State of the Nation’s Hydration50 Shades of YellowJuly 2017

INTRODUCTIONCONTENTS

Contents & Introduction................................

State of the Nation’s Hydration.....................

Regional Pee Map.......................................

Family Hydration..........................................

Hydration by Gender...................................

Hydration by Profession...............................

The Great British Pee Test............................

SodaStream Recipes...................................

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SodaStream, the No. 1 sparkling water brand in the world, is on a mission to expose the shocking state of the nation’s hydration, to ensure that the British public up their water intake, once and for all. The 50 Shades of Yellow - Hydration Report is an independent study compiled by SodaStream with analysis and recommendation from Dr Dawn Harper, on how to identify when you’ve had enough water - by the little talked about, colour of your urine. “Urine colour may not be the most glamorous topic but it’s imperative we breakdown the taboo and take note of what our body is telling us.” Says Dr Dawn. “I suggest we worry less about the international guidelines telling us to count how much water is going in, which range anywhere from 1500ml – 2500ml and don’t take into consideration the large number of variable factors. Instead, take note of what is coming out, using the 50 Shades of Yellow colour chart.” If you would like to learn more about how to spot the signs of dehydration, then SodaStream invites you to download and print your very own hydration chart and take the Great British Pee Test. Take the chart into the loo and match the colour of your urine to understand your body. Then, most importantly, act and take the required steps to keep yourself hydrated!

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STATE OF THE NATION’S HYDRATION

895ml

*Dataset found in EFSA Journal, Scientific Opinion on Dietary Reference Values for water1

Experience doesn't make you wiser. Brits over 45 consistently consume the least during a working week. The average 45 to 54 year old drinks 792ml water daily - which falls to 777ml among the over-55s.

Two thirds of Brits (66%) believe still water is more hydrating than sparkling water, despite no hard scientific evidence supporting one is more hydrating than the other.

Nearly two thirds of Brits (64%) acknowledged that dark urine is a known indicator of poor hydration levels, but less than half take personal action to drink more water when they spot darker urine.

Pee Prompt - “There is still a lot of confusion around recommended daily allowances for water. And the amount of fluid your body requires depends on several variable factors including; ambient temperature, exercise levels and other fluid in foods you’ve eaten. One clear and simple indicator as to how much you need to drink, is your urine. A quick look in the toilet tells you all you need to know. Your urine should consistently match the shade of 1 to 20 on our pee chart. If it's not, then act.”

British adults don't drink a glass of water on a daily basis

Almost three quarters (73%) of Brits believe that headaches are the clearest indicator that the body requires more water and almost half increase their water intake as a result.

30% of Brits are urinating less than the recommended six to seven times a day.

20% of Brits have been advised to increase water intake by a doctor, but a quarter of these didn't bother.

An adult drinks on average

of water during a typical day. Discounting imposing variables such as ambient temperature, exercise and fluids found in other foods.

“Dehydration is known to affect concentration, but in extreme cases it causes kidney problems”.

38% have a flavoured fizzy drink almost every day.

51 per cent drink alcohol - having their first glass of wine or beer at 5.48pm

SodaStream’s independent, nationally representative research, has identified some concerning insights. Right across the nation, the British public are ignoring both medical recommendation and warning signs from their own bodies, when it comes to staying hydrated and consuming the right amount of water.

“By the time headaches develop, you are already significantly dehydrated. It’s better to take actionsooner by keeping an eye on urine colour and increasing water intake as soon as it hits shade 20 on our pee chart.”

“Out of all alcoholic drinks, research suggests that beer is the closest in electrolyte and sugar content to rehydration sachets. However, beer, like all alcohol promotes diuresis, that is, the increased production of urine.”

64%

7.2 MILLION

66%

73%

20%

38%

30%

51%

45-54 over55

792ml 777ml

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REGIONALPEE MAP

Swansea

Wrexham

Leeds

Manchester

Wolverhampton

York

Cambridge

Chelmsford

Aberystwyth

Worcester

Portsmouth

Aberdeen

Edinburgh

Newcastle

Oxford

Sheffield

Cardiff

Norwich

Plymouth

Belfast

Plymouth drink the least water on average during a typical day, including weekends.

Those in Edinburgh (64%) are the most likely to take note of hydration levels should they note a change in their urine colour.

Aberystwyth drink the most water on average during a typical day, including weekends.

Those in Belfast are the healthiest when it comes to frequency of urination with 33% urinating at the recommended six to seven times a day.

Top ten cities which drink the MOST water (during a typical day, including weekends)

Top ten cities which drink the LEAST water (during a typical day, including weekends)

People in Coventry wouldn’t seek to drink more water if they noticed a change in urine colour.

An analysis of water drinking habits and levels of hydration in the UK.

33%1251ml692ml

64%

Aberystwyth

1250ml

Edinburgh

986ml

Aberdeen

1096ml

Portsmouth

1119ml

Worcester

1128ml

Newcastle

983ml

Norwich

932ml

Cardiff

959ml

Sheffield

967ml

Oxford

972ml

Plymouth

692ml

Manchester

813ml

Leeds

807ml

Belfast

780ml

Wrexham

711ml

Swansea

822ml

Chelmsford

862ml

Cambridge

860ml

York

846ml

Wolverhampton

830ml

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FAMILY HYDRATION

1 in 3 (35%) of parents have been so alarmed by their child’s dark urine colour they’ve sought out medical advice, with 12% of parents admitting to having taken their child to see a doctor because they became severely dehydrated.

The most common reason parents believe their children don’t drink enough water on a daily basis is because they think water is boring (26%). This was followed by not liking the taste (26%)

“Always accompany every meal with a drink of water to ensure good habits are formed early. By sparkling still tap water and adding fresh fruit, it instantly feels like a refreshing treat, getting over the issue of children, claiming they don't drink water as it’s boring. Why not get them involved in the drink creation process, from sparkling up the water with SodaStream, to choosing their favourite fresh fruit and adding some funky ice cubes or fun paper straws.”

One in ten parents (10%) admit they forget to encourage their child / children to drink any water.

Nearly half (44%) of parents admit to lacking confidence when it comes to knowing how much their child/children should be drinking.

Data suggests parents are in the dark about how best to track and analyse their children’s water consumption and hydration levels.

“Offer little and often, but always accompany every meal with a drink of sparkling or still water, to ensue a habit is formed. Always ensure a cup of water is within reach of a child and set aside regular times to enjoy a drink with them. As the saying goes, children learn more from what you do than what you say”

10%

44%

35%

12%

26%

26%

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HYDRATION BYPROFESSION

GENDERHYDRATION

661ml 1463ml

During a typical working week, the average man drinks 907ml of water every day.

During a typical working week, the

average woman drinks 924ml of water every

day.

This falls during the weekends with women

consuming 865ml.

Only 6% of male Brits are drinking over 2500ml of water during a typical day.

It seems we’re not a nation to practice what we preach as only 20% of people in the healthcare profession drink 2000ml or more of water on a daily basis.

Those working in agriculture drink the least.

Those working in marketing, advertising and PR drink the most.

“If adults are finding water boring, the choice shouldn't be sugar and additive-laden soft drinks as the thirst-quenching choice. Not only are these guaranteed to prove less-hydrating, but the calories will wrack up quickly. Don’t be fooled by diet drink options, artificial sweeteners still affect your body’s chemistry and microbiome, which can have an impact on overall health and weight management. As a previous diet-drink addict, I have personally experienced the positive impact of switching diet fizzy drinks for sparkling water, both when it comes to weight loss and my stomach health.”

“Dehydration can affect concentration levels, meaning quality of work, efficiency and safety can potentially be compromised. There’s a simple solution, ensure a glass , or reusable bottle of water is always within arms reach, and you are likely to naturally drink more without even realising.”

Understand how men and women’s drinking habits differ. Which are the most water-indulgent industries and who needs to hydrate more?

This falls during the weekends with men consuming 881ml.

Women take hydration more seriously as

nearly one third (28%) drink 2000ml or more

a day, compared to just 9% of men.

20%

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2000

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2500ml

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THE GREAT BRITISH PEE TEST

The colour of your urine can tell you a lot about your body, with darker colour urine being a tell-tale sign of dehydration. Use the colour chart below to see what your urine says about your hydration.

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Pee-fect! You're healthily hydrated.

Easy Pee-sy! You're moderately hydrated.

You need a thirst aid kit! You're moderately dehydrated.

Wee-ly need some water! You're highly dehydrated.

Urine deep trouble! You're severely dehydrated, get some water!

SODASTREAM RECIPES

A reoccurring trend from the research revealed that most people don’t drink plain water because they think its boring or they don’t like the taste. But hydration can taste good.

SodaStream has partnered with author and nutritional health coach Lizzie King, of @LizzieLovesHealthy, to create a range of better-for-you sparkling water based summer drinks. Lizzie's exclusive range of recipes have been designed to keep the whole family healthy and hydrated - best of all they contain no sugar, no junk and no rubbish.

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Baby Bucks FizzServes 2

Watermelon Mint MuddleServes 2

Lime, Basil and Cucumber SpritzServes 2

3 Oranges juiced and zest of 1

100 ml SparklingWater

Ice

Mix and serve over ice with a slice of orange

4 fresh mint leaves

100 ml SparklingWater

¼ watermelon

Blend the watermelon with 2 mint leaves and an ice cube. Serve over ice with a top up of fizzy water.

Ice

2 Limes,juice pluszest of 1

4 basil leaves

3 ribbons ofcucumber

(peeled into glass) Bruise basil leaves in bottom of glass, add cucumber ribbons to glass, pour sparkling water over ice. Serve with a half slice of lime.

200 ml sparkling water

To learn more about how SodaStream makes water exciting, follow SodaStream on Facebook, Twitter, Instagram and YouTube,

visit www.sodastream.co.uk/yellow

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