WEB DESIGN & INTERNET MARKETING

BROCHURE OF SERVICES

SPIDERWEBCONNECTIONS.COM | INFO@SPIDERWEBCONNECTIONS.COM | 443-595-SPIN

WE SPIN THE WEB®

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About Susan:

“Head Honcho Susan is a smart, creative and practical owner of SpiderWeb Connections - as a social

media marketing firm. Would recommend her to anyone seeking to maximize results in that environ-

ment.” -Ted H. of Ted Huffman Promotions

“Susan is great to work with. She brings a wealth of knowledge about social media and how to capitalize

your business to the next level. I highly recommend her.” -Jaime F. of Eastern Shore Savvy

“Susan is spunky and eager to please her customers. She is a wealth of information and gladly shares

it” -Pam S. of Eastern Shore Title Company

SPIDERWEB CONNECTIONSSpiderWeb Connections® is a digital marketing agency specializing in web design and development, graphic design, branding, so-

cial media, and content management.

The world of marketing in the internet age is rapidly changing. We are continually researching, training, practicing and producing the

highest quality web design, SEO, CMS and coding solutions with actionable analytics. We pride ourselves on our project manage-

ment systems and seamless team communication. We will meet or exceed any deadline we set and are happy to share our current

client’s success stories.

“It is not enough to simply put up a website. It needs to be a living, breathing, selling document that productively communicates

your business message.” -Susan Schauer John

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Our ProcessPhase 1: Discussion and Proposal

We begin by listening to your business goals. We

learn what you want and need and translate that

into a custom proposal for your review.

Phase 2: Mock-ups

We produce two visual mock-ups of the home

page design for your review. We then mix

and match features you like to produce a final

mock-up.

Phase 3: Development

We begin creating your website in a devel-

opment area where you will be able to see

progress on your website before it is available

to the public.

Phase 4: Implementation

Once the website is to your satisfaction, we make

sure the site works properly in all the newest

web browsers. If you have chosen mobile opti-

mization, we complete the mobile development

at this time with cross-browser compliance.

Phase 5: Final and Complimentary Services

Now that the code is built to SEO standards, we add

the final touches to each page and install Google

Analytics so that you can see how well your

website is performing.

Website Design and Development

Our work is custom designed to give you a competitive edge. Our hand-coded websites eliminate extraneous elements—resulting in clean, W3C compliant

and search-engine-friendly code. All of our websites include analytics so that you can keep track of unique/repeat visitors, most popular pages, etc.

“First solve the problem.

Then write the code.”

...

John Johnson {

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4SPIDERWEB WEBSITES

Hosting: Website and Email

We offer a full range of options for hosting—from

Virtual Private Servers (VPS) to Dedicated IP

Addresses. Our most popular package is our

Basic Hosting Account, which includes: 5 GB

of Disk Space, 10 GB of Bandwidth, 5 Email Ad-

dresses, 2 Databases, 1 Dedicated IP Address and

our superior customer support. Billed annually.

$12.99/mo.

Search Engine Optimization (SEO)

You can rest assured that when we design and

code your website it is optimized for SEO. Our team

studies and understands SEO and it’s continually

changing requirements. We know the proper tech-

niques to give your website the best chance to be

indexed in the first few pages of results for your

targeted keywords (or phrases) in the top search

engines. For optimal performance we highly

recommend our SEO Monthly Maintenance Plan.

Content Management Systems (CMS)

CMS allows you to make updates to the bulk

of the text and images on your website without

having to know code. We design and construct

your Content Management System with you

in mind. Every CMS we provide includes 2 hours

of hands-on instruction on how to use it as well

as PDF instruction manuals.

Online Shopping/E-Commerce Solutions

Interested in offering online retail sales to

your consumers? We develop state of the art

e-commerce solutions specifically designed for

your business. Best of all, we can fully customize

your e-commerce solution to use the same theme

as your website. This solidifies and reinforces

your branding, establishes confidence, trust, and

seamless branding.

Mobile Optimization

Internet users have gone mobile. As a result it

is important to design your web-based projects

to display properly across all digital platforms.

We will make your website compatible with

the iPhone, iPad, Android phones and tablets,

windows phones and blackberry phones. With

our responsive design we will code your site

to display optimally on any device width and

orientation. This flexibility gives your customers

ease of use and a clean, consistently branded

experience.

SSL Certificates

If you are transmitting sensitive information

on your website, such as credit card numbers or

personal information, you need to secure it with

an SSL certificate. SSL (Secure Sockets Layer)

Certificates allow you to install 128 bit or 256 bit

encryption on your website. This creates a secure

connection between your web server and your

visitors’ web browser, allowing private information

to be transmitted without fear of eavesdropping

or data tampering. $100/yr.

5SPIDERWEB WEBSITES

Non-contract service is always available on a per

request basis.

One Spider

Our basic package provides up to 3 full hours

of updates per month, and quarterly analytics

consultation. Billed quarterly. $99/mo.

Two Spider

For more regular maintenance, we provide up to

6 full hours of updates per month. We also include

bimonthly core updates and quarterly analytics

consultations. Billed quarterly. $199/mo.

Three Spider

Our most cost effective package includes up to 10

full hours of updates to your website each month,

along with unlimited core updates, and quarterly

analytics consultations. Billed quarterly. $299/mo.

*Updates are routine maintenance only. Rou-

tine maintenance includes updates to basic text

and imagery, additional updates to the exist-

ing core/plugins, basic CMS training, updates

to existing banner images, events, and blog

sections with new content provided by client unless

otherwise negotiated. Routine maintenance does

not include changes in functionality, adding new

pages, or adding new features to the site such as

new editable sections in the CMS.

Website Maintenance and Updates

Ongoing website maintenance* is necessary

no matter how big or small your site is. Since

most businesses do not have a trained, full-time

staff member to make changes and updates

to their website each month, we provide these

services, as needed, at an affordable rate. Our

customer service work is done behind the scenes

to help keep your site functioning properly with

quick turn around time and reliable, discreet

service.

Maintenance Packages

Our contracted services provide you and your

company with a lower hourly rate as well as our

renowned top priority service.

Turn around time on basic changes is 24-48 hours.

With a quick email or phone call, your requests

are completed by our talented team of graphic

artists, programmers and industry specialists.

Our three levels of contracted service come with

an annual contract and are listed heres:

6SPIDERWEB WEBSITES

SEO Maintenance Plan

Search Engine Optimization is not static. There-

fore it is important to stay on it at all times. One

day you are high up in the SERPs (Search Engine

Results Pages) and the next your listing may be

slipping back.

We have access to highly sophisticated SEO tools.

We can monitor your SEO rankings and imple-

ment a customized plan to continue to improve

your search engine placement. Starting at $99/

mo.

Our SEO Maintenance Package includes

• Monthly analysis, rankings and reporting.

• Quarterly meetings to review progress.

• Annual review and an Strategic Plan.

Website Analytics

Once your website is running smoothly, it is

valuable to understand your website analytics.

Knowing how effective your site is at engaging

your users, what content is most popular, and

whether or not your website is reaching your

target audience is key to getting the most out

of any online campaign. Our custom website

builds automatically include a personal Google

Analytics Dashboard where you have access to

a host of terrific information.

If you want help understanding or interpret-

ing your analytics—we are happy to help.

We can address your analytics by setting up

goals and conversion rates to improve your SEO

and help you understand how to get the most out

of your site. We recommend semi-annual reviews

of your website analytics.

Want more information than Google provides?

We can show you exactly where a website

user moves their mouse and when and where

they click. Ask us about our advanced analytics

tracking solution.

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Social Media Packages

Social Media is all about engaging in conversa-

tion and increasing your customer reach. Once

set up, your social media sites will need contin-

ual input and response. We design the graphics,

write and edit the content, and post 3-5 times per

week on each of your social channels. Each of our

packages includes a quarterly meeting with your

Social Media team leader to go over the upcoming

campaign and review the statistics of engagement

for the last quarter. At the end of each quarter

we will provide a report with complete analytics

that include your reach and engagement levels

on each platform as well as recommendations

for the next quarter. Each package is a yearly con-

tract. Custom packages and pricing are available.

Basic:

Facebook

$199/mo.

Cluster:

Add any of the following:

Twitter, LinkedIn, Google+, Pinterest

$75 each/mo.

Social Media Marketing

In a digital world, customers exchange things like time, loyalty, content, ideas and endorsements. Social Media is how you connect with current and potential

customers. We meet with you to learn about your business as well as the target audience you want to reach. Together we will design a custom plan for your

social media engagement.

“We don’t have a choice

in whether we do social

media. The question

is how well we do it.”

...

Eric Qualcomm {

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8SOCIAL MEDIA MARKETING

Site Set-Up*

Every social media platform has different

requirements. We work with each social media

site to include all of your relevant information,

branding materials, necessary and important

keywords, as well as professional imagery

(cropped and appropriately sized for individual

page requirements). $149/site.

*Sign up for any Cluster Maintenance Package

and Site Set-Up is free.*

Reputation Management

What people say about your company online has

become the single most important reflection of your

company’s quality, reliability and skill. Being acces-

sible online can result in both positive and negative

feedback. Because of this, response time is vital.

Our quality control services monitor everything

written about your company across all relevant so-

cial media platforms. We alert you as soon as there

is a negative comment or review that you need to

attend to. Our services start at $99/mo.

Consultation Services

Because the social and digital landscape changes

rapidly, we provide advice and counsel on any so-

cial, content and digital issue that crops up in your

organization.

Since there is no one-size-fits-all approach, the

objective of our consulting services is to under-

stand how to map and integrate your website and

social media strategy with your own existing cor-

porate objectives. Contact us now to set up a free

initial consultation.

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Logo Design

Your logo must be unique and recognizable in all

sizes and formats. We design logos with flexibility

in mind. All logo designs come with a vector file in

color and black & white. Contact us for prices.

Branding Packages

For any company that is trying to expand it’s cus-

tomer reach, it is important for your brand to be

consistent and recognizable. Audiences should

recognize your company wherever and when-

ever it is represented. . Branding includes not

only your company logo, but also specific col-

ors and fonts. Your company branding includes

your message, values, and your core strengths.

Our graphic designer team has over 30 years of

experience creating stunning and successful

brands. Contact us for pricing.

Print Layout and Ad Design

Even in the age of the internet, print is still a worth-

while and viable avenue for sharing your business

message. Our graphic design and writing profes-

sionals will craft winning news and print ads that

capture your audience and achieve your goals.

Business Cards and Brochures

Your business card is your handshake. It is impor-

tant to make a good impression. All your business’

printed material should reflect the quality and

strength of your company values. Ask to see

examples of our superior designs and high quality

materials. Pricing upon request.

Graphic Design

“Content preceeds

design. Design in the

absence of

content is not design,

it’s decoration.”

...

Jeffrey Zeldmanv {{

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Website Content

A good website is more than a collection of attrac-

tive images and user-friendly navigation. A good

website also tells a story and keeps visitors en-

gaged. Search engines, like Google, reward busi-

nesses that publish rich, consistent content.

That is why we have writing and editorial pro-

fessionals on hand to assist in conveying your

message, your skills, your products and your

services.

Sit down with us for a free consultation to discuss

your goals and needs for website content cre-

ation.

Content Marketing

Content marketing is the art of communicating

with your customers and prospects without sell-

ing. Instead of pitching your products or services,

you are delivering information that makes your

buyer more intelligent.

Content is key to driving inbound traffic and leads

to your website. Content marketing is being used

by some of the greatest marketing organizations

in the world—including P&G, Microsoft, Cisco Sys-

tems and John Deere. It’s also developed and

executed by small businesses and one-person

shops around the globe. Why? Because it works.

Content Marketing

Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention

of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy.

Editorial Services

One of the more challenging jobs for even the

most skilled communicators is telling their own

story. It is easy to take for granted the unique

skills, products and services you have to offer.

Professional editorial services are a must when

sharing your message both online and in print.

Our writing professionals with help design new

brochures or other printed material: or refresh

existing printed media and online content.

Allow us to take the burden off your shoulders

with our professional staff of award-winning

writing professionals that understand their

medium and your audience.

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SpiderWeb Apps: Sprapps™

Apps equal innovation. The benefits of developing

a mobile app for your business include:

• Being visible to your customers at all times.

• Creating a direct marketing channel.

• Providing customer value.

• Building brand recognition and loyalty.

• Standing out from the competition.

Our Process

Phase 1: Discussion and Proposal

We begin by listening. We learn about what func-

tionality you want and need and translate that into

a custom proposal for your review.

Phase 2: Mock-ups

We produce two visual mock-ups of the loading

page design for your review. We then mix and

match features you like to produce a final mock-

up.

Phase 3: Development

We begin by programming the app in a develop-

ment area where you will be able to see progress

on your custom app before it is available to the

public.

Phase 4: Implementation

Once the app is completed to your satisfaction,

we test it on all the newest mobile devices. We

use beta testers to confirm the functionality of

the app and report any bugs that may be present.

We fix any issues and test again.

Phase 5: Final and Complimentary Services

Once beta testing is completed and all known

bugs have been corrected, we facilitate making

the app available for download on the Google

Play Store and the Mac App Store.

Custom Mobile App Design and Development

Custom apps are a great way to offer more to your customers. We can build your custom app full of business-minded features like shopping carts, loyalty

programs, in-app purchases, and mobile food-ordering systems.

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Pam Shriver | Los Angeles, CA

Johnny Mautz For Delegate | Annapolis, MD

Optimize Social Media | Oakdale, MN

Chef & Shower | Easton, MD

Annapolis Professional Network | Annapolis, MD

Olivins | St. Michaels, MD

Betsey Harrington

Book Keeping Services | Cambridge, MD

Easton Business Alliance | Easton, MD

Christmas in St. Michaels | St. Michaels, MD

Crabi Gras | Cambridge, Easton,

& St. Michaels, MD

Studio 2 Salon | Easton, MD

Shore BancShares | Maryland

Weems Brothers, Inc. | Easton, MD

Carco Federal Credit Union | Denton, MD

Abby Steam Cleaning | Severna Park, MD

Mid-Atlantic Tire Pros | Easton, MD

Emily’s Produce | Cambridge, MD

Maryland Marine Contractors | Easton, MD

CWN-Talbot | Easton, MD

The Talbot Bank | Easton, MD

Theresa Taylor | Bethesda, MD

Pixel Print & Post | St. Michaels, MD

Ted Huffman Promotions | Chestertown, MD

Wye Financial Trust | Easton, MD

Easton Rotary | Easton, MD

Town Dock Food & Spirits | St. Michaels MD

RECENT CLIENTS

“Awesome! You guys are the best!” -Joan S. -Christmas in St. Michaels

“My friends are raving about how great the site looks! Orders are pouring in from all over!” -Bill A., Olivins

Client Reviews“Site looks great! Far better than I could have hoped or was expecting! Thank you!” -John M., Mautz for Congress

“Last year business was up 25%—all since we went live with the new website!” -Jon W., Legal Shield

“I launched my website in August 2014 thanks to SpiderWeb Connections. Check them out if you need anything “spun” on the web. Thanks to this small, woman-owned and operated business in my great home state of Maryland! -Pam Shriver, Tennis Champion and ESPN Commentator

Willow Construction | Easton, MD

Talbot County Chamber of

Commerce | Easton, MD

Chesapeake Charities | Stevensville, MD

Kids Rule the Kitchen | Trenton, NJ

Chickadee Cart | Neavitt, MD

Positively Fabulous | Stevensville, MD

Patricia Campen | Oxford, MD

Crackerjacks | Easton, MD

Dorchester Chamber

of Commerce | Cambridge, MD

Oxford Community Center | Oxford, MD

Carco Federal Credit Union | Denton, MD

KustomScapes | Easton, MD

WE SPIN THE WEB®

SPIDERWEBCONNECTIONS.COMINFO@SPIDERWEBCONNECTIONS.COM443-595-SPIN