Startup pr & content marketing do's and don't's
Transcript of Startup pr & content marketing do's and don't's
Don’t be that guyPR & Content Marketing Do’s and Don’ts
General Assembly@renee_warren@heatheranne
Tuesday, January 29, 13
1. Early Stage Funded Startups2. Product Your Customers Love3. Kick-ass team
@Onboardly
Tuesday, January 29, 13
WHY STARTUP PR?
1. Mindshare2. Customer Trial3. Investor Love4. “Feel Good Factor”
@Onboardly
Tuesday, January 29, 13
STARTUP PR FAUX-PAS
1. Premature Launch2. Eating Your Own Dog Food3. Setting Unrealistic Expectations4. Choosing Broad Over Niche5.Having a One Night-Stand
@Onboardly
Tuesday, January 29, 13
STARTUP PR TO-DO’S
Onboardly Media Inc. 2013
1. De!ne Your Value Proposition2. De!ne Who’s Going to Care3. Make Friends - Before You Need Them 4. Have Conversations - Don’t “Pitch”5. Use Social Tools to Provide Relevancy
@Onboardly
Tuesday, January 29, 13
STARTUP PR TO-DO’S (cont.)
Onboardly Media Inc. 2013
6. Make The Press’ Life Easier7. Have a Plan B.8. Help Spread The Story9. Interact with Commenters 10. Say Thank-You. Genuinely
@Onboardly
Tuesday, January 29, 13
Onboardly Media Inc. 2013
1. Credibility2. Visibility3. Memorability
WHY CONTENT MARKETING?
@Onboardly
Tuesday, January 29, 13
CONTENT MARKETING NO-NO’s!
1. Content is King2. Shotgun approach - no plan3. Lack of a voice4. Being a jerk5. Assume it’s for you
@Onboardly
Tuesday, January 29, 13
CONTENT MARKETING F*CK YEAH’S!
1. GREAT content2. Mix of Pillar Vs. Viral content3. Strong opinion4. Mix of content types (Interviews, how-to’s, guides ... )5. Easily shareable
@Onboardly
Tuesday, January 29, 13
CONTENT MARKETING F*CK YEAH’S! (cont.)
6. Hire writers7. Contribute (Back link)8. Promote! Promote! Promote!9. Data! Data! Data! (Analytics)10. Optimize
@Onboardly
Tuesday, January 29, 13
You will learn:■ De!ne a blog persona and
identify your audience.■ Determine an editorial
schedule.■ De!ne the best use of
content types.■ Create catchy titles that get
clicks.■ Find the best writers.■ Promote your content.■ Measure powerful metrics
and real performance.■ Turn your blog into actual
sales.■ More ...
Inbound Marketing Course
@Onboardly
Tuesday, January 29, 13
Thank you!Questions?
@renee_warren@heatheranne
@onboardly
Tuesday, January 29, 13