IDENTIFICATION, VISION & PROTECTIONInnovative technologies for product marking and identifi cation, product protectionand product tracking FACTORY AUTOMATION

GET NEW TECHNOLOGY FIRST · 19–23 APRIL 2010

hannovermesse.com

SPECIAL DISPLAY

IDENTIFICATION, VISION& PROTECTION

The international industry summit Year after year, HANNOVER MESSE is the setting for the world’s most important gathering of international industry. This is where innovations with applications right across industry are unveiled, emerging trends documented and important investment decisions made.

Focus on Identification, Vision & ProtectionWhen innovative marking systems are married to smart sensor technology, the result is more effi cient and secure production processes. State-of-the-art image processing systems combine with RFID tags, Data Matrix codes and barcodes to combat product plagiarism, route parts reliably to the next assembly station and equip plant components with a “digital memory”. Thanks to innovative technologies for product marking and identifi cation, product protection and product tracking, the effi ciency of production, logistics and maintenance is increased and costly errors are eliminated. In 2010 HANNOVER MESSE once again offers a separate display arena for manu-facturers of industrial marking and identifi cation technology and image processing solutions.

Crossover benefits Identification, Vision & Protection is located right alongside the displays of allied technologies such as production logistics, mechanical and plant engineer-ing, robotics and industrial automation, thus gener-ating valuable knock-on effects for exhibitors and visitors alike. And because it forms part of the leading trade fair Industrial Automation, this special display attracts visitors working in all areas of industrial automation.

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HANNOVER MESSE 2010

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More information on pages 10 and 11.Presentation options available for as little as € 2,990!

Labelling, tracking and recognizing products: RFID systems, barcodes and Data Matrix codes form a major group of exhibits in Hall 17, where trade visitors can get a broad overview of the marking and identifi-cation solutions available to buyers today. Decision-makers from many user sectors come here in order to learn about innovative solutions for their companies.

IDENTIFICATION

MAIN TOPIC AREAS

Industrial image processing is an indispensable compo-nent of modern production processes and enables man-ufacturers to detect even the smallest deviations from the norm – invaluable in areas such as quality assur-ance. Solutions-oriented image processing systems are used in all areas of manufacturing industry. Here is an excellent opportunity to show visitors how your solu-tions can streamline their production operation.

VISION

Product protection is becoming increasingly important in today’s global markets. Brands and products need to be protected against piracy in all branches of industry. This will therefore be a key focus topic at HANNOVER MESSE 2010. Come and present your solutions de-signed to provide protection against industrial piracy and safeguard the ability of businesses to innovate and compete successfully.

PROTECTION

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The special display Identification, Vision & Protection showcases the latest barcoding solutions and RFID systems ...

… as well as image processing solutions such as code readers and LED spotlights from Asentics.

Present your solutions designed to protect against product piracy.

Key topicin 2010!

The special display Identification, Vision & Protection showcases the latest barcoding solutions and RFID systems ...

… as well as image processing solutions such as code readers and LED spotlights from Asentics.

Present your solutions designed to protect against product piracy.

The special display Identification, Vision & Protection showcases The special display Identification, Vision & Protection showcases The special display Identification, Vision & Protection showcases the latest barcoding solutions and RFID systems ...the latest barcoding solutions and RFID systems ...the latest barcoding solutions and RFID systems ...

The special display Identification, Vision & Protection showcases the latest barcoding solutions and RFID systems ...

… as well as image processing solutions such as … as well as image processing solutions such as … as well as image processing solutions such as code readers and LED spotlights from Asentics.code readers and LED spotlights from Asentics.code readers and LED spotlights from Asentics.

… as well as image processing solutions such as code readers and LED spotlights from Asentics.

Present your solutions designed to Present your solutions designed to Present your solutions designed to protect against product piracy. protect against product piracy. protect against product piracy.

Present your solutions designed to protect against product piracy.

> Holograms, labels > Blackbox construction> Modular construction/Platform strategy> Targeted de-standardization> Self-destructive mechanisms> Embedded software> Encryption systems> Protection of/by software> Product activation> Know-how protection> Supplier integration

IDENTIFICATION SOLUTIONS > Production control> Logistics> Inventory management> Safety and security checks> Product protection CODING AND MARKING SYSTEMS > Code recognition (barcodes, Data Matrix, dotcodes etc.)> Optical character recognition> Barcode write and read systems> Handheld scanners> Barcode printers> Software > Labels> Laser marking> General printers and label printers RFID COMPONENTS & SYSTEMS > Passive and active transponders > Write and read systems, mobile scanners > RFID labels

IMAGE PROCESSING SYSTEMS FOR> Surface quality and completion checks > Checks on dimensional tolerances and positioning > Checks on print position and print image> Shape and parts recognition> Pattern recognition> Quality control

PRODUCT PROTECTION TECHNOLOGIES > Laser marking> Open and concealed marking/labelling, identification

and authentication via RFID, 2D/3D barcodes, DNS, isotopes, chemical markers, colour codes

TYPICAL EXHIBITS, COMPONENTS AND SOLUTIONS

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EXHIBITORS LOOK BACK ON 2009:

“We were able to present our exciting innovations in product protection to excellent advantage, and many trade visitors inquired about our solutions. The fact is that hardly any branch of industry is immune from the effects of plagiarism, which damages a compa-ny’s image and sales performance.”

Angelika Rayak, 3S Simons Security Systems

“At HANNOVER MESSE there is a renewed focus on industrial image processing, and its enormous importance in factory automation is brought out very clearly. Using solutions-oriented image processing applications we were able to show what is possible in which branches of industry, and how to achieve it.”

Dr. Horst G. Heinol-Heikkinen, Asentics

TARGET GROUPS

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POTENTIAL AUDIENCE

WHO ATTENDS THE SHOW?

HANNOVER MESSE 2009 was a complete success: 206,500 visitors from 61 countries flocked to Hanno-ver. One in four came from outside Germany: 70% from Europe (Top 5: Netherlands, Austria, Belgium, Denmark, Italy), 19% from Asia and 7% from America.

“Industrial Automation” at HANNOVER MESSE is a magnet for visitors. 102,600 industry professionals attended this section of the show. More than 25% had definite investment intentions. And 55% played an important role in investment decisions in their compa-nies and organizations.

The special display “Identification, Vision & Protec-tion” is very popular with visitors, exhibitors and the media. Decision-makers from all sections of industry (small businesses, SMEs, large enterprises), many of them senior management personnel or engineering specialists, head to this group of displays to find out about the latest technologies and solutions for prod-uct marking and identification, product protection and product tracking.

BUSINESS SECTORS OF VISITORS > Mechanical and plant engineering> Automotive industry/component suppliers > Electrical industry> Electronics industry> Chemical industry > Pharmaceuticals/cosmetics> Food processing and beverage industries > Energy> Facility management services > Consulting firms> Systems houses> Engineering and planning offices> Commerce and logistics

VISITOR GROUPS > Company management> Plant/works management> Production managers> Product management> IT officers> Facility managers> Designers and developers > Logistics specialists

GROUP PRESENTATION IDENTIFICATION & VISION or GROUP PRESENTATION PRODUCT PROTECTION

Presentation area Cost: € 2,990*> Standing desk with shelf and bar stool> Company logo lettering

Stand space 9 m2 Cost: € 6,210*Stand space 12 m2 Cost: € 8,280*

> All stands with partition walls, carpeting and lighting> Company logo lettering> Information counter, conference table with chairs

Additional services> Use of the conference lounge and kitchen> Central information counter> Catering service (soft drinks and pastries)> Daily cleaning and waste disposal service> Electric power supply (usage included)> 2 exhibitor passes> Unlimited number of complimentary one-day guest

tickets (print and electronic options)> Unlimited number of free product descriptions on

the HANNOVER MESSE website> 20 free product category entries > Your own text entry in the “Identification, Vision &

Protection” press pack* plus one-off registration fee of € 300 and VAT.

SECURE YOUR PLACE AT HANNOVER MESSE

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Identification, Vision & Protection enables exhibitors to target potential buyers worldwide. HANNOVER MESSE offers you a prime, high-profile location plus a range of convenient participation options. And to help you make the most of your presentation we also offer you an impressive package of marketing services: invitation and contact management service, a year-round presence on the HANNOVER MESSE website, international advertising and PR campaigns, as well as press pack.

INDIVIDUAL STAND

> Stand space for your customized presentation> Free exhibitor passes (number dependent on

stand space booked)> Unlimited number of complimentary admission

tickets (print and electronic options)> Unlimited number of free product descriptions on

the HANNOVER MESSE website> 20 free product category entries > Your own text entry in the “Identification, Vision &

Protection” press pack

Cost: € 184 per m²plus one-off registration fee of € 300 and a visitor promotion charge of € 29 per m2 of rented stand space (all plus VAT).

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EXTRA: You can also take advantage of our special “fair packages”, which include stand assembly.

EARLY BOOKING DISCOUNT: Register by 15 September 2009 and you’ll save € 6 per m2.

Valid for individual stand bookings only

Deutsche MesseMessegeländeD 30521 HannoverTel. +49 511 89 0Fax. +49 511 89 326 26hannovermesse@messe.de

Susanne SchützProject ManagementIdentifi cation, Vision & ProtectionTel. +49 511 89 31169 Fax. +49 511 89 31147susanne.schuetz@messe.de

Maren MüllerOrganizationIdentifi cation,Vision & ProtectionTel. +49 511 89 31328Fax. +49 511 89 31147maren.mueller@messe.de

AT YOUR SERVICE