Spotlight on Hispanic Adult Beverage Consumers€¦ · Spotlight on Hispanic Adult Beverage...
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Spotlight on Hispanic Adult Beverage Consumers Source: Technomic, In., 2013, Special Trends in Adult Beverage (TAB) Report: Hispanic Consumer Insights technomic.com Contact Chris Urban 312-506-3929 Base: 845 respondents ages 21+ 60% of respondents consumed adult beverages away from home in the past week. Base: 421 (Hispanic) and 1,000 (general populaon) respondents ages 21+ who have purchased alcohol away from home in the past 30 days How much do you typically spend per away- from-home occasion, including tax and p? means shown How oſten do you consume each of the following types of wine away from home? once a month or more 42% 37% 41% 28% Base: 421 (Hispanic) and 1,000 (general populaon) respondents aged 21+ who have purchased alcohol away from home in the past 30 days MERLOT CHARDONNAY CABERNET SAUVIGNON 37% 32% 36% 36% PINOT NOIR WHITE ZINFANDEL 34% 37% 33% 30% $16.70 $14.60 $13.00 $26.30 $23.30 $21.60 Spirits/mixed drinks Wine Beer General population Hispanic consumers Hispanic consumers General populaon Hispanic consumers General populaon RED BLEND
Transcript of Spotlight on Hispanic Adult Beverage Consumers€¦ · Spotlight on Hispanic Adult Beverage...
Spotlight on Hispanic Adult Beverage Consumers
Source: Technomic, In., 2013, Special Trends in Adult Beverage (TAB) Report: Hispanic Consumer Insights
technomic.comContact Chris Urban 312-506-3929
Base: 845 respondents ages 21+
60% of respondents consumed adult beverages away from home in the past week.
Base: 421 (Hispanic) and 1,000 (general population) respondents ages 21+ who have purchased alcohol away from home in the past 30 days
How much do you typically spend per away-from-home occasion, including tax and tip?
means shown
How often do you consume each of the following types of
wine away from home?once a month or more
42% 37% 41% 28%
Base: 421 (Hispanic) and 1,000 (general population) respondents aged 21+ who have purchased alcohol away from home in the past 30 days
MERLOT
CHARDONNAYCABERNET SAUVIGNON
37% 32% 36% 36%
PINOT NOIRWHITE ZINFANDEL
34% 37% 33% 30%$16.70 $14.60 $13.00
$26.30$23.30
$21.60
Spirits/mixed drinks Wine Beer
General population Hispanic consumers
Hispanic consumers
General population
Hispanic consumers
General population
RED BLEND
