Spotlight on Hispanic Adult Beverage Consumers

Source: Technomic, In., 2013, Special Trends in Adult Beverage (TAB) Report: Hispanic Consumer Insights

technomic.comContact Chris Urban 312-506-3929

Base: 845 respondents ages 21+

60% of respondents consumed adult beverages away from home in the past week.

Base: 421 (Hispanic) and 1,000 (general population) respondents ages 21+ who have purchased alcohol away from home in the past 30 days

How much do you typically spend per away-from-home occasion, including tax and tip?

means shown

How often do you consume each of the following types of

wine away from home?once a month or more

42% 37% 41% 28%

Base: 421 (Hispanic) and 1,000 (general population) respondents aged 21+ who have purchased alcohol away from home in the past 30 days

MERLOT

CHARDONNAYCABERNET SAUVIGNON

37% 32% 36% 36%

PINOT NOIRWHITE ZINFANDEL

34% 37% 33% 30%$16.70 $14.60 $13.00

$26.30$23.30

$21.60

Spirits/mixed drinks Wine Beer

General population Hispanic consumers

Hispanic consumers

General population

Hispanic consumers

General population

RED BLEND