SouthWiRED Presentation 2014: Hooked on Story
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Transcript of SouthWiRED Presentation 2014: Hooked on Story
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Hooked on Story: How to Make Your Brand a Habit on Social Networks
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Cue
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Ritual
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Activate the Pleasure
Center
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Reward
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Cue
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Ritual
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Activate the Pleasure
Center
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Reward
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RewardVariable
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Cue
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Variable Reward
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Craft your narrative. It should: 1. Address a burning question 2. Appeal emotionally 3. Adhere to your values 4. Be easy to repeat 5. Appeal to one’s curiosity
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How can we lead the natural, sustainable food movement in QSR?
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-How can we eliminate distance as a barrier for personal connection?
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-How can we keep alive peoples’ sense of childhood wonderment?
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-How can we encourage our customers to stay thirsty in life?
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Craft your narrative. It should: 1. Address a burning question 2. Appeal emotionally 3. Adhere to your values 4. Be easy to repeat 5. Appeal to one’s curiosity
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Ed King, Director of Strategy, Maxmedia [email protected] @StayingInDroves @maxmedia_atl !
This presentation will be available at: www.slideshare.net/maxmedia_atl !