Starbucks Coffee Company
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Transcript of Starbucks Coffee Company
Starbucks Coffee CompanyStarbucks Coffee Company
Starbucks TodayStarbucks Today
13,500+ stores in 40 countries13,500+ stores in 40 countries
Approximately 44 million customer visits Approximately 44 million customer visits per week worldwideper week worldwide
More than 145,000 partners More than 145,000 partners (employees)(employees)
15 consecutive years of comparable 15 consecutive years of comparable store sales growth >5%store sales growth >5%
The Bahamas5Puerto Rico
22
Growing Presence InternationallyGrowing Presence Internationally
Cyprus 7
Germany 75
Ireland 10
Jordan6
Kuwait38
Lebanon11
France 30
Oman5
Qatar 9
South Korea 187
Switzerland 31
Taiwan 189
Thailand91
UAE 46
UK 528 Turkey
62
Philippines 106
Canada725
Japan 665
Bahrain 8
Saudi Arabia52
Spain 58
Mexico116
Peru9
Chile17
Malaysia 79
Indonesia 48
New Zealand47
Singapore42
Austria 11
Australia89
China288
500 + Brazil2
India
In 2007, Starbucks expects to open >6 stores per day worldwideIn 2007, Starbucks expects to open >6 stores per day worldwideIn 2007, Starbucks expects to open >6 stores per day worldwideIn 2007, Starbucks expects to open >6 stores per day worldwide
100 - 500
< 100
U.S.9,401
Note: Store count as of December 31, 2006.Note: Store count as of December 31, 2006.
Greece 52
Egypt1
Product InnovationProduct Innovation
Leveraging The BrandLeveraging The Brand
texttext
Global Consumer Products Global Consumer Products Group Group
Unique distribution Unique distribution
channel outside channel outside
Starbucks retail storesStarbucks retail stores
Provides brand / Provides brand /
channel expansionchannel expansion
Opportunity to reach Opportunity to reach
broader consumer broader consumer
base, build brand base, build brand
awarenessawareness
C.A.F.E. PracticesC.A.F.E. Practices Starbucks Sustainable Buying GuidelinesStarbucks Sustainable Buying Guidelines
Prerequisites:Prerequisites: • High-quality coffeeHigh-quality coffee• Economic transparencyEconomic transparency – –
providing documentation providing documentation through the supply chainthrough the supply chain
Independently Verified Independently Verified and Scored Criteria:and Scored Criteria:• Social ResponsibilitySocial Responsibility• Environmental LeadershipEnvironmental Leadership
- coffee growing coffee growing - coffee processing- coffee processing
www.scscertified.com/starbuckswww.scscertified.com/starbucks
SocialSocialResponsibilityResponsibility
EnvironmentalEnvironmentalLeadershipLeadership
ProductProductQualityQuality
EconomicEconomicAccountabilityAccountability
C.A.F.E.C.A.F.E.
PracticesPractices
The Four Fundamentals of C.A.F.E. PracticesThe Four Fundamentals of C.A.F.E. Practices
ComponentsComponentsPrerequisitesPrerequisites
Starbucks Corporate Citizenship Starbucks Corporate Citizenship And Responsible PurchasingAnd Responsible PurchasingC.A.F.E. PracticesC.A.F.E. Practices
During fiscal 2006 Starbucks:During fiscal 2006 Starbucks:Purchased 53% of itsPurchased 53% of itscoffee from approved coffee from approved C.A.F.E. Practices suppliersC.A.F.E. Practices suppliers6% of its total purchases were 6% of its total purchases were Fair Trade CertifiedFair Trade CertifiedTMTM coffeecoffee4% were 4% were certified organiccertified organic coffee coffee1% was 1% was conservationconservation (shade grown) (shade grown) coffeecoffee
Corporate Social ResponsibilityCorporate Social ResponsibilityContributing positively to local communities and to the Contributing positively to local communities and to the environment is a guiding principle of Starbucks mission environment is a guiding principle of Starbucks mission statement and produces social, environmental and economical statement and produces social, environmental and economical benefits globallybenefits globally
In February 2006, initiated roll-out of new paper cup made with 10% post-In February 2006, initiated roll-out of new paper cup made with 10% post-consumer recycled content consumer recycled content
Made with 10% post-consumer fiber content, the hot-beverage cups look Made with 10% post-consumer fiber content, the hot-beverage cups look and perform the same as non-recycled paper cups, but will lower Starbucks and perform the same as non-recycled paper cups, but will lower Starbucks dependence on tree fiber by more than five million pounds annuallydependence on tree fiber by more than five million pounds annually
Starbucks announced in December 2005 that it will increase its Starbucks announced in December 2005 that it will increase its purchases of renewable energy from 5 percent to 20 percent of the purchases of renewable energy from 5 percent to 20 percent of the energy it takes to power its North America Company-operated stores energy it takes to power its North America Company-operated stores
This announcement makes Starbucks the largest corporate purchaser This announcement makes Starbucks the largest corporate purchaser of wind Renewable Energy Credits (RECs) in the United Statesof wind Renewable Energy Credits (RECs) in the United States