Spain: PR Services pitching journalists for IFA2015
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Transcript of Spain: PR Services pitching journalists for IFA2015
As the leading consumer electronics show in Europe, IFA is crowded with journalists from all over the world… with busy agendas, lots of events to a<end to and li<le =me to walk around the tradeshow and discover new and innova=ve technologies…
How to get their a@enAon?
PR success at a tradeshow like IFA has to do with understanding the journalists’ way of work and their needs. Make things easy for them.
Our strong exper=se allows us to find the most effecAve ways to communicate our clients’ news at IFA geIng the media to share them with the world.
Tailor-‐made approach is key!
Depending on each client’s needs, the announcements to be done at the tradeshow and their global PR Plans, we will offer different PR Packs:
PR at IFA: Our Proposal
Press Release Pack
Press Briefings Pack
Media InvitaAons Pack
• Localize and distribute 1 press release to Spanish media.
• Media follow up to secure coverage.
• Repor=ng
• Arrange 1-‐2 on-‐site press briefings with journalists who are a<ending IFA.
• Media follow up to secure coverage
• Repor=ng
• Invite 2 journalists to a<end IFA.
• Establish a media agenda.
• On-‐site support from an account manager to handle journalists.
• Follow up & repor=ng.
DIY Pack
Let’s speak about your IFA ac=vi=es
and goals… and we’ll help you develop the best PR ac=on
plan!
Barcelona - Mallorca 221, 6º - 1ª 08008 Barcelona - Tel. +34 93 418 81 51 E-mail. [email protected]
Madrid - Village - San Lorenzo, 11 28004 Madrid - Tel. +34 91 521 51 92
E-mail. [email protected]
Thank you – Gracias -‐ Gràcies Contacts
Celia Diaz-‐Pardo Flor Calveiro [email protected]