Marketing connections 3.0 brochure

3.0 MARKETING CONNECTIONS

www.marketingconnections2012.com InterContinental Buckhead, Atlanta, GA

September 10 – 12, 2012

Join the debate in 2012

www.marketingconnections2012.com 510-984-3647

Your Event Speakers and Marketing Connectors Include

Dr. Jagdish Sheth Professor, Emory University

Christine DeZarn CMO, PEOPLExpress

David Weinberger Partner, CCS Partners; former VP of Customer

Insights, Georgia Pacific

Bob Clark President, 24k; former Director of Marketing,

Sara Lee

Dr. Cassandra Jeyram CEO, Liquid Media Consulting

Former Social Media Specialist, InterContinental

Hotels Group

Dave Currie CMO, The List

Manish Shah Director of Strategy & Analytics,

InterContinental Hotels Group

Dr. Regina Lewis Professor, University of Alabama

Former VP of Customer Insights, InterContinental

Hotels Group

Gail Ferman VP, Account Services, Rauxa

Reshma Shah Professor, Emory University

David Srochi Slalom Consulting

Adarsh Gupta Equifax

MARKETING CONNECTIONS 3.0

Tuesday, September 11, 2012

7:00am Event Registration

7:30 Breakfast

8:30 Welcome and Opening Remarks

8:40 Keynote: Heard of the 3 C’s? 4 P’s? What’s Next?

9:40 Keynote: A Brand is a Brand, is a Brand, is a Brand…

10:40 Networking Break and Vendor Showcase

11:15 Executive Interview – Connecting from Partner to Brand and Back 12:15pm Lunch and Vendor Showcase

Track A: Communications

What’s the Comm? Track B: Strategy & Innovation

Not All Who Wander Are Lost Track C: Customers

Say What? Track D: Brands

Do Brands Matter?

1:30pm Social Media Marketing Analytics Enablement

Customer Insights Brand Assessment

2:30 Digital/Interactive Marketing

Marketing Strategy Customer Experience Channel Strategy

3:30 Mobile/Tablets Marketing Innovation Marketing Insights Product Marketing

4:30 Email/Opt-In Marketing Speed to Market Multi-Channel Analytics Brand Management

5:30 Networking Reception and Vendor Showcase

6:30 Vendor VIP Dinners

Wednesday, September 12, 2012

7:00am Event Registration

7:30 Breakfast

8:30 Welcome and Opening Remarks

8:40 Keynote: Who Should Work Harder? Your Company or Your Partners?

9:40 Keynote: Serve Thyself? The New Art of Service Delivery in a Products World.

10:40 Networking Break and Vendor Showcase

11:15 Marketing 3.0 Round Table – Is the Future of Market Research Viable?

12:15pm Lunch

Track A: Communications

What’s the Comm? Track B: Strategy & Innovation

Not All Who Wander Are Lost Track C: Customers

Say What? Track D: Brands

Do Brands Matter?

1:30pm Guerilla Marketing Category Growth Strategy Customer Insights Brand Management

2:30 Social Media Marketing Product Launch Customer Experience Price Optimization

3:30 Mobile Marketing Competitor Intelligence Relationship Marketing Product Marketing

4:30 Closing Remarks

Event Agenda


Marketing Connections 3.0 provides

a forum for the marketing

practitioner to learn, share, and

connect with those most passionate

about driving awareness,

consideration, and preference to

Brands.

Marketing Connections 3.0’s unique

environment enables attendees to

engage, debate, and analyze the

latest trends in marketing.

2012 is the time for businesses to

debate their marketing practices to

take advantage of the changing

behaviors of their current and future

customers.

So, please come join us in our

debate in Atlanta.

We hope to see you there!

Sincerely,

Jeff Brown VP, Production

Blake Humble VP, Strategy & Operations

Apex Connections Events

Marketing Connections 3.0 is presented by Apex

Connections Events, a collaboration of individuals

with executive marketing leadership credentials

and conference specialists with experience hosting

dozens of professional conferences.

Marketing Connections 3.0

This particular two-day event targets the Marketer

and all those that influence the marketing

decisions and marketing executions in their

organizations. By bringing leading marketers

together, the event plans to solicit, debate, and

analyze key marketing trends that impact how

customers engage with our present and future

products and services.

www.marketingconnections2012.com



Keynotes/Executive Interview Tuesday, September 11, 2012 8:40am

Determine customer value based on the four distinct roles that customers play in the market; seekers, buyers, payers and users

Acceptibility Affordability Accessibility Awareness

Debating the new 4 A’s of Marketing… A perspective on customer value from the customer’s POV. Join Dr. Jagdish Sheth (The Charles H. Kellstadt Chair of Marketing at the Goizueta School of Business at Emory University) in a discussion. For a marketing campaign to succeed it must achieve high marks in all 4 A’s, using a blend of marketing and non-marketing resources.

9:40am

The fine art of branding in an ever-evolving customer marketplace and why it still matters

The art of Branding is deliberated in today’s customer 3.0 world. Should fulfilling your Brand promise be the number one strategic priority for your company? Why or why not? Join the debate and exchange your points of view with our astounding keynote.

11:15am Executive Interview

Connecting from Partner to Brand and Back

A recent trend for marketing practitioners is to secure work experience leading key Brands for corporations. Then jump to partner agencies to research and drive value for clients and maybe even jump back. Join in on this Executive Interview to find out why this may be the norm for

tomorrow’s connected world.

Breakout Workshops Tuesday, September 11, 2012

Track A: What’s the Comm? Social, Digital, Interactive, Communications & Guerilla

1:3

0

Social Media Marketing

Is Matrixed Social Media Marketing the New Norm?

Join in on this discussion comparing two social media trends. Innovative, quick, but siloed social media executions vs. well thought-out, cross-functional, slow to market plans. Can companies connect the dots to do both successfully?

2:3

0

Digital/Interactive Marketing

Digital Plans to Win

Uncover leading edge trends and technology on this journey through a Brand’s execution of digital. Can their plans to wins be connected to yours? Debate the key ingredients to the latest in Interactive Marketing and Digital measurement.

3:3

0

Mobile/Tablet Marketing

Going App Crazy?

The world has become App crazy. Where does your firm measure up in this new social norm? Debate best practices and uncover key learnings and failures of app tactics. Connect in the discussion on what’s next after the App.

4:3

0

Email/Opt-In Marketing

Like Us Plz

Like us now. How do we influence our email list to step beyond email and like us, promote us, and be advocates of our brand. Complex as it may seem, simple calls to action worked for this great Brand. Connect in on this chat.

Track B: Not all Who Wander are Lost Marketing Strategy & Innovation

1:3

0

Marketing Analytics Enablement

Insights Into Action

Analytics should know no borders within the marketing organization. With effective analytics enablement and deployment, every marketer should be able to leverage the insights gained and make more informed marketing decisions.

2:3

0

Marketing Strategy

All Hands on Deck to Become Nimble

The mult-branded corporation seems like an aircraft carrier. Moving forward at great speed with great power. However, difficult to make sharp turns in new directions. Connect with this great company on how they turned into a nimble destroyer.

3:3

0

Marketing Innovation

Innovate or Replicate?

Some of the best ideas can be generated from your employees and customers or even your competitors. Connect in with your thoughts on when it makes sense to innovate or replicate on Marketing tactics.

4:3

0

Speed to Market

First to the Party or Miss the Party?

When is having 20% of the plan enough to move forward with the execution? Timing is everything when it comes to this workshop. Be the first one to the party or miss the party entirely. What does it take to be fast, nimble, and a winning connector?


Breakout Workshops Tuesday, September 11, 2012

Track C: Say What? Customer Insights and Customer Experience

1:3

0

Customer Insights

The Right Customer Insights @ the Right Time

How do we translate what we hear from customers? Sometimes you only hear about things when things go wrong. Connect in on how to get the right information at the right time to make sound marketing executions?

2:3

0

Customer Experience

Decomposing the Customer Experience

Connect in to debate the next evolution of segmentation through the eyes of the customer experience. See a Brand decompose their own customer’s experience. Come prepared with your own tough questions to drive the ultimate customer experience.

3:3

0

Marketing Insights

Data rich, Insight Poor. How do we turn this around?

How do you harness the power of your analytics team to do more with less? Take on this workshop to delve into best practices on how to turn your data rich organization into an insight factory. Take the connections back with you to drive sustainable insights.

4:3

0

Web and Multi-Channel Analytics

Harnessing Multi-Channel Analytics

Should your company measure the results of every customer interaction? Assess whether you think measuring every transaction like this company does could work for you. Share your knowledge on what connects for both online and offline.

Track D: Do Brands Matter? Pricing, Channel, Product and Brand Management

1:3

0

Brand Assessment

Staying Competitive is Easy!

Staying competitive isn’t always just about what the competition is doing. Evaluating your business allows marketers to find weaknesses and areas to strengthen their Brand. Join this workshop and learn about innovative diagnostic tools that you can use to become more competitive in your category.

2:3

0

Channel Strategy

All Channels are Not Created Equal

Tired of constantly flipping channels? Well customers are not. Connect in with this Brand to learn how they carefully optimized their channels with the right marketing mix to drive distribution. Change your multi-channel plans to optimize the flipping.

3:3

0

Product Marketing

Reinventing Your 3.0

Connecting with your customer early to predict their future needs can drive a funnel of new product/service innovations. Brainstorm on how to prioritize the bells and whistles from the critical elements of your product with this great Brand.

4:3

0

Brand Management

Do Brands Matter in 3.0?

Is working hard to distinguish your Brand yielding the benefits you would like? Connect with this Brand to learn how they elevated their Brand’s presence, awareness, and appeal in a 3.0 world.



Keynotes/Marketing 3.0 Panel Wednesday, September 12, 2012 8:40am

Who Should Work Harder? Your Company or Your Partners?

Engage in a new age dialogue of partnerships with your vendors, agencies and partners. Whose side are they on? How do we sustain healthy working relationships? If they are to be trusted, why do Brands keep switching?

9:40am

Serve Thyself? The New Art of Service Delivery in a Products World

Following your own best practices… Does that make you worthy of servicing your finicky 3.0 customer? Join in on this argument between bleeding edge vs. back-to-basics for the Services industry.

11:15am Marketing 3.0 Panel

Is the Future of Market Research Viable?

Market researchers have had to drastically change their approach with the advent of social and mobile technologies. Globalization and the incoming Millenial generation add additional complexity and data galore. Can Market Researchers keep up with these significant trends and still add valuable market insights and intelligence to marketing decisions in a speedy way. Let's

listen to this invigorating panel to find out.

Breakout Workshops Wednesday, September 13, 2012

Track A: What’s the Comm? Social, Digital, Interactive, Communications & Guerilla

1:3

0

Guerilla Marketing

The Guerilla in You

We stole share. We were unexpected. We were viral. We had no budget. And we won!!! Connect into debate whether these 10 executions that worked for this brand can work for you. But don’t let anyone else know.

2:3

0

Social Media Marketing

Is Matrixed Social Media Marketing the New Norm?

Join in on this discussion comparing two social media trends. Innovative, quick, but siloed social media executions vs. well thought-out, cross-functional, slow to market plans. Can companies connect the dots to do both successfully?

3:3

0

Mobile/Tablet Marketing

Going App Crazy?

The world has become App crazy. Where does your firm measure up in this new social norm? Debate best practices and uncover key learnings and failures of app tactics. Connect in the discussion on what’s next after the App.

Track B: Not all Who Wander are Lost Marketing Strategy & Innovation

1:3

0

Category Growth Strategy

Jumpstart Your Brand

Aligning your Brand to lifecycle thinking allows marketers an opportunity to create growth throughout the category lifecycle. This workshop will provide methodology to evaluate how business impacts effect your brand and where to unlock growth anywhere, anytime.

2:3

0

Product Launch

The Perfect Mix for the Greatest Impact

Developing a high impact product launch requires a multi-channel approach and unprecedented resources, that not all of us have. Attend this workshop for a insiders look on how this leading company created a high-impact product launch that beat expectations through marketing innovation.

3:3

0

Competitor Intelligence

Predictive Intelligence on your Competitor

This workshop hones in on the fourth force of Porter’s Five Forces Model. How can you creatively predict what your competitor will do next and get ahead of them before they start. Connect in this discussion on gaining competitive intelligence.


Breakout Workshops Wednesday, September 13, 2012

Track C: Say What? Customer Insights and Customer Experience

1:3

0

Customer Insights

The Right Customer Insights @ the Right Time

How do we translate what we hear from customers? Sometimes you only hear about things when things go wrong. Connect in on how to get the right information at the right time to make sound marketing executions?

2:3

0

Customer Experience

Decomposing the Customer Experience

Connect in to debate the next evolution of segmentation through the eyes of the customer experience. See a Brand deconstruct their own customer’s experience. Come prepared with your own tough questions to drive the ultimate customer experience.

3:3

0

Relationship Marketing

A Day in the Life of Your Customer

From the time that your customer wakes up in the morning until the time she goes to sleep, there is opportunity to engage. Join us to in this in depth look at how new media is giving marketers a never before seen opportunity to interact directly with our customers and how this effects your brand.

Track D: Do Brands Matter? Pricing, Channel, Product and Brand Management

1:3

0

Brand Management

Do Brands Matter in 3.0?

Is working hard to distinguish your Brand yielding the benefits you would like? Connect with this Brand to learn how they elevated their Brand’s presence, awareness, and appeal in a 3.0 world.

2:3

0

Pricing Optimization

If You Don’t Know Which Competitor is the Irrational Pricer, Then It May Be You

Knowing when you have over-priced or under-priced is key. Changing your pricing on a daily basis is the new 3.0. Deliberate on how to price in 3.0 with demanding suppliers and irrational competitors while connecting with your customers.

3:3

0

Product Marketing

Reinventing Your 3.0

Connecting with your customer early to predict their future needs can drive a funnel of new product/service innovations. Brainstorm on how to prioritize the bells and whistles from the critical elements of your product with this great Brand.



A Unique Networking & Connecting Opportunity

Marketing Connections 3.0 encourages debate,

promotes thought leadership, provides training and

tactical skills, all culminating in the best networking

event for marketers this year. The objective is to

unite marketers from different industries and

disciplines to advance the function universally.

Whether in brand management, communications,

strategy, analytics, product or interactive,

Marketing Connections 3.0 offers unrivaled

networking opportunities.

Network with colleagues and

industry experts from different

marketing disciplines This event includes a number of valuable

networking opportunities over the course of three

days, including an event-launch cocktail party,

multiple networking break. VIP dinners, ask the

expert round tables and a full attendance

networking reception. Additionally, pre and post-

event forums are available to meet peers prior to

the event and stay in touch following this

engagement’s closure.

Sponsorship Opportunities

Get face-to-face with marketing decision makers

from across industries and marketing disciplines:

Call: 510 -

Email: [email protected]

Organizations that attended 2011 events

include:

Accuray Actelion Pharmaceuticals

Adobe Systems Affymetrix AGCO Alere

Allstate American Superconductor Amway

Amica Mutual AppliedMicro Circuits

Appro Array BioPharma Audi Atmel

AutoTrader.com Bank of the West BASF

Beekley Blessing Health Bose Corporation

Briggs International Cadence Carlson

Cedar Sinai Celanese Corporation

Centura Health Cepheid Charles Schwab

Chik-Fil-A Chipotle Chiquita

Cisco Citrix CNN Comcast ConAgra

Copa Airlines Cox Dean Foods Diebold

Dolby Dominoes Electonic Arts eBay

EJ Gallo Emerson England Logistics

Eon US Ericsson ESPN Exelon Corporation

Expedia F5 Facebook FedEx

Ferring Pharma Fifth Third Bank FL Smidth

Flour Foot Locker FW Murphy Gap Inc.

Genentech Gilead Grant Thornton LLP

JCI JDS Uniphase JP Morgan

Juniper Genworth Hamilton Beach Brands, Inc.

Hardies Harvard Clinical Research Institute

IHG IMClone Infinity Pharmaceuticals

Ingram Micro Intuit Jabil Circuit

JCI JDS Uniphase Johnson Matthey

JP Morgan Juniper Keurig

Kaiser Permanente KLA-Tencore

Lam Research Lancer Corp Land O’ Lakes

Levi's Lexis Nexis Liberty Mutual Group

Life Technologies McDean

Maxwell Technologies Maxygen, Inc.

Macys.com Mercedes-Benz USA MGM Resorts

Micron Technology Microsoft Corporation

Mutual of Omaha Nestle NetApp

Nike Nissan Omnicell, Inc.

Papa Murphy’s Intl. PayPal

Popeyes® Louisiana Kitchen Procter & Gamble

RCI Rent-A-Center Research In Motion

Roche SanDisk Sara Lee Scottrade

Sephora Stryker Symantec Tibco

URS USAA Visa Inc Vonage

WellPoint, Inc. Wells Fargo Turner Sports

Sony Playstation Sigma-Aldrich Qwest

HighMark Inc InComm Netsuite

Parker Hannifin SunTrust Bank UTi

Blue Cross Gen-Probe Lockheed Martin

Ventura Foods Syncapse Assurant Solutions

Abbott Laboratories Certiport Camden

JDSU Robert Half International Pamlab

Harley Davidson Safeway Onvia

Bally Tech Planview Manheim


Area Atlanta, GA Located in the heart of the Buckhead in uptown Atlanta, our venue is conveniently positioned to access the best of what the city has to offer. Close proximity to some of the city’s best restaurants and attractions will ensure that attendees will enjoy their experience away from the conference as well.

Hotel and Accommodation Facilities Our venue’s prime location offers dozens of choices of accommodations from boutique to internationally recognized brands. We have special attendee rates available at summit location: InterContinental Buckhead Atlanta

Travel Most guests will arrive via Hartsfield-Jackson Atlanta International Airport. The venue is located approximately 25 minutes by car or shuttle. MARTA is an excellent public transportation option. Take MARTA north, arriving at the Buckhead MARTA stop. Walk five minutes to the InterContinental Buckhead Hotel.

Summit Venue InterContinental Buckhead Atlanta

Venue Address:

InterContinental Buckhead Atlanta

3315 Peachtree Road NE

Atlanta, GA 30326

Atlanta

Area, Venue & Travel Information

Reservations:

Mention the Gateway Management Room Block to the customer service agent to receive this exclusive reduced rate.

1-877-834-3613

Online: http://www.ichotelsgroup.com/intercontinental/en/gb/reservations/dates-preferences/atlanta

Room Rate

$ 175.00 / night

http://www.ichotelsgroup.com/intercontinental/en/gb/reservations/dates-preferences/atlanta

http://www.ichotelsgroup.com/intercontinental/en/gb/reservations/dates-preferences/atlanta


Registration & Contact Information

Attendee Information Attendee Name Title Organization Email Phone Number

Additional Attendee Name Title Email

Additional Attendee Name

Title Email

Payment Information

Check/Purchase Order Credit Card

Name on Card

Card Number Expiration Date CV2 (card verification number) Billing Address City/State/Zip Pay By Check: Checks should be made payable to Gateway Management. The mailing address for checks and tax forms is:

Gateway Management 2625 Alcatraz Avenue, #341, Berkeley, CA 94705

Cancellation/Rescheduling Policy: All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or credit toward current or future Gateway Management programs. Any cancellations made within four weeks of the programs start date will be provided with credit toward current or future Altamont Group programs.

For Inquiries and Group Sales: Contact: Chris Hall [email protected] Phone: 510-984-3647 Fax: 510-380-7377

www.marketingconnections2012.com


Early Registration Includes Monday – Wednesday event plus networking reception

$ 1,299.00

Standard Registration Includes Monday – Wednesday event plus networking reception

$ 1,499.00

VIP Dinner Add-On Tuesday evening VIP Dinner and Reception

$ 199.00

3 Attendee Rate Includes Monday – Wednesday event plus networking reception

$ 3,999.00

For “Early Registration”, register by July, 6, 2012


Marketing connections 3.0 brochure

Business

Transcript of Marketing connections 3.0 brochure