Starbuck Final Presentation

7/25/2019 Starbuck Final Presentation

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STARBUCKS

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE


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Group Member

S.MOHSIN HASSAN NAQVI

JIBRAN KHALIL

RAHEEL

FARAZ


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I. HISTORY OF STARBUCKS

II. STARBUCKS CUSTOMERS

III. STARBUCKS IN THE WORLD

IV. SWOT ANALYSIS

V. STARBUCKS IN SAUDI ARABIAVI. PROBLEMS OF DOING BUSINESS IN SAUDI

ARABIA.

VII.CONCLUSION

AGENDA


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HISTORY


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SEATTLE, 1971 - FIRST STARBUCKS


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2011 - STARBUCKS NEW LOGO


7/31STARBUCKS TODAY

15.000+ STORES

50 COUNTRIES

1s ROASTER AND

RETAILER


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STARBUCKS

CUSTOMERS


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18-45 year olds

Youngsters who want to gather with their friends

Oce workers and students who need to catch up

with their work

People who are adventurous, willing to try new things

TARGET


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STARBUCKS

IN THEWORLD


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"!( "!)" *hina

+ong ong

acau

.apan

!outh orea

(aiwan

!O/(+ "!( "!)" )ndonesia

alaysia

Philippines

!ingapore (hailand

STARBUCKS IN ASIA

0O(+0 "!)" ussia

2!(0 "!)" "r3enia

arhain

*yprus

.ordan e6anon

uwait

O3an

7uatar

!audi "ra6ia (urkey

/nited "ra6 3irates# $ 44 - %5#&'


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0O(+ ")*" %199&' *anada

/!"

e:ico Puerto ico

*0(" ")*" %$5# - 14&' "ru6a

aha3as

l !alvador

!O/(+ ")*" %4$19 - 49&' "rgentina

ra;il

*hile

Peru

STARBUCKS IN T!E A"ERICAS


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"ustria

elgiu3

ulgaria

*;ech epu6lic

er3any

>reece

+ungary

STARBUCKS IN T!E EURO#E

)reland

0etherlands

Poland

Portugal

o3ania

!pain

!weden

!wit;erland

/

18 $ ? @ %4A&'


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"ustralia

0ew Bealand

STARBUCKS IN OCEANIA

# $ A @ %##&'


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AN ADA#TATION STRATEGY

"dapting their products


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SWOT


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Product diversiEcation

sta6lished logo, developed 6rand, copyrights,trade3arks, we6site and patents

*o3pany operated retail stores

)nternational presence

Falued and 3otivated e3ployees, good workingenviron3ent

STRENG!TS $1%2&


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STRENG!TS $2%2&

>ood relationships with

suppliers)ndustry 3arket leader

*usto3er loyalty

2ide spread and consistent

nowledge 6ased!trong oard

(rendy 6rand i3age

!trong Enancial foundation


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W'()*'ss O/*'s

Weakness:

Over Exposre

M!"# Pro$%&s

Opporun!!es

Cs&o'()!&(o"

I"&er"!&(o"!* M!r+e&

O" &,e -o *(e s*e


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*o3petition %restaurants, street carts,super3arkets, other coCee shops, other caCeine

6ased products'arket saturation

*oCee price volatility in developing countries

0egative pu6licity fro3 poorly treated far3ers in

supplying countries

T!REATS $1%2&


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T!REATS $2%2&

*onsu3er trends toward 3ore healthy ways and

away fro3 sweet coCee 6everages and cakes*ultural and Political issues in foreign countries


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#RO"OTION CO""IT"ENT TO T!E WORLD

E"v(ro"'e"&!*

('p!%&*reating G>rounds for

your >ardenH

/sing recycled 3aterialsJ

ranked 15 on the

/K!K nviron3ental

Protection "gencyLs list of

(op #5 >reen Power

Partners


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=air trade

argest 6uyer of *ertiEed =air (rade coCee in 0orth

"3erica %19& of the glo6al 3arket'

Payes a6ove 3arket prices for all of its coCee

Opens far3er support centers in "frica


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Product %red'

aise awareness and funds to help eli3inate ")

"fricaK

!tar6ucksL ed products and ed cardJ


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STARBUCKSIN SAUDI

ARABIA


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STARBUCKS IN SAUDI ARABIA

!tar6ucks enter in !audi "ra6ia3arket


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Problems of doing

business in Saudi

Arabia


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Problems of doing business in Saudi Arabia.

(he )sraeli *onDict


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CONCLUSION


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STARBUCKS TODAY

(+"0,

YO/

Starbuck Final Presentation

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