Spoon media kit
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SPOON UNIVERSITY 2014 MEDIA KIT Spoon is a food community and website for college students, created by college students.
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Media Kit for Spoon University
Transcript of Spoon media kit
SPOON
UNIVERSITY
2014 MEDIA KIT
Spoon is a food community
and website for college students,
created by college students.
A COMMUNITY OF ON-CAMPUS CHAPTERS
“A brAnd AmbAssAdor progrAm on
steroids.”
tHroWing tHe pArties oF tHe
YeAr
bUiLt CHApters on 35 CAmpUsesin 8 montHs
CONNECTED THROUGH SHARING ONLINECONNECTED THROUGH SHARING ONLINE
Uncompromising Quality
Clean design
LegitimateAuthenticity
With high standards and consistent guidelines, Spoon university is student content
of professional caliber.
The clean design showcases our strong photography and defi nes a brand you’d want
to align with.
The platform is a space for students to share, collaborate
and learn from each other, using their voice.
reCipes
restAUrAnt revieWs
dining HALL triCks
HeALtHY eAting tips
+ more
WHY SPOON? millennials care about food now more than ever, but
college is known as the place where food goes to die.
We created Spoon University to change that. As undergrads, we built a platform and community just at Northwestern for the entire student body to talk about food. We shared and learned together, and we threw everything from guacamole-making competitions to potlucks. As the Spoon staff grew to nearly 100 students, people from other schools contacted us, asking for our help starting something similar on their own campuses. When we launched SpoonUniversity.com to incorporate more schools, word got around, and Spoon blew up.
In just 8 months, we grew to more than 50 universities nationwide and built chapters and staffs on 35 of those campuses.
HOW IT WORKS The model works like a fraternity or sorority in that there are self-sustaining chapters at universities across the country.
Our online training tool lets us scale quickly, maintain exceptionally high quality content and hold our members accountable.
We carefully hand-pick the leaders of the editorial, photo and marketing teams and train them to build and maintain a staff .
Editors, writers, photographers, and videographers contribute content that fi lters through the editorial hierarchy and is published by the local Editor-in-Chief. Marketers bring the Spoon experience offl ine, creating a physical community on campus.
The result is an engaged community of infl uencers, both online and off , creating high-quality content and offl ine experiences for their entire student body.
THIS IS US AT SPOON HQ
HigHLY sCALAbLe
eAsiLY repLiCAbLe
Consistent QUALitY
OUR COMMUNITY
There’s a new wave of health-conscious and taste-oriented consumers that are learning to cook and establishing their preferences for the first time. There’s an entire generation of people funneling through the nation’s top universities, eager to learn to eat intelligently.
Spoon readers constantly post photos of food to Facebook and Instagram and keep lists of restaurant recommendations on hand. They choose study abroad locations based on the food culture, and they form lasting memories and lifelong friendships over food and drinks. For our community, food in college is not just ramen and pizza anymore.
As stUdents oUrseLves, We kneW tHAt kids
in CoLLege CAred WAY more AboUt Food tHAn
AnYone gAve tHem Credit For.
CO
MPLE
TELY OBSESSED
WIT
H SOCIAL M
EDIA
MA
KIN
G BRAND CHOIC
ES
FO
R THE FIRST TIM
E1
WHERE WE ARE TODAY *in Less tHAn one YeAr
Western WAsHington UniversitY
14,600 STuDENTS
UniversitY oF oregon22,300 STuDENTS
UniversitY oF CALiForniA – berkeLeY
36,200 STuDENTS
UniversitY oF soUtHern CALiForniA
40,000 STuDENTS
UniversitY oF teXAs At AUstin
51,000 STuDENTS
tULAne UniversitY13,500 STuDENTS
UniversitY oF FLoridA
50,700 STuDENTS
emorY UniversitY 14,500 STuDENTS
georgetoWn UniversitY
17,100 STuDENTS
UniversitY oF deLAWAre
21,900 STuDENTS
UniversitY oF soUtH CAroLinA
47,700 STuDENTS
sWArtHmore CoLLege
1,525 STuDENTS
UniversitY oF pennsYLvAniA24,600 STuDENTS
prinCetonUniversitY
8,000 STuDENTS
neW York UniversitY
50,900 STuDENTS
YALe UniversitY12,100 STuDENTS
boston UniversitY
29,900 STuDENTS
dArtmoUtH CoLLege
6,100 STuDENTS
CorneLL UniversitY
20,900 STuDENTS
pennsYLvAniA stAte UniversitY
98,100 STuDENTS
sYrACUse UniversitY
21,300 STuDENTS
UniversitY oF roCHester
9,854 STuDENTS
bingHAmton UniversitY
16,100 STuDENTS
vAnderbiLt UniversitY
12,700 STuDENTS
WAsHington UniversitY in st. LoUis
14,100 STuDENTS indiAnA UniversitY42,300 STuDENTS
UniversitY oF iLLinois — UrbAnA-CHAmpAign
43,700 STuDENTS
UniversitY oF WisConsin – mAdison
42,600 STuDENTS
nortHWestern UniversitY20,600 STuDENTS
UniversitY oF miCHigAn43,400 STuDENTS
UniversitY oF CHiCAgo15,000 STuDENTS
teXAs A&m UniversitY53,300 STuDENTS
+ nAtionAL ContribUtors on 16 more CAmpUses!
Up to 100 stUdents on
eACH CHApter
OUR PARTNERS
WHAT WE OFFER
We leverage the power and influence of our campus teams to offer a fully immersive experience that spans brand-related content, all social media platforms and even the physical space — hosting events and creating experiences and memories that fit into and improve the college experience.
We deLiver
AUtHentiCbrAnd
eXperienCes
onLine oFFLine
Sponsored posts
Sponsored content series
Branded newsletters
Site takeover
Display ads
Social media integration
Data collection, surveys
and market research
Sampling and demos
Branded events
Launch parties
Nationwide event series
Direct access to our members
oUr nUmbers150,000 unique visitors/month
800,000 pageviews/month
10,000 subscribers with a 40% open rate
1.5 million social media impressions
900 active staffers
“not only has it allowed me to develop new
leadership skills, but it has also connected me to other students on campus who share
a passion for food.” —Victoria Li, Dartmouth
i hope that after reading our site, people will actually get up and act. maybe they’ll ask someone in the
dorm to make a recipe with them or come together for a dinner. it’s
really special when people come together because of food.” — Elise Widerlite, Georgetown
get in on tHe groUnd FLoor oF tHe neXt big tHing
FOR SPONSORSHIP INQuIRIES, CONTACT
SPOON
UNIVERSITY
