Starbucks v7
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Transcript of Starbucks v7
Diapositivo 1
StarbucksHoward Schultz: Building Starbucks Community
Starbucks Basic Facts20056.4 B USDCtia + 10.200 stores 37 countries 115.000 partners
22% per yearnext 5 years
Chinaexpansion
+2storesdailySince 1987
Procurar comparaes2
CtiaHow did Starbucks get here?
I Dream big dreams
Howard Schultz
CtiaHow did Starbucks get here?Create coffee bars where drinking coffee was part of a social experience
CtiaHow did Starbucks get here?The Goal to serve a great cup of coffee building a company with soul
leavesStarbucks1985
20years
Worlds Top Coffee Retailer1 store
3.8MUSD1987Buys
CtiaWho is Howard Schultz?
Ctia/ JooWhat made Starbucks what it is today?
?
Explorar as 4 dimenses do tringulo, e escrever no quadro as principais conclusesQuem j foi? Como foi a experincia?Que caractersticas de lder que levou a isto?7
JooWhat made Starbucks what it is today?Howard SchultzVision
Comparao com o retail8
JooWhat makes Howard Schultz a great Leader?InspirationalInnovatorEntrepreneurPassionateCaresMotivatorOpenHands onTrustworthyHumble
Joo
QuoteHoward Schultz
Don't be threatened by people smarter than you. Compromise anything but your core values. Seek to renew yourself even when you are hitting home runs. And everything matters.
Our Coffee
HugoWhat made Starbucks what it is today?Our PartnersOur Community
HugoStarbucks experience
Great Work EnvironmentEmbrace DiversityStandards of ExcellenceSatisfied CustomersContribute to CommunitiesProfitability is EssentialHugoEstablish Starbucks as premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow
Hugo/ FilipeWhat about in Portugal?
?
Quem a conhece a misso da sua empresa?
14
FilipeUm cliente um amigo
Gesto de Rosto Humano
Dilogo, empreendedorismo responsvel e inovao disruptivaRui NabeiroFundador
Examples in PortugalDelta
Delta Cafs
FilipeExamples in PortugalMontepio
Montepio510.000AssociadosDefendemos um crescimento inteligente, baseado no conhecimento e na inovao; um crescimento sustentvel, assente na gesto adequada de recursos; e um crescimento integrador, que garanta emprego, coeso econmica e social.
- Quem tem uma conta no Montepio desde criana16
Stores no longer have the soul of the past and reflect a chain of storesNo longer reflecting the passion our partners feel about our coffeeIts time to get back to the core and make the changes necessary to evoke the heritage, the tradition, and the passion that we all have for the true Starbucks experienceFilipeStarbucks Memo2007
Watering down of the Starbucks experience
Starbucks added stores too quickly, focused too much on speeding up lines and reducing costs than keeping customers happy.In 2008 Howard Schultz was again appointed CEOFilipeStarbucksIn 2008
42%2007
71003,5 hours2008
Our CoffeeOur partnersOur customersOur storesOur shareholdersOur neighborhoodHugo/ FilipeTo inspire and nurture the human spirit one person, one cup and one neighborhood at a time.
Hugo/ FilipeStarbucksIn 201111.7 B USD + 17.000 stores 55 countries 149.000 partners
+10.800USA
6200Rest of the World
How Starbucks fought for its life without losing its soul?