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About Susan:

“Head Honcho Susan is a smart, creative and practical owner of SpiderWeb Connections - as a social

media marketing firm. Would recommend her to anyone seeking to maximize results in that environ-

ment.” -Ted H. of Ted Huffman Promotions

“Susan is great to work with. She brings a wealth of knowledge about social media and how to capitalize

your business to the next level. I highly recommend her.” -Jaime F. of Eastern Shore Savvy

“Susan is spunky and eager to please her customers. She is a wealth of information and gladly shares

it” - Pam S. of Eastern Shore Title Company

SPIDERWEB CONNECTIONSSpiderWeb Connections® is a digital marketing agency specializing in web design and development and social media manage-

ment. We are experts at search - which means we help businesses get found online.

The world of marketing in the internet age is continually changing. We are right in the middle of it: researching, training, practicing

and producing the latest and greatest in web design, SEO, CMS and coding techniques as well as actionable analytics. We pride

ourselves on our project management set up and seamless team communication. We will meet or exceed any deadline we set and

are happy to share our current client’s success stories.

“It is not enough to simply put up a website. It needs to be a living, breathing, selling document that productively communicates your

business message.” Susan Schauer John

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Our ProcessPhase 1: Discussion and Proposal

We begin by listening to your business goals. We

learn what you want and need and translate that

into a custom proposal for your review.

Phase 2: Mock-ups

We produce two visual mock-ups of the home

page design for your review. We then mix

and match features you like to produce a final

mock-up.

Phase 3: Development

We begin creating your website in a devel-

opment area where you will be able to see

progress on your website before it is available

to the public.

Phase 4: Implementation

Once the website is to your satisfaction, we make

sure the site works properly in all the newest

web browsers. If you have chosen mobile opti-

mization, we complete the mobile development

at this time with cross-browser compliance.

Phase 5: Final and Complimentary Services

Now that the code is SEO optimized, we add the

final touches to each page and install Google

Analytics so that you can see how well your

website is performing.

Website Design and Development

“First solve the problem. Then write the code.” John Johnson

Our work is custom designed to give you a competitive edge. Our hand-coded websites eliminate extraneous elements - resulting in clean, W3C compliant

and search-engine-friendly code. All of our websites include analytics so that you can keep track of unique/repeat visitors, most popular pages, etc.

WEBSITE DESIGN & DEVELOPMENT

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Hosting- Website and Email

We offer a full range of options for hosting - from

Virtual Private Servers (VPS) to Dedicated IP

Addresses. Our most popular package is our

Basic Hosting Account, which includes: 5 GB of Disk

Space and 10 GB of Bandwidth, 5 Email Addresses,

2 Databases, 1 monthly core update, Free Google

Analytics Installation, a Single-Use, Dedicated

IP Address and our superior customer support.

Billed annually. $12.99/mo.

Search Engine Optimization (SEO)

You can rest assured that when we design and

code your website it is optimized for SEO. Our team

studies and understands SEO and it’s continually

changing requirements. We know the proper tech-

niques that give your website the best chance to be

indexed in the first few pages of results for your

targeted keywords (or phrases) in the top search

engines. For optimal performance in the search

engines - we highly recommend our SEO Main-

tenance Plan.

Content Management Systems (CMS)

CMS allows you to make updates to the bulk

of the text and images on your website without

having to know code. We design and construct

your Content Management System with you

in mind. Every CMS we provide includes 2 hours

of hands-on instruction on how to use it as well

as written instructions for you to use to train

others.

Online Shopping/E-Commerce Solutions

More and more businesses are offering online

retail sales to consumers. We develop state

of the art e-commerce solutions specifically

designed for your business. Best of all, we can

fully customize your e-commerce solution to use

the same theme as your website. This solidifies

and reinforces your branding, establishing

confidence and trust with your users.

Mobile Optimization

Internet users have gone mobile. As a result it

is important to design your web-based projects

to display properly across all digital platforms.

We will make your website compatible with

the iPhone, iPad, android phones and tablets,

windows phones and blackberry phones to

ensure that everyone can browse your site

easily. With our responsive design we will code

your site to display differently depending upon the

device being used and it’s orientation. This gives

your customers a clean, consistently branded

experience no matter what device they are using.

SSL Certificates

If you are transmitting sensitive information

on your website, such as credit card numbers or

personal information, you need to secure it with

an SSL certificate. SSL (Secure Sockets Layer)

Certificates allow you to install 128 bit or 256

bit encryption on your website. This creates an

encrypted connection between your web server

and your visitors’ web browser, allowing private

information to be transmitted without worry about

eavesdropping or data tampering. $100/yr.

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One Spider

Our basic package provides up to 3 full hours

of updates per month, and quarterly analytics

consultation. Billed quarterly. $99/mo.

Two Spider

For more regular maintenance, we provide up to

6 full hours of updates per month. We also include

bimonthly core updates and quarterly analytics

consultations. Billed quarterly. $199/mo.

Three Spider

Our most cost effective package includes up to 10

full hours of updates to your website each month,

along with unlimited core updates, and quarterly

analytics consultations. Billed quarterly. $299/mo.

Non-contract service is always available on a per

request basis.

Website Maintenance and Updates

Ongoing website maintenance is necessary

no matter how big or small your site is. Since

most businesses do not have a trained, full-time

person on staff to make changes and updates

to their website each month, we provide these

services, as needed, at an affordable rate. Our

customer service work is done behind the scenes

to help keep your site functioning properly with

quick turn around time and reliable, discreet ser-

vice.

Our contracted services provide you and

your company with a lower rate as well as our

renowned top priority service.

Turn around time on basic changes 24-48 hours.

With a quick email or phone call, questions are

answered and tasks are completed quickly and

correctly by our talented team of graphic artists,

programmers and industry specialists.

Our three levels of contracted service come with

an annual contract and are listed below:

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fore it is important to stay on it at all times. One

day you are high up in the SERPs (Search Engine

Results Pages) and the next your listing may be

slipping back.

At SpiderWeb Connections we have access to

highly sophisticated SEO tools and databases.

We can monitor and manage your SEO rankings

and develop and implement a customized plan to

continue to move your website up in the search

engine results pages. Starting at $99/mo.

Our SEO Maintenance Package includes

• In-house monthly analysis, rankings and re-

porting via email.

• Quarterly meetings to review progress.

• Annual review and an Annual Strategic Plan.

Website Analytics

Once your website is running smoothly, it

is valuable to understand your website analyt-

ics. Knowing how effective your site is at engag-

ing your users, what content is most popular and

what is not. Answering questions like whether or

not your website is reaching your target audience

is key to getting the most out of any online cam-

paign. Our website builds automatically include a

personal Google Analytics Dashboard where you

have access to a host of terrific information.

If you want help understanding or interpreting

your analytics - we are happy to help. For exam-

ple, Do you wonder which words or images users

click on when they are on your website? We can

show you exaclty where they move their mouse

and when and where they click!

We can address your analytics by setting up

goals and conversion rates to improve your SEO

and help you understand how to get the most out

of your site. We recommend semi-annual reviews

of your website analytics.

SEO Maintenance Plan

Search Engine Optimization is not static. There-

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Social Media Packages

Social Media is all about engaging in conversa-

tion and increasing your customer reach. Once

set up, your social media sites will need contin-

ual input and response. We design the graphics,

write and edit the content, and post 3-5 times per

week on each of your social channels. Each of our

packages includes a quarterly meeting with your

Social Media team leader to go over the upcoming

campaign and review the statistics of engagement

for the last quarter. At the end of each quarter

we will provide a report with complete analytics

that include your reach and engagement levels

on each platform as well as recommendations

for the next quarter. Each package is a yearly con-

tract. Custom packages and pricing are available.

Basic:

Facebook

$199/mo.

Cluster:

Add any of the following:

Twitter, LinkedIn, Google+, Pinterest

$75 each/mo.

Site Set-Up

Every social media platform has different

requirements. We work with each social media

site to include all of your relevant information,

branding materials, necessary and important

keywords, as well as professional imagery

(cropped and appropriately sized for individual

page requirements). $149/site. (Sign up for any

Cluster Maintenance Package and Site Set-Up fee

is waived.)

SOCIAL MEDIA MARKETING

Social Media Marketing“We don’t have a choice in whether we do social media. The question is how well we do it.” Eric Qualcomm

In a digital world, customers exchange things like time, loyalty, content, ideas and endorsements. Social Media is how you connect with current and potential

customers. We meet with you to learn about your business as well as the target audience you want to reach. Together we will design a custom plan for your

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Reputation Management

What people say about your company online has

become the single most important reflection of your

company’s quality, reliability and skill. Being acces-

sible online can result in both positive and negative

feedback. Because of this, response time is vital.

Our quality control services monitor everything

written about your company across all relevant so-

cial media platforms. We alert you as soon as there

is a negative comment or review that you need to

attend to. We will be the quality control monitors

of your message. Our services start at $99/mo.

Consultation Services

Because the social and digital landscape changes

rapidly, we provide advice and counsel on any so-

cial, content and digital issue that crops up in your

organization.

Since there is no one-size-fits-all approach, the

objective of our consulting services is to, in es-

sence, understand how to map and integrate your

website and social media strategy with your own

existing corporate objectives.

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Logo Design

Your logo must be unique and recognizable

whether it is displayed very large, very small, in

color or in black and white. If requested, we de-

sign a logo that is recognizable and unique to your

business. Pricing starts at $375.

Branding Packages

For any company that is trying to expand it’s cus-

tomer reach, it is important to be consistent and

recognizable. Audiences should recognize your

company wherever and whenever it is repre-

sented. . Branding includes not only your com-

pany logo, but also specific colors and fonts.

The company image (or brand) includes your

message, your values and your core strengths.

Our graphic designer team has over 30 years of

experience creating stunning and successful

brands. Contact us for pricing.

Print Layout and Ad Design

Even in the age of the internet, print is still a worth-

while and viable avenue for sharing your business

message. Our graphic design and writing profes-

sionals will craft winning news and print ads that

capture your audience and achieve your goals.

Business Cards and Brochures

Your business card is your handshake. It is impor-

tant to make a good impression. All your business’

printed material should reflect the quality and

strength of your company values. Ask to see

examples of our superior designs and high quality

materials. Pricing upon request.

GRAPHIC DESIGN

Graphic Design“Content preceeds design. Design in the absense of content is not design, it’s decoration.” Jeffrey Zeldman

10MARKETING: Content Marketing

Editorial Services

One of the more challenging jobs for even the

most skilled communicators is telling their own

story. You forget how good you are and take for

granted the unique skills, products and services

you have to offer. Professional editorial services

are a must when sharing you message both on-

line and in print.

Our writing professionals will help design new

brochures or other printed material; or renew and

critique existing printed media as well as online

content. We will take the burden off your shoul-

ders - and we’ll complete the work with a profes-

sional staff of award-winning writing professionals

that understand their medium and your audience.

Website Content

A good website is more than

a collection of attractive images and user-friend-

ly navigation. A good website also tells a story

and keeps visitors engaged. Search engines, like

Google, reward businesses that publish quality,

consisten content.

That is why we have writing and editorial pro-

fessionals on hand to assist in conveying your

message, your skills, your products and your ser-

vices.

Sit down with us for a free consultation to discuss

your goals and needs for website content cre-

ation.

.Content Marketing

Content marketing is the art of communicating

with your customers and prospects without sell-

ing. It is non-interruption marketing. Instead of

pitching your products or services, you are de-

livering information that makes your buyer more

intelligent. The belief that if we, as businesses,

deliver ongoing, valuable information to buyers,

they ultimately reward us with their business and

loyalty. And they do!

Content marketing is being used by some of the

greatest marketing organizations in the world, in-

cluding P&G, Microsoft, Cisco Systems and John

Deere. It’s also developed and executed by small

businesses and one-person shops around the

globe. Why? Because it works.

Marketing “Marketing is a transfer of emotion. It’s about changing how people feel, and, in turn, helping them fall in love with something. Bernadette Jiwa

Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of

changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy.

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SpiderWeb Apps - Sprapps™

Apps equal innovation. At SpiderWeb Connec-

tions we have a department dedicated to app

development. We recognized early on that apps

were something that every busuiness needed to

offer to their clients.

Mobile Apps are another medium to reach out to

customers, just like a advertisement or promotion

They are a value add. You need all these outlets

to get your customers engaged wherever they

are - in the office or on the go. Your custom app

will engage them and keep them coming back to

your brand for more.

The app we design can be a shortened version of

your website if you want your clients to be able to

quickly interact with a portion of your site. Or it can

be a completely novel invention that your clients

find useful or enjoy so much they download it to

their phones. It is this download - this priveledge

you gain once someone accepts your brand or

your company as having something they need or

want to have every day right on their smartphone

- available at the click of a button. This is real top

of mind awareness!

Our HTML5=based platform means that once an

app is created it can run on all device types.

CUSTOM MOBILE APP DESIGN

Custom Mobile App Design and DevelopmentCustom apps are a great way to offer more to your customers. We can build your custom app full of business-minded features like shopping carts, loyalty

programs, in-app purchases, and mobile food-ordering systems

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Pam Shriver | Los Angeles, CA

Johnny Mautz For Delegate | Annapolis, MD

Optimize Social Media | Oakdale, MN

Chef & Shower | Easton, MD

Olivins | St. Michaels, MD

Betsey Harrington

Book Keeping Services | Cambridge, MD

Easton Business Alliance | Easton, MD

Christmas in St. Michaels | St. Michaels, MD

Legal Shield | Easton, MD

Crabi Gras | Cambridge/Easton/St. Michaels, MD

Studio 2 Salon | Easton, MD

Shore BancShares | Maryland

Weems Bros | Easton, MD

Carco Federal Credit Union | Denton, MD

Abby Steam Cleaning | Severna Park, MD

Mid-Atlantic Tire Pros | Easton, MD

Emily’s Produce | Cambridge, MD

Maryland Marine Contractors | Easton, MD

CWN - Talbot | Easton, MD

The Talbot Bank | Easton, MD

Theresa Taylor | Bethesda, MD

Ted Huffman Promotions | Chestertown, MD

Wye Financial Trust | Easton, MD

Easton Rotary | Easton, MD

Talbot County Chamber

of Commerce | Easton, MD

RECENT CLIENTS

“Awesome! You guys are the best!”

-Joan S. - Christmas in St. Michaels

“My friends are raving about how great the site

looks! Orders are pouring in from all over!”

-Bill A. - Olivins

Client Reviews“Site looks great! Far better than I could have

hoped or was expecting! Thank you!”

-John M. - Mautz for Congress

“The Spiders rock!” - Paige B.

“Last year business was up 25% - all since we

went live with the new website!”

-Jon W. - Legal Shield

Town Dock Food & Spirits | St. Michaels MD

Willow Construction | Easton, MD

Chesapeake Charities | Stevensville, MD

Kids Rule the Kitchen | Trenton, NJ

Chickadee Cart | Neavitt, MD

Positively Fabulous | Stevensville, MD

Patricia Campen | Oxford, MD

Crackerjacks | Easton, MD

Dorchester Chamber

of Commerce | Cambridge, MD

Oxford Community Center | Oxford, MD

Hopkins Sales Co. | Easton, MD

WE SPIN THE WEB®

SPIDERWEBCONNECTIONS.COMINFO@SPIDERWEBCONNECTIONS.COM443-595-SPIN