Spain: PR Services pitching journalists for IFA2015

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Partner of IFA 2015 PR Services Pack

Transcript of Spain: PR Services pitching journalists for IFA2015

Partner  of    

IFA  2015  -­‐  PR  Services  Pack  

   

As   the   leading  consumer  electronics   show   in  Europe,   IFA   is   crowded  with   journalists   from  all  over  the  world…  with  busy  agendas,  lots  of  events  to  a<end  to  and  li<le  =me  to  walk  around  the  tradeshow  and  discover  new  and  innova=ve  technologies…  

How  to  get  their  a@enAon?  

   

 PR  success  at  a  tradeshow  like  IFA  has  to  do  with  understanding  the  journalists’    way  of  work  and  their  needs.  Make  things  easy  for  them.    

   Our  strong  exper=se  allows  us  to  find  the  most  effecAve  ways  to  communicate      our  clients’  news  at  IFA  geIng  the  media  to  share  them  with  the  world.    

Tailor-­‐made  approach  is  key!  

   

Depending  on   each   client’s   needs,   the   announcements   to   be   done   at   the   tradeshow  and  their  global  PR  Plans,  we  will  offer  different  PR  Packs:  

PR  at  IFA:  Our  Proposal  

Press  Release  Pack  

Press  Briefings  Pack  

Media  InvitaAons  Pack  

•  Localize  and  distribute  1  press  release  to  Spanish  media.  

•  Media  follow  up  to  secure  coverage.  

•  Repor=ng  

•  Arrange  1-­‐2  on-­‐site  press  briefings  with  journalists  who  are  a<ending  IFA.  

•  Media  follow  up  to  secure  coverage  

•  Repor=ng  

•  Invite  2  journalists  to  a<end  IFA.  

•  Establish  a  media  agenda.  

•  On-­‐site  support  from  an  account  manager  to  handle  journalists.  

•  Follow  up  &  repor=ng.  

DIY  Pack  

Let’s  speak  about  your  IFA  ac=vi=es  

and  goals…  and  we’ll  help  you  develop  the  best  PR  ac=on  

plan!  

Barcelona - Mallorca 221, 6º - 1ª 08008 Barcelona - Tel. +34 93 418 81 51 E-mail. [email protected]

Madrid - Village - San Lorenzo, 11 28004 Madrid - Tel. +34 91 521 51 92

E-mail. [email protected]

Thank  you  –  Gracias  -­‐  Gràcies                                                Contacts  

   Celia  Diaz-­‐Pardo        Flor  Calveiro      [email protected]