Howard Schultz Chairman and CEO of Starbucks Coffee Company.
-
Upload
shannon-treadway -
Category
Documents
-
view
218 -
download
0
Transcript of Howard Schultz Chairman and CEO of Starbucks Coffee Company.
Howard SchultzHoward Schultz
Chairman and CEO of Chairman and CEO of Starbucks Coffee CompanyStarbucks Coffee Company
Born July 19, 1953Born July 19, 1953
Background of Mr. SchultzBackground of Mr. Schultz
Born and raised in Brooklyn, New Born and raised in Brooklyn, New York to Fred and Elaine SchultzYork to Fred and Elaine Schultz
2 siblings – sister Ronnie (1956) and 2 siblings – sister Ronnie (1956) and brother Michael (1961)brother Michael (1961)
Poor family - turned to sportsPoor family - turned to sportsCurrently resides in Seattle, Currently resides in Seattle,
WashingtonWashington
EducationEducation
Canarsie High School 1971Canarsie High School 1971
Northern Michigan UniversityNorthern Michigan University
Athletic scholarshipAthletic scholarship
Business ExperienceBusiness Experience
First job – salesperson for Xerox CompanyFirst job – salesperson for Xerox CompanyGeneral Manager for Hammarplast – General Manager for Hammarplast –
Swedish drip coffee maker manufacturerSwedish drip coffee maker manufacturer Joined Starbuck as director of marketingJoined Starbuck as director of marketingVisited Milan, Italy and got some ideasVisited Milan, Italy and got some ideasOwner of Starbucks turned them downOwner of Starbucks turned them downStarted coffee business – II GiornaleStarted coffee business – II Giornale
Business Experience cont.Business Experience cont.
Original Starbucks mgmt. focused on Original Starbucks mgmt. focused on Peet’s Coffee and TeaPeet’s Coffee and Tea
Sold Starbucks retail unit for $3.8 Sold Starbucks retail unit for $3.8 millionmillion
Significant stakeholder in Jamba JuiceSignificant stakeholder in Jamba Juice
His IdeasHis Ideas
Visited MilanVisited Milan Served as meeting places and served many Served as meeting places and served many
thingsthings On every corner – over 200,000 in countryOn every corner – over 200,000 in country Starbucks owners turned it downStarbucks owners turned it down II GiornaleII Giornale NO franchising, owns every domestic outletNO franchising, owns every domestic outlet Minority communities – 50-50 Magic JohnsonMinority communities – 50-50 Magic Johnson
Interesting FactsInteresting Facts
Married to Sheri Kersch Schultz, interior Married to Sheri Kersch Schultz, interior designer with 2 kids, son and daughterdesigner with 2 kids, son and daughter
Dad was an ex-army trooperDad was an ex-army trooper First in entire family to attend collegeFirst in entire family to attend college Grew up poor; turned to sports; scholarshipGrew up poor; turned to sports; scholarship Starbucks was buying Hammarplast coffee Starbucks was buying Hammarplast coffee
makers, Schultz went to Seattle to check it makers, Schultz went to Seattle to check it out and decided he wanted to work thereout and decided he wanted to work there
He’s only 57 years oldHe’s only 57 years old
TimelineTimeline
1981 – Visited Starbucks in Seattle 1981 – Visited Starbucks in Seattle after noticing that they were buying a after noticing that they were buying a lot of Hammarplast coffee makerslot of Hammarplast coffee makers
1982 – Joined Starbucks as director of 1982 – Joined Starbucks as director of MarketingMarketing
1984 – Went to Milan, Italy1984 – Went to Milan, Italy1985 – Started II Giornale1985 – Started II Giornale1987 – Bought Starbucks for $3.8 1987 – Bought Starbucks for $3.8
millionmillion
STARBUCKS COFFEESTARBUCKS COFFEE
#1 Coffee retailer#1 Coffee retailerOffers coffee drinks, food and other Offers coffee drinks, food and other
drinks, coffee beans, tea and coffee drinks, coffee beans, tea and coffee accessoriesaccessories
Owns more than 16,600 coffee shops Owns more than 16,600 coffee shops in 40 different Countriesin 40 different Countries
Also owns the Seattle’s Best Coffee Also owns the Seattle’s Best Coffee and Torrefazione Italia coffee brandsand Torrefazione Italia coffee brands
PicturesPictures
CitationsCitations
http://www.coffeetickle.com/starbuckhttp://www.coffeetickle.com/starbucks-coffee.htmls-coffee.html
http://en.wikipedia.org/wiki/Howard_Shttp://en.wikipedia.org/wiki/Howard_Schultzchultz
http://www.businessweek.com/magahttp://www.businessweek.com/magazine/content/02_36/b3798005.htmzine/content/02_36/b3798005.htm
http://www.hoovers.com/company/Sthttp://www.hoovers.com/company/Starbucks_Corporation/rhkchi-1.htmlarbucks_Corporation/rhkchi-1.html