Sse value constellation_group8b_2011

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We give you From Value Chain to Value Constellation: Designing Interactive Strategy (1993) by Richard Normann and Radael Ramirez in fewer and easier words Media Management 2011 Group 8b: Charles Florman Lindeberg Instructor: Robin Teigland Karin Rimbäck Johanna Sjöblom Carl Waldenor

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Transcript of Sse value constellation_group8b_2011

  • 1. WegiveyouFrom ValueChaintoValueConstellation: Designing Interactive Strategy (1993)by Richard Normann and Radael Ramirezin fewer and easierwords
    Media Management 2011Group 8b: Charles Florman Lindeberg
    Instructor: Robin TeiglandKarin Rimbck
    Johanna Sjblom
    Carl Waldenor
  • 2. The TraditionalValueChain
    • Ourtraditionalvayofviewingvaluecreation is based on assumptionsand the modelsof an industrialindustry.
    • 3. Accordingtothisview, everycompanyoccupies a position on a valuechain. (like an assembly line)(1)
    1. Norrman, R. & Ramirez, R., "From Value Chain to value Constellation: Designing Interactive Strategy"
  • 4. ValueConstellation
    x
    The TraditionalValueChain
    ValueConstellation: Co-productionofValue
    • A changingenvironment The traditionalwayoflooking at valuecreation is outof fashion!
    • 5. Instead, the authors stress that the successfulcompaniestoday (1993) do not just addvalue, theyreinvent it.
    • 6. WithValueConstellationthe focus of the strategicanalysisshould not be so muchaboutcompany or industry, but the value-creating system itself, withinwhich different economicactors, worktogetherto co-producevalue.

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