Super Bowl Final

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Super Bowl Marketing Extravaganza By: Natasha Da Silva Asako Kiaka Zainab Anwer Rien Zubaedah

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Transcript of Super Bowl Final

Page 1: Super Bowl Final

Super Bowl Marketing Extravaganza

By:Natasha Da SilvaAsako KiakaZainab AnwerRien Zubaedah

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Background•Popular sporting event in U.S and Canada

•111 Million American Watched

•171 Million people excited

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Cost•Other sports association – super bowl

•Companies advertising products

•30 second commercial = $3.5 -4 million

•American Advertisers =$4 million = worth it

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Cost•Audience = 100 million south

•6 million = Canada

•$100,000 = 30 sec = Canada

•Major Sponsors = Soft Drink, Beer, and car makers

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Regulations•U.S ads = cant broadcast

•Canadians have to wait for the U.S ads

•U.S ads = teasers on YouTube

•Yet some of them want to keep surprise.

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Marketing Tactics• Doritos = runs a contest.

• Some Examples for Doritos contest

• Doritos Crash The Super Bowl Entry: Make Your Own http://www.youtube.com/watch?v=3usaGfn7r0w&feature=player_embedded

• Doritos Crash The Super Bowl Entry: Man’s Best Friends http://www.youtube.com/watch?v=y3bqbJduK2w&feature=player_embedded

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Coca-Cola Social Media Domination• Polar bear mascots →the big game & the ads!

check the bears →Twitter/ Facebook /mobile • Red scarf support the N.Y. Giants

• Blue & grey scarf for the New England Patriots→become microsite CokePolarBowl.com→show their reactions to game

• Patriots bear raise his hands for touchdown sign

• Giants bear will hold his head in his hands.• http://www.youtube.com/watch?v=71WYImUWaeU

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Social Media Command Center • Super Bowl XLVI - host city Indianapolis

-deal with managing the world’s sporting event→1st social media command center!

• Monitor the digital fan conversation -Facebook/Twitter/platforms

• Tweet directions to fans in ・・・    -Search of parking

  -Direct to Indianapolis’s attractions -Provide information in case of disaster

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2012 American Ads•posted on YouTube weeks before the

Super Bowl aired

•Volkswagen The Bark Side: http://www.youtube.com/watch?v=6ntDYjS0Y3w&feature=player_embedded

•Chevy Happy Grad: http://www.youtube.com/watch?v=Ae52ourE3Pw&feature=player_embedded

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Canadian Super Bowl Ad: Hockey?•Budweiser Canada idea for 2012 Super

Bowl ad: -Surprising 2 recreational hockey teams by Ontario

→filling the arena rabid,→fans for a random night game.

http://www.youtube.com/watch?v=y0qZYqdsYAg&feature=player_embedded

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Super Bowl Greatest Commercials• Viral Video Chart creates Super Bowl’s

commercialsbased on the shares on Facebook/Twitter/blogs

• Volkswagen The Force:

http://www.youtube.com/watch?v=R55e-uHQna0&feature=player_embedded

• 9/11 Budweiser Commercial: http://www.youtube.com/watch?v=R55e-uHQna0&feature=player_embedded

• Budweiser Wassup!: http://www.youtube.com/watch?v=W16qzZ7J5YQ

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Thanks for listening

Questions?