Visa Inc.
Conducted by GfK Roper OmniTel
Survey period January 27 - 29, 2012
Region United States
Number of respondents 1,000
Age group n.a.
Special characteristics n.a.
Published by practicalmoneyskills.com
Publication date January 2012
Original source Super Bowl Spending Survey 2012, page 2
Website URL http://www.statista.com/statistics/249514/super-bowl-party-average-spending-in-the-us/
Average spending on Super Bowl parties in the U.S. 2012
Notes:
n.a.
References 84
Price of official NFL Super Bowl XLVII packages 2013 (in U.S. dollars)*
Source and methodology information
Source nfl.com
Conducted by nfl.com
Survey period 2013
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by nflonlocation.net
Publication date January 2013
Original source nflonlocation.net
Website URL http://www.statista.com/statistics/249510/ticket-packages-super-bowl-xlvii-new-orleans/
NFL Super Bowl XLVII price of ticket packages 2013
Notes:
* Averages were calculated from the given subcategories in the red, whte and bllue packages. All pricing is per person, 4-night stay (1.31.2013 - 2.4.2013): Single (1 guest, 1 room), Double (2 guests, 1 room), Gameday (does not include hotel). Each package includes ticket to the game (varying seating categories), accomodation and varying hospitality services and amenities.
References 85
TV energy consumption when watching the Super Bowl compared with average monthly energy consumption in selected U.S. regions (in kilowatt hours)
Source and methodology information
Source Various sources
Conducted by Various sources
Survey period n.a.
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by General Electric
Publication date January 2012
Original source visualization.geblogs.com
Website URL http://www.statista.com/statistics/216337/us-energy-consumption-whilst-viewing-super-bowl-on-tv/
Super Bowl on TV and energy consumption in three U.S. regions
Notes:
The source does not specify an accurate date of survey.
References 86
Avid fans: Number of people who are very interested in the National Football League (NFL) in the United States (USA) from spring 2008 to spring 2015 (in millions)
Source and methodology information
Source Nielsen Scarborough
Conducted by Nielsen Scarborough
Survey period Spring 2008 to spring 2015
Region United States
Number of respondents approx. 204,000
Age group 18 years and older
Special characteristics n.a.
Published by Nielsen Scarborough
Publication date September 2015
Original source Nielsen Scarborough USA+, Release 1, 2015
Website URL http://www.statista.com/statistics/229020/people-who-are-very-interested-in-the-national-football-league-nfl-usa/
People who are very interested in the NFL (USA), 2015
Notes:
Base total population (18 years and older): spring 2015: 244.19 million autumn 2014: 242.98 million : spring 2014: 241.53 million autumn 2013: 240.09 million spring 2013: 238.56 million autumn 2012: 237.02 million spring 2012: 236.61 million autumn 2011: 236.2 million spring 2011: 235.02 million autumn 2010: 233.84 million spring 2010: 232.96 million autumn 2009: 232.08 million spring 2009: 230.98 million autumn 2008: 229.87 million spring 2008: 228.48 million The data have been rounded to provide a better understanding of the statistics.
References 87
Will you be watching the Super Bowl?
Source and methodology information
Source Harris/Decima
Conducted by Harris/Decima
Survey period 2014: January 23 and January 27, 2014
Region Canada
Number of respondents 2014: 1,010
Age group 18 years and older
Special characteristics n.a.
Published by Harris/Decima
Publication date January 2014
Original source harrisdecima.ca
Website URL http://www.statista.com/statistics/300139/intention-watch-super-bowl-canada/
Intention to watch the Super Bowl in Canada 2009-2014
Notes:
The timeline does not provide survey information for the period 2009 to 2013. No data for 2011 provided. The source does not provide information regarding the missing percentage points to 100 percent.
References 88
How much do you plan on spending on Super Bowl Sunday?
Source and methodology information
Source National Retail Federation
Conducted by Prosper Insights & Analytics
Survey period 2011 to 2015 (January 6-13, 2015)
Region United States
Number of respondents 6,375
Age group ab 18 Jahre
Special characteristics n.a.
Published by National Retail Federation
Publication date January 2015
Original source Consumer Intentions & Actions Survey January 2015
Website URL http://www.statista.com/statistics/251064/super-bowl-sunday-average-consumer-spending/
Planned average spending of U.S. consumers on Super Bowl Sunday 2015
Notes:
n.a.
References 89
Do you plan to purchase any of the following for Super Bowl Sunday?*
Source and methodology information
Source National Retail Federation
Conducted by Prosper Insights & Analytics
Survey period January 6-13, 2015
Region United States
Number of respondents 6,375
Age group 18 years and older
Special characteristics n.a.
Published by National Retail Federation
Publication date January 2015
Original source Consumer Intentions & Actions Survey January 2015
Website URL http://www.statista.com/statistics/251077/super-bowl-planned-consumer-purchases/
Planned purchases for Super Bowl Sunday XLIX 2015
Notes:
* Check all that apply
References 90
Do you plan to throw or attend a Super Bowl party?
Source and methodology information
Source National Retail Federation
Conducted by Prosper Insights & Analytics
Survey period January 6-13, 2015
Region United States
Number of respondents 6,375
Age group 18 years and older
Special characteristics n.a.
Published by National Retail Federation
Publication date January 2015
Original source Consumer Intentions & Actions Survey January 2015
Website URL http://www.statista.com/statistics/217156/super-bowl-parties-in-the-us/
Percentage of population planning to attend or throw a Super Bowl party 2015
Notes:
n.a.
References 91
Will you bet money on the Super Bowl?
Source and methodology information
Source Poll Position
Conducted by Majority Opinion Research
Survey period 01.31.2012
Region United States
Number of respondents 1,145
Age group 18 years and older
Special characteristics n.a.
Published by Poll Position
Publication date January 2012
Original source pollposition.com
Website URL http://www.statista.com/statistics/217117/favorite-parts-of-super-bowl-xlvi-broadcast/
Super Bowl XLVI - betting money on the game
Notes:
n.a.
References 92
When you watch the Super Bowl, what is the most important part for you?
Source and methodology information
Source National Retail Federation
Conducted by Prosper Insights & Analytics
Survey period January 6-13, 2015
Region United States
Number of respondents 6,375*
Age group 18 years and older
Special characteristics Respondents (plan to) watch the game
Published by National Retail Federation
Publication date January 2015
Original source Consumer Intentions & Actions Survey January 2015
Website URL http://www.statista.com/statistics/217153/most-important-part-of-the-super-bowl-for-viewers/
Importance of Super Bowl components to TV viewers 2012-2015
Notes:
* 75.4 percent of the respondents are 'planning to watch' the game and are taken into account in this statistic.